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Mummyʼs Wish

and NFPTVʼs

Cause Marketing CampaignTM

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And look like an angel while you do it?Learn how an NFPTV Cause Marketing CampaignTM can benefit both your companyʼs image and its

bottom-line by getting you noticed by your target market, helping you earn their trust, and makingthem feel good about buying from you - all while helping the Mummyʼs Wish campaign.

In all likelihood, you already have a good idea of what Cause Marketing is.  You already know that Cause Marketing is

where a business supports a not-for-profit organisation.  An organisation like the Cancer Society, the Make Poverty

History Campaign, Mummyʼs Wish or any of a multitude of other worthy causes.

"Cause marketing, in which firms donate part of the proceeds from sales of certain

products to a specified cause, is now a strategy adopted by hundreds of firms to

increase sales for a wide variety of products, from coffee to cars,"

Adopting a not-for-profit for your business can bring big benefits - some call this the 'halo effect'. If you do it right it can be

good for your company's image, good for its bottom line, great for employee morale and it can make your customers feel

better about dealing with you - and about themselves - plus your favourite not-for-profit wins as well.

So how do you gat the biggest impact  with your Cause Marketing programme?

NFPTVʼs Cause Marketing CampaignsTM are a powerful and cost-effective way for small to medium-sized businesses to

increase exposure for both themselves and, in this case, Mummyʼs Wish.

So how much does it cost?

While it is true that many companies do spend thousands on having a TV ad produced and tens of thousands buying the

ad spots, you won't have to dig so deep. NFPTV Cause Marketing CampaignsTM start from as little as just US$2,197.00

including production and a one-off $197.00 joining fee (excludes gst, vat or any applicable sales taxes). So how many

TV spots could you get?

Aradhna Krishna, Professor of Retail Marketing, Stephen M. Ross School of Business, University of Michigan, USA.

It is difficult for me to tell you that if you spend "X" dollars that

the TV spots you sponsor will air "Y" times - there are just too

many variables, however, to give you an idea . . .

On the Gold Coast of Queensland Australia, where I live,

with a population of almost 500,000 for just US$2,197.00

we get more than 20 Cause Marketing AnnouncementsTM 

during the ad breaks of high rating television shows . . .

. . . in Vermont, USA, with a population of over 620,000,for US$2,197.00 we get more than 30 spots during those

same shows - and the Cause marketing AnnouncementsTM 

would also be viewed in upstate New York and parts of

southern Canada.

Gold Coast, Queensland, Australia

Vermont, USA

Want to find out more?  Visit us at: www.NFPTV.org 

A word from Karl Westwell, NFPTV Co-Founder and Producer . . .

Karl Westwell

Co-Founder, Producer 

Gold Coast, Queensland, Australia

Is that less than you thought?

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1. Promoted on TV: Mummyʼs Wish sponsorʼs 30 second CMATM broadcast on TV.

2. Online Opening/Closing Credits: NFPTVʼs opening and closing credits used in the online promotion (see 6).

3. NFPTV Intro: NFPTV Cause Marketing AnnouncementTM introduction.

4. Mummyʼs Wish CMATM: Mummyʼs Wish free Cause Marketing AnnouncementTM.

5. Sponsorʼs Credit: NFPTV thanks the business or personal sponsor. e.g.

Your CMATM promoted Online, by Mummy’s Wish, NFPTV and over 13 video sharing websites

Online

Mummyʼs Wish & NFPTVʼs Cause Marketing CampaignTM

giving qualifying businesses a profound (yet fair) advantage

Opening Credit2 Closing Credit 2

Online

Stations available in Australia

Canada, New Zealand & USA

6. Promoted Online: The CMATM is promoted Online, by Mummyʼs Wish, NFPTV and over 13 video sharing websites (VSW).

  Note: The ongoing Online VSW promotion is subject to the sponsor paying an ongoing monthly fee.

Business: NFPTV thanks . . .. . . our sponsors, Smithʼs Shoe Store from Silverdale (picture/s of Smithʼs Shoe Store),. . . our sponsors, Bill & Sue Smith from Smithʼs Shoes in Silverdale (picture/s of Bill & Sue outside their Shoe Store).

Personal: NFPTV thanks . . .. . . our sponsors, Bill & Sue Smith from Silverdale (picture/s of Bill & Sue & their children),. . . our sponsors, The Silverdale ShoeMakers Club (picture/s of Silverdale ShoeMakers Club members / Silverdale ShoeMakers Clubhouse).

Diagram: Timeline of a NFPTV Cause Marketing Announcement TM 

10 - 20 seconds10 seconds

Mummy’s WishCause Marketing

AnnouncementTM (CMA) 4 Sponsor’s

Credit 5

NFPTVIntro.3

For more information visit:

www.nfptv.org/mummyswish.html

www.MummysWish.org.au

Disclaimer: This document outlines NFPTV’s Cause Marketing Campaign Concept. The material in this document is provided for general information only and on

the understanding that NFPTV is not providing professional, legal, marketing or any other advice on any particular matter. The material in this document and on any

third party websites, documents or any other form of media, may include the views or recommendations of those third parties, and does not necessarily reflect the

views of NFPTV, or indicate a commitment to a particular course of action by NFPTV. For further information visit us at: www.NFPTV.org