mvs: minimum valuable service
TRANSCRIPT
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Agonia1. Última luta contra a morte.2. Momento que antecede a morte. = ESTERTOR3. [Figurado] Ânsia, aflição.4. Desfecho próximo (precedido de grande perturbação).
Fonte: Dicionário Priberam da Língua Portuguesa
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MVSCaju Valley
Wagner Silva @silvawbr
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VIABLE
PRODUCTVALUABLE
SERVICE
MVP MVSMINIMUM
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MINIMUMlaser-focused on the minimum offer
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Thanks for your service MVP. Welcome WVS
Design is crucially important.
We can’t have advances in technology any longer,
unless design is integrated from the very start
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The MVP is aways late
Lean Startup Hypothesis:
Value tests whether the offer really delivers value to customers once they are using it
Growth tests the scalability potencial of the business, or how new customers will discover it
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SERVICE
Learn
Use
Remember
Services are co-produced journeys
The means, the value is only realized by the user when engaging with the service
In the end, it is the memory that matters, not the experience per se
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VALUABLEDeeply connect to users’ needs and desires
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VALUABLE
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The MVS structure
Humanize
Crystalize
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Humanize :: Projection
Humanize :: Perspectives
is about getting into other people’s shoes in order to see the world with their eyes
The ideation phase: perspectives of hero-like users
The Hero Profile
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Crystallize :: Playground
Crystalize :: Polish Off
Interaction = Intention + Avatar
Intentions: WHAT Avatars: HOW
Threshold access
Effort time and money
Performance convenience/comfortable
Excitement delight
Positive impact customer experience
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OBRIGADO!
Wagner Silva @silvawbr