Information DocketXYZ

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XYZ - Who We Are

The Nielsen Company is the world’s leading provider of marketing information, audience measurement, and business media products and services.

XYZ – What we do(Nature of business expected)

Nielsen measures markets, media and consumer behavior across industries and around the world.

We integrate information from across our business.

We transform raw data into strategic insights and tailor-made recommendations.

We analyze and advise about complex sales and marketing issues for winning business decisions.

Company information

• Employee strength - XXX• Presence in No of countries - XXX• Turnover/Revenues – USD XXX • Profit

• Growth numbers (YoY/QoQ)

• Any other…

Our Mission

USP-To provide clients with the most completeunderstanding of consumers and markets worldwide.

…For More Than XXX Years (History) 1894

Billboard magazine founded

1923A.C. Nielsen Company founded

1930The Hollywood Reporter founded

1950First TV audience measurement

1999Nielsen Media Research acquired by VNU

2000Miller Freeman USA (trade shows and magazines) acquired by VNU

2001ACNielsen acquired by VNU

2006VNU acquired by a consortium of six private equity firms;

David L. Calhoun becomes Chairman and CEO

2007VNU becomes The Nielsen Company,

integrating our businesses under a historic brand.

“We are transforming this company into an even more exciting, exhilarating place to work by finding more effective, more efficient ways to integrate our information and enhance our insight to help clients succeed.”

David CalhounChairman and CEO

CEO’s Vision

Important Clients…

•http://www.mu-sigma.com/analytics/aboutus/our-customers.html

Platforms/Ecosystem/Solutions:• http://www.mu-sigma.com/analytics/platforms/overview.html

• http://www.mu-sigma.com/analytics/ecosystem/idse.html

• http://www.mu-sigma.com/analytics/solutions/overview.html

White Paper(s):An informational document issued by a company to promote or highlight the features of a solution, product or service. White papers are sales and marketing documents used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology. White papers are designed to be used as a marketing tool before a sale, and not as a user manual or other technical document developed to provide support to the user after making a purchase.

http://www.musigma.com/analytics/thought_leadership/whitepapers.php

Nielsen Business Media (Business Area 3)• Nielsen Business Media provides business-to-business products

and services in print, online and in person– Serves seven major market groups and 30 industries spanning

entertainment, media and marketing, retail, travel and performance, design, and life sciences

– 42 publications, more than 135 trade shows and conferences, and 185 digital products and services

– Publications include Adweek, The Hollywood Reporter, Billboard, Radio & Records, Progressive Grocer and Meeting News

• Nielsen Business Media also has a strong global presence through extensions of its brands, licensing agreements, partnerships and joint ventures

Nielsen Online (Business Area 4)

• The merger of NetRatings and BuzzMetrics to create a fully integrated suite of services– Nielsen NetRatings – the industry’s global standard for Internet

measurement and analysis– Nielsen BuzzMetrics – measures and analyzes online consumer

generated media to help clients understand its impact on products, issues, reputation and image

XYZ Strategic Focus

• Wider and more detailed Coverage of the marketplace

• Continued Expansion in developing markets

• Continued technology & service Innovation• Integration of solutions for greater operational efficiency and client

satisfaction

Recent News/Awards/Recognitions

• http://www.mu-sigma.com/analytics/aboutus/news-2013.html• http://www.forbes.com/sites/tomgroenfeldt/2014/11/19/mu-sigma-move

s-beyond-big-data-analytics-to-complexity/• http://articles.economictimes.indiatimes.com/2014-12-02/news/

56648799_1_digital-india-sachin-bansal-dhiraj-rajaram• http://www.vccircle.com/news/technology/2014/07/01/mu-sigma-

acquires-singapore-based-social-media-analytics-startup• http://articles.economictimes.indiatimes.com/2014-04-02/news/

48801448_1_data-analytics-data-scientists-amr-awadallah• http://techcircle.vccircle.com/2014/07/21/dells-ganesh-

lakshminarayanan-joins-mu-sigma-as-its-md-for-india-operations/