Music Video Purposes Analysis

The Chainsmokers

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional

They have their own site, have a tour coming over 30 locations and they recently release a song called selfie this could mean they promoted taking selfies

https://www.youtube.com/watch?v=kdemFfbS5H0

Extension of income

They have their own shop and they probably will sell merchandise at events.

http://thechainsmokers.bigcartel.com/

Extension of outlets

They use this site to broadcast what they can sell

http://thechainsmokers.bigcartel.com/

Synergy

There is not a lot of products maybe because of they only just got popular but if in a couple of years they may have more products.

http://thechainsmokers.bigcartel.com/

Producers strategies

They have a well put together website that gives loads of information, tour dates, recent tracks via Sound Cloud and videos of their recent events

http://thechainsmokers.com/