Mumford and SonsMumford and Sons By Hgo FieldBy Hgo Field

What is a music campaign?

A music campaign is something like a website or a digipack. It is implemented in order to market some form of music.

What genre are they?

In my opinion Mumford and Sons are an alternative rock band. But they do fall into folk music also.

Their target audience

I believe that their target audience are people who are of the age of about early teens to late twenties. This group would mainly consist of people who enjoy listening to folk rock. The fact that a lot of their songs have an incredibly fast pace appeals to younger generations.

The Unique Selling Point

Mumford and Sons are notorious for their unique fast paced banjo playing. It is widely known that this is their signature sound, therefore

I believe it is their unique selling point.

Mumford and sons have this as their web page.