MUSIC VIDEO ANALYSIS

TLC-WATERFALLS

ABOUT THE BAND • TLC is an American Girl band

made up of Tionne ‘T-boz’ Watkins , Lisa ‘Left eye’ Lopez and Rozonda ‘Chilli’ Thomas. They are known for producing music of R&B, hip-hop, soul, funk, and new jack swing genre’s. The band produced music that appealed to mid teens to young adults. This band are similar to our music band because of the style of the band and the type of music they produce.

T-Boz

Left eye

Chilli

The video Overall• The video is a concept and

narrative video like the music video my group and I plan to produce. The music video speaks about begin force to be pretty or to live up to what the world thinks you should look like. The images in this music video show clearly the theme of the video..

Target audience• The target audience for this video

is very specific. The main target audience is teenagers of both genders, it may appeal to girls more because of the band and the music , however, the lyrics appeal to any gender. The other target audience is teens who feel insure about themselves as this song is being used to help them find the courage . The song even features sign language for teens who are deaf or hard of hearing. . The target audience is made clear through the visuals and lyrics.

GOODWINS THEORIES

CONVENTIONS AND GENRE CHARACTERISTICS

• TLC contradict the conventions and characteristics of R&B girl bands. The typical girl band producing R&B music had a strict dance routine and formation. In this song TLC sit down for the majority of the music video. Also in R&B music videos if the music video is a narrative the members of the band play the characters in the story however only one of the band members is part of the story.

Chilli

Destiny’s child dance routine

Band members sitting whist performing

LINKS BETWEEN LYRICS/MUSIC AND VISUALS

LYRICS AND VISUALS • The lyrics are about

being ‘unpretty’. This is shown thought the visuals of people forcing themselves to look pretty or of them wanting to look like others who they considers pretty. The visuals illustrate the lyrics and also amplify the theme of the song.

MUSIC AND VISUALS • The music had an

upbeat tempo. Its flowery melody suggests hope which is shown through the visuals of butterfly’s flying away and of a field of flowers which also suggest natural beauty, which relates to the theme of the song.

Make you feel unpretty too I was told I was beautiful

My outsides are coolMy insides are blue

Never insecure until I met youNow I'm bein stupid

Overall

What I can use • I can use this example from

TLC to see how I can challenge some of the conventions of R&B girl band videos. I can also see how I can Link Music and visuals and lyrics and visuals in a way that will directly affect the target audience.

What have I learnt• I have learnt abou the way

in which certain types of videos are used to reach the target audience. I have also learnt that I can use some of Goodwin’s theories to create a video that would affect the target audience greatly.