museum content strategy _#confabeu
DESCRIPTION
Museums are content generators by nature. Today their role as connectors between the collection knowledge and the visitors / users is gaining more and more strength. Museums are still exploring ways of connecting stories to people. Wit examples of best practices of museums worldwide on social media, website renovations, online collections, mobile. Digital and Content strategy.TRANSCRIPT
Conxa Rodà @innova2
#ConfabEU Barcelona, Sept. 30, 2014
Museums Content Strategy: Connecting Collections to People
Museu Nacional d’Art de Catalunya Barcelona
The Museu Nacional d’Art de Catalunya in 4 images
MUSEUM AS A CONNECTOR
Audiences
Museum Connection/Content Strategy (Digital or not)
make collections more accessible attract new audiences improve the experience of the visit encourage learning and creativity innovate create community
MUSAC, León
MUSAC, LeónPhoto: Conxa Rodà
The Collection Wall, Cleveland Museum of Art
www.beyondthelabel.info/
<Miradas cruzadas> Museo Thyssen
British Museum
A Gift for Athena, AR appwww.slideshare.net/s.mannion/athens-augmented
iBeacons in museums
A good question to keep asking:
Is your content fit for purpose?
Let’s Get Real Conference_Culture24 (UK) title
When a label tells a story, it gets acknowledgment
Storytelling
Are we telling what people want to know?
Source: www.slideshare.net/josemariapalomares/delivering-powerful-presentations-353377955
http://www.vangoghmuseum.nl/en
#thyssen140
Beyond the #selfie
Source: Dana Allen-Greilwww.slideshare.net/danagreil/mcn-dana-allengreil
Acknowledging users’ contributions (UGC)
http://blog.museunacional.cat/en/museum-seen-by-instagramers/
BLOGS
Connect-community-museums-staff
Social is not a one-person task!
Images: www.jpvillani.com.ar/tag/sisifo/ http://nurianetworking.com/featured-slider/community-manager/
The museum old website2004 - 2014!!
www.museunacional.cat
The Museu Nacional online collection
Out of the box: collaborative platforms
Wikipedia Google Artproject
Europeana
Collections/Content
Content & Design equilibrium
Image source: http://helloseocopywriting.com/9/post/2014/03/content-or-design-which-comes-first.html
Image source: http://ywmovement.org/why-science-causes-people-to-leave-the-faith-and-how-to-fix-it/
Wanted: clarity and consistency
Image: http://blocs.gencat.cat/blocs/AppPHP/tribunadarqueologia/files/2012/06/atapuerca.jpg
Content findability
Image: http://www.btv.cat/btvnoticies/wp-content/uploads/2013/10/071013acumulacioR.jpg
Content accumulation
•
http://cgce.es/2009/wp-content/uploads/2010/06/puzzle.jpg
Strategy must be INTEGRAL
web
Open Content
Social Media
Online Collection
e-Publishing
Interactive Museography
Mobile
Online/onsiteIntegration
CooperativeMind/Tools
Training
Content Strategy Mapfor Museums
Institutional Web Digital Projects
e-Marketing
© Conxa Rodà, 2012
Education
web
Open Content
Content release under Creative CommonsLinked Open DataWikipediaEuropeanaGoogle Art ProjectArt BabbleArt FinderOpen peer ReviewCrowdsourcing
Social Media
Online Collection
e-Publishing
Interactive Museography
Mobile
Online/onsiteIntegration
DigitizationVisualisationStorytellingSocial tagging
Augmented RealityMultitouch tablesMultimedia LabMultimedia audioguideAccessibility3D PrintingVisitors’ participation
web 2.0BlogCommunitySharingCo-creation
AppsMobile webMobile tours,QRGamificationGeolocationm-commercem-learningWearables, iBeacons
CooperativeMind/Tools
Training
Content Strategy Map
for Museums
Digital Networking Wikis Cloud
Working methodsCross-departmental collab.Digital proficiencyDigital preservationAnalytics
Institutional Web------Virtual toursMultimedia gallery Virtual classroomOnline LibraryDigital ArchiveAccessibility (WAI)e-PressSstreamingPodcastsSEO/analytics
Digital Projects
Net-artVirtual ExhibitsCollective data mining
e-Marketing
MembershipTicketingShopHiring spacesFundinge-mailing
© Conxa Rodà, 2012
Multichannel Visitors’ engagementUser-generated Content
Education
e-Learning, MOOCsEdu-projectsGames
Scholarly cataloguesE-booksMagazinesEducational materialAnnual reportsPrint-on-demand
Digital as a Dimension of Everything
Tate Digital Strategy 2013–15
Digital Content challenges
create + and +compelling content integration of the museum’s own
digital content be multichannel greater integration online / onsite better analytics resistance to change / training
Thank you Gràcies!
Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya www.museunacional.cat
#ConfabEU Barcelona, Sept. 30, 2014