NEWSMuriya

ROTANA HOTEL ALL SET TO OPEN IN SALALAH

MESSAGE FROM THE CEOJanuary 2014 Official Newspaper of Muriya Tourism Development www.muriya.om Issue 01

We are very interested in receiving your comments, suggestions and questions regarding the contents of our newspaper. Pls write to us at info@muriya.om

Our seafood makes a splash

The five-star Rotana Hotel is all geared up to open its doors in March 2014 when it will join the growing list of premium hospitality destinations in Salalah. The 399-key property is set amidst man-made lagoons and ponds that will further add to the allure of the luxurious

Spend a perfect Valentine’s Day+968 24 749 111 | reservations@sifawyhotel.com

I hope everyone has had a great start to 2014.

A lot has been accomplished in 2013, the highlights of which have been encapsulated in this first edition for 2014. As we journey through the milestones that Muriya Tourism Development has achieved in the past year, we also give a glimpse of what this year has in store. The subsequent newsletters will provide a more detailed update on projects that are nearing completion as well as properties that will be handed over to more elated customers.

At Muriya, we wish everyone a prosperous year ahead and take this opportunity to thank everyone for their continuous support and good wishes.

Warm Regards,Hamza SelimChief Executive Officer

Salalah Beach destination being developed by Muriya.

The upscale hotel comprises of three clusters that includes the main building. The Food & Beverage outlets include Saffron All-Day Dining, Silk Road

Specialty Restaurant, The Beach Bar & Restaurant and Arabesque Lounge & Terrace. Four state-of-the-art meeting rooms make it an ideal destination for business; the largest being the Al Hajar Ballroom occupying 400 square metres space. On the other hand, leisure

facilities include four swimming pools, Bodyline’s Leisure & Fitness Club and a kid’s club picturesquely set on an island surrounded by the lagoon. Furthermore, Zen spa will offer luxurious treatments in exquisitely designed rooms and relaxation areas.

Last year saw a few select commercial shops opening up in Jebel Sifah. These include Totem, a popular clothing and accessories brand, Nejd, an Omani handicraft and incense outlet, GIB (German Interior Brand) furniture shop, a flower shop and supermarket. Others that will shortly be added to the list include an outlet by Bait Muzna displaying Omani heritage and another offering an array of water activities at the Jebel Sifah marina.

Envision a board meeting on the beach or in a luxurious Omani tent for a corporate event... The Sifawy Boutique Hotel is offering inspiration venue options to conduct business and is on the fast track to become a popular meeting and conference destination.

At the same time, it does offer conventional space as well. The ultra-modern Al Majlis Hall is furnished with the finest communication and presentation technology that includes an in-built PA-system, wireless Internet, automated screen and projector that can accommodate up to 150 guests. Alternatively, the Hajjar boardroom is

The 18-hole, PGA golf course at Jebel Sifah is being designed by Peter Harradine, who is credited with designing over 180 golf courses in Europe, Africa, Middle East and Asia, from projects ranging from sea level in arid, hot and rocky conditions to ecologically sensitive courses in the plains and at high altitudes of 1850m.

Already underway, the 18–hole golf course has been roughly shaped and golfing enthusiasts will be pleased to hear that the first five holes of the course are due to be complete and green by June 2014.

BUSINESS TAKES OFF IN JEBEL SIFAH

FIVEHOLESTO BE GREEN

WHATTHE FUTURE HOLDS:

SIFAWY OFFERSOUT-OF-THE-BOXMEETING VENUES

STAYING GREEN Right since its inception in 2006, Muriya has maintained that it will only develop 25 per cent of the land in both its integrated tourism complexes so that residents and visitors will be able to enjoy the natural beauty of the destinations.

The commitment to stay green has been further supported by

the 4000 sq m of land set aside to serve as a nursery/ garden centre where all the required plants for the destination are potted and grown. It is also the destination most frequented by property owners to pick up an assortment of ornamental and flowering plants and shrubs for their gardens and balconies assisted by helpful horticulturalists.

an ideal alternative for smaller scale events that can accommodate up to 12 delegates with floor to ceiling windows overlooking the majestic Al Hajjar Mountains. Furthermore, the library can be converted

into a setting for meetings and brainstorming ideas for a maximum of eight members. It overlooks the swimming pool and is equipped with two computer workstations with Internet and printer access, converting into a compact workspace if the need arises.

The ample outdoor space is also an ideal destination for corporate gatherings, weddings, gala dinners, product launches, concerts or cultural events.

The consistent and dedicated development of the Jebel Sifah destination can be seen right from the time that one embarks on the drive to Jebel Sifah from Muscat. The scenic Yiti-Sifah road is broader in many places and is well marked. Construction of the main arteries that connect the villas and apartments

Jebel Sifah plans to have in place 950 residential units, an 18-hole PGA golf course and an 100-berth inland marina that will be surrounded by a picturesque, bustling marina town housing a total of 44 retail outlets. In addition to the currently operational Sifawy Boutique Hotel, there will be five more five-star properties in the Jebel Sifah destination including some of the world’s most prestigious brands such as Four Seasons, Missoni, Banyan Tree and Angsana. Restaurants, cafes, luxuriously appointed spas and boutiques featuring the latest in fashion, will complete the town’s offerings.

DEVELOPMENT OF INFRASTRUCTUREAND HANDOVERS AT JEBEL SIFAH

to the Sifawy Boutique Hotel are also progressing at a steady pace with many already paved and dotted with palm trees.

Close to 31 keys were delivered last year to residents wanting to move into their new apartments in the marina town offering a spectacular view to

the marina at any time of the day. In addition, a couple of villas were also handed over to owners keen to move into their dream homes. An overall total of 127 apartments and 31 villas have been sold since the launch of the first phase of which 74 apartment keys and 6 villa keys have been handed over to the proud owners.

JEBELSIFAH

As the residential units in Salalah Beach start to get occupied, Muriya has got busy renting out retail outlets to serve the convenience of the residents. Residents and visitors alike can be seen sipping their coffee and enjoying the weather at the newly opened coffee shop. The recently launched supermarket has started receiving visitors.

Several key components in Salalah Beach have been put in place in 2013 that is reflecting its vision of Muriya to build not just a resort but a legacy – a town that would serve as a model for other developments. In addition

OPENING OF COMMERCIAL OUTLETS GIVE A GLIMPSE OF THE TIMES TO COME

WHAT THE FUTURE HOLDS:

JUWEIRA LAKE APARTMENTS ARE NOW AVAILABLE FOR BOOKINGLocated next to the main hotel building of the luxurious five-star Juweira Boutique Hotel, the Lake Apartments overlooking the marina and Indian Ocean, reflect a blend of traditional and contemporary design. Ranging from one to three bedrooms, each of the 18 apartments come with a fully equipped kitchen along with a wide range of amenities and facilities making it an ideal choice for families or close friends to rent out. Other than an en-suite master bedroom, each apartment comes with a fully equipped kitchen, private terrace, mini-bar, in-room safe, individually controlled air-conditioning and Wi-Fi access making for a ‘home away from home’.

Salalah Beach, with its 8-km beachfront and man-made lagoon system, will comprise of high-end luxury apartments and villas, two 18-hole PGA golf courses and a 200-berth inland marina dotted with restaurants, cafes and retail outlets. Of the seven hotels planned, the Juweira Boutique Hotel has already opened its doors to the public and Rotana Hotel is expected to announce its opening within the first quarter of 2014. The other six will add an addition of 1800 guest rooms to the destination.

OWNERS MOVE INTO MARINA APARTMENTS

SALALAHBEACH

to setting up a premium five-star property, the Juweira Boutique Hotel, work has been in progress to handover the apartments in the marina town as per schedule. In the past year, close to 46 keys were handed over to owners.

Parallel to developing the residence blocks, Muriya has been equally focussed on developing the infrastructure and surroundings so that its customers don’t just get a home but an entire community at

its doorstep. A total of 138 apartments and 23 villas have been sold since the launch of the first phase of which 61 apartment keys and 5 villa keys have been handed over to the proud owners until now.

INENTERTAINMENT

Muriya Tourism Development LLCFirst Floor, Beach One Building. Shatti Al Qurum - Sultanate of OmanTel: +968 24 64 90 71/2 Fax +968 24 64 90 73 | info@muriya.om | www.muriya.om

www.jebelsifah.com

www.salalahbeach.com

Forging ahead, Muriya needed to expand its base to reach out to more customers. Last year, it started Facebook page to interact with the current patrons and reach out to potential clients. In just a week, Muriya clocked 2000 likes and within two months, 20,000 fans had been added to the company’s database – not just from Oman, but also the UAE, Kuwait and KSA. By the end of the year, www.facebook.com/MuriyaOman had reached 39,400+ likes.

Other than the beauty of the two destinations and the development structure, the audience was attracted

SOCIAL MEDIA PLATFORM BOOSTS MURIYA POPULARITY

by a host of interactive campaigns such as ‘Like and Win’ wherein five winners were awarded two nights stay for two at the Sifawy Boutique Hotel inclusive of breakfast. The promotion received 1800 registrations. Another that proved to be immensely popular was a photography competition that provided a platform for keen participants to post pictures of Jebel Sifah taken by them. The winner of the competition got a complimentary stay at the Sifawy Boutique Hotel for two nights. Muriya is looking at 2014 to further strengthen its base through social media network.

www.facebook.com/MuriyaOman

2013 was a milestone for Salalah Beach and Jebel Sifah destinations as they tied up with Nawras to provide advanced and improved 3G connectivity to its residents and visitors. In Jebel Sifah, uninterrupted high speed connection is available in the villas, apartments, around the marina and Sifawy Hotel.

Salalah Beach has been the venue for the first permanent ‘palm tree’ tower set up by the service provider. The unique tower has been so designed to blend

CONNECTIVITY GETS A BOOSTinto the backdrop but at the same time ensure coverage to all the apartments – indoors and outdoors, around the marina, villas in Zone A and B and the Juweira Boutique Hotel.

To continue uninterrupted fast access in both destinations as well as extend connectivity to support projects that will be operational this year, provisions are already in place to upgrade the service to 4G as and when required.

Spend a perfect Valentine’s Day.

For reservations, please call +968 24 749 111 | info@sifawyhotel.com | www.sifawyhotel.com

CRUISE ABOARD THE SY AZZURA • OVERNIGHT STAY IN A MARINA SUITE‡ INCLUSIVE OF BREAKFAST FOR TWO