music 4.5 smart radio: phil critchlow, founder & director, tbi media

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Content crossover – no money without quality content

Phil Critchlow, Founder & CEO, TBI Media

September 24th 2013

Music 4.5

Smart Radio 2

Phil Critchlow Founding Director

THE BIG IDEA “Imagination is more important than

Knowledge” (Albert Einstein)

THE VALUE

1. Subscription

2. Advertising

3. Sale

4. Tickets / Merch

5. (Marketing)

EXPANDING IDEAS

THE STORY THE AUDIENCE

• Avoid - being‘Tainted By Experience’

• Avoid - Saying or accepting ‘no’ early on

• Own / Understand / Get excited

• Bigger / Fewer / Better …

• Delivery – Delivery - Delivery…

‘If you reach for the stars you won’t come up

with a handful of mud’ (Leo Burnett)

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TITANIC MINUTE BY MINUTE

The ship that launched 1000 treatments

The Band That Played On

In real time

Exactly 100 years later

Live - in the present tense

TITANIC MINUTE BY MINUTE

Results :

Great press coverage

Powerful interactive engagement

Multiple Awards

Content extended way beyond the slot

12 HOURS TO PLEASE ME

Beatles’ first album

Remade – 50 Years on

Same songs - Same studio - Same time

BBC united for a week

PARTNERS

• Radio 2 daytime

• 6 Music

• Abbey Road Studios

• Apple Corp

• EMI Music

• BBC FOUR TV

• The One Show

• Regional TV

• R2 On Line

12 HOURS TO PLEASE ME

Results :

1.34 million TV – slot average 360k

220k to 1.68 million on Facebook (700%)

Huge Artist engagement

Future commercial opportunities

TBI Media THE BIG IDEA

DAMBUSTERS : 70 YEARS ON

A framework for pan BBC coverage

The day the planes came back...

PARTNERS

1. RAF

2. MOD

3. BBMF

4. BBC TV Events

5. Radio 2 Breakfast

6. Jeremy Vine

7. Friday Night Is M.N.

8. The One Show

9. BBC Local Radio

10. BBC South East

11. BBC National News

12. Snappin Turtle

DAMBUSTERS : 70 YEARS ON

Results :

• Standout programming for this audience

• National coverage

• Significant social media

• New relationship - armed forces

25k Unique Web Browsers

220k On line content requests

50K Iplayer for FNIMN

ENERGY DAY

• Big Idea for a News Network

• Frame the energy debate

• Sept 5 – 2013 - 7am – 7pm

• Build a grid

• Monitor the power

PARTNERS

• 5 Live

• Blue Peter

• Newsround

• National News

• Regional News

COMMERCIAL

BOWIE IS .. • 3 x 1 hr doc’s

• Fully Funded by the V&A

• Tim Minchin

• Heavily noticed

THE MANUSCRIPT .. • Designed for ‘Just For Men’

• Full on Panel Show

• Nick Hancock / Profile Guests

• Stand Out Programming

SUMMARY

Relish a completely blank canvas

Break ideas into stand alone sections

Initially use existing schedules / platforms

Give partners ownership and value early on

Define Editorial / Operational / VALUE

QUESTIONS

www.tbimedia.co.uk

[email protected]

music 4.5 smart radio: phil critchlow, founder & director, tbi media

News & Politics

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