mustang daily media kit 2011-2012
DESCRIPTION
Mustang Daily Media Kit 2011-2012TRANSCRIPT
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ReadeRshipDaily Circulation6,000 Daily Circulation
Daily Readers
Student Readership
ReadeRship
*College Newspaper Business & Advertising Managers
2010–2011 CNBaM* aCCoMplishMeNts
We are Cal Poly’s #1 news, sports and entertainment resource that serves students, faculty, staff, alumni, and the San Luis Obispo community. The Mustang Daily has a unique student audience that spends more than $172 million annually.
Meet MustaNg daily
15,000 95%
$32.4 $20.6$21.6 $20.0$18.9 $6.4$10.8 $2.0
Million on Automotive Services spent annually by Cal Poly students
Million on at Restaurants spent annually by Cal Poly students
Million on Retail spent annually by Cal Poly students
Million on Groceries spent annually by Cal Poly students
Million on School Supplies spent annually by Cal Poly students
Million on Entertainment spent annually by Cal Poly students
Million on Beauty Supplies spent annually by Cal Poly students
Million on Recreation spent annually by Cal Poly students
studeNt speNdiNg statistiCs
of students say they’ve been motivated to take action after seeing an ad in the Mustang Daily with each issue of the Mustang Daily
13 MiNutesCal Poly students spend more than
70
Best iN showBest Online Media Kit Advertising Sales Staff of the Year
College NewspapeR of the yeaR 2009, 2010 & 2011
2Nd plaCeCampaign for Takken’s ShoesTraining ProgramIncentive PlanMarketing & Promotions Plan
1st plaCePrint Rate Card/Media Kit
3Rd plaCePromotion Materials & Sales FlyersColor Ad for Crazy Jay’sOnline Promotional Ad
2 3
Founded in 1916, the Mustang Daily has consistently produced award-winning editorial and advertising content.
Our staff is dedicated to producing quality work that brings your business results.
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UNIVERSITY DR
VIA CARTA
N. POLYVIEW DR
S. POLYVIEW DR
S. PERIMETER RD
CAMPUS WAY
CUESTA AVE
COLLEGE AVE
DEXTER RD
N. PERIMETER RD
TRUCKEE RD
SAFETY WAY E.
KLAMATH RDVILLAGE DR
CERR
O VI
STA
CIRC
LE
POLY
CAN
YON
RD
VIA CARTA
PINN
ACLE
S RD
E. CREEK RD
HIGHLAND DR
GRAND AVE
TAHOE RD
DEER RD
PACHECO WAY
HATHWAY AVE
LONG
VIEW
LN
CRANDALL WAY
MOUNTAIN LANE
RaCk posteRs
Pricing includes printing and designing costs.
Each ad will measure 17" wide X 11" tall.
Rates include full color.
Rack locations with advertising space.
Make an impact by taking advantage of advertising your business on the high traffic news stands through-out campus.
Month
2–4 RAckS 5–12 RAckS
QuARtER
AnnuAl* *52 weeks, includes summer
$150 per rack $37.50/week
$100 per rack $25/week
$225 per rack $22.50/week
$350 per rack $35/week
$900 per rack $17/week
$1600 per rack $22.50/week
nEW!
off-CaMpusFoothill Blvd/Santa Rosa
SLO Donut Company
High St.
Monterey St. X 2
Higuera St. X 2
Albertson Plaza
Mill St./Osos St.
Map keyAdvertising News Stand
Regular News Stand
Mustang Daily Office Building 26, Rm. 226
4 5
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Rates
1 Co
luM
N: 1
.69"
2
Colu
MNs
: 3.5
5"3
Colu
MNs
: 5.4
2"4
Colu
MNs
: 7.2
8"5
Colu
MNs
: 9.14
"6
Colu
MNs
: 11"
11" X 21" 6 col Paper Specifications & Column StructurepopulaR ad sizes
suBMissioN iNfo
Full PAGE6COL X 21"
JunioR PAGE 5COL X 17"
hAlF PAGE 6COL X 10.5"
QuARtER PAGE 3COL X 10.5"
EiGhth PAGE 3COL X 5"
ad/aRtwoRk guideliNesSend your ad or artwork at 300 dpi. No artwork from the web.
Color ads must be in cMYk format.
We accept JPEG, PSD, Ai, tiFF and PDF file formats.
If artwork is created in Illustrator, fonts must be converted to outlines.
Camera-ready artwork must be submitted by 12 noon day of deadline.
Mustang Daily is printed on a web offset press located on campus in the Cal Poly Graphic Arts Building.
Rate X Total Column Inches + Color Option = Total Cost
MonDAY 2 p.m. Ad size deadline for Wednesday’s paper 5 p.m. Ads for Tuesday’s paper must be ready to print
tuESDAY 2 p.m. Ad size deadline for Thursday’s paper 5 p.m. Ads for Wednesday’s paper must be ready to print
WEDnESDAY 5 p.m. Ads for Thursday’s paper must be ready to print
thuRSDAY 2 p.m. Ad size deadline for Monday’s paper
FRiDAY 2 p.m. Ad size deadline for Tuesday’s paper 5 p.m. Ads for Monday’s paper must be ready to print
deadliNe sChedule
opeN Rates*$9.50 local Rate Businesses in San Luis Obispo County
$8.50 campus Rate Other discounts do not apply
$10.50 non-local Rate Businesses outside of San Luis Obispo County
$8.50 non-Profit Rate Other discounts do not apply
$10.50 Political Rate Mandatory Pre-Payment
$12 national Rate Other discounts do not apply
6
*price per column inch
31.5" Ad or Smaller $100
32” Ad or Larger $200
ColoR Rates
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CoMiC spoNsoRship
2 column X 2 inches
$50 a day quarter contract required
Classifieds, CoMiCs & gaMes
pRe-pRiNted iNseRts
$65 per 1,000Showcase your business with a free-standing flyer. Minimum order is 3,000 pieces. Minimum size 4" x 6" Maximum size 11" x 17"
NoNtRaditioNal adsGet creative and stand out from the crowd with a nontraditional sized ad. Many options are available, see your Account Executive for more information.
Discounts and Special OptionsadditioNal ChoiCes
sudoku spoNsoRship2 column X 2 inches
$50 a day quarter contract required
Classified liNeR RatesBase Cost: $6 for first 3 words
Additional Features $.50 per each additional word $.50 to bold first five words 5% off for five issues
All ads also appear on www.mustangdaily.net
Order your classified ad online at www.mustangdaily.net or call 805-756-1143
Ads must be prepaid by check made out to Mustang Daily or by credit card on www.mustangdaily.net
Ad deadline is two business days prior to publication
See page 17 for full classified policies
MustaNg MiNis1 column X 1.5 inches
A cost effective way to advertise every day
Week 1 $14 per day
Week 2 $12 per day
Week 3 $10 per day
Week 4 $8 per day
Rates apply to consecutive weeklong runs. Price resets after 4th week.
MUSTANG HELP WANTED MISCELLANEOUS TUTORING SUDOKU
CROSSWORD PUZZLE
TO PLACE A CLASSIFIED AD:
Order online: www.MUSTANGDAILY.netCall: 805.756.1143 a day prior by noon
Ads must be prepaid by check made out to MUSTANG DAILY or paid by credit card at MUSTANGDAILY.NET
CLASSIFIED ADS ARE FREE FOR STUDENTS
Stop into the MUSTANG DAILY to find out how to place your ad.
MINIS
SPONSOR THE SUDOKU
SPONSOR THE SUDOKU $50 A DAYCALL 805.756.1143
SPONSOR THE COMIC
SPONSOR THE COMIC$50 A DAYCALL 805.756.1143
POP CULTURE SHOCK THERAPY
F MINUS
fRoNt page adveRtisiNg
Inserts should be delivered to University Graphic Systems (UGS), and arrive 3 days prior to publication.
california Polytechnic State university Building 26, Room 212A San luis obispo, california 93407 Attn: Vince uhler
SO WHAT DO YOU THINKS ABOUT STUFF & THINGS?
ARRESTED FOR ATTEMPTED CAR THEFT IN SLO
IPHONE TRACKING
AUTISM AWARE
Baseball hits the road to Long Beach.
SPORTS
Volume LXXV, Number 112
Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean vo-lutpat elit a dolor rutrum vitae ultrices ipsum ves-tibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus conval-lis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultri-cies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimen-tum sit amet magna. Ves-tibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ul-tricies risus. Proin sem-per, est dapibus placerat blandit, turpis nisl adipi-scing erat, sed blandit li-bero risus a ipsum. Donec congue aliquam ante ac-cumsan bibendum. Nulla nibh enim, cursus non sus-cipit ac, auctor ac ipsum. Quisque lorem sem, euis-
Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Cur-abitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a do-lor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibu-lum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus
VICTORIA [email protected] 32%
of students like to not steal cars
AMANDA [email protected]
see THEFT pg. 2 see AUTISM pg. 2
see TRACKING pg. 2
AMANDA [email protected]
Thursday, April 28th, 2011
congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibu-lum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus convallis orci. In semper viverra justo, et vestibulum tur-pis sagittis at. Proin plac-erat tristique massa, id
mod suscipit consectetur at, accumsan a urna.Etiam molestie rhoncus ante, vel imperdiet sapien rhoncus sit amet. Etiam accumsan neque vel urna blandit sagittis. In porta, lacus sed congue conse-quat, erat orci bibendum nulla, nec convallis turpis turpis in eros. Nullam po-suere justo id libero po-suere nec condimentum libero tempus. Vivamus at vestibulum nisl. Cras nunc tellus, scelerisque non po-suere vel, tristique in felis. Sed tincidunt felis non do-lor interdum in dictum nisl dictum. Phasellus tortor enim, rhoncus ut gravida sit argelspargfermentum ligula sodales sodales. Aliquam augue massa, ornare rutrum vo-lutpat sit amet, venena-tis et nibh. Duis dui arcu, fringilla a aliquam vitae, convallis non enim. portti-tor urna ut libe efknj ner je jke f flewjfh ro eleifend et cursus leo placerat. Pellen-tesque dignissim...Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean vo-lutpat elit a dolor rutrum vitae ultrices ipsum ves-tibulum. Fusce quis tortor
ligula. Aenean quis risus turpis, dapibus conval-lis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultri-cies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimen-tum sit amet magna. Ves-tibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ul-tricies risus. Proin sem-per, est dapibus placerat blandit, turpis nisl adipi-scing erat, sed blandit li-bero risus a ipsum. Donec congue aliquam ante ac-cumsan bibendum. Nulla nibh enim, cursus non sus-cipit ac, auctor ac ipsum. Quisque lorem sem, euis-
lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ul-tricies risus. Proin sem-per, est dapibus placerat blandit, turpis nisl adipi-scing erat, sed blandit li-bero risus a ipsum.leifend, leo eget auctor scelerisque, augue lec-
ultricies turpis rutrum et. Duis ullamcorper dolor eget est venena-tis viverra. Duis dolor nulla, malesuada ac congue non, condimen-
tum sit amet magna. Ves-tibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget
www.MustangDaily.net
No one really knows what is being done with
the information. So that is what is making
perople nervous.
“
”
SLO Botanical Garden hosts sustainability social in this picture.
Article that is about Art stuff that will be awesome.
mustangdaily.net ARTS pg. 7
WORD ON THE STREET
Tomorrow’s Weather:
Heavy Rain
high 56˚Flow 43̊ F
MUSTANGDAILY.NET for articles, videos, photos, & more.
Women’s water polo in regional tournament
INDEXNews.............................1-5Arts..............................6-8
Also check us out on Facebook & Twitter!
CHECK OUT SPORTS 12 Opinions/Editorial...........9Classifieds/Comics......10Sports.......................11-12
“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”
•Dude Person Business Junior
“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”
•Girl Person Math Sophomore
“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”
•Also A. Person Agricultural Engineering Senior
“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”
•Also A. Person Agricultural Engineering Senior
SO WHAT DO YOU THINKS ABOUT STUFF & THINGS?
ECO FRIENDLY PLASTIC BAG
CALIFORNIA DREAM
PARKING FEES
Baseball hits the road to Long Beach.
ARTS pg. 12
Volume LXXV, Number 112
Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean vo-lutpat elit a dolor rutrum vitae ultrices ipsum ves-tibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus conval-lis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultri-cies turpis rutrum et. Duis ullamcorper dolor eget est
Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean vo-lutpat elit a dolor rutrum vitae ultrices ipsum ves-tibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus conval-lis orci. In semper viverra
Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean vo-lutpat elit a dolor rutrum vitae ultrices ipsum ves-tibulum. Fusce quis tortor ligula. Aenean quis risus
Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ip-sum cursus congue. Ae-nean volutpat elit a dolor
VICTORIA [email protected] 1/3
of students don’t like plastic
AMANDA [email protected]
see THEFT pg. 2
see TRACKING pg. 2
AMANDA [email protected]
Thursday, April 28th, 2011
venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimen-tum sit amet magna. Ves-tibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ul-tricies risus. Proin sem-per, est dapibus placerat blandit, turpis nisl adipi-scing erat, sed blandit li-bero risus a ipsum. Donec congue aliquam ante ac-
justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultri-cies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimen-tum sit amet magna. Ves-tibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue
cumsan bibendum. Nulla nibh enim, cursus non sus-cipit ac, auctor ac ipsum. Quisque lorem sem, euis-mod suscipit consectetur at, accumsan a urna.Etiam molestie rhoncus ante, vel imperdiet sapien rhoncus sit amet. Etiam accumsan neque vel urna blandit sagittis. In porta, lacus sed congue conse-quat, erat orci bibendum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibu-lum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean volut-pat elit a dolor rutrum vitae ultrices ipsum
vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus con-vallis orci. In semper vi-verra justo, et vestibulum
www.MustangDaily.net
No one really knows what is being done with
the information. So that is what is making
perople nervous.
“
”
SLO Botanical Garden hosts sustainability social in this picture.
Article that is about Art stuff that will be awesome.
mustangdaily.net ARTS pg. 7
WORD ON THE STREET
Tomorrow’s Weather:
Heavy Rain
high 56˚Flow 43̊ F
MUSTANGDAILY.NET for articles, videos, photos, & more.
Women’s water polo in regional tournament
INDEXNews.............................1-5Arts..............................6-8
Also check us out on Facebook & Twitter!
CHECK OUT SPORTS 12 Opinions/Editorial...........9Classifieds/Comics......10Sports.......................11-12
“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”
•Dude Person Business Junior
“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”
•Girl Person Math Sophomore
“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”
•Also A. Person Agricultural Engineering Senior
see AUTISM pg. 2
r u t r u m vitae ultrices ip-
sum vestibulum. Fusce quis tortor ligula. Aenean quis
risus turpis, dapibus lectus consectetur
nibh, nec elementum risus arcu sit amet diam. In eu tellus in
augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin
semper, est dapibus plac-erat blandit, turpis nisl
adipiscing erat, sed blandit libero risus a ipsum.leifend, leo eget auctor
scelerisque, augue lectus consectetur nibh, nec elemen-tum risus arcu sit amet diam.
turpis sagittis at. Proin placerat tristique massa, id ultricies turpis rutrum
8 9
1st ad full pRiCe 2Nd ad 20% off
fRequeNCy disCouNt
Advertising repeated in up to three consecutive issues after the original insertion. No copy changes, not applicable to contracts and excludes color charge. Price resets after 4th insertion.
3Rd ad 30% off 4th ad 40% off
opeN Rate: $600 10 RuNs: $500 eaCh
opeN Rate: $500 10 RuNs: $400 eaCh
6 columns X 3 inches 6 columns X 1.5 inches
rates include full color
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speCial diReCtoRies open Rate $9.50 per column inch (pci)Quarter commitment $8.50 pciYear commitment $7.00 pci
Applies to all directories unless noted.
Pub & Grub Food & DrinkHighlights local restaurants and bar specials in a full page, full color tear out ad. It’s a perfect “go to” spot for students to find deals around town. (1.5 '' wide X 4'' tall)top Spot $60Bottom Spot listing $70
Go Greek Greek LifeReach all Greek organizations on Cal Poly’s campus with Go Greek. It’s ideal for banquet halls, rental supply stores, screen printing businesses, catering companies and shuttle bus providers.
MoNday
Get a clue ServiceGet a Clue, printed on page 2, allows you reach your audience on a daily basis and provides frequency that produces results. (2 columns X 2 '') Rates apply to consecutive run dates:1-19 days $25/day 20-39 days $18/day40+ days $11/day
daily
tuesdayPar Perfection GolfThe perfect place to reach the golf lovers and inform them about greens fees, cart rentals, range usage and everything else related to shooting par.
Body & Soul Health & WellnessYour one-stop spot for all health and nutrition needs, such as gyms and exercise facilities, massage therapists, doctors, dance studios and heath food stores.
uh-oh! AccidentWhether we like it or not, accidents happen. The Uh-Oh! directory is the place to find relief for every accident. Uh-Oh! is perfect for lawyers, doctors, repair shops, bail bonds and more.
thuRsday
wedNesdayPit Stop AutomotiveThe directory for everything automotive, such as oil change shops, tire stores, collision centers, tuneup venues and smog checks.
thrifty thursdays CouponsFeatures 3 column X 3'' coupons, which are perfect for tracking results. All coupons appear on www.mustangdaily.net for 7 days, in addition to being printed in the paper. open Rate $75 per adQuarter (10 weeks) $65 per adAnnual (30 weeks) $50 per coupon
laughs & leisure ActivitySpotlights locations for all things active which range from music lessons, bowling alleys, sky diving locations, hobby shops and other interest groups.
Where to Worship ReligiousMaintain awareness with this local guide for all religious services and organizations.$6.50 per column inch
Glam Guide Fashion & BeautyReach your target audience with the Glam Guide, where the focus is everything related to beauty and fashion. Perfect for make-up, hair and nail salons, boutiques and clothing stores.
10 11
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Radio paCkages kcPR 91.3 FM Cal Poly’s non-profit volunteer-run radio station.
KCPR proudly provides its listeners with alternative programming which entertains and informs. Programs on KCPR attempt to open local minds to alternative points of view and provide diversity on the airwaves.
gReeN paCkage $200Sponsorship of KCPR for 10 weeks
Air 14 radio ads a week, 2 times a day
Receive a $8 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discounted rate.
101
San Luis Obispo
Nipomo
Atascadero
Paso Robles
Cambria
Cayucos
Templeton
Santa Margarita
Morro Bay
Grover Beach
Pozo
Shandon
Arroyo Grande
Baywood–Los Osos
1
46
41
Guatalupe
gold paCkage $300Sponsorship of KCPR for 10 weeks
Air 21 radio ads a week, 3 times a week
Receive a $7 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discounted rate.
Mustang File Edit View History Bookmarks Window Help
12
deadliNes & uNdeRwRitiNgFinal script for underwriting announcements must be received and approved two full business days prior to broadcast. Underwriting differs from advertising with a commercial radio stations. Licensed through Cal Poly, KCPR adheres to underwriting rules and regulations set by the FCC (Federal Communications Commission). KCPR promotes slogans, locations, describes business with value-neutral descriptions and identifies facilities, services products or product lines.
oNliNe adveRtisiNgMustangdaily.net has been a two-time winner of Associated College Press Pacemaker award for the best collegiate newspaper website.
Online Everyday
MuStAnGDAilY.nEt
60,500 iMPRESSionS A Month
uniQuE ViSitoRS A Month20,500
BaNNeR468px X 60px $350/month
leadeRBoaRd728px X 90px $600/month
side tile300px X 276px $400/month
ButtoN125px X 125px $150/month
peel BaCk500px X 500px X 250px $500/month
13
pRiNt & oNliNe paCkageslEADERBoARD PAckAGE $400/Month With 4 or more 5” or larger print ads SiDE tilE AD PAckAGE $250/Month With 4 or more 5” or larger print ads Mini PAckAGE $250/Month Receive an Online Button Ad and a Mustang Mini
MustangDaily.net
www.MustangDaily.net
Mustangdaily.net features a virtual Mustang Daily,
community generated event calendars, blogs, videos and photos, breaking news and of
course plenty of articles.
Online advertisements can be purchased on a per week, per month, per quarter or per year basis.
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2011-2012Look below for combination deals on marked Special Editions*speCial editioNs
speCial editioN CoMBos* 8” minimum size ad
3 iSSuES 10% OFF EACH EDITION
4 iSSuES 15% OFF EACH EDITION
5+ iSSuES 20% OFF EACH EDITION
Additional special editions are produced throughout the year, see page 18 for a complete list.
WoW (Week of Welcome) 9.12.2011 $12.50 per column inch Before the fall quarter, Cal Poly’s incoming freshmen enjoy the thrills of Welcome Week. During this week, parents and students have an opportunity to attend events and shop. This is a great time to let them know about your business and what you have to offer. WOW is the largest edition of the year.
Fall, Winter, and Spring Back to School 9.17.2011, 1.3.2012, 3.26.2012 $12.50 per column inch When students return to school after breaks, their impact has a major effect on local businesses. Cal Poly students spend millions of dollars annually within the community. The Back to School editions, which publish each quarter, allow businesses to reach this valuable market immediately upon student’s arrival.
homecoming* 10.14.2011 $10.50 per column inch With many parents, families and alumni visiting San Luis Obispo for the Homecoming weekend and the rivalry soccer game against University of California Santa Barbara, you don’t want to miss out on this opportunity to reach them and show your Poly Pride.
Bucket list of Slo* 11.18.2011 $10.50 per column inch With the numerous things to do during four years (or so) at Cal Poly, the Bucket List of SLO edition compiles 100 things to do before a student graduates. The Bucket List of SLO allows you to reach out to students, new and returning who are looking for things to do. This is an edition students hold on to.
Graduation* 12.5.11, 6.4.2012 $10.50 per column inch Cal Poly has two commencement ceremonies each year. Combined, they account for more than 30,000 visitors and more than $3.5 million dollars are spent. The special graduation edition enables businesses to thank Cal Poly graduates for their years of support and advertise specials for all students and visitors to the area.
Best For cal Poly* 2.17.2012 $10.50 per column inch
Cal Poly has a great impact on the San Luis Obispo economy. The Best for Cal Poly edition gives voices to Cal Poly students and showcases their favorite local businesses. Also, this edition allows businesses to thank students for their continued support. Best For Cal Poly is the most anticipated edition of the entire year.
housing* 3.9.2012 $10.50 per column inch The Housing edition provides insight and advice on issues that arise in the search for the perfect place to live. Local businesses that help student with housing matters, from rentals to plumbing, benefit greatly from this special edition. The Housing edition is also in conjunction with the Housing Fair, where the edition is passed out to all attendees.
open house* 4.20.2012 $10.50 per column inch Once a year, in the spring, Cal Poly hosts “Open House” where thousands of prospective students and their families tour the Cal Poly campus and the San Luis Obispo community. During this weekend, more than $4 million dollars are spent within the community. Open House is your opportunity to make an impact on prospective students and their parents.
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In our San Luis Obispo area store location, we at Yogurt Creations use the Mustang Daily regularly to reach our biggest target cus-tomer base, the Cal Poly student.
The professionalism displayed by the staff, both in the sales and the art production departments, is very impressive.
We have used several different mediums in our business promotion efforts and have found when it comes to getting the attention of the local Cal Poly student population, our return on investment is always best spent with the Mustang Daily.
John Bolton President Yogurt Creations, Inc.
How better to reach out to the student population here in SLO? It’s an excellent way to reach young people who are attending Cal Poly; to acquaint them with our services and our store. All kinds of new relationships begin when attending college and we’d like to be the jeweler of choice for any special occasion—birthday, graduation, and for that very special occasion, engage-ment/wedding rings.
LJ Knightstep All That Glitters
The Mustang Daily reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in con-flict with the educational mission of the university community served. The Mustang Daily reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole respon-sibility for the content of an ad lies with the advertiser who unconditionally agree to hold the Mustang Daily faultless should claim arise, and to pay for any and all expenses incurred as a result of the publi-cation of such ad. Should an ad not be published as ordered, the Mustang Daily’s liability is limited to the amount paid for the ad.
CoMMissioN
disCouNt
politiCal ads must be prepaid without any
discount option.
for prepaid display advertising.
All rates listed are non-commissionable (net) rates.
*Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang Daily accepts cash or check, and make checks payable to Mustang Daily.
All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. The Mustang Daily has the right to withdraw or restrict credit.
After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5% per month (18% annually). If pay-ment is not received within 60 days, credit is withdrawn.
CRedit & BilliNg* 5%
$ $
Classified poliCiesIn addition to the general advertising policies, classified advertising is also subject to the following: No refunds on classified ads. The advertiser allows the Mustang Daily to make his/her name available upon request as purchaser of said advertisement (blind ads excluded). The Mustang Daily is not responsible for more than one incorrect insertion of any ad. If the mistake is the fault of the Mustang Daily, the Mustang Daily must be notified before the second appearance of ad. Ads must be prepaid by check or credit card on www.mustangdaily.net/classifieds
yoguRt CReatioNs
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2011-2012 DAtES REGULAR EDITION
SPECIAL EDITIONpuBliCatioN dates
WEEK OF WELCOME 9.12.2011BACK TO SCHOOL (FALL) 9.17.2011JOB FAIR (FALL) 10.11.2011 HOMECOMING 10.14.2011FALL ALCOHOL AWARENESS 10.26.2011BUCKET LIST OF SLO 11.18.2011HOLIDAY GIFT GUIDE 11.22–12.1.2011GRADUATION 12.5.2011BACK TO SCHOOL (WINTER) 1.3.2012
speCial editioNsJOB FAIR (WINTER) 1.17.2012VALENTINE’S DAY 2.9 & 2.13, 2012BEST FOR CAL POLY 2.17.2012HOUSING FAIR 3.9.2012BACK TO SCHOOL (SPRING) 3.26.2012JOB FAIR (SPRING) 4.10.2012OPEN HOUSE 4.20.2012ALCOHOL AWARENESS 5.16.2012GRADUATION 6.4.2012
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t 805.756.1143
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CoNtaCt MustaNg dailyAddress
Mustang Daily 1 Grand Avenue San Luis Obispo, CA 93407
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