Lauren Menage

MUSIC MAGAZINE INSTITUTIONS

BAUER

Bauer were founded in 1875. They are a multi-platform media group. They are attached to many companies with two main contenders – Music and Radio. Bauer are a UK based group producing magazines such as Closer, Heat, Kerrang, FHM, Zoo, Empire, Grazia, Q, etc and Radio stations such as, 4 Music, Magic, Kiss100, The Hits Radio. Kerrang is a Niche magazine and Grazia is a mainstream magazine so Bauer works with both Mainstream and Niche magazines.

IPC media was found in 1958. They have more than 60 iconic media brands and is a multi-platform brand. They are the UK’s leading consumer magazine publisher with print magazines reaching around 26 million UK adults. Some magazines they produce are NME, Marie Claire, Chat, Golf Monthly, Now, Teen Now, Nuts, Soaplife, Shooting Gazzette, Whats On TV, Womans Weekly, Woman & Home etc. NME is a mainstream magazine.

IPC MEDIA

EMAP was founded in 1947. It predominately focuses on the business to business publishing space. It specialises in having publications for each genre which can be quite different, some

may be nursing, retail or media which attracts a wide audience. EMAP’s headquarters are in

Camden, London but the name originated from East Midland Allied Press. Smash Hits magazine is EMAPs music magazine which focus’ mainly on pop music. It is a bi-weekly magazine and

one of the biggest selling magazines for EMAP.

EMAP

Future PLC was founded in 1985. Future PLC produced magazines in such fields as video games, music,

technology, automobiles, films, photography, cycling and more. Future has operations in the UK, Australia, and the US and export to 89 different countries. They

sell over 2.2 million magazines every month.

Some of the magazines they produce are Metal Hammer which is a niche market magazine, they also produce the official Windows Magazine, Mac Format and PC Format, Digital Camera, Photography Week, PhotoPlus, Classic Rock, Future Music, Total Guitar, Classic Ford, Total Vauxhall, Odeon Magazine, Comic Heroes, Xbox 360: The Official Magazine, PC Gamer

and many more.

FUTURE PLC

I would personally like Bauer to own my magazine. Bauer own many radio stations which are of the genre I am

interested in making my magazine in. They radio stations they produce are current stations which include the

knowledge of the UK top 40 music. I think the people from Bauer would be helpful in owning my magazine as they

seem very keen to know the new music around. Bauer also own quite a few gossip magazines and I would like to have

some up-to-date gossip in my magazine to interest my readers.

Bauer also own EMPIRE magazine which is very popular magazine and from my re-search I have been told a lot of the target audience are interested in films so by having

Bauer own my magazine I know that I have a good source to get film, interview/gossip and music information from.

WHO WOULD OWN YOUR MAGAZINE?