PROPOSAL

THE 70s

PERORMANCE

BASED

A PERFORMANCE VIDEO’S PURPORSE IS TO ENTERTAIN THEIR AUIDENCE...

The main focus will be on the band.Costume, make up and

choreography will be more important than staging and location.

We want our audience to be mesmerized by

our band.

Choreography will play a huge

part in our video.

THE COLOUR ORANGE...

The colour orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.

Orange relates to 'gut reaction' or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow.

Orange offers emotional strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.

Orange is an optimistic and uplifting colour that rejuvenates our spirit. 

Orange aids in the assimilation of new ideas and frees the spirit of its limitations, giving us the freedom to be ourselves. At the same time it encourages self-respect and respect of others.

Song Choice… ‘Donna Summer Hot Stuff’

Key themes

FLAMES

BODY LANGUAGE

SEXUAL LIBERTAION

MASCULINITY

SEXUAL DESIRES

FIRE

POWER

POSITIVE ENERGY

DISCO

Why we chose the song? How colour links with the song?

We chose Donna Summer ‘Hot Stuff’ because we wanted to perform an upbeat and timeless song. We wanted to be different and not choose house or indie like every one else, we wanted our performance to be unique.

Furthermore ‘hot stuff’ is a very fiery powerful song which connotes to sexual desires, we want to emphasise the freedom women had to express their sexual desires.

Red and yellow make orange so the colour red and yellow will also be apart of our colour scheme.

We chose these colours because red represents the lustful and sexual side of orange where as yellow represents the mellow, calm and bright full side of orange.

Consequently making ‘orange’ which shows both sides of our song and our band.

Lyrics.. Sittin' here eatin' my heart out waitin'Waitin' for some lover to callDialed about a thousand numbers latelyAlmost rang the phone off the wall

Lookin' for some hot stuff baby this evenin'I need some hot stuff baby tonightI want some hot stuff baby this evenin'Gotta have some hot stuffGotta have some love tonightI need hot stuffI want some hot stuffI need some hot stuff

Lookin' for a lover who needs anotherDon't want another night on my ownWanna share my love with a warm blooded loverWanna bring a wild man back home

Gotta have some hot love baby this evenin'I need some hot stuff baby tonightI want some hot stuff baby this evenin'Gotta have some lovin'Gotta have love tonightI need hot stuffHot loveLookin' for hot love

[Instrumental Interlude]

How's about some hot stuff baby this evenin'I need some hot stuff baby tonightLookin' for my hot stuff baby this evenin'I need some hot stuff baby tonight, yeah-yeahI want some hot stuff this evenin'I want some hot stuff baby tonight

Costume and make-up

Big curly hair represents the beauty of natural black ‘afro’ hair. We would like our band to have this kind of hairstyle

Fitted, figure hugging clothes depicts the curvaceous body of many black females, we want to empower this body shape in our video, so our band will wear fitted clothing.

MAKE UP IS KEY! In our video our bands make up will be eccentric as well as sexy. We will aim to emphasise the eyes by using fake eye-lashes, mascara, eye liner, and eye shadow. We will also incorporate red lipstick in to the mixture. Once again portraying a sexy and feisty look females.

HOT CHOCOLATE

Coco

Truffle

MODERN TAKE ON THE 70’S

High wasted have been renovated to

disco pants.Long, bold and sparkly

nails with a modern twist. (gems/ patterns)

Big bold earnings to emphasise a women's

facial structure.

Our target audience are 16- 36 year olds.

Our music will appeal to young adults more, because in our songs we are expressing explicit notions.

Our music is NOT aimed for people younger than 15.

We will get male fans by inciting them with our outfits and dance moves.

Although our make up will be bold, some in some scenes we will have minimal makes up so that at female fans feel like they belong (fit into our image).

We will get followers by setting up social networking sites and doing free performances in colleges and at universities.

We will have a complimentary blend of modern and 70s ideas so that our music will still appeal to young adults in this era.

Ethic groups such as Blacks may appreciate our music more due to the urban vibe.

Target audience

Location

60% of our music video will be filmed in

a green room.

20% will be filmed in various areas

around the school (stair case, behind

brick walls and drama studio).

10% will be filmed in a park.

10% will be filmed in a house.

Shot ideas…

High angle shot- T watching TV with a bowl of food in her hand. Mid close up of- T dancing in her living room (focuses on her body

movement). Extreme close up- C lips with bright red lipstick and of her divined eyes. Close up- Focusing on the bands heels. Wide shot- The band dancing to music while the camera spins 180 degrees

around them. Extreme close up- Disco ball. Two shot- The band singing side by side with each other. Panning shots/ Low angle hot- The band walking (3 second, 1 shot per

beat). Various shots (mainly wide, high angle and mid)- Choreographed dance

moves. Establishing shots- Each new setting. Mid shot- A record spinning around on the turntable.

Editing

inspiratio

n…

The people in this music video are coloured in a range of different colours. This could represent that everyone is equal as 1. We personally like the vibrant colours that are used because they match the type of song. This song has an upbeat tempo and the colours suggest happiness. We would personally use this form of editing because it complements the song. The editing and the song enhances the theory of Andrew Goodwin.  

In this shot there is a reflection of a piece of land on the sand. The shot allows the viewer to see water as well as the reflection. I personally like this shot because it is diverse. We would consider using this concept in our music video because it captures the viewer. 

In the screen shot editing has been used to enhance the lighting on the artist. We personally like the editing used in this shot, because it makes the viewer concentrate on the artist. We may decide to use this technique in our music video to enhance the character in a dark room to make the character the focal point. 

 

The photo shows a funky background by using a green screen, then adding a background on the computer where the green screen is. We personally like the use of the funky background which would complement the genre and era that our music video is from. It is highly likely that we will use this idea in our music video. Above it shows different images of the rapper in different forms. We are fond of using this idea because it tells a story. It also allows the viewer to see different stages of a process which shows progression. The colours that are used are vibrant which matches the mood of the song. This idea also relates to the Andrew Goodwin theory. 

Video

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