museum next2013
TRANSCRIPT
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How Hirst’s spin paintings deepened Tate Kids engagement and reach from preschool to pre-teens.
Mar Dixon @mardixon @kidsinmuseums Sharna Jackson @sharnajackson @tate_kids
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Head of Digital Transformation, Tate
“We view digital community activity as fundamental to achieving the organisation’s mission of engaging audiences with art.”
Tate Digital Strategy 2013-‐15: Digital as Dimension of Everything
John Stack @stacker
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Meanwhile, on Twitter…
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Charlotte is going to have to wait to see the Damien Hirst Exhibition @Tate
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Happy Charlotte.
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A competition with Kids Company
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I asked Charlotte to live tweet the event.
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Fan >>> Advocate
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Happy Charlotte.
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What if the followers didn’t like it?
What if she said something wrong?
What if someone ‘trolled’ her?
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Username StatusGalleryNet A�spinning�wheel�and�a�splodge�of�paint�–�how�hard�can�a�'Hirst'�be?�http://t.co/6RG0cCxg�@Independent��#hirstspinpainting�@hirst_officialcreativepound @CarlaBerzolla�I�saw�this�in�Covent�Garden��#hirstspinpainting�http://t.co/qeMSkyrJsquarad RT�@tate_kids:�Our�Spin�toy�is�live�in�case�you�missed�out�on�#hirstspinpainting�yesterday:�http://t.co/llWZkobH�enjoy!rache_elizdakin RT�@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/EDe9vdyBramenshack cool!�“@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/pfHAZ9Dh”LadyClementineW After�MCing�yesterday's�#hirstspinpainting�I've�realised�I'm�a�middle�class�fruit�n�veg�presenter.�Purveyor�of�culture�instead�of�bananastate_kids Our�Spin�toy�is�live�in�case�you�missed�out�on�#hirstspinpainting�yesterday:�http://t.co/llWZkobH�enjoy!kidsinmuseums RT�@MarDixon:�What�an�amazing�day.�C�live�tweeting�for�@tate_kids�(so�@kidsinmuseums!)�&�she�met�@damienhirst�&�Camila�@KidsCo_Tweets�#hirstspinpaintingMichaelSpender RT�@MarDixon:�What�an�amazing�day.�C�live�tweeting�for�@tate_kids�(so�@kidsinmuseums!)�&�she�met�@damienhirst�&�Camila�@KidsCo_Tweets�#hirstspinpaintinghundred_pearls RT�@Tate:�RT�@tate_kids:�Art�is�important�for�children�says�Camilla�&�Damien�a�huge�supporter�of�Kids�Co.�#hirstspinpainting�http://t.co/J8rTrHhzlisasmith_art RT�@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/EDe9vdyBsharnajackson RT�@MarDixon:�OMG!�Thank�you�so�much�@sharnajackson�//�cc�@linda1966�@insidebooks�@aljallen�@stujallen�#hirstspinpainting�http://t.co/jXfiOtkuSocievolea RT�@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/EDe9vdyBMarDixon What�an�amazing�day.�C�live�tweeting�for�@tate_kids�(so�@kidsinmuseums!)�&�she�met�@damienhirst�&�Camila�@KidsCo_Tweets�#hirstspinpaintingsikcyc RT�@tate_kids:�#hirstspinpainting�Damien�and�Camilla�helping�kids�make�plates!!�http://t.co/jc7nYIX9TheBooBerry Thank�you�RT�@LadyClementineW:�@tate_kids�nice�work�today�Charlotte�and�very�good�stage�presence�!�X�#hirstspinpaintingmarniapple RT�@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/EDe9vdyBbiancatecchiati RT�@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/EDe9vdyBLittleChiefster RT�@Tate:�RT�@tate_kids:�Art�is�important�for�children�says�Camilla�&�Damien�a�huge�supporter�of�Kids�Co.�#hirstspinpainting�http://t.co/J8rTrHhzkimmegh RT�@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/EDe9vdyBJuliettttM "@Tate:�#hirstspinpainting�today�in�Covent�Garden.�Here's�the�first�spin�painting�of�the�day�http://t.co/cHVK0Tfi"�//�cool!glittergilly RT�@Tate:�RT�@tate_kids:�Art�is�important�for�children�says�Camilla�&�Damien�a�huge�supporter�of�Kids�Co.�#hirstspinpainting�http://t.co/J8rTrHhzLadyClementineW And�so�ends�a�fab�day�at�#hirstspinpainting�@coventgarden�&�brill�job�all�schools�&�@kidscompany�!�http://t.co/ZCrJ66Hsimmmmaa RT�@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/EDe9vdyBtate_kids @KidsCo_Tweets�@coventgardenldn�@damienhirst�I've�been�tweeting�using�#hirstspinpainting�today,�sorry�I�didn't�ad�your�twitter�name!ebellucci07 "@Tate:�#hirstspinpainting�today�in�Covent�Garden.�Here's�the�first�spin�painting�of�the�day�http://t.co/F69NCwzX"MarDixon Back�from�#hirstspinpainting�ͲC�thrilled�to�meet�Damien�&�tweet�for�@tate_kids.�Resting�before�@JonLeeWriter�book�launch�w/�@readwithsandy.charlottesnow RT�@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/EDe9vdyBlostamongcrowds RT�@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/EDe9vdyBaitziberurtasun RT�@tate_kids:How�many�things�we�can�learn�from�children's�works!�#hirstspinpaintingbriaz861 RT�@Tate:�RT�@tate_kids:�Art�is�important�for�children�says�Camilla�&�Damien�a�huge�supporter�of�Kids�Co.�#hirstspinpainting�http://t.co/J8rTrHhzCurious_Mum RT�@tate_kids:�Schools�grps�over�so�plenty�of�time�to�do�spin�painting�at�Covent�Garden�so�kids�come�&�have�ago!!�#hirstspinpainting�http://t.co/grIlzYfzCIV9 RT�@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/EDe9vdyBanabelm25 Londres.�Niños�de�diferentes�escuelas�son�guiados�por�el�artista�Demian�Hirst�para�realizar�#hirstspinpainting�http://t.co/Jh3AJh8IRosieCardiff RT�@tate_kids:�If�you�can't�make�it�down�for�#hirstspinpainting,�well,�our�new�game�is�live!�http://t.co/llWZkobH�TRY�IT!kylecohlmia RT�@Tate:�Damien�Hirst�making�a�spin�painting�in�Covent�Garden�right�now!�#hirstspinpainting�http://t.co/EDe9vdyBartbyksd RT�@Tate:�RT�@tate_kids:�Art�is�important�for�children�says�Camilla�&�Damien�a�huge�supporter�of�Kids�Co.�#hirstspinpainting�http://t.co/J8rTrHhzCaz_Buckley @Tate�#hirstspinpainting�Ͳ�way�cool!
/mardixon.com/tate_kids/#hirstspinpainting Page�1�of�11
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Lessons and recommendations
• Be brave and relinquish control of your brand • Find a route in for kids to be involved in your
wider programme • Be open to their findings • Don’t ‘edit’ their responses • Embrace diverse voices from outside your
organisation • Talk to kids/teens and listen to their wants • Challenge yourself to find solutions