Museums offer emotion and transformation

Gevelaanzicht Darwinweg - Oost

Impressie Museumroute

Visitor motivation

1. Explorers

2. Facilitators

3. Professional hobbyists

4. Experience seekers

5. Rechargers

6. Respectful pilgrims

7. Affinity seekers

‘the big idea’

‘the big idea’

“Wow,

Nature is awesome”

big idea

Big idea

Big idea

Big idea

Big idea

Big idea

Big idea

Placemaking

“Placemaking is a multi-faceted approach to the planning, design and management of public spaces, with the intention of creating public spaces that promote people's health, happiness, and well being.”

The power of 10

a space will thrive when people have a range of

reasons (10+) to spend time there.

My museum (after Falk and Dierking)

Nature is awesome

The power of 10The family museum

The

museum

experience

Summary

Choose!

• One audience (and stick to it);

• One big idea (and use iteverywhere);

• Set the stage, and use the power of 10.

Thank you for your attention!

Referentiebeelden materialisatie atriumkroon

Referentiebeelden materialisatie museumgebouw