Music Video survey analysis

Q1: What is your gender?

In order to gain a basic understanding of my audience, I needed to know the gender of the person filling out the survey. The graph shows that more males participated in the survey. However, I already had an idea of what I would like my music video to contain and I feel it would be better suited to a female target audience.

Q2: How old are you?

Most people who answered my questionnaire are between the ages of 15 and 17. Therefore I will aim my music video at this age group because I have gathered most information from people pertaining to this age.

Q3: What is your working status?

As most people who answered my questionnaire are between the ages of 15 and 17, the majority of them are in full time education. A small minority (15%) of these also work part time jobs at the out of school hours. I have already decided that the age group I will aim my music video at are going to be between 15 and 17, and this question has revealed that most of these will be in full time education. I have also learnt from this that people are likely to watch music videos after school or on weekends.

Q4: What is your favourite genre of music?

This question enabled me to find out whether my target audience is mass or niche. The music video I have chosen is in the genre of rock, therefore I am aiming the video at a mass audience. This would help the video’s success because most people in my target audience would watch it.

Q5: What type of music video do you like the best?

In this question I had to specify what performance, concept, and narrative music videos are due to the fact some people may not know what they are. The results have shown that nobody who filled out the survey want to watch a concept video; therefore I will stay away from this because I want to please my target audience. I would like my video to tell a story (narrative) so as to keep viewers watching to find out what happens in the end.

Q6: On which platform do you prefer to watch music videos?

This question shows I will aim my product at Audience 2.0. The results show that most people watch music videos on their computer. The anomaly is someone who selected ‘Other’ and said ‘all’ – the question may have been misread as it asks the person filling out the survey to select the option they prefer to watch music videos on.

Q7: How often do you watch music videos?

The results of this question show that most people watch music videos 1-5 times a week.

Q8: What do you think about the idea of combining my music video and ancillary products with elements of a film genre?

I already had the idea of combining my video with elements of a film genre, but I needed to be sure of what my target audience would want. The results show that most people think the idea could work or that it’s a good idea. I will definitely stick to this idea because no one said it wouldn’t work.

Q9: What film genre do you think will fit best with a rock music video?

With the idea from the previous question in mind, I wanted to know what film genre my audience thinks will fit best with my rock music video. The most popular answer was action, and the second most popular was horror. Already knowing what music I was using, I think horror would be best suited to it. I also think it will fit better with the band’s visual style.

Q10: Why do you watch music videos?

I think this is one of the most important questions in my survey. In order to know what I want to include in the video, I wanted to know what the audience’s reaction might be. The most popular answer was to be entertained, and therefore I must keep my audience hooked throughout the video.

Conclusion

From this survey I have found out that my target audience will be between the ages of 15 and 17. I will aim more towards a female market because I feel the initial ideas I have will be more suited towards them. They will all be in full time education, whether that is at a school or college, and may be working a part time job after school on weekdays and/or at weekends. The music I am using is a rock song, conforming to most of the participants’ favourite genre. I will go against the majority of the results on the 5th question because I want my video to follow a narrative. This way I think more people would actually watch it rather than just listen to the music. They will want to know what happens at the end of the video so will continue to watch it until the end.The survey showed that my idea of combining my music video and ancillary products with elements of a film genre could be a good idea, therefore I will stick to this and think a horror-based video would be best. This is because the results of the final question showed that people want to be entertained when they are watching it.