Institutions – Music Channels

MTV is a music television channel which was founded in 1981. Its initial purpose was to display and provide a channel which viewed artists music videos which they had produced. MTV is owned by Viacom Media Networks, and launched in the US. They maintained their role to portray music videos on their channel until 2009, where their targets began to evolve and be manipulated. Their audience now is mainly teenagers and young adults, with programmes now being shown of mainly reality, comedy and drama. MTV now have a specific channel for their music videos, and their original channel is now for their more reality comedy approach, which shows programmes such as Keeping Up With The Kardashians and How I Met Your Mother.

Chart Show TV is a British music television channel owned by Sony Pictures who took it over as it was previously owned by Channel 4 and ITV. It was launched in 2002, and consists of many different charts such as indie, urban, rock ect. It is a 24 hour programme, which can be entertainment for any audience, and is broadcast on Sky, which is accessible across the world. It has many sister channels such as Chart Show Dance, Flava, Kix, Scuzz, Tiny Pop and Starz TV. The demand for music video channels in decreasing however there is still such a large amount of them being broadcast.

Starz TV which was formally known as Fizz TV is a digital satellite TV channel, also owned by Sony Pictures. It was launched in 2005, and broadcasts a large variety of music videos for the public. The output of the station was to show and view music videos of a range of genres that are currently popular in the charts. The channel is also extraordinarily interactive, as it gives viewers the opportunity to text into the channel which maintains audience viewing. It means that a viewer can text in a request, and in order for them to hear their request played they will have to continue listening to the channel. This is a prime way to keep their viewer count high, and maintain a channel to broadcast from.

The Vault was founded in 2003, and is a British Music channel again owned by Sony Pictures. It is a 24 hour channel again, which means it broadcast for any audience across the world. In 2010, the channel had a huge rebrand, where all the logos changed, and came over a new look, which brought a fresh set of audience viewers. This channel displays a huge range of different music genres, for example 80s ballads, Back to... Best of the 1980s, Best of the 1990s, Feel Good Anthems, Infinite Classics, Motown Classics, Original Vs Cover, Saturday Nite Party, Rise and Shine, Weekend Wake Up and many more.

Kerrang TV is such a huge digital music channel owned by Baeur Media Group, and closely connected to the magazine Kerrang! It was launched in 2001, and extraordinarily popular at immediate demand. It plays a specific genre of music however a vast variety of it. It is very heavy, metal and punk music, which suits certain peoples preference and styles to others. A lot of metal is played however death metal and black metal is least played, to ensure that there are no negative effects taken from this channel, which some people may take. Its sister channels are E4, Channel 4, More4, The Box, Kiss TV, and Magic.