http://www.youtube.com/watch?v=WPmhmmeajW0

Craig david ft artful dodger – re rewind

For the genre of music at the time the conventions, along with performance and club shots, were to have a sort of quirk about the video, in this video there was a reverse motion applied to actions like the record on fire, glitter beings scattered off the record and someone spraying glitter their mouth, and other random backwards shots like helicopter leafs raising up and people jumping. Also the use of the DJs in the track and hardly any star image use of Craig David as he doesn’t appear in the video. The DJs had contact lenses to add quirkiness on top of the reverse shots.

The whole video has a blue tint that could represent the chilled party atmosphere. It is less threatening juxtaposed to the club scenes in Oxide & Neutrino - Bound 4 Da Reload