music discovery webinar slideshare
TRANSCRIPT
The Tyranny of Choice
• Consumers have access to unprecedented levels of content and consumption choices
• Discovery is critical for product differentiation and success
• Intelligent media search and recommendations capabilities are required to simplify and enhance the consumer experience
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Help Fans Find and Enjoy the Music They Love
Keep listeners engaged by introducing them to new songs they’ll love with:
• Finely-tuned recommendations
• New ways to browse content
• Unique playlists
Build Loyalty by Offering Playlists Based on Favorite Artists, Music or Genre
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Rovi Recommendations Service Capabilities
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Essential Recommendations
Advanced Recommendations
Similar Music Playlists
Personalization Community and Social (roadmap)
Given a TV show, movie, album, track, musician, or band, return similar items
Given an artist, album, track or genre, return a list of related tracks to be played in sequence
Custom OptimizersCustom Optimizers
Integrate user behaviors and preferences to generate personalized results
Given a community, return items that are similar to a user’s taste that the community has watched, rated, etc.
Client Catalog | Return only items available in a specific catalog or group of catalogs
Popularity | Increase focus on popular content or drive discovery into your back-catalog
Age | Increase focus on content from a specific time period, such as new releases
Editorial | Reinforce brand identity by increasing focus on content that reflects your editorial point-of-view
Promotional | Offer partners and advertisers new promotional opportunities by focusing on specific content
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Good Recommendations Depend on Quality Metadata
Rovi Uses Multiple Methods to Generate Music Recommendations
A World-Class Catalog of Music Metadata
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• 3.3 Million Album Releases
• 32.5 Million Tracks
• 2.9 Million Unique People
150 Customers
• One structure supports multiple countries
• 1,500 descriptors in 17 languages
• Includes local content from 22 charts
Comprehensive Coverage
Global Platform Constantly Improving
• Increase in track-level descriptors
• New celebrity Twitter account handles
• New music to movies and TV links
Rovi Music
Apple iTunes Google Microsoft
Shazam Spotify Pandora
Inform Discover Experience Influence
Rovi Music Elements
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• Biographies• Profiles• Review excerpts• Artist to artist
relational links• Ratings• Album-level
recommendations• Tones (Moods)• Themes
• Artist • Album title• Track title• Times• Formats and flags• Low-res front cover art• Product descriptions• Genres• Sub-genres• Album/release-level
product codes• Label• Release date• Composer• Credits
• 30 second music samples in various codices and bit-rates
• Artist Twitter® verified account handles
• Premium artist images• High-resolution front
covers• Low- and high-
resolution back covers
• Track-level genre/ sub-genre
• Tonality/mode• Harmonic stability• Rhythmic intensity• Performance energy• Dynamic range• Loudness• Textural stability• Tempo• Rhythmic complexity• Density• Melodic complexity• Harmonic complexity• Melodic presence
Discover, manage and enjoy digital music across multiple platforms and devices.
The Power of Track-Level Data
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• Many albums contain tracks that are diverse in tone, energy, complexity and even genre
• Descriptive track-level data enables:
• Finely-tuned recommendations
• Unique playlists
• New ways to explore content, such as browsing by unique rhythmic, melodic and harmonic song descriptors (e.g., FindR)
Twist, Korn
The End, Ringo Starr
Performance Energy
Hone Recommendations Using Track-Level Data
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High(4)
Low(0)
A combination of musical and sonic elements that creates a perceived amount of excitement or
energy in a musical performance; an indicator of mood as related to the energy of individual instruments/
performers.
Rovi MusicRoll Your Own Recommendations with Rovi Metadata
• Music metadata enables a high degree of control to fuel your secret sauce
• Can be delivered via FTP feed or API via Rovi Data Service
• Can be supplemented with Rovi Search and Recommendation Services
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Genre Tone
Artist Relational Links Theme
Tempo Sub-genre
Performance energy
Dynamic range Loudness
Rovi Recommendations ServiceLeverage Rovi Expertise and Deploy Quickly
• Increase engagement • Drive content consumption• Merchandise and promote
• Develop faster • One stop shop • Keep content, apps fresh
• Rovi’s scalable infrastructure
• Lower hardware and IT investment
• Real-time connectivity to services
• Platform, device agnostic• Standards-based• Easy to evaluate and
integrate
RevenueFlexibilityPerformanceSpeed
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Rovi Cloud Services
World-class entertainment metadata provides rich information about TV, music, movies, games and more.
Deliver accurate and highly relevant media search results.
Differentiate offerings, increaserevenue and drive consumptionwith sophisticated mediarecommendations.
Advanced media recognitionservice helps users discover,manage and enjoy their media.
Monetize offerings and createrecurring revenue streams forconnected products and services.
Enables engaging user experiences on multiple platforms that help consumers discover, manage and enjoy their digital content anywhere, anytime
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Check out developer.rovicorp.com
• Access control and key provisioning
• Documentation
• Metrics and reporting
• Support forums
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