museum redesign project deepak kumar october 26, 2005 deepak kumar october 26, 2005 ed229a
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Museum Redesign Museum Redesign ProjectProject
Deepak KumarOctober 26, 2005
ED229A
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The MuseumThe Museum
The Cantor Arts Center at Stanford University The Cantor Arts Center at Stanford University
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The MuseumThe Museum
Displays art in 24 galleries Sculpture gardens, terraces, and courtyard Collections span 4000 years 25,000 objects Largest collection of Auguste Rodin bronzes
outside Paris Nearly 100 contemporary sculptures Changing exhibitions Tours, lectures, gallery talks, symposia, and
classes
Displays art in 24 galleries Sculpture gardens, terraces, and courtyard Collections span 4000 years 25,000 objects Largest collection of Auguste Rodin bronzes
outside Paris Nearly 100 contemporary sculptures Changing exhibitions Tours, lectures, gallery talks, symposia, and
classes
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My ObservationsMy Observations
The Building
Outside• Two entrances• Which was the main entrance? • Rodin sculpture garden, Gates of Hell” gave the wrong
impression
Inside• There was a counter, but no attendant• There were various papers, but not a map• No idea about the size of the museum• Didn’t know where to start• No idea about the time required
The Building
Outside• Two entrances• Which was the main entrance? • Rodin sculpture garden, Gates of Hell” gave the wrong
impression
Inside• There was a counter, but no attendant• There were various papers, but not a map• No idea about the size of the museum• Didn’t know where to start• No idea about the time required
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My ObservationsMy Observations
NavigationNavigation
Click ↑
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My ObservationsMy Observations
Navigation
Two entrances Non-linear navigation Without a map, I was lost Rooms were interconnected at more than one place People often returned to the same place More than one staircase to go to the second floor Again returned to the same place A bookstore and a café
Navigation
Two entrances Non-linear navigation Without a map, I was lost Rooms were interconnected at more than one place People often returned to the same place More than one staircase to go to the second floor Again returned to the same place A bookstore and a café
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My ObservationsMy Observations
Visitor profile / behavior
Older than 50 years - more than 70% Younger than 20 years – less than 10% Younger than 5 years – could be counted on fingers A blind person A partially blind person
Docent tour of the museum Very few people read a long text display Glanced over the items Read the information occasionally A lady biker outside the museum told her friend – “This is a
great place. I’ll come here sometime.” I WAS A TYPICAL VISITOR
Visitor profile / behavior
Older than 50 years - more than 70% Younger than 20 years – less than 10% Younger than 5 years – could be counted on fingers A blind person A partially blind person
Docent tour of the museum Very few people read a long text display Glanced over the items Read the information occasionally A lady biker outside the museum told her friend – “This is a
great place. I’ll come here sometime.” I WAS A TYPICAL VISITOR
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My ObservationsMy Observations
Information display
Different themes - Asian art, Egyptian art, Contemporary paintings, Stanford family, Glass items
Information not displayed at entrance Item information was concise – sculptor name, country, year, material Information too long and/or too small font Information on the history of the museum TV/DVD with a 6 minute show No separate section for kids Display books Audio and touch screen (developed by Web projects class – Studio Art
172)
Information display
Different themes - Asian art, Egyptian art, Contemporary paintings, Stanford family, Glass items
Information not displayed at entrance Item information was concise – sculptor name, country, year, material Information too long and/or too small font Information on the history of the museum TV/DVD with a 6 minute show No separate section for kids Display books Audio and touch screen (developed by Web projects class – Studio Art
172)
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My ObservationsMy Observations
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My ObservationsMy Observations
The “wooden” horse
Generated curiosity Information on conversion of wooden parts to bronze A piece kept for people to touch Most of the people spent a long time near the horse No information about the sculptor, Deborah Butterfield
The “wooden” horse
Generated curiosity Information on conversion of wooden parts to bronze A piece kept for people to touch Most of the people spent a long time near the horse No information about the sculptor, Deborah Butterfield
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Design PrinciplesDesign Principles
Navigation Learner needs/Relevance of the subject Motivation levels Cognitive load on visual and auditory channels Integration of new learning with existing knowledge
Navigation Learner needs/Relevance of the subject Motivation levels Cognitive load on visual and auditory channels Integration of new learning with existing knowledge
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Redesign of the ground floorRedesign of the ground floor
Navigation
Linear One staircase Elevator near the entrance
Navigation
Linear One staircase Elevator near the entrance
Click ↑
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Redesign of the ground floorRedesign of the ground floor
Relevance
A short (5 min) video - beginning of the tour To set expectations To relate to past experiences What to visit and for how long A separate section for kids Origin and evolution of comic characters Things to color or construct
Relevance
A short (5 min) video - beginning of the tour To set expectations To relate to past experiences What to visit and for how long A separate section for kids Origin and evolution of comic characters Things to color or construct
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Redesign of the ground floorRedesign of the ground floor
Motivation
More information about the “wooden” horse More information about the sculptor Pictures of other works Provide more information on artists Use a video kiosk Advertise/market/project the museum as a place of learning
Motivation
More information about the “wooden” horse More information about the sculptor Pictures of other works Provide more information on artists Use a video kiosk Advertise/market/project the museum as a place of learning
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Redesign of the ground floorRedesign of the ground floor
Cognitive Load
Written text with display items increase cognitive load on the visual channel
Use a headset - audio gives information when people are close to a display
Use a headset – audio gives information when a button is pressed Use a focused/localized audio system (Wallenberg hall) Use a narration at the entrance of a section
Cognitive Load
Written text with display items increase cognitive load on the visual channel
Use a headset - audio gives information when people are close to a display
Use a headset – audio gives information when a button is pressed Use a focused/localized audio system (Wallenberg hall) Use a narration at the entrance of a section
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Redesign of the ground floorRedesign of the ground floor
Integration with existing knowledge
Give visitors option to lean more• About a particular section or artist or art form• Video, demonstration
Inform at the beginning • If interested in a particular form of art• Which section would be of interest
Integration with existing knowledge
Give visitors option to lean more• About a particular section or artist or art form• Video, demonstration
Inform at the beginning • If interested in a particular form of art• Which section would be of interest
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