For example- ‘we found love’

Looking at the video ‘we found love- by Rihanna’

I found that this video is narrative based, it tells a story going through a hopeless place, for example looking at all the drug and alcohol consumption.

The music does enhance the song for the reason it relates to the lyrics and what she's trying to get through with the words.

The target audience would be young teenagers, however the video itself contradicts this as it shows things such as cigarettes, drugs etc. however if you was to listen to the song without the video, the lyric content would suggest its targeted to a younger audience. It is also quite relatable to a younger audience, as the situation Rihanna is singing about is about love, in a ‘hopeless’ place, and without the video that does show things for a audience that could be started as 18 and over, a younger audience will still be interested.

The artist Rihanna is trying to convey the relationship between herself and Chris brown, which was her previous boyfriend. Showing, e.g., the arguments in the car. Which did happen in reality and her fans would easily recognise these events and be interested in the video even more.

As you can see in the image below, showing Rihanna and her male actor close and about to kiss, there are many scenes within this video like this, or just showing her reckless behaviour. Towards the end of the video she does leave her ‘partner, suggesting that she's done with the reckless and unnecessary behaviour that she was going through. This all shows stages in her actual life and I in my opinion she's that she wanted to get a video like this out to show that, yea she has been through a faze like this however its all done and over with and now she can move on. This would inspire her targeted audience and keep them interested to see what happens next. One of the reasons why I believe that Rihanna is such a popular artist.

Usher - climax

Looking at the video ‘climax- by usher’

The music video enhances the song for the reason being usher, the artist is singing throughout most of the video, which almost keeps that realism of the song, as if all the words (lyrics) are coming from him. It also allows you to picture him in your mind even when your just listening to the music. He also shows snippets of the situation he's singing about, which also develops a mental image within a audiences mind. I feel that this is a great may to keep the audience engaged and to keep the concept simple as that proves time and time again to be the most effective.

The target audience for this video would be young adults or teenagers, between 16-25+. Reason being that his video shows a few snippets of physical contact between a women in a very sexual way, which would be inappropriate for a younger audience to be watching. As well as the lyric content, the issues and feelings he's singing about would be easily relatable to that age range then any others.

I feel that, usher, is trying to convey a deeper feeling of emotion through his lyrics. Its not as creative and fun like his other videos, however it shows the serious and realistic side of him in this video. You can also tell by his facial expressions within the video that he's ‘hurt’ or in deep thought.

As you can see in the image bellow this is a screen shot of one of the many scenes were usher is just singing to the camera, with extreme emotion and pain shown through his eyes and expression. Not only showing that he's connected to his own song but also really means the lyrics that he's singing. This is a very important point when looking at successful artists, as if they themselves cant relate to there music then how can their audience. His emotions are what made this video very successful with just about 30,000,000 views on YouTube and over 130,000 likes. I personally love his approach to the video and hope to do something along these lines for my own.

Bob- both of us ft. Taylor swift.

Looking at the video ‘both of us- B.O.B ft. Taylor Swift.’

One of my favourite videos is this one, I find it shows a variety of shots, angels and is quite realistic. This would help me produce something with a similar quality. It doesn’t include as many special effects, which I think I would prefer for my music video, just for the reason that I would find that realism of the video, that connects with the lyrics, rather then it solely being bright colours and flashing lights.

This video doesn’t have a story line, but it has a clear concept. The lyrics relate to the video to an extent as a lot of the video is just showing random things, e.g.. The fan on the top right of the page. Showing things around the two main artists, the environment and the people they are around. I feel that my video should defiantly have this aspect even if it doesn’t have to same genre as this video. The genre of this is pop/rnb , and I love this genre. The normal conventions of those genres are being challenged here as there aren't many flashy colours or bright lights, its really stripped back and simple. This makes me question whether for my music video to challenge its genre characterises of to conform to them.

These snapshots are showing the different angles that are shown in the video, and what type of environment its in. this is one element I will be looking at very closely when deciding what and were I want to do my video. this video has inspired me a lot to think about all the different elements that go into a music video.