Music magazine initial ideas

Price: £4.50

Frequency: Monthly

Average issue size: 120 approx.

Genre: Indie

Audience Age: 13-25

Audience Gender: Male and Female

Regular content:

Reviews Top 10 underground artists Competitions Posters/Inserts

Feature content:

Exclusive interviews Access all areas Gig reviews and album reviews Seasonal articles

The target audience is males and females aged 15-21, this means that my content will be informal and the layout will be less organized as the younger generation prefer a less formal layout. This also means that the prices will be set lower as the younger audience have less disposable income than the older generation.