music fragmentation, interoperability and aggregation. oh my
DESCRIPTION
As presented by @jherskowitz at NYC Digital Music Meetup (http://www.meetup.com/Digital-Music-Meetup/events/160966042/) on 2/25/2014. http://gettomahawk.comTRANSCRIPT
MUSIC FRAGMENTATION, INTEROPERABILITY AND AGGREGATION
OH MY.
LABELS CONTROL THE (POPULAR) CONTENT
STREAMING SERVICES CUT DEALS WITH LABELS (NOT ARTISTS)
LICENSING DEALS ARE RENEGOTIATED (BI)ANNUALLY
WHOEVER HAS THE MOST CONTROL OF DISTRIBUTION HOLDS THE UPPERHAND IN THE RENEGOTIATION
THE MORE COMPETITION IN THE STREAMING MARKET, THE BETTER IT IS FOR THE LABELS(THEY KEEP THE POWER)
IN COMPETITIVE MARKETS, SERVICES NEED TO DIFFERENTIATE
EASIEST WAY TO DIFFERENTIATE IN A COMMODITY MARKET IS TO MAKE IT NON-COMMODITY (EXCLUSIVE CONTENT)
SERVICES SPEND ON EXCLUSIVE RIGHTS AND CREATION OF ORIGINAL CONTENT (SEE NETFLIX & HBO)
EXCLUSIVES CREATE FRAGMENTED MARKETS WHERE USERS ARE SPREAD ACROSS MULTIPLE SERVICES
… WHICH BREAKS THE PROMISE OF THE SOCIAL WEB WHEN IT COMES TO MUSIC
THIS LEADS TO A FUTURE WHERE MUSIC’S BIGGEST FANS MUST PAY FOR MULTIPLE SERVICES(FOR COVERAGE)
… WHICH IS IN THE BEST INTEREST OF RIGHTS HOLDERS
CONSUMER SOLUTIONS FOR CONTENT FRAGMENTATION ARE INTEROPERABILITY & AGGREGATION LAYERS
MUSIC LICENSORS/SELLERS ARE NOT INCENTIVIZED TO CREATE THOSE LAYERS
THEREFORE:
&
(COMING SOON)