music video - cutting to the beat
TRANSCRIPT
Music video Post production techniques
What were we looking at last week?
This week
We are going to look at how visual effects and video editing techniques are used in music video.
By the end of today, you
MUST understand how editing techniques can affect music videos
SHOULD understand how special effects are used in music videos
COULD understand how colour correction is used in music videos
Lets start with some video editing…
What do we mean by ‘cutting’?
Changing from one shot to another
A rhythmic sound
What does the musical term ‘beat’ mean?
How can we identify a songs beat?
How can we identify a songs beat?
By looking at the songs waveform
By listening
Where can we look at a songs waveform?
Cutting to the beat
Is a video edting technique where editors change shot (cut) on the beat of the song.
It helps to create rhythm and pace in the song.
How does cutting to the beat draw the viewer in?
Did the pace of the cutting match the rhythm of the song?
Task
Working alone
Log onto Moodle and look at this weeks section on Music videos.
Work your way through the tasks, reading the slides as you go and writing up your findings.
Start with task 1 (The Offspring).