mvc for clk2 c_new
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TRANSCRIPT
www.clk2c.com
Why Mobile
www.clk2c.com
Mobile: Anytime & Every time
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WORK RESIDENSERESIDENSE
SleepLunch Time
On YourWay
On YourWay
InternetTrade PressExhibitionsBillboards
TVInternetBooks
Magazines
RadioNewspapers
Billboards
RadioMagazinesBillboards
MOBILE
Sleep
Mobile Screen: 24X7 usage
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Mobile & Data Growth
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Strictly Confidential
India as on June, 2010: Total mobile subscriber base reaches 652.42 Million. Avg. 15 Million new subscribers are adding up every month. Subscribers accessing Internet/Data Service on Mobile touches 214 Million with 70% increase in last 12 months.
Source: Trai
Globally, between 2009 & 2014 Mobile data traffic is growing at a CAGR of 108%
Over 80% of mobile traffic will be driven by Mobile Broadband handsets. Almost 66 % of the traffic will be mobile video by 2014
Source: Cisco
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Mobile Advertising: Global Stats
Strictly Confidential
Cisco forecasts Mobile Video to drive the Mobile Data Traffic
MobileVideo
Terabyte/ Month
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Clk2C Mobile Video Commercial
“Simple, imaginative, impactful and viral”Strictly Confidential
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Mobile Video Commercial(MVC): Core Concept
Brand promotion delivered directly as a video on mobile phone of target group leading to a high
brand retention, differentiation & recall.
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Brands using Mobile Video Commercials
Strictly Confidential
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MVC Application:
Mobile Promo Viral
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Customer: Mehrasons
Strictly Confidential
Brand Campaign Objective
To establish Mehrasons Jewellers in a special segment(youth) with an out of the box video.
Key Message: Get Lucky with “Mehrasons Jewellers”Clk2c link: http://clk2c.com/getlky Key Achievement: Virally spread in the desired Community
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MVC Application:
Brand Building & Awareness
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Brand Campaign Objective
MAAC brand building & viral spread of hilarious video in the youth segment
Customer: MAAC
Viral Spread
Key Message: Do you have what it takes to build a career in animation.Clk2c link: http://clk2c.com/3dnvfx Key Achievement: Significant viral spread over extended period of time
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MVC Application:
TVC on Mobile
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Brand Campaign Objective
To enable TG to watch PastaTVC on mobile
Customer: Domino’s
TVC Downloads
Key Message: Dominos new tempting and delicious Pasta with an irresistible offer. Clk2c link: http://clk2c.com/domtvc Key Achievement: Awareness on the new product line by enabling consumer to download Pasta TVC on Mobile
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MVC Application:
New Product Launch
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Customer: Unitech
Key Message: Nothing matches the joy of owning your own home-Unihomes. Clk2c link: http://clk2c.com/unihom Key Achievements: Unihome positioned as an aspirational product among the youth & prompting them for site visits.
Brand Campaign Objective
To promote UNIHOME propertyof UNITECH
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MVC Application:
Lead Capture
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Brand Campaign Objective
To reach out the aspiring students with a NIIT video commercial right on their
mobile phone.
Customer: NIIT
Key message: NIIT placed over 1Lac*students. Do you want to be the next one?Clk2c Link: http://clk2c.com/niitdeKey Achievements: Lead generation & significant business closure.
NIIT Leads:
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MVC Application:
Call to Action from Print Advt.
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Brand Campaign Objective
Deliver detailed specs of the property direct to customers
on their mobile
Customer: SG Estates
Key Message: SG Homes in fully developed VasundharaClk2c link: http://clk2c.com/sghomm Key Achievements: Call to action leads from Print
SG Homes leads :
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MVC Application:
Enriching the User Experience
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Brand Campaign Objective
Redefining the use of short code sms to enrich the user experience
Customer: Mercedes
Let your prospects get more than just the text
Key Message: Enjoy SLS-AMG VIDEO on your CELLClk2c link: http://clk2c.com/slsamg Key Achievements: Lead generation through viral spread. More video downloads than sms short code queries.
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MVC Application:
Customer Loyalty
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Brand Campaign Objective
To deliver a infotainment video with show timings directly to
audience’s mobile phone.
Customer: BIG Cinemas
Key message: Download sizzling preview of Kites starring Hrithik on Cell/PC Clk2c link: http://clk2c.com/bigcinKey achievement: Customers receive movie trailers & latest show timings on their mobiles before every release.
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Summary
Benefits Details
Viral Spread Consumers tend to forward Clk2c link via sms leading to a viral campaign at no additional cost to the campaign.
Brand Retention Much higher brand retention as the mobile video stays in handset and is repeatedly played by the consumer
Call To Action Mobile number capture allows a call to action to be built in any campaign
Extended Life Sustained downloads of TVC or other campaigns.
Differentiated Consumer Experience Video on mobile gives much richer experience than text or images
Convenience MVC offers a quick 30 second summary of your product which is more convenient than website surfing on mobile/internet
Campaign Measure Offer a direct measure(number of downloads/mobile numbers) through our server.
Adding a Mobile Video Commercial to your existing marketing campaigns leads to additional benefits
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Thank You