museum marketing from

48

Upload: jim-richardson

Post on 30-Nov-2014

1.474 views

Category:

Design


0 download

DESCRIPTION

Museum marketing from Sumo. www.sumodesign.co.uk

TRANSCRIPT

Page 1: Museum marketing from
Page 2: Museum marketing from

How do you increase visitor numbers during the summer when the local competition is fierce?

Page 3: Museum marketing from
Page 4: Museum marketing from

FREE ENTRYOPEN DAILY

Discover the full storywww.nationalmediamuseum.org.ukBradford BD1

“ I used to blast off into space, will you join me on an adventure that’s out of this world?”

Thunderbirds™ and ã ITC Entertainment Group Limited 1964, 1999 and 2011. Licensed by Granada Ventures Limited. All rights reserved.

Page 5: Museum marketing from

“ I’m always running, can you keep up with me on your gaming adventure?”

FREE ENTRYOPEN DAILY

Discover the full storywww.nationalmediamuseum.org.ukBradford BD1

Page 6: Museum marketing from
Page 7: Museum marketing from

“��I�used�to�blast�off�into�space,�will�you�join�me�on�an�adventure�that’s��out�of�this�world?”

Discover the full storywww.nationalmediamuseum.org.ukFREE ENTRY OPEN DAILY

“�I’ve�smashed�high�scores�and�uncovered�hidden�levels,�what�will�you�uncover�today?”

Discover the full storywww.nationalmediamuseum.org.ukFREE ENTRY OPEN DAILY

“Icreatedmemories inaninstantbut canIcaptureyour imagination?”

Discover the full storywww.nationalmediamuseum.org.ukFREE ENTRY OPEN DAILY

“I’vecomealongwaysinceWimbledonCommon,letmesharemyjourneywithyou?”

Discover the full storywww.nationalmediamuseum.org.ukFREE ENTRY OPEN DAILY

“Mydesignwasonesmallstepforman,buthowhaveIchangedmankind?”

Page 8: Museum marketing from

Enter the unique world of TV Heaven

Select a favourite from our catalogue of over 1,000 classic

TV programmes from 1946 to today. Pick from comedies,

children’s shows, soaps, memorable dramas and award-

winning documentaries. Sit back, relax and enjoy in the

comfort of your own viewing booth.

Enjoy Exhibitions

and EventsThe National Media Museum

is home to the world-class

National Photography

Collections and a changing

programme of contemporary

and historical photographic

exhibitions. These are

supported by fascinating

talks, tours, and events

providing opportunities

to delve deeper into the

world of media.

Eat, Drink and Shop

Get your gifts, gadgets

and specialist books in

the Museum Shop.

Recharge your batteries

with a sandwich, coffee

and homemade cake or a

freshly prepared hot meal

in the café.

Explore our Experience TV GalleryYou can walk into a replica

studio and find out how

television is made, try your

hand at reading the news

or presenting the weather.

Then discover how TV became

what we know and love today.

“IshapedTVviewinginthe60sand70s,butwhatdidpeoplereallyseeinme?”

Magic Factory Fun

The young and young-at-

heart can get interactive

with over 30 exciting

hands-on exhibits,

experiments and games

designed to help you

understand how light

behaves to make up the

visual media we know

and love today.

Fall in love with Film

If you love film, you’ll love

the National Media Museum.

With 3 very special cinemas

and a packed programme,

there really is something for

everyone! Described by Lord

Puttnam as “the best cinema

in Britain,” we offer a vibrant

setting in which to enjoy

the best independent films

and classic cinema. The

Museum is also home to a

fantastic film festival, talks

and events programme.

“I’veshotgoodguys

andbadguys,want

toseehowIalways

gotmyman?”

Tour the National

CollectionFrom the earliest surviving

photographic negative to a

VistaVision camera used to

film the James Bond films,

we care for one of the world’s

greatest collections of visual

material. Visit the Kodak

Gallery to journey through

the history of popular

photography and take a free

tour of Insight, our Collections

and Research Centre, to see

hidden treasures.

Looking to super-size? Try Yorkshire’s only IMAX

cinema for the ultimate

viewing experience. With

a screen the height of

four double-decker buses,

surround sound and 3D

technology –immerse

yourself in hidden worlds

through our programme

of documentaries and the

latest blockbusters.

Animation Gallery

Love Wallace and Gromit?

Remember Morph?

Terrified by Harryhausen’s

Medusa? Then step into

the Animation Gallery to

discover original models

and artwork from over one

hundred animations. Learn

about the different tech-

niques used throughout the

history of animation.

TV Heaven

Games Lounge

“Underground,over-

ground,womblingfree,

hopetoseeyousoon...

comeon,it’sfree!”

Immerse yourself in film

Are you hungry

for some gaming

action? Play your way through

gaming history and

experience classic games

including Space Invaders,

Pac Man and Super Mario

Kart in our Games Lounge.

You can even get your

hands on original arcade

machines for a unique

gaming experience.

“I’malwaysrunning,canyoukeepupwithmeonyourgaming

adventure?”

“Thunderbirdsarego!Icanshowyouwhywe’restillgoingstrong.”

“I’vecomealongwaysinceWimbledonCommon,letmeshare myjourneywithyou?”

Discover thefull story...

“You’vemoved millionsbutwhat makesyoumove?”

Whatever your passion – photography, film, television, animation, gaming – enter the captivating world of media at the National Media Museum in Bradford.•Exploresevenfloors ofgalleries

•Visitourlatest exhibitions•Enjoyaliveeventorfestival

•DiscovertheNationalCollections•Experiencefilm,3cinema’sincludingtheIMAX

“Mydesignwasonesmallstepforman, buthowhaveI changedmankind?”

www.nationalmediamuseum.org.uk

Visitorinformation

National Media Museum, Bradford, BD1 1NQ0844 856 3797 Free admission*

Findingus

Opening TimesThe Museum is open from 10am – 6pm every day with the exception of Mondays during the school term time.Our Cinemas and Box Office are open from 10am daily. On Mondays during term time we open at 5pm.Booking and EnquiriesVisit www.nationalmediamuseum.org.uk or call 0844 856 3797 to book tickets and the latest information on activities, events and offers. Our call centre is open from 8.30am – 8.30pm daily.

Corporate and Private EventsThe National Media Museum is a unique venue for private events, corporate hire or conferences. Call 01274 203 354 or email nmem.events@ nationalmediamuseum.org.uk. Groups and School VisitsSchool and group visits can be booked in advance by calling 0844 856 3799.

* Charges apply for our cinemas.

Facilities for Visitors with Disabilities The Museum caters for all needs. For information about access and facilities please call 0844 856 3797. By Public Transport:The Museum is just a five-minute walk from Bradford Interchange with rail, bus and taxi services all under one roof. Forster Square station is a ten minute walk.

By Road:Follow Bradford City Centre & brown tourism signs from Junction 26 off the M62. There is parking directly behind the Museum in the Sharpe Street Car Park. The car park is operated by Bradford Council and charges apply.

Stay in touchWith so much going on, we’ve so much to tell you about! Stay in touch by joining our mailing list www.nationalmediamuseum.org.uk/register

Information correct at the time of going to print. Please visit our website or call us before making a special journey.

“Icreatedmemories inaninstantbut canIcaptureyour imagination?”

www.nationalmediamuseum.org.uk FREE ENTRY

www.nationalmediamuseum.org.ukVisit our family of museums for a great day out:National Railway Museum, York and Science Museum, London

Page 9: Museum marketing from

Find us in Animation Gallery on Level 5

This Bob the Builder storyboard comes from episode 93, Mr Bentley’s Train in 2002. Bob likes helping his friends in Bobsville and he can always work out a way to solve problems. Here Bob is helping to fix Mr Bentley’s train set.

The Wombles live in an underground burrow on Wimbledon Common and collect and recycle things people have left behind. Elisabeth Beresford wrote the original books which were turned into a television series in the 1970s and 1990s.

“ Why am I feeling ‘quite overwhelmed’?”

Andy Pandy first appeared on television in 1950 in Watch With Mother. In those days he was a string puppet and lived in a picnic basket, but in the 2002 series he and his best friends Teddy and Looby Loo lived in their own houses.

“How can you tell we are in Teddy’s House?”

“ What can we do with all the things we have recycled?”

Find us in TV Heaven on Level 3 “ How am I helping Wallace in this adventure?”Wallace and Gromit: A Close Shave is Aardman Animation’s third feature film starring Wallace and his loyal dog Gromit. As ever, Gromit is patient, hardworking and is very good at getting Wallace out of trouble.

“ How can you tell when I get angry?”

The Daleks are cyborgs from the planet Skaro who have had all their emotions removed apart from hate. They are some of Doctor Who’s most powerful enemies and have been trying to destroy him along with every other life-form in the universe since 1963.

“ Think of 3 words you could use to describe me?”

Morph lives in an artist’s pencil box and he is named Morph because of his ability to change shape. He likes to play games with his friends and is always thinking of interesting things to do with the art materials he has all around him.

“What am I made of?”

Talos is one of the monsters from the 1963 film, Jason and the Argonauts. The film was animated by Ray Harryhausen. Talos fights the Argonauts and throws giant rocks at their ship but they manage to defeat him. In Greek mythology, Talos was a giant warrior who defended Europa in Crete against pirates and invaders.

Write the answer to this question in the box on the next page and enter your details for a chance to win a family IMAX ticket!

Summer Family Trail

Discover the full story

behind these characters

from books, TV programmes

and films this summer!

Be a detective! Look closely at the displays;

can you spot any clues as to what these characters are like?

Enter for a

chance to

win a family

IMAX ticket!

We have 10 family IMAX tickets to give away.

Fill your details in below and post your completed form in the box

in the foyer for a chance to win!

Answer

Your details:

Title First name

Surname

Email address

Mobile number(Please complete if you would like to receive text alerts)

Address

Postcode

Join our mailing list to be the first to hear about everything that’s going

on at the National Media Museum. I would like to know more about:

Family Events Film IMAX Exhibitions & Events

Parent/Guardian signature

Competition terms and conditions • The winning entries will be the first 10 correct

entries drawn at random from all entries

• If you are under 16, you must have a parent/

guardian’s permission to enter the competition

• The prize is non-transferable and there is not a cash

alternative

• Multiple entries by the same person will not be

accepted

• Any personal data submitted with consent will

be kept by NMSI for the purpose of sending our

newsletter and mailings and will not be shared

with any other third party

• The winners can take the prize any time before

31 December 2011

• Tickets for certain films are subject to availability

• The closing date is 15 September 2011

• The winners will be contacted after the closing

date by a member of the Marketing team

www.nationalmediamuseum.org.uk

www.nationalmediamuseum.org.uk

Don’t Miss!

Harry Potter and the Deathly

Hallows Part 2 (12a)

Showing from 15 July

The end begins as Harry, Ron, and

Hermione go back to Hogwarts to find

and destroy Voldemort. Knowing life

will never be the same again for

them, their biggest battle begins…

Not to be missed in IMAX 3D!

Think Big…REALLY BIG!

Discover the magic of IMAX this

summer. Join astronauts in Hubble 3D,

dive to hidden depths with Wild Ocean

3D, unravel an ancient mystery with

Mummies 3D or swing with orangutans

with Born to be Wild 3D from 17 Sept. With

a screen the height of four double-decker

buses and surround sound, these 3D films

on the biggest screen in Yorkshire will

have you reaching out to touch them.

The Adventures of Tintin:

The Secret of the Unicorn (cert tbc)

Showing from 16 October

Tintin and his friends discover

directions to a sunken ship commanded

by Capt. Haddock’s ancestor and go

off on a treasure hunt. Watch the eagerly

awaited Steven Spielberg movie on the

region’s biggest screen.

Come back and celebrate

TV with us!

October Half Term Join us this October and journey back in time

to see how TV began, what it looked like and

see the programmes we all loved! Celebrate

television with our free activities every day.

CinemaMagic

Go behind the lens and experience special

effects as a century of secrets are bought

to life before your very eyes. It’s mind-

boggling fun for all the family. Tickets

are just £2. See the box office for

showing times.

Stay in touch

With so much going on, we’ve so

much to tell you about! Stay in

touch by joining our mailing list

www.nationalmediamuseum.org.uk/

register

Page 10: Museum marketing from
Page 11: Museum marketing from
Page 12: Museum marketing from
Page 13: Museum marketing from
Page 14: Museum marketing from

“ I’m one of many hidden objects. Can you find me in the 7 levels of crazy fun?”

Media Mayhem

Page 15: Museum marketing from

9 out of 10 people said the campaign encouraged them to visit, against 7 out of 10 the previous year.

Page 16: Museum marketing from
Page 17: Museum marketing from
Page 18: Museum marketing from

How do you motivate people to leave the internet to visit an exhibition about the internet?

Page 19: Museum marketing from
Page 20: Museum marketing from
Page 21: Museum marketing from
Page 22: Museum marketing from
Page 23: Museum marketing from
Page 24: Museum marketing from
Page 25: Museum marketing from
Page 26: Museum marketing from
Page 27: Museum marketing from
Page 28: Museum marketing from
Page 29: Museum marketing from
Page 30: Museum marketing from

Promoting seasonal events to a family audience.

Page 31: Museum marketing from
Page 32: Museum marketing from
Page 33: Museum marketing from
Page 34: Museum marketing from
Page 35: Museum marketing from
Page 36: Museum marketing from

2-10 June

Get fired up at

Britain’s biggest

rail celebration

nrm.org.uk/railfest2012

Book yourtickets now

2-10 June

Get fired up atBritain’s biggestrail celebrationnrm.org.uk/railfest2012

Book yourtickets now

Page 37: Museum marketing from
Page 38: Museum marketing from

Get fired up at Britain’sbiggest rail celebration

nrm.org.uk

Get fired up at Britain’sbiggest rail celebration

nrm.org.uk

Page 39: Museum marketing from
Page 40: Museum marketing from
Page 41: Museum marketing from
Page 42: Museum marketing from
Page 43: Museum marketing from

How can you enhance the family experience through printed materials?

Page 44: Museum marketing from
Page 45: Museum marketing from
Page 46: Museum marketing from
Page 47: Museum marketing from
Page 48: Museum marketing from