Investment & CTA

Feedback & Progress

Engaging Activity

Internal

Trigger

External

Trigger

Key Elements of an Satisfying Core Loop

Product Narrative Core Loop

Investment & CTA

Engaging Activity

External TriggerInternal Trigger

Feedback & Progress

When I

trigger

I want a

activity + goal

so I can

outcome

Habit Story

Prioritize your Habit-Building Job Stories

Core Loop Checklist

When I

trigger

I want a

activity + goal

so I can

outcome

When I

trigger

I want a

activity + goal

so I can

outcome

Habit Stories

Prioritize your Habit-Building Job Stories

Identify key internal & situational triggers

Core Loop Checklist

Internal Triggers

Situational Triggers

When I

trigger

I want a

activity + goal

so I can

outcome

Habit Story Internal & Situational Triggers

Prioritize your Habit-Building Job Stories

Identify key internal & situational triggers

Design short, engaging, repeatable activities

Core Loop Checklist

Engaging Activity

Internal

Trigger

What’s your engaging, repeatable activity?

Prioritize your Habit-Building Job Stories

Identify key internal & situational triggers

Design short, engaging, repeatable activities

Motivate skill-building with feedback &

progress

Core Loop Checklist

Feedback & Progress

Engaging Activity

Internal

Trigger

How do you bring in feedback & progress?

Prioritize your Habit-Building Job Stories

Identify key internal & situational triggers

Design short, engaging, repeatable activities

Motivate skill-building with feedback & progress

Drive investment with stats, stories &

customization

Core Loop Checklist

Investment & CTA

Feedback & Progress

Engaging Activity

Internal

Trigger

What drives investment? What’s the CTA (if any?)

Prioritize your Habit-Building Job Stories

Identify key internal triggers

Design short, engaging, repeatable activities

Motivate skill-building with feedback & progress

Drive investment with stats, stories & customization

Pull people back with external triggers

Core Loop Checklist

Investment & CTA

Feedback & Progress

Engaging Activity

Internal

Trigger

External

Trigger

What external trigger(s) drive re-engagement?