Music Digipak Research & Planning

Lydia Cole

What is a Digipak?

• A Digipak is compilation of a number of different releases by an artist- usually featuring songs, videos, interviews, live footage and behind the scenes footage.

• To encourage fans to buy a digipak, they usually include exclusive ‘extras’ such as posters, free exclusive downloads, t-shirts, gig tickets, competition entries or other free band/artist merchandise. This is to make sure it is worth purchasing the physical copy of the digipak, and so that the fan will feel as though they are getting their money’s worth.

• The advert that accompanies the digipak also needs to be appealing to the fan, as this might be the only thing they see before purchasing their physical copy, for example if buying online. There needs to be a recurring aesthetical theme between the digipak and its advert, as well as between both these things and the music video itself.

Features of My Digipak & Advert

• I will use the Digipak as a way to encourage fans of my artist to buy a physical copy of her video. As it is unusual to create such an item for just one video, it is important to market the product as having lots of extra features to make it worth the physical purchase, such as interviews, live footage and exclusive photographs and posters.

Flat Plans For My Poster Advert

Flat Plans For My Hand-Out Advert

Flat Plans For My Digipak

The booklet slots into a compartment in the inside cover of the dvd.

The digipak features a large image of the artist for promotion purposes.