Making more Making more MusiciansMusicians

and………………..and………………..

Growing the marketGrowing the market

The UK Trade BodyThe UK Trade Body

Lead body for GovernmentLead body for Government LobbyingLobbying Education for childrenEducation for children Press and prPress and pr EU LawEU Law Uk and Overseas ShowsUk and Overseas Shows StatisticsStatistics MIA AwardsMIA Awards Work with fellow Associations (NAMM, AMA etc)Work with fellow Associations (NAMM, AMA etc) Supporting the membershipSupporting the membership

The U.K. MarketThe U.K. Market

Circa 1500 music shopsCirca 1500 music shops Annual sales of £500 millionAnnual sales of £500 million Scales up to nearer £1.0 billionScales up to nearer £1.0 billion U.K. Total music industry over £4.0 billionU.K. Total music industry over £4.0 billion U.K. Creative industries are larger part of U.K. Creative industries are larger part of

G.D.P. than any other Country (8%)G.D.P. than any other Country (8%) U.K. Music exports twice what it importsU.K. Music exports twice what it imports

The U.K.The U.K. 21% of the population21% of the population over 5 years play an instrument over 5 years play an instrument

11.25m households11.25m households own at least one musical instrument. own at least one musical instrument.

There are an estimated 18m (12+ years) lapsed players, There are an estimated 18m (12+ years) lapsed players, 48% 48% of whom of whom would like to start playing again, would like to start playing again, 59% of whom were women59% of whom were women..

Of those who have never played Of those who have never played 34% (7m)34% (7m) said they would like to said they would like to learn playlearn play a musical instrument. Over 70% of non-players indicated that a musical instrument. Over 70% of non-players indicated that they wished they had learnt to play an instrument.they wished they had learnt to play an instrument.

Over 90% of respondents felt that playing a musical instrument was fun, Over 90% of respondents felt that playing a musical instrument was fun, relaxing and a good means of expression.relaxing and a good means of expression.

94% thought music helped develop a child’s creativity and 84% their 94% thought music helped develop a child’s creativity and 84% their overall intellectual development.overall intellectual development.

ChallengesChallenges

Product proliferationProduct proliferation Over-retailedOver-retailed Shops as distributors and vice versaShops as distributors and vice versa Extreme price competition (on-line)Extreme price competition (on-line) EU law favours consumerEU law favours consumer Erosion of marginErosion of margin Threat to bricks and mortarThreat to bricks and mortar

3 Opportunities3 Opportunities

Customer ServiceCustomer ServiceCommunicationCommunicationEventing (go for new)Eventing (go for new)

Making more Making more MusiciansMusicians

and………………..and………………..

Growing the marketGrowing the market