murray izenwasser - biztegra the rise of the social web
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From Social Media Marketing - 30 september 2010TRANSCRIPT
THE RISE OF THE SOCIAL WEB
Murray Izenwasser (@murrayiz)Senior Interactive Strategist
Biztegra
© 2010 Biztegra Partners - Do Not Reproduce
© 2010 Biztegra Partners - Do Not Reproduce
Follow @Biztegra for all of Today’s links, live tweeted
www.ContactMurray.com (@murrayiz)
© 2010 Biztegra Partners - Do Not Reproduce
Education · Strategy · Development · Engagement
www.SMWorkshop.com
© 2010 Biztegra Partners - Do Not Reproduce
TEN TRENDS IN THE SOCIAL WEB
1. The Web IS Social2. The Rise of the Mobile Splinternet3. Listening Maturity4. The Backchannel5. Location, Location, Location6. Sites to Platforms, Pages to
Streams7. Commerce Becomes Social8. Hi Touch & Always On9. Two-Way Content10.Augmented Reality / Everything is
a Game
© 2010 Biztegra Partners - Do Not Reproduce
#1THE WEB IS SOCIAL
already
^
Check out:
The Future of the Social Web: In Five Eras (Web-Strategist.com)
The Future of the Social Web (Social Media Today)
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#2The MOBILE SPLINTERNET
Check out:
The Splinternet means the end of the Web's golden age (Forrester.Typepad.com/Groundswell)
The Web Is Turning Into The 'Splinternet‘ (Forbes.com)
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#2AThe MOBILE SPLINTERNET
Check out:
www.Tablets.com
Mary Meeker April 2010 Internet Trends (Slideshare.net)
© 2010 Biztegra Partners - Do Not Reproduce
#3 LISTENING MATURITY
About You
About Them
Check out:
Social Media Listening, Measuring, and Engagement Primer (Radian6.com)
Got Your Ears On? How to Listen to Your Audience Using Social Media (NTen.org)
About Action
© 2010 Biztegra Partners - Do Not Reproduce
#3 LISTENING MATURITY
Check out:
Sysomos.com
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#4The
BACKCHANNEL
Check out:
The Hills (MTV.Com)
Backchannelmedia.com
Backchannel.us
Five Platforms for a Classroom Back-Channel Chat
(FreeTech4Teachers.com)
Backchannelbook.com
© 2010 Biztegra Partners - Do Not Reproduce
#5LOCATION
Check out:
Foursquare and Runkeeper Unveil First Application-Based Badges (PCMag.com)
Location: The Epicenter of Mobile Innovation (Gigaom.com)
© 2010 Biztegra Partners - Do Not Reproduce
#6SITES TO
PLATFORMS
Check out:Facebook Is Building A Mobile Platform, Not A Phone (ITProportal.com)Here's Why Facebook Has A Secret Phone Project: It Needs To Be A Platform, Not Just A Service (BusinessInsider.com)
© 2010 Biztegra Partners - Do Not Reproduce
#6APAGES TO STREAMS
Check out:
Jump Into The Stream (TechCrunch.com)
The State and Future of Twitter 2010: Part Two (BrianSolis.com)
© 2010 Biztegra Partners - Do Not Reproduce
#7S-COMMERCE
Check out:
Making Sense of China’s 100+ Groupon Clones (TechCrunch.com)
The Rise Of Social Commerce (CharleneLi.com)
Riseofsocialcommerce.com
© 2010 Biztegra Partners - Do Not Reproduce
#8HI TOUCH & ALWAYS ON
Check out:Malaysia Airlines now offers iPad check-in (EnGadget.com)
Buy a Hyundai Equus luxury car, get an Apple iPad free (USAToday.com)
Millennials – Confident. Connected. Open to Change (PewSocialTrends.org)
© 2010 Biztegra Partners - Do Not Reproduce
#9TWO-WAY CONTENT
& NEW DISTRIBUTION
MODELSCheck out: Today Content Delivery is a Two-Way Street (EContentMag.com) (Google it)
The economic implications of alternative publishing models (InformaWorld.com)
© 2010 Biztegra Partners - Do Not Reproduce
#10AUGMENTED
REALITY & GAMING
© 2010 Biztegra Partners - Do Not Reproduce
#10AUGMENTED
REALITY & GAMING
Check out:To fix the real world, play games online (SciTech.Blogs.CNN.Com)
IKEA Turns Consumer Behavior into Viral Marketing (MarketingPilgrim.com)
© 2010 Biztegra Partners - Do Not Reproduce
Education · Strategy · Development · Engagement
www.SMWorkshop.com
© 2010 Biztegra Partners - Do Not Reproduce
TEN TRENDS IN THE SOCIAL WEB
1. The Web IS Social2. The Rise of the Mobile Splinternet3. Listening Maturity4. The Backchannel5. Location, Location, Location6. Sites to Platforms, Pages to
Streams7. Commerce Becomes Social8. Hi Touch & Always On9. Two-Way Content10.Augmented Reality / Everything is
a Game
?www.ContactMurray.com (@murrayiz)