Stratgie digitale au muse: besoin, tendances, dfis Digital strategy in museums: need, trends, challenges Conxa Rod @innova2 Museu Nacional dArt de Catalunya, Barcelona http://vangoyourself.com/vango/evening-lecture-hendrik-jacobus-scholten-1824-1907-vangod-by-zagrebeuropeanaday

MUSEUM AS A CONNECTOR Content Knowledge Connect Audiences

Museum Connection Strategy (Digital or not) make collections more accessible attract new audiences improve the experience of the visit encourage learning and creativity create community give visibility to scientific work

Please, take a photo! Museu Nacional dArt de Catalunya, Barcelona Social uses change

Cross- Digital Dimension Digital will need to become a dimension of everything the museum does Tate Digital Strategy 2013-15

Technology is not the thing. Its what it enables Pam Grossman Stanford University, Centre to Support Excellence in Teaching

Mission: Museums and Education Connect creativityanalysis students / users knowledge observation

Concepts as Connectors Art Museum, North Carolina, US http://artnc.org/

#thyssen140

BLOGS Connect -community -museums -staff

Our visitor is mobile and our content?

Storytelling Are we explaining what the audience want to know? The works: plenty of stories to tell.

http://collections.vam.ac.uk/crowdsourcing/ Online Collections

http://vangoyourself.com: connecting Art to People through scenification (and sharing)

Out of the box: collaborative platforms Wikipedia Google Art project Europeana Collections/ Content

Partage Plus Project= 75.000 works of Art Nouveau

Museums and Wikipedia Make available the maximum amount of knowledge to the maximum number of people with the best quality possible Shared goal

Museu Nacional dArt de Catalunya_Google Art Project. Frontal Seu dUrgell, s. XII

web Open Content Social Media Online Collection e-Publishing Interactive Museography Mobile Online/onsite Integration Cooperativ eMind/Tool s Training Digital Strategy Map for Museums e-Marketing Conxa Rod, 2012 Education

web Open Content Content release under -Creative Commons Public Domain Linked Open Data Crowdsourcing Wikipedia Europeana Google Art Project Art Babble Art Finder Open peer Review Social Media Online Collection e-Publishing Interactive Museography Mobile Online/onsite Integration Digitization Visualisation Social tagging Augmented Reality Multitouch tables Multimedia Lab Multimedia guide, wearables Accessibility Visitors participation web 2.0 Blog Community Sharing Co-creation Apps Mobile web Mobile tours Gamification Geolocation m-commerce m-learning QR, NFC, iBeacons Cooperative Mind/Tools Training Digital Strategy Map for Museums Digital Networking Internal Wikis Cloud Working methods Cross-departmental collab. Digital proficiency Digital preservation Analytics Institutional Web ------ Virtual tours Multimedia gallery Virtual classroom Online Library Digital Archive Accessibility (WAI) e-Press Sstreaming Podcasts SEO/analytics Digital Projects Net-art Virtual Exhibits Collective data mining e-Marketing Membership Ticketing Shop Hiring spaces Funding e-mailing Multichannel Visitors engagement Education e-Learning Edu-projects Games Scholarly catalogues E-books Magazines Educational material Annual reports Print-on-demand

Our Museum main digital projects The Online Collection The Website redesign Social Media Mobile Open content Interactive + multimedia museography

www.museunacional.cat: the new website

7 Museum Trends Mobile everywhere User-centered, co-creation Content strategy, audiovisual Integration of Digital Assets eLearning / MOOCs Augmented reality, 3D printing, gamification, wearables Open Content Photo: Thinkstock

Free, accessible, open Knowledge is the publics right and a museums dutyFree, accessible, open Knowledge is the publics right and a museums duty Free, accessible, OPEN Knowledge is the publics right and a museums duty @innova2

Open Data sharing www.ght.org.uk/userfiles/image/webgeneral/medical-records-shelf.jpg www.asifocus.com/wp-content/uploads/2011/11/data-sharing.jpg Virtuous circle of Open: using + sharing + reusing data = heritage more available

Biggest Challenge MY precious... Overcoming resistances to open data for public use & reuse

Thank you, Merci Gracias, Grcies! Conxa Rod @innova2 Museu Nacional dArt de Catalunya www.museunacional.cat #ICOFOM14 Universit Sorbonne Paris, June 6 2014