muscletech - presentation (april 4, 2016) (1)
TRANSCRIPT
![Page 1: Muscletech - Presentation (April 4, 2016) (1)](https://reader034.vdocument.in/reader034/viewer/2022050714/58ac6ed51a28abd7488b6525/html5/thumbnails/1.jpg)
Global Communications: Muscletech in Russia
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Agenda
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Brand Overview
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Brand Overview
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Brand Overview
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Overview - Russia
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Emerging Trends in Russia
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Overview - Russia
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Overview - Russia
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Overview - Russia
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Objective
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Target Market
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Day in the Life
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Big Idea
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Big Idea
Yuri LeonovBodybuilder
Natalya AntyukhOlympic Athlete
Olga FilchenkovaInstagram Fitness Model
Alexey LesukovBodybuilder
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Big Idea
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Big Idea - Rationale
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Challenges
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Media Selection
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Media Rationale (Online)
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Media Rationale (OOH)
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Control Mechanisms
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Creative Mock-ups (Online)
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Creative Mock-ups (OOH)
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Creative Mock-ups (OOH)
![Page 26: Muscletech - Presentation (April 4, 2016) (1)](https://reader034.vdocument.in/reader034/viewer/2022050714/58ac6ed51a28abd7488b6525/html5/thumbnails/26.jpg)
Creative Mock-ups (OOH)
![Page 27: Muscletech - Presentation (April 4, 2016) (1)](https://reader034.vdocument.in/reader034/viewer/2022050714/58ac6ed51a28abd7488b6525/html5/thumbnails/27.jpg)
Creative Mock-ups (OOH)
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Executional Strategies
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Measurables
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Future Considerations
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