The Museum of Science

The Dead Sea Scrolls offer New Englanders a chance to be a part of history.

meet & exceed attendance goals for promotion period

214,000

before and during the exhibit’s duration

Significant media coveragegenerate

develop long term relationships with

schools & religious groups

win recognition

22% of 25-34 year olds are spending more time going to museums and other related activities

30% of 18-24 year olds visited museums while travelling domestically

Respondents with a household income of more than $100k were the

most likely to visit a museum,

due to a desire to be educated and informed

More adults aged 18-34 are visiting museums more frequently

than ever before

1 23 4

Phase 1 – Pre-MarketingPresent to March

Media

Phase 1 – Pre-MarketingPresent to March

VIP / Press Preview

Online Trivia Questions

Online Hidden Scroll

Generate significant media coverage

Phase 2 – OpeningMarch to May

CWOKs – Higher Education Professionals – Dead Sea Scroll Enthusiasts – Historians & Intellectuals

Phase 2 – OpeningMarch to May

Trivia Night

GILT Night Out

Win recognition for the exhibit

Phase 3 – Summer Push/JerusalemMay to August

Tourists – Families – Film Lovers - Media

Phase 3 – Summer Push/JerusalemMay to August

DSS Beach Search

Jerusalem Movie Premiere

Large Scale Excavation Exhibits

Meet and exceed attendance goals

Phase 4 – Fall Push / ClosingAugust to October

Professors – School Groups – Religious Groups – Dead Sea Scroll Enthusiasts - CWOKs

Phase 4 – Fall Push / ClosingAugust to October

Elementary School Assemblies

Educator Cave Production

Closing Panel with Jerusalem

Develop relationships with schools and religious organizations

Defining Success

Survey Attendees – Monitor Return VisitsPoll on Museum Website – Ticket Sales