mvp - music video parties
TRANSCRIPT
Music Video Professionals
Music
Video
Parties
M. V. P.
*Who Are We?
What’s An MVP?
Objectives
Competitors
Win An MVP
E-marketing Strategies
Budget
Timeline
M. V. P
We are a group of 5 Energetic and
Motivated Workers Who Are The MVP’s of
Partying
M. V. P
*
*Started Shooting Amateur Artist’s Music Videos
*Turned Focus to Music Video Parties in 2012
*Based out of Worcester, Massachusetts
Established in 2009
M. V. P
*
•Stage to
Perform On
•5 Skilled
Professionals
•3 DVD Copies
of Each Video
•300,000+
songs
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*
• Men And Women
• State of Massachusetts
• Aged 24 – 44
• Steady Source of Income
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Whatever the Occasion Our Team Will Come
Dressed To Party
*
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*1 Hour Session: $300
- Includes 5 separate costume selections
*2 Hours Session: $500
- Includes 10 separate costume selections
*6 Hours Session: $1200
- Includes 30+ costume selections with
makeup artist
All sessions include a DVD copy of the Music Video
All DVD’s come pre-edited ready to watch M. V. P
M. V. P
1. Increase Brand Awareness through
Social Media
2.Convert Online Awareness to Parties
3.Become top Music Video provider in
Massachusetts
M. V. P
*
*PartiesoverBoston.com
*Strengths:
* Facebook and YouTube
* Diverse Product Line
* Photo Gallery
*Weaknesses
* Lack of social media
* No Sweepstakes
* No Pricing
* No Expertise in MVP
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*
*Phenomenon Events and Productions
* Strengths
* Facebook, Twitter, Blog
* Package Deals/Diverse Product Line
* Offer of Free Party to
College/High School
* Weaknesses
* Location – Lawrence, MA
* Lack of specialization
* Younger Target Audience
M. V. P
Put Your Hats On And Party!
*15 second submission videos are placed on Viddy
*Must follow on Viddy
*Topic changes each month – Impression of Celebrity,
Best Snowman, Best Sports Trick Shot
*Final 10 are posted on Website
* Must provide email, name, address before submission
*End of every month most voted on submission video
receives free Music Video Party
*Voters must subscribe to website to vote
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M. V. P
*Social Media
*Email Marketing
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*
* 48% of 18-34 year olds check Facebook
when they wake up
http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-
2011/
Website Number of MA
Users
Minutes
Spent/Month
Average
Number of
Followers
Facebook 3.7 Million 405 Minutes
7 hours
130
Twitter 1.3 Million 21 Minutes 27
M. V. P
Jumpstart Awareness of MVP in Cyberspace using
Facebook and Twitter
Post Past Month’s MVP winner’s submission video and MVP
Views and Likes = Subscriptions
Advertise to New England Residents in Ad Space Units using the
CPC basis (Avg. $.80 per click)
350 click-throughs per month.
Conversion Rate of 3%
Friend all past and future clients with MVP account
Acquire 200 NEW friends/followers per month
M. V. P
Ages 24 – 44:
Men: 40%
Female: 36%
M. V. P
* Create Account and promote MVP
*Obtain 30 Followers per month
* Promoted Tweet Daily in search results Target Music Video Party seekers in Massachusetts Area
*Conversion Rate of people who book MVP – 20%
M. V. P
M. V. P
*Extremely Cost Effective
*Highly Targeted
*Completely Customizable
* Information displayed in “F” Shape
*Easily Measurable
* Open Rate
* Click-through Rate and conversions
* Number of bounces
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Purchase Email list- MA
Cost $300
600,000+ Total Records
http://marketingland.com/e-mail-open-rates-declining-click-through-rates-rising-
study-17005
M. V. P
*50% Open Rate
*5% Conversion Rate
*50% Open Rate
*25% Click-through Rate
*Chance to double opt-in
M. V. P
*Average Open Rate In US
*20%
*Average Click Through Rate In US
*5.4%
Statistics
Step 1
www.MVPmusicvideoparties.com
Step 2
Sign up for a Party
Consultation, and
select package
Step 3
Receive information
packet regarding party
information
Step 4
Determine date and
time of Video Party
Step 5
Time to
Party!
M. V. P
*Campaign Expenses Cost
Facebook:
Average Cost per Click
$.80 x 350/month =
$280/month
$1,120 over 4 months
Twitter:
Average Cost per
Engagement
$1.25 x 30 = 37.50/month
$150 over 4 months
Direct Email List One Time Payment
$300
Total Per Month: $317.50
4 Months: $1,570
M. V. P
*
Month December
2012
January
2013
February
2013
March
2013
Event • Sweepstakes
Start
• Campaign
Start
• Purchase
Database
• 1st Month
MVP
• Implement
Campaign
• Solidify
Customer
Database
• 2nd Month
MVP
• Judge Overall
Effectiveness of
Campaign
• 3rd Month MVP
M. V. P
Let’s Party!M. V. P