museo larco product development sippo

8/12/2019 Museo Larco Product Development SIPPO

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How you could sell Peru better?

Product development:

Create a uniqueproduct that sells in Europe

Mariana WatsonMuseoLarco.org


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Colonial mansion atop of a Pre-Columbian pyramid

Worlds largest private collection of Pre-Columbian art

Nonprofit Association

No financial support from the State

No private donors / donations non tax-deductable

Peru: Country with no museum-goers

Self-sustained private institution


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EVOLUCIN DEL INGRESO MUSEO LARCO


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A DIFFERENT FUTURE


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DATA

INFORMATION

INTELIGENCE

STRATEGY

RESULTS


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Fuente: PROMPER, Manual del Marco Conceptual del Turismo en el Per, pg. 33

Julio 2000


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RECURSO

TURSTICOATRACTIVO

TURSTICO

PRODUCTO

TURSTICO

Branding

Marketing

Cultura att. visitantePlaneamiento Estratgico

Souvenir Shop

Restaurant

Sealizacin

Programas pblicos / Eventos

Interpretacin / Informacin

Restauracin / Investigacin

ConservacinSS. HH

Limpieza

Seguridad del sitio / Pax

Supervigilancia / Gestin

ConservacinSS. HH. bsicos

Limpieza

Seguridad del sitio

Supervigilancia / Gestin


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STRATEGIC PLANNING - Phase 1

Where are we now? - DiagnosisWho visit us?

What do they want from us?

How do they want it?

What is relevant for them?

How much they can take?

Which information is useful for them?

Can I do something now?


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STRATEGIC PLANNING - Phase 2Where are we going? - Objectives

Museo Larco no longer a collection, but an experience.

Museo Larco as a tool to help you understand Ancient Peru.

Museo Larco to produce easy, relevant content for the public,so they can enjoy the process of learning.

Museo Larco as a inspiring place for visitors.

Desition to make the Museo Larco #1 attraction inLatinAmerica.

Museo Larco to become self sustained.


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STRATEGIC PLANNING - Phase 3How are we going to do it?

Strategies

Price, Promotion, Product and Place.


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To become the gateway

to Ancient Peru.

VISION


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Museo Larco seeks to enrich people's lives

inspiring them to discover, understandand enjoy ancient Peru.

MISSION


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THOROUGH

FRIENDLY SENSUAL

ETHICAL

VALUES


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Companies pay too much attention to

the cost of doing something.

They should worry more about the cost

of not doing it.

Philip Kotler, Father of Modern Marketing


16/852004 Alliance for museum shops.


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2006 Alliance for the restaurant.


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Landscaping


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2010 THE NEW MUSEO LARCO


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Lighting and museographic design for

contemplation and inspiration.


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Friendly script based

on storytelling


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Six languages: spanish, english, french,

german, italian, japanese.


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The challenge: renovation of the open storage area


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Director

LogisticsAdministration Marketing

Collection

TICKET OFFICE

GATE MAINTENENCE

Telephone/E-Mails

Caf del MuseoMuseum shop

Guides


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98% satisfaction


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A must see!!! We visited the museum at theend of the trip and it was a wonderfulculmination of everything we saw and

experienced. -Pensylvania, USA

What a learning experience!-Salt Lake city, USA

gracias por la experiencia me encanto todo,la verdad me quedara todo el ao en un

lugar tan paradisiaco como ste, es genial!- Montevideo, Uruguay

A world-class museum, beautifully

displaying awesome pre-Inca artifacts,including pottery, gold, and silver collectedthroughout Peru, and effectively presenting

the story of the many civilizations in thisdiverse country.

-From Colorado, USA

.Real Travelers from Tripadvisor.com


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Real Travelers from Tripadvisor.com

Melhor museu do Peru! Florianpolis, Brasil

hace que sea ms sencillo entender laevolucin de miles de aos de culturas en el

pas. Madrid, Espaa

El entorno es de sueo, una gran coleccin yexcelentes dependencias. Hermosa tienda y

restaurante. Los guas te acompaan por unahora y media, y es definitivamente la mejor

manera de aprovechar la visita.100% recomendable

- Chilln, Chile

Adorei!!! Belo Horizonte, Brasil

The artifacts are well displayed withinformative curatorial information that makes itthe ideal starting place for your visit to Peru

- Atlanta, USA


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We spent most of the day in themuseum, garden and restaurant and

had a wonderful time.This is a shining example of what a

museum should be like. From Cambridge, UK


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OUR BRAND

BRANDING IS REALLY EASY


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IT IS A PROMISE WE FULFILL.

ETHICAL, THOROUGH, FRIENDLY, SENSUAL

MUSEO LARCO IS A EXPERIENCE

GATE WAY TO ANCIENT PERU

INSPIRE, DISCOVER, COMPREHEND, ENJOY


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MUSEO LARCOAT TRADEEVENTS

UNDERSTAND PERU AS A CULTURAL DESTINATION


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UNDERSTAND PERU AS A CULTURAL DESTINATION


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BE A CAUSE, NOT JUST A BUSSINESS.

HAVE A HIGHER MISSION .


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THE INCAS1400-1532 A.D.


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Spanish chronicles, 16th-18th centuries

A d i d


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And many centuries passed...

16th

17th

18th

19th

Conquest PERU


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3,000 B.C.

Caral

Chim1,000 A.D.

0

Conquest1532 A.D.

Incas 1400 A.D.

Chavn1000 B.C.

Lambayeque700 A.D.

Nasca500 A.D.

Mochica400 A.D.

Tiahuanaco600 A.D.

PERU

5,000 years of

History

Cradles of Civilization


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Cradles of Civilization


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MachuPicchu


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Spain

Panama

Peru

Colombia


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Brazil

Chile

Inca Empirecapital

SouthCoast

NorthCoast

Good portTh i


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Chilln River

Rmac River

Lurn River

HistoricCenter

Three riversAgricultural areasGood weatherGood people

Strategic center (hub)


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LocationLocation

Location


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Lima, Peru:

The 'City of Kings' reigns againOnce a place to leave as quickly as possible,

Lima, the capital of Peru, is now showing off

its many colonial and pre-conquistador glories

http://www.telegraph.co.uk/travel/destinations/southamerica/peru/8394945/Lima-Peru-

The-City-of-Kings-reigns-again.html
http://travel.usatoday.com/alliance/destinations/chrisaroundtheworld/post/2011/12/2011-in-Review-Biggest-Surprise-Lima-Peru/591833/1http://travel.usatoday.com/alliance/destinations/chrisaroundtheworld/post/2011/12/2011-in-Review-Biggest-Surprise-Lima-Peru/591833/1


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Miraflores


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Pucllana pyramid

San Francisco basilica


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17th century

Plaza Mayor


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Main Square

Main Square


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The Government Palace

Museo Larco


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Museo Larco


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Museo Larco


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Local Markets


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El Olivar, San Isidro

Barranco


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Barranco


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Museo de Arte Contemporneo - MAC


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MATE Mario Testino

Museo de Osma


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Magic Water Circuit


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Guinness World Record

The worlds largest fountain complex


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The National Theater


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La Punta, Callao


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Shopping


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LIMA


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Its more important to do what is

strategically right than what is immediately

profitable.

MUSEO LARCO 1969 - 2013


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QUI-GON JINN, JEDI KNIGHT

YOUR FOCUS DETERMINES

YOUR REALITY.


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THANK YOU!

museo larco product development sippo

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