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COVERING THE MOBILE WORLD CONGRESS 2011

WEDNESDAY 16TH FEBRUARY

ANALYSIS: 2011 PREDICTIONSWIRELESS INTELLIGENCE ANALYSTS OUTLINETHIS YEAR’S LIKELY KEY TRENDS AND THEMESPAGES 42-43

MARKET INSIGHTWIRELESS INTELLIGENCE ANALYSES THEAMERICAS/USA/CANADA MOBILE SECTORSPAGE 50

FEAT

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IN THIS ISSUE r

Huawei unveilsnew smartphoneand tabletVENDOR PLANS TO SHIPMORE THAN 10 MILLIONSMARTPHONES IN 2011PAGE 4

Sprint keeps open mind on LTEUS WIMAX OPERATOR KEEPSITS OPTIONS OPEN AS ITEMBARKS ON NETWORKVISION PROJECT PAGE 4

GSMA CEO hails new era ofconnected devicesEMBEDDED SIMS AND M2MARE KEY PAGE 8

HTC headtrumpets appsCEO FOCUSES ONINTEGRATION PAGE 10

1Wednesday 16th FebruaryMOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress.com

Seamless Mobility withtablets, phones and more

By Ken Wieland

Regulators are not doingenough to spur investment inmobile broadband networks

and services. That was thedominant message from yesterday’sopening keynote speaker session,comprising CEOs from some of theworld’s biggest mobile operators:America Movil, AT&T, ChinaMobile, Telefonica and Vodafone. Vittorio Colao, Vodafone CEO,

accused regulators in Europe ofbeing on “auto-pilot”, mechanicallyapplying financial obligations that

he believed were no longer valid.“We start every year at Vodafonewith between £150 million and£250 million less money due to thelowering of MTR [mobiletermination rates] andinterconnection fees, and probablythe same amount again, at thehigher end, because of lower[retail] prices,” said Colao. “It mayhave been valid to lower chargeswhen prices were high, but that isno longer the case. It’s time tomove to industrial and forward-looking policies.”Cont. on P14 f

CEOs call for regulatorsto encourage investment

By Matt Ablott

Google CEO Eric Schmidtbelieves the rollout of LTEnetworks and new cloud

based services this year will markthe start of a new era for mobileinnovation. “LTE will provide theplatform for a set of new mobileapplications that we can only beginto imagine,” said Schmidt in aspecial keynote session at Congressyesterday afternoon. Not surprisingly, he positioned

Google’s own Android OS as at theforefront of this change. He saidthat Android phone activationswere now running at more than300,000 a day with 170 Android-based handsets currently availablefrom 27 device vendors - making itthe “world’s fastest-growing mobile

platform.” He claimed that suchscale made Android a compellingprospect for developers.“Developers think ‘mobile first’because they know this is wherethere is scale and growth; they alsogo where the money is.” As well asbenefiting from Google’s

advertising businesses, developerscan also tap into YouTube – whichSchmidt said was now recording 35hours of video uploads everyminute. There are now 150,000 appson the Android store, said Schmidt,a tally that has tripled in the lastnine months. However, he wasforced to defend suggestions thatAndroid represented a fragmentedapps environment for developers towork on, claiming that Googleenforces so-called “anti-fragmentation laws” for vendorslicensing the platform. Schmidt was joined on stage by a

Google engineer who demonstratedthe forthcoming “Honeycomb”Android version (3.0) running on aMotorola XOOM tablet. Googleshowed off a new Android appcalled ‘Movie Studio,’ which allowsusers to record, edit and distributemovies directly from a tablet. Schmidt said little on the recent

Nokia/Microsoft deal that isaiming to become a majorchallenger to Android, except fora brief acknowledgement ofregret that Nokia had opted to gowith Google’s greatest rival. “Wewould have loved Nokia to havechosen Android and our offerremains open.”

Googlebackshigh-speednetworkevolution

By Steve Costello

HTC yesterdayannounced what PeterChou, its CEO,

described as “the broadestlineup of phones we have everannounced at one time.” Thecompany unveiled five Androidsmartphones plus its first tabletdevice, HTC Flyer.Among the updated

smartphone portfolio are twodevices (pictured) which featurea dedicated, “contextual”Facebook button, which hasbeen integrated with a numberof applications to enable one-touch content upload andsharing via the socialnetworking site. One device,ChaCha, includes a QWERTYkeypad as well as a small (2.6”)touch screen, while its sibling,Salsa, is touch-screen (3.4 inchdisplay) only.

ChaCha and Salsa will beavailable in “major European andAsian markets” in the secondquarter, and HTC is also workingexclusively with AT&T in the USfor these products.Chou said that HTC has

undertaken significant work todifferentiate the user experienceof its first tablet both from rivalproducts and smartphones,stating that “we are notinterested in rushing out anotherme-too device.” Flyer has a 7-inch screen and is powered by a1.5GHz processor, with anupdated version of thecompany’s Sense user interface.It will be launched globally inthe second quarter.Cont. on P4 f

HTC unveils‘Facebook’ andtablet devices

MWC11 Daily DAY3_DAY3 10/02/2011 10:49

NEWS

4 Wednesday 16th February MOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress.com

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Lots of buzz @ #mwc11 @Marcdufresne

the only place on earthwhere the bathroom linesfor girls are shorter thenthe ones for boys #MWC11 @mapelli:

Calling Twitter amicroblogging service missesits transformative impact.Like calling an automobile a“horseless carriage”. #MWC11@dickc

meetings start in 90minutes....and end in 96hours#MWC11 @ peterjones

is like a big Ideal Homeexhibition for geeks. Nicesofas. Cool tech and big flatscreens everywhere. #MWC11 @michellegallen

If you get in at hall 2 thefast track is actually fast#mwc11 @spiunno

Send your tweets to@ShowDaily or usehashtag #MWC11

By Richard Handford

Huawei yesterdayannounced a newsmartphone and an

updated tablet, both based onAndroid, in further evidence of thevendor’s ambition to increase itspresence in the high-end devicemarket. Speaking to Show Daily,Huawei Device’s chief marketingofficer Victor Xu said the companyplans to ship “more than 10 million”smartphones in 2011, up from 3million shipments last year.

The vendor’s Ideos X3 is its firstsmartphone based on version 2.3 ofthe Android OS, also known asGingerbread, and has a 3.2-inchscreen. Huawei boasts the newhandset’s thickness of 11.2 mm makesit “the thinnest handset on the markettoday”. Comparable handsets fromMotorola (12.4 mm), HTC (12 mm)and Sony Ericsson (15 mm) arechunkier than the new model, claimsHuawei. Plus the vendor has addedits own over-the-air and onlineupgrade solution, as well as a databack-up service, to imprint some of its

own identity on the Android template.The X3 wil be available first in Japan inMarch. Pricewise, it will be positionedas a mid-range smartphone. In the UKfor instance it will be free for userstaking out a £25 a month subscription.The updated Ideos S7 Slim is a

tablet based on the older version 2.2of the Android OS, also known asFroyo. Its 7-inch screen is smallerthan some rivals, but does offer both3G and W-Fi connectivity. It will belaunched in April this year. In termsof pricing, Huawei says the S7 Slimwill cost £350-£400 in the UK.

In addition to its new smartphoneand tablet, Huawei also announced anew datacard, the HiLink, which willbe launched in Q2 this year, andMobile WiFi Smart Pro, a new wirelessmodem, also available from Q2.The press conference also featured

an appearance from SmartCommunications, the leading Filipinomobile operator, intended to show howthe growth prospects for smartphonesare in emerging markets too. Theoperator’s Netphone service makessmartphones and apps affordable forthe mass market in the Philippines.

Huawei unveils newsmartphone and thescale of its ambitions

By Steve Costello

US WiMAX operator Sprintyesterday said that it is“looking at the trends and

migration track toward LTE,”although it stopped short of statingthat the technology features on itsdevelopment roadmap as part of itscurrent Network Vision networkrenewal project.According to Bob Azzi, SVP of

Network for the company, “we’ll belooking at this probably over thenext four to six months, and then asthose plans solidify we’ll becommunicating more things.” Hesaid that the intention is to look atLTE “as a complementary service” toits existing WiMAX offerings, which

are delivered in partnership withwholesale operator Clearwire.Late last year, Sprint announced

deals with Alcatel-Lucent, Ericssonand Samsung to renew itsinfrastructure, at the same timestating it will phase-out its 2G iDENnetwork – freeing up the 800MHzspectrum used by this technology. While Azzi said that some of

this spectrum is likely to be usedfor CDMA voice services, the useof the rest will “likely be for an

additional data service, whichwould most likely be LTE, but thiswould be something that is on thedevelopment roadmap.” However,the iDEN switch-off is not due togain pace until after 2013,meaning that this is not a short-term option.The possible deployment of LTE

using the 2.5GHz frequencies ownedby Clearwire was discussed, with Azzinoting that “there are debates andoptions in terms of what might be

done – not only in the States, but interms of a global ecosystem. There’sstuff going on here in Barcelonadiscussing different things, differentoperators discussing what they wantto do with similar spectrum positionsacross the world.”Azzi’s comments are likely to be a

reference to the creation of theGlobal TD-LTE Initiative Monday,which Sunil Mittal, chairman ofBharti Airtel, suggested “may putthe final nail into WiMAX’s coffin.”

By Paul Rasmussen

Consumers want to view oraccess the same contentacross a number of devices,

and not be restricted by theparticular characteristics of an OS,device or network. This ‘openness’was the theme of yesterdaymorning’s keynote session ‘Viewfrom the top.’This openness, according to

Randall Stephenson, AT&T’s CEO,

should be a powerful message forthe mobile industry in terms ofstimulating demand for thecapabilities being deployed now bymobile operators. “The customer experience will be

OS and device agnostic, evennetwork agnostic,” said Stephenson.“Consumers are not concerned orpreoccupied about which accessmedium they use - mobile, fixed orWi-Fi. As LTE networks becomeavailable, the cloud becomes a reality

and the overall technology matures,the customers’ expectation for anopen and seamless environment isonly going to increase.”However, the CEO claimed that

avenues are emerging that wouldhelp facilitate an open approach.“The most exciting is HTML5. Thebeauty of this is that it’ll allow appsto be developed once and then runon multiple OSs and devices.”This perspective was echoed by

Wang Jianzhou, chairman of ChinaMobile, stating that there must beencouragement to move theindustry towards an open system.“We need to change the businessmodel of the mobile Internet, and

build an ecosystem which isbeneficial to the development of theindustry,” said Wang. “Handsetmanufacturers only develop apps fortheir own handsets, and it’sextremely difficult to build an appsstore that supports all handsets.”The CEO of Telefónica, César

Alierta, called for greater engagementbetween the telecoms players and thecontent providers to ensureconsumers received a qualityexperience. However, he took a moredirect approach with regard to theinvestment needed to make thishappen, and called for contentproviders to start contributing towardsthe high levels of required capex.

Sprint keeps open mind on LTE plans

Operator keynotes callfor open systems

j HTC – Cont. from P1Supporting the launch of the

tablet device, HTC alsoannounced HTC Watch, a videodownload service it said “enableslow-cost on-demand progressivedownloading of hundreds ofhigh-definition movies frommajor studios.” It will also supportcloud-based gaming services fromOnLive, a company HTC recentlymade a significant investment in.Rounding-out the portfolio are

three updates to existing HTCdevices: Desire S, Wildfire S andIncredible S, each of whichincludes HTC’s Sense userinterface. Wildfire S was describedas “one of HTC’s smallest phonesever,” while Desire S andIncredible S offer a fuller featureset. All three products are set forrelease in Europe and Asia duringthe second quarter.According to Chou, in 2010 HTC

shipped 25 million devices, morethan double the year before. It alsobegan shipments this week of itsfirst LTE smartphone, ThunderBolt,to Verizon Wireless, stating that “wewill be shipping more 4Gsmartphones when our customerswant to roll out their networks.”The company did not

announce any new handsetspowered by Microsoft’s WindowsPhone 7 platform, despite havingbeen a launch partner for this OS.In his Keynote session atCongress shortly after thehandset launch, Chou respondedto Microsoft’s alliance with Nokiaby noting that “we are positivebecause this combination, we aresure, will make the WindowsPhone ecosystem stronger.”

D3 PAGE 4_DAY3 15/02/2011 18:01

MWC11 Daily DAY3_DAY3 10/02/2011 10:49

NEWSNEWS IN BRIEF... r

Iway mobilelaunches COMODOconsoleIsraeli company Iway Mobileannounces the launch ofCOMODO Console, atelecommunications andcontent system consisting ofdozens of services dividedinto nine content worlds,specifically developed forthe driver's environment.The company can be foundin Hall 8, A171.

Enabling LTEroamingAs operators roll out theirLTE networks they will befacing problems of integrationwith their existinginfrastructure, includingroaming. Sybase hasaddressed this issue byextending its IPX365 solutionto include LTE roaming. Theadvanced engineering ofSybase IPX 365 is built on aglobal MPLS platform withmultiple Gbit/s capacity and,says the company, unrivalledoperator-grade networkperformance.

LTE embeddedmoduleThe Expedite E373 AdvancedPCle Mini Card embeddedmodule from NovatelWireless extends thecompany’s embedded mobilebroadband portfolio for LTEconnectivity worldwide.Novatel’s LTE embeddedmodules are optimised forpower efficiency, thermalperformance and weight. Themodules provide enhancedGPS capabilities, allowingusers to retrieve position datafor navigation and location-based applications.

Mobile paymentapplication Vesta and Jibe Mobile areshowcasing an enhancedmobile payment applicationdesigned for operators andhandset manufacturers. Vestawill leverage Jibe’s App to AppPlatform to enable paymentsthrough a user’s handset for avariety of consumer goodsand services. In addition toprepaid account top-up andbill payment functionality, theoffering incorporates Vesta-powered digital content andapplication purchases. Theapplication will also enablepeer-to-peer ‘gifted’purchases betweensubscribers. The applicationis 100 percent PCI compliantand fully indemnifies theoperator against fraud losses.


GSMA announces winners ofthe 2011 Global Mobile Awards

Yesterday saw the winners of the 16th Annual Global Mobile awardsannounced during a two-part afternoon awards ceremony and eveningcelebration hosted by British TV and radio presenter Jonathan Ross.

Guests at the Congress Party and Awards Celebration were entertained byGrammy and Brit Award-winning singer Duffy and internationally acclaimedindie rock band Metric.

"This year’s awards attracted more than 600 entrants, with many high calibreentries across all categories," said Rob Conway, CEO and Member of the Board,GSMA. “The GSMA congratulates the award winners and commends all finalistsfor their innovation, ingenuity and important contributions to the success of themobile industry.”

App of the Year on the Apple PlatformWinner: Rovio/Clickgamer/Chillingo -Angry Birds

App of the Year on the BlackBerry®App World PlatformWinner: Research In Motion -BlackBerry Messenger

App of the Year on the Android PlatformWinner: Google - Google Maps

App of the Year on the Nokia PlatformWinner: Herocraft & InnerActive -Zum Zum

Best Mobile AppWinner: Rovio/Clickgamer/Chillingo -Angry Birds

Best Mobile Advertising &Marketing CampaignWinner: Mobilera - Outeractive -Unilever Cornetto Multiplayer InteractiveWall Projection Mapping Game

Best Mobile Enterprise Product or SolutionWinner: Antenna - Antenna MobilityPlatform (AMP)

Best Mobile Money Product or SolutionWinner: Airtel Africa, MasterCardWorldwide and Standard CharteredBank - Airtel Card

Best Use of Mobile for Social &Economic DevelopmentWinner: Ericsson and Flexenclosure -Ericsson Community Power

Best Mobile Money for theUnbanked ServiceWinner: Vodafone Group, Safaricom,Vodacom, Vodafone Essar Limited andRoshan Ltd. - M-PESA

Best Product, Initiative or Service forUnderserved SegmentsWinner: BBC World Service Trust -BBC Janala

Best M-Health InnovationWinner: Mobisante, Inc. - MobiUS

Best Mobile Learning InnovationWinner: Urban Planet Mobile and PTTelkomsel - Urban English, MobileEnglish Learning Initiative

Best Mobile Innovation for UtilitiesWinner: EDMI and Sierra Wireless forEDMI EWM100 Advanced GSM/GPRSModem - Smart Metering Applications

Best Mobile Innovation for Automotive& TransportWinner: Nissan Motor Co. Ltd, AT&T,NTT DOCOMO Inc, and TelenorConnexion for ICT - Electric Vehicles

Best Embedded Mobile Device(Non-Handsets)Winner: AT&T and VITALITY, Inc. -AT&T-connected Vitality GlowCaps

Green Mobile Award for Best GreenProduct/Service or PerformanceWinner: Bharti Infratel - GreenTowersP7 Project

Best Mobile DeviceWinner: Apple - iPhone 4

Device Manufacturer of the YearWinner: HTC

Best Mobile Broadband TechnologyWinner: Ruckus Wireless - RuckusMobile Wi-Fi Gateway System

Best Mobile Technology forEmerging MarketsWinner: Orange - Orange Solar BaseStation Programme

Best Technology BreakthroughWinner: Seven Networks - SEVENOpen Channel

Best Customer Care and CRM Winner: Airtel Africa and TangoTelecom - Tango Telecom’s ‘DynamicPricing Service’

GSMA Chairman's AwardWinner: Wang Jianzhou, ExecutiveChairman, China Mobile

Government Leadership AwardWinner: The Islamic Republic ofAfghanistan

RCS Development ChallengeWinner: Jibe Mobile – RCS Best Mobile ClientWinner: Movial – RCS Best PC ClientWinner: Solaiemes – RCS Best Innovation

THE 2011 GLOBAL MOBILE AWARD WINNERS INCLUDE:

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The fifth generation of Doro mobilehandsets have a number of newfunctions including an easy-to-usecamera, 3G technology and a GPS-enabled phone utilised to send alocation when the assistance callbutton is pressed. Doro has alsoincluded direct SMS access keysmeaning text messaging is quickerand simpler. The PhoneEasy 615 is Doro’s first

3G mobile and features a 3.2megapixel camera with flash. The

PhoneEasy 610 has a direct accessSMS function key and is hearing aidcompatible. The PhoneEasy 680 hasGPS positioning for location sendingand a personal location. And finallythe PhoneEasy 682 includes all thefeatures of the other phones in therange plus a separate alarm fob withwrist strap. Meanwhile the vendor yesterday

announced two new partnerships in themHealth arena: one with MyGlucoHealthand the other with Medixine.

By Ian Volans

On Tuesday, ST-Ericssonannounced three new‘Nova’ application

processors, two ‘Thor’ modemsand a pair of integrated‘NovaThor’ platforms targeted atthe smartphone and tabletdevice categories.The Thor M7400 platform

supports the latest LTE and HSPA+dual-carrier technologies and theThor M7300 supports HSPA+capabilities up to 84 Mbps, whilepreserving backward compatibilityto existing 3G/2G networks.The NovaThor platform has been

selected by Quanta Computer, aleading manufacturer of notebook

computers, to power a 10.1 inchLTE Android tablet reference designthat is demonstrating voice calls,streaming video, web browsing andother advanced multimedia servicesover LTE here at the GSMA MobileWorld Congress. ST-Ericsson has also announced

the launch of a feature-rich, lowcost developer board and open-source community to encourage thedevelopment of software forAndroid, Ubuntu and MeeGoembedded devices based on thecompany’s platforms. The production-grade small-sized

Snowball developer board combines aNova dual-core application processor,3D gyroscope, accelerometer,magnetometer, barometer, GPS andconnectivity features. At the heart of the Igloo

community will be the web portal,where device developers,manufacturers and applicationdevelopers can gather, exchangeinformation and ideas, and solveproblems collectively. ST-Ericssonhas selected open source specialistMovial to develop, support and runthe Igloo community.

ST-Ericssonunveils newfamily ofsmartphoneplatforms

By Ian Volans

Qualcomm has unveiled a newgeneration of Snapdragonchipsets at Mobile World

Congress. Code-named Krait, thenew processor micro-architectureoffers speeds of up to 2.5GHz per coreto deliver a 150 percent increase inoverall performance combined witha 65 percent reduction in powerconsumption compared with othercurrently available ARM-basedCPU cores. Based on 28nm technology, the

chipsets will be available in single-,dual- and quad-core versions andinclude a new graphical processoravailable with up to four 3D cores. All chipsets in the family

incorporate multi-mode LTE andalso integrate WiFi, GPS, Bluetoothand FM connectivity, NFC supportand stereoscopic 3D video andphoto capture and playback. At a press conference on Tuesday,

Steve Mollenkopf, executive vicepresident and group president forQualcomm, revealed that there weresome 20 tablets based on currentdual-core Snapdragon chipsets inthe design pipeline. He alsoreported that 399 million chipsetswere shipped in the 2010 fiscal yearwhich Qualcomm partners built into740 different devices.Responding to a question on

recent developments at Nokia,Mollenkopf said, “We are the initialand sole supplier of chipsets forWindowsPhone7 today. We’rehappy to see them make that move

and we’ll be there to support themas they need it.”Paul Jacobs said he was excited

about the opportunity to drivesmartphones into lower tierssuitable for emerging markets. TheQualcomm chairman and CEO said,“Over the next three years we expectnine times growth in smartphonetiers below US$250.” Qualcomm has also announced a

new Gobi3000 embedded module tohelp meet the rising demand forconnected mobile devices. The newmodule design doubles HSPAdownlink speeds and comes with anenhanced Gobi common applicationprogramming interface for enterpriseapplications. Huawei, Novatel Wireless,Option, Sierra Wireless and ZTE offertheir own Gobi3000-based platforms. In Barcelona, the company is also

demonstrating how future Androiddevices powered by Snapdragonwill be able to access TV shows andmovies streamed by Netflix thanksto media protection featuresdesigned into the processor.

Qualcomm announces2.5GHz quad coreSnapdragon chipset

D3 PAGE 6_DAY3 15/02/2011 18:02

ACCENTURE | OVER-THE-TOP TV

Capturing your shareof the over-the-topmarketplace

By Angelo Morelli, Global lead of the Product Innovation offering area within Accenture's Communications & High Tech practice, Accenture

The market is there, to be certain. A 2010Nielsen study reported thatapproximately 70 per cent of global

online consumers watch online video, withtake-up highest in China and Indonesia(Europe, Japan and the United Statescurrently lag in adoption).1

In short, the widespread penetration offixed and mobile Web-enabled platforms issetting the stage for a rapid uptake of digitalvideo services, and current broadband trendsare fueling their growth. Mobility, inparticular, will accelerate this revolution,enabled by the rapid growth of mobilebroadband connections and dramaticimprovements in device quality. Already,video drives more than a third of mobileusage—and YouTube alone accounts for 13per cent of global mobile data bandwidth.2

Together, these trends point to hugegrowth in what is now most often referred toas “over-the-top TV” or OTTV. Over-the-toprefers to both linear and non-linear videodelivered to the television set through anunmanaged broadband connection. OTTV enables companies across thecommunications, entertainment and retailecosystems to go directly to consumers withtheir content. And it gives consumers theability to control their viewing consumptionand search content just as they already do onthe Web. OTTV—bringing the PC to the TV,and the TV to the PC—will change howconsumers access broadcast entertainment,and how content and communicationscompanies provide it. A host of challenging issues lie ahead for

service and content providers, especially in

the context of debates over net neutrality andthe ability to manage bandwidth and datausage. The particular focus here, however, ison the implications of the direct-to-consumerbusiness model at the heart of OTTV.Companies that successfully adopt a moreconsumer-centric mindset are likely to holdan advantage in the coming years.

CAPTURING THE LOYALTY OF THEVIDEO GENERATIONThe Web has created a new generation oftelevision and video consumers, withexpectations about the flexibility of theviewing experience from which there really isno retreat. Over-the-top TV bringscapabilities associated with a PC to videobroadcasting—choice, control and searchbeing primary. It puts consumer choice andpreferences at the center of the broadcast andcommunications industries’ business model. Achieving excellence in engaging and

interacting with consumers is now seen as akey to profitable growth by all players in theecosystem, largely because of cross-sectorcompetition. This fact has been underscoredby recent Accenture research: our latestGlobal Content Study.3 For the executivessurveyed as part of the research, direct-to-consumer models already far outweighindirect consumer relationships. Executives told us overwhelmingly that the

reason for this new model of interaction is tobuild deeper, more effective long-termrelationships with their customer base. Withbetter engagement of the consumer—andbetter opportunities to fulfill a consumer’sdesires—providers can increase loyalty andretention, improve share of wallet and growtheir average revenue per user.

CHARACTERISTICS OF AN EFFECTIVEOVER-THE-TOP TV SOLUTIONAn effective over-the-top TV solutionintegrates digital TV broadcasting with digitalvideo over broadband in a seamless userexperience, and delivers integration betweenbroadband and broadcast digital video on set-

top boxes, Internet-enabled TVs, smartphonesand PCs. These capabilities enable operatorsto give their customers more choice andcontrol over their communications andentertainment experiences.

An over-the-top capability gives operatorsthe opportunity to deliver innovative servicesthat can improve the direct-to-consumerrelationship. These services include: • Broadcast TV with video on demand andinteractive applications.

• TV experiences personalized to anindividual profile.

• Enhanced profiling to support contentrecommendations.

• Interactive and targeted advertising.• Multi-device application store.

CARVING OUT YOUR MARKETWhat can different types of companiesthroughout the broadcast and communicationsecosystem do to best prepare themselves forthe over-the-top future? Here are some factorsand recommendations to consider.Cable operators and telcos should seek to

“secure and expand.” That is, they shouldstart by securing their home base—aleading role in the local market—byleveraging their existing strengths. Thenthey should look to extend theirpartnerships with content aggregators. Theyshould also work to be the dominantprovider to the digital home. Broadcasters should seek to innovate and

reposition themselves by taking a bold stepforward in the value chain, moving closer tothe end consumer. Leveraging their strongbrand name as content producers andaggregators, they should transform theirtraditional business model by embracing thebroadband revolution without fear ofcannibalizing their traditional revenuestreams in areas such as advertising. In the high-tech sector, Apple has led the

way in terms of a game-changing play thathas revolutionized the entire contentecosystem—taking a leadership role in

controlling the value chain and integrating allelements into a stable and easy-to-usesolution. With strategies encompassing thenetwork, device, software and content, otherdevice manufacturers have an opportunity tomake similar kinds of plays.

In general, providers and broadcasters alikewould do well to keep in mind the followingkeys to success:• Focus on premium video as the continueddominant application. Other content typessuch as user-generated content willcertainly play a role in the future of over-the-top TV, but the most important offeringwill remain premium video.

• Plan to be a major player, or don’t play atall. There is no room for niche players in thevideo space. Companies need to be bigenough to afford premium content or theywill fade away as a viable competitor.

• Drive toward solutions that support anengaging user experience—seamlesslyacross broadcast (linear) and broadband(non-linear) experiences.

• Provide users with the ability to decidewhat to watch, when and where. Anytimedelivery is, at this time, more relevant thananywhere delivery.

A NEW WORLD OF CHOICEOver-the-top TV is bringing consumerchoice, greater levels of engagement andbetter interactivity to television viewing.Many challenges remain, but it’s clear that allcompanies in the content ecosystem mustaccount for over-the-top TV in their businessmodel, and then position themselves foroptimal growth and high performance in theyears ahead.

1 The Nielsen Company, “How People Watch: A GlobalNielsen Report,” August 2010.

2 Jeremy Scott, “YouTube Accounts for 13 Percent of AllMobile Data Usage,” www.reelseo.com.

3 “This Time, It’s Personal,” Accenture Global ContentStudy, www.accenture.com.

Après broadband video, le déluge.The flood of online video hasbegun—and the next decade is sureto bring a host of both opportunitiesand challenges to telcos, cablecompanies, device manufacturers andcontent providers, all vying to capturea piece of the video marketplace,both wireless and wireline.


MWC11 Daily DAY3_DAY3 10/02/2011 10:49


Integrating IPmessagingIPm, Airwide’s IP messagingsolution, has been developedand trialled collaboratively withseveral of the world’s leadingmobile operators to provide apractical means to introducesupport for SIP and XMPP-based messaging services aswell as support for bothdedicated or clouddeployments. The IPm solutionincorporates criticalfunctionality, including businesslogic, connectivity components,application server and storageelements in a unique, scalableand highly flexible solution.

Creating a digitalmarketplace Tecnotree is helping CSPs tocreate personalized, customerdriven digital marketplaceswith the launch of a newproduct and solution portfolio.Two key products in theportfolio are a Unified ProductCatalogue – which enablesCSPs to combine all of theirfixed, mobile and broadbandproducts and services into asingle repository and CustomerLifecycle Management – whichmaximizes profitability andcustomer experience byproactively analyzing,anticipating and predictinghow, with what, and when eachcustomer wants to be served.

Korea Telecombuys mobile videocomms solutionConsumers have long wanteda face-to-face connection viamobile and now those in SouthKorea can have it. KoreaTelecom (KT), the country’slargest fixed-line operator andits second-largest mobilenetwork operator, is deployinga new mobile video broadcastservice, provided by Syniverse,that is interoperable acrossevery 3G and 4G network anddevice, as well as PCs. Thissolution allows any mobileuser on any network aroundthe globe the ability to receivea live video stream initiated bythe mobile device of a KTsubscriber.

Comprehensive UIframework solutionBluestreak Technology’sMachBlue Classic platformhas been selected by ACCESSto power the latest version ofits NetFront FlexUI solution.NetFront FlexUI is acomprehensive UI frameworksolution that enables therapid development of rich andsophisticated user interfaceson a broad range of devices.


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Q&A r

What will be the key themes of your presentation?I will take part in the panel session about finding the right business model for MVNOs.

Deutsche Telekom does not limit itself to one single MVNO business model,but rather applies a range of business models to make MVNO partnershipssuccessful. If you take for instance retailers: in most cases they need tofocus on distribution, whereas all other parts of the mobile value chain arecovered by the host operator, so branded reselling would be the right modelof choice.

Another example is expat: companies that address expat communitiesabroad. They need a certain flexibility in their products, which is given in anIN MVNO model. Additionally they require support to establish sales anddistribution, for example for prepaid uploads. Increasingly MVNEs are beingestablished in this space to build up a partnering ecosystem.

In developed markets, where are the opportunities for MVNOs?Differentiation is king: MVNOs have great opportunities if they focus and donot try to copy a mobile operator approach. This can be to address veryspecific segments and niches, where mobile operators with their main brandare not focusing on. Additionally they can differentiate best if they bring inlarge distribution networks, such as large retail channels.

Another area, which still delivers growth, is M2M. MVNOs that focus onproviding M2M services need to combine operators’ connectivity with ownservice capabilities and the right market access.

Where are the opportunities for MVNOs in emerging markets?In principle this is the same situation as for developed markets: MVNOs needto find their way to help mobile operators to grow. This can be done best bybringing in strong distribution networks and by targeting segments that arenot addressed (sufficiently) by the mobile operators themselves.

What can a wholesale provider do to maximise the returns it gets from itsMVNO business?As one of the largest wholesale providers we work very closely with ourpartners and potential new MVNOs to find the best business model for thespecific approach.

In the relationship of MVNOs and their wholesale providers both parties arein the same boat: only if the MVNO performs well, can host provider benefit,so we are highly incentivised to make our partners successful. This can bedone by allowing the partner to focus on what they do best, e.g. distributionand help the partner to realise the other elements of the business.

What do you think will be the main developments in this market during 2011?We expect more markets to become active with MVNOs. As the experiences inmature MVNO markets have shown, most markets still have an untappedbusiness potential. MVNEs will also play an important role in realising that.

MVNOs will continue to help operators in pursuing multi-segments and evenmicro-segmentation with multi-brands. So, we will see a number of newlaunches, but nevertheless also market consolidation and exits of playersthat did not manage to realise their goals.

Lastly, we can expect M2M-focused MVNOs that combine the airtime of theoperators with their M2M solution competence.

Looking at all these different developments it becomes obvious thatthere can not be one single MVNO business model that fits all – that’swhy we always try to identify the right business model for a specificpartnership and are ready to choose from a wide range of differentbusiness models.

Peter Hoffmann,VP International Mobile Wholesale, Deutsche Telekom

Strategies forWholesale

The New Face of the MVNO Business Model • Time: 16.00

By Matt Ablott

GSMA CEO Rob Conwayopened Congress yesterdaymorning by declaring that

the industry is entering a “thirdwave of innovation” that will seemobile connectivity built into manydifferent types of devices. “Thisthird wave of mobile will connectpeople and things around theworld, across business and personallives,” said Conway. “It’s the‘connected life’ and mobileoperators are a huge enabling forcebehind it.”Central to this innovation,

Conway said, were developments inareas such as embedded SIMs andmachine-to-machine (M2M)communications. “The amount ofinnovation in the M2M area isamazing,” he said, noting that majorindustry players such as AT&T,Ericsson, IBM, KT, Qualcomm andVodafone were all showcasingM2M solutions at the GSMA’sEmbedded Mobile House thisweek. Such industry efforts areaimed at embedding mobiletechnology into industry verticalssuch as automotive, consumerelectronics, healthcare and utilities.Conway noted that the industryhad also moved forward with plans

to define an industry standard forembedded SIM technology.Operators are supporting these

market developments bycontinuing to invest in theirnetworks. Conway said thatoperators spent a combinedUS$120 billion in capex last yearas they ramped up migrationtowards mobile broadband andLTE. He predicted that HSPA-based mobile broadbandconnections would reach 1 billionin 2012, while LTE connectionsare on track to reach 20 million.He said there were currently 18live LTE networks – at majoroperators such as Verizon Wirelessin the US and NTT Docomo inJapan – with a further 184 LTEdeployments in the pipeline. Inaddition, Verizon Wirelessannounced last week it had madethe world’s first successful voice-over-LTE (VoLTE) call on acommercial LTE network.Elsewhere in his address,

Conway talked up strong progressin NFC-based mobile contactlesspayments, and provided updates onthe GSMA-backed RichCommunication Suite (RCS) andWholesale ApplicationsCommunity (WAC) initiatives.

GSMA CEOhails newera ofconnecteddevices

By Ian Channing

Four years after signing its dealto take on the Alcatel brand,TCL is rebranding its mobile

operation Alcatel One Touch tobetter reflect what it sees as itsnew image.Since 2007 the company has

moved upmarket from its originalpositioning as an entry-level mobileprovider and is now offeringAndroid-powered smartphonesand tablets. The company says thatalthough it is now targeting the topend of the market, it will not forgetits roots and will continue to offer afull product range. CEO George Guo says that in the

last financial year Alcatel OneTouch was the fastest growing of alltop ten mobile phone suppliers andhas now reached number seven inthe global pecking order.

Alcatel One Touch is planning tobring to market a massive range ofnew devices over the next fewmonths including ten new Androidproducts as well as ten 3G dongles,a new market area for the company.Bright colours and trendypackaging are the leitmotif ofAlcatel One Touch (pictured) and thenew phones reflect this approachwith phones in shocking pink andleopard skin. After the rest of the industry has

moved away from the clamshelldesign, Alcatel One Touch hasretained one in its new range,claiming that its research showsthat the design remains popularwith some customer segments. Thephones offer a range of featuresincluding Wi-Fi and full QWERTYkeyboards, and are based onvarious technologies includingEDGE and 3G.

AlcatelOne Touchlaunchesnew range

D3 PAGE 8_DAY3 15/02/2011 18:02

MWC11 Daily DAY3_DAY3 10/02/2011 10:50


APPS NEWSAPPS NEWSIN BRIEF... r

Telefonica inkseBay app dealTelefonica announced a“unique agreement” with eBay,which will see the companiesworking together to offer aneBay app on “most smartphones and feature phonessold by the company via its O2brand in the UK.” The dealapparently marks the firstmobile pre-load deal signed byeBay anywhere in the world,and the first time that O2 hasmade an app available across-the-board for smart andfeature phone customers.

CitysearchintegratesSkyhook locationtechCitysearch, a provider of localguides, has integratedSkyhook’s Location Enginetechnology into its Mobile byCitysearch app for Android,and its new Deals byCitysearch app whichlaunched this week. Thetechnology is said to“significantly improve thelocation accuracy and speedover the native locationsystem in Android,” whichenables users to receivemore relevant information.

ESPN launchescricket appsCricket information websiteESPNCricinfo said it islaunching new iPhone andAndroid mobile apps, in timefor the ICC Cricket WorldCup. The apps will feature“all the key content thatsports fans expect,” includinglive game coverage, matchpictures, commentaries andstatistics.

Mobiata adds toAndroid travelportfolioTravel applications companyMobiata launchedFlightBoard for Android,which gives information onflight arrivals and departuresfor the selected airport. Itjoins a number of Androidtravel apps from thecompany, includingFlightTrack, FlightTrack Pro,StayHIP and HotelPal.

BYD COMPANY LIMITED (2D88) HASASKED THAT WE POINT OUT THATTHEIR ADVERTISEMENT ON PAGE 58OF THE EXHIBITION CATALOGUE HASMISSING TEXT AND IS CORRECTEDON PAGE 75 OF MONDAY’S EDITIONOF THE SHOW DAILY.

By Steve Costello

Opera Software launched itsOpera Widget Runtime,which it said is a “fully

functional implementation of theWAC 1.0 specification, ready to beinstalled on Android devices.”The company said that the

technology would enableoperators to start building theirown services based on the WACspecifications and implementtheir own application storespanning devices and platforms.The runtime could be “easily

customised and integrated withany WAC application store,” Operasaid, and was currently being pre-integrated with “leading white-label application-store providers.”Yesterday, eight operators

announced they were set to launchWAC-compatible app stores,including China Mobile, Orange,Telefonica, Verizon Wireless andVodafone. While WAC wassupported by a number of handsetvendors, WAC-capable deviceswere currently limited, which theavailability of an Android runtimemay help to address.

Opera launches WACruntime for Android

By Steve Costello

HP said that it was providingsystems integrationservices to Korea-WAC, a

consortium of SK Telecom, KoreaTelecom and LG U+ intended tocreate a South Korea-specificclearinghouse for WAC apps.The K-WAC platform is intended to

function as an intermediary, handlingtransactions and processing, to ensurethat global WAC applications areavailable and optimised for use by thethree Korean service providers andtheir customers. In addition, thepartnership will enable developers tointegrate key network enablers fromthe three service providers, forexample enabling location-basedsupport regardless of the operator acustomer is a subscriber of.The Korean platform is expected

to be fully operational “later thisyear.” At this point, the operatorsintend to start incorporating new,enriched applications into theirrespective stores.Korea-WAC is being implemented

by a consortium formed by theMobile Internet Business Associationand the three operators, and issupported by the country’sauthorities. The operators and HPare members of WAC.

HPunveils K-WACdeal

By Justin Springham

Independent app store GetJaryesterday announced it hadraised US$25 million in Series C

funding from Tiger GlobalManagement, cash that it saidwould spearhead the company’splans to “help publishers acquireAndroid users profitably.”GetJar plans to expand its offering

to Android publishers in order tosecure what it claims is its position asthe “premier ‘open’ Android Marketalternative,” while continuing tosupport other smartphone platformssuch as BlackBerry and iOS.

Accel Partners, which providedGetJar’s Series A and B round, alsoparticipated in the Series Cfunding. The new investmentfollows GetJar’s recent tripling of itsemployees and expansion ofoperations in Europe.The company claims over 1.5

billion downloads to date from itsapp store, making it the world’slargest ‘open’ app store. That figureis dwarfed though by Apple’s fivebillion+ downloads from its closedApp Store service. Market researchfirm Gartner forecasts that globalmobile app store revenues wouldtriple from US$5.2 billion last yearto US$15 billion in 2011, and keepgrowing to US$58 billion by 2014.In addition, Gartner estimatedtotal app store downloads wouldreach 17.7 billion, with 81 percentof those being free, while mobileadvertising was expected to growover time into a multi-billiondollar market.

GetJarsecuresUS$25mBy Steve Costello

Martin Sorrell, CEO ofadvertising giant WPP,told Congress yesterday

that “in terms of revenuegenerated through apps, we arestill only touching the tip of theiceberg. The opportunity forgrowth is huge as smartphonesget into the hands of masses.”According to Sorrell, the growth

of mobile apps reflects changingmedia consumption habits amongconsumers. “Apps are a classicexample of the shift from broadcastto multi-faceted engagement. Theyenable brands to connect toconsumers at numerous touch

points, whether in the home, whenthey were on their way to theshops, when they were in theshops, when they were standing atthe shelves, and when they werestanding at the tills.”He noted that the ability of

mobile apps to provide advertisersand publishers with a method todeliver targetted content, usingpersonal data and locationinformation to improve accuracy, “isthe holy grail that we as advisors onbehalf of our clients are looking for.”Sorrell also noted the evolving

nature of the mobile app industry.“As mobile browsers become morepowerful, it will be increasinglypossible for [enhanced] features tobe integrated in all mobilesites...that’s not to say that apps arean evolutionary dead end. Therewill always be features that they willoffer that mobile sites will not.”“It is likely that mobile apps will be

the fat part of the curve in terms ofusage, whereas the mobile Internetwill be the long tail,” he said.

Sorrell: apprevenue“tip of theiceberg”

By Steve Costello

Peter Chou, CEO of HTC, usedhis keynote address atCongress yesterday to state

that the company’s focus in themobile app ecosystem is onintegrating the best products andservices with its other hardwareand software solutions, in order todeliver a more rounded solutionfor customers.Chou noted that “apps today are a

stand-alone silo experience,” ratherthan being integrated with theservice portfolio of operators or thehardware and software solutionsused by device vendors. In order toaddress this, “we try to listen to ourcustomers to see which are the best,and we integrate these apps todeliver a holistic user experience.”

As an example, Chouhighlighted HTC’s introduction ofseveral devices with deepFacebook integration, with adedicated button intended toenable easier information sharing.Rather than launching theFacebook app, the button providesaccess to Facebook functionalityintegrated with other apps, forexample enabling customers toshare images from the camera app,share details of the music they arelistening to from the music app, orsending messages via theFacebook messaging system.The HTC CEO also underlined

what had become something of akey theme among the apps sessionsat the event this week: that themobile app business is not a simplenumbers game. “A lot of apps are

not really meaningful. You haveapps that are really great apps,those are the ones that are mostimportant,” he said.Chou also noted the potential to

build on its HTCSense.com service,which currently provides devicedata management and contentback-up. “This platform can also bea good groundwork for integratingother services, for example music orgaming,” he said.HTC has recently made several

investments to improve itsproposition for delivering contentto subscribers. It has acquiredSaffron Digital, a contentdistribution platform company, andinvested in OnLive, a cloud-basedgaming company. However, Choustated that the company is notintending to build a proposition

that will compete with its partnerssuch as Google or Microsoft, whichprovide the operating systemswhich power its devices. “We try tobe a good citizen, and support thewhole ecosystem.”Chou also noted that the barriers

between “applications” and“services” will become increasinglyblurred in the coming years, withthe two blurring to deliver a “wholeuser experience.” This will providean opportunity for operators,who are “playing a critical role,because [they] want to createmore ARPU and more services tosatisfy their customers.”“We think that the app

development ecosystem will still beevolving for the next five years. Thisis an opportunity for all of us inthat,” he concluded.

HTC head trumpets app integration

D3 PAGE 10_DAY3 15/02/2011 18:03

MWC11 Daily DAY3_DAY3 15/02/2011 12:09


New directions forintelligentfemtocellsUbiquisys is showing ten newmodels of intelligent 3G andLTE femtocells. The rangeincludes consumer femtocellsfeaturing integrated Wi-Fi andOSGi apps, enterprisefemtocells that form a self-organising network (SON),and outdoor models that canbring coverage to rural areasvia satellite and extra capacityin metropolitan environments.This range of devices hasbeen enabled by the UbiquisysFemto-Engine system whicheffectively separates deviceinnovation from cellularsoftware complexity.

New funding forBLiNQBLiNQ Networks, a developerof next generation intelligentwireless backhaul solutions,has secured US$7.4 million inSeries A funding. BLiNQ hasalso appointed formerPresident of AndrewCorporation’s WirelessNetwork Solutions, CarletonMiller, as president and CEOto lead the company’s launchto market. Miller’s first orderof business was theacquisition of intellectualproperty (IP) and wirelessassets from Nortel Networks.

Base station-on-chipFreescale’s QorIQ Qonvergeportfolio of base station-on-chip products is optimised forthe creation of next-generationfemtocell, picocell, metrocelland macrocell base stations ona common architecture.Allowing the convergence ofmultiple functions traditionallyperformed on separate FPGA,ASIC, DSP and processors to beincorporated on a single device,QorIQ Qonverge can deliversignificant cost and powerreductions for LTE and WCDMAmacro base stations, and picobase stations compared towireless infrastructureequipment powered by discretesilicon products.

HSPA+ for femtoand pico cellsA complete HSPA+ solutionfor indoor enterprisefemtocells and outdoorpicocells has been unveiledby Octasic. This latest Layer 1firmware release runs onOctasic’s OCT2224W SoC,based on its secondgeneration asynchronousOpus2 DSP core, and is ableto process up to 64 HSPA+users on a single device.


Tweet@ShowDaily

Q&A r

Is m-publishing creating a new market, or cannibalising existing businesses?It is still early days but we believe the rise of digital platforms actually drivesup overall content usage. The customers can now have the content alwaysaccessible, across many devices. Think, for example, what happened to the music business from a usage

perspective. People now listen to more music than before as they are alwaysclose to a device that can play it (mobile, laptop, TV... no longer just the stereo).We are seeing early research that points to a similar increase in consumption inreading; when people buy e-readers they start reading more often than before.

What content is proving most popular with consumers?Across the industry, we are seeing the popularity of content designed for on-the-go consumption (e.g. games that commuters can play) and contentdesigned for the family to share at home (e.g. immersive children storytelling).At Pearson, we are experimenting with different offerings across the digital

publishing spectrum. So far, Financial Times content, Penguin books and DKEyewitness Travel Guides have shown great potential on mobile and tablets forboth users on the go and at home. We also have educational products like ourLongman English dictionaries and our algebra and grammar study tools thatare receiving high customer interest and great reviews.

What are the most important things to consider when creating content formobile users?Our teams are very focused on creating compelling user experiences that don’tjust replicate the print version experience but actually bring together contentand technology in innovative ways. For example, the myFry app based on theStephen Fry memoirs has a clever navigation system where the book content isreassembled dynamically to allow readers to delve in and out of the book bytopic. Products like this change the way we think about the reading experience.

Are publishers effectively exploiting the potential of mobile – for examplepersonalised ads?I think we all are sometimes in awe of the technology developments and it iseasy to get carried away and forget that some technologies, as fancy as theymight be, may never work as a scalable business. On the other hand, I thinkwhat content owners want to see in the mobile space is that the basictechnology is done extremely well. Areas that should be pretty straightforwardby now – such as reliable network coverage, affordable roaming plans, one-click payment checkouts and intuitive menu interfaces – are sometimesoverlooked by the mobile industry as they chase the latest engineering fad.

Are customers prepared to pay? Is there any evidence as yet whichpurchase models customers prefer?Yes, customers are prepared to pay for quality content and convenience andthere is nothing wrong in asking customers to pay when you providesomething of value to them. The evolution of the web has created too muchreliance on pure advertising-driven business models and we have all seenhow the quality of content has deteriorated (e.g. the rise of content farms).Mobile provides great opportunities to monetise content and we currently havefreemium, pay per download and subscription models across our differentbusiness units. We don’t think there is one single purchase model that willdominate the industry, but rather that you have to give customers a choicebased on their individual preferences.

Are apps the future of m-publishing, or will the industry embrace HTML5?Apps are a medium-term solution to delivering great experiences on mobilebut we believe the industry will embrace HTML5 and other cross-platformsolutions in order to scale up delivery of digital experiences and make themaccessible and affordable to as many users as possible.

What do you think will be the big market developments in 2011?On the hardware side, I am excited about the multiple tablets being launched.It is going to be very interesting to see which devices are most preferred bystudents to use in the classroom, whether it will be laptops or tablets – or anew format that could emerge by combining netbooks with touchscreens.On the software side, there are fascinating battlegrounds going on with the rise

of Android vs. its fragmentation risks, and the rise of Apps vs. Open Web solutions. Overall, I am intrigued about the emerging opportunities as we shift our

focus beyond the ‘social networking’ elements of Web 2.0 and start discussingthe ‘device networking’ opportunities that NFC might open up.

Juan Lopez-Valcarcel,Director, Digital Product, Pearson PLC

mPublishing

Bringing a New Dimension to Print • Time: 14.00

By Ian Volans

Of the three speakersaddressing the question“Can mHealth become a

profitable business?” in a Congresssession this week, it was thedistinguished doctor from Indiawho dared describe mHealth as “akiller application.” Professor Krishnan Ganapathy

has been running mHealth clinicaltrials in India since 2007. He hasalready demonstrated the efficacy ofundertaking clinical examinations,ECG and blood pressuremeasurements by mobile. Theimminent launch of 3G in the sub-continent can only elevate thepotential of mHealth. Interest in mHealth stems from

the strain that ageing populationsare placing on the healthcare sector.With people living longer, 65percent of the population now havechronic conditions such as asthmaor cardio-vascular diseases. Healthspending worldwide alreadyaccounts for ten percent of GDPand is growing at a faster rate thanthe global economy. At 17 percentof GDP, the US currently tops thehealth spending league table.According to Jose Perdomo of

Telefonica, in the developed worldthe imperative is sustainability in theface of budget deficits. Lessconstrained by legacyinfrastructures, emerging economieshave the opportunity to contemplate

new approaches as they strive toimprove access to healthcare. Fragmentation, poor information

flows and a lack of alignmentbetween the various stakeholders arecommon in the complex healthsector. Mobile has the potential tomake a significant contribution toimproving efficiency and productivity.Defining business models is

proving to be the biggest challenge.Telefonica suggested that oneapproach is for operators to offer toserve the first 500 or 1,000 customersfree of charge and then, as thebenefits are demonstrated, agree apay-per-patient model withhealthcare providers. Engagementwith governments andadministrators is critical. Christopher Hill described how

AT&T has been seeking out best-of-breed health and wellnesssolutions. At present, the medicalinsurance sector is reluctant toreimburse for mHealth, he added.With the recent introduction of

mobile number portability in India,Professor Ganapathy suggestedthat in future mHealth couldbecome a value added service thatoperators would use to drivecustomer loyalty and retention.

Is mHealththe nextkiller app?

By Ian Channing

Aglobal survey carried out byAcision has found that 63percent of global consumers

are willing to pay for mobilebroadband value added services and toimprove quality of experience (QoE)while 67 percent support theapplication of fairness principles andanother 60 percent video optimisation.Other findings are that for 60

percent of users, reliability, coverageor speed are cited as being the mostimportant service aspects withprice, usage allowance and controlbeing perceived as most importantby just 40 per cent.Significant levels of dissatisfaction

exist, with coverage (29 percent) andpricing levels (28 per cent) being themost important areas. The researchfinds that 79 percent of customersglobally have QoE issues of somekind including slow speeds (62percent), network coverage (39percent), connection stability andinability to connect (both at 36percent). Only 21 percent ofrespondents state that they have not

experienced any issues. VideoQoE issues are experienced by 74percent, with 37 percent ofconsumers watching videos.Issues such as waiting time forthe video to play and frequentpauses both affect 54 percent ofvideo viewers. Churn potential isconsiderable at 31 percent, withremarkably low variancebetween countries.Steven van Zanen, SVP

marketing, mobile data control,Acision said: “The motivation toundertake this global research hasbeen the phenomenal uptake ofmobile broadband worldwide andthe rumoured Quality ofExperience issues accompanying itssteady rise. One of the keyobjectives of the research has beento quantify this and determinewhether global parallels exist in itsdevelopment lifecycle. We havebeen surprised by the remarkableresemblance between thesedifferent markets and see a clearbasis for proactive operatorstrategies to seize the opportunitythat exists in mobile broadband.”

Customers willing to payfor mobile broadband VAS

D3 PAGE 12_DAY3 15/02/2011 18:03

NEWS IN BRIEF... r

Social shoppingexperienceThe Social Gateway andRecommendations Enginefrom nToklo aims to create asocial shopping experiencethat drives more personalisedrecommendations and ismore fun and engaging forusers. Merchants cancombine their customers’community with their retailstore, creating a window onthe site through which theycan invite friends from theirsocial networks, email andmobile phone address books.

Billboard videoad formatThe interactive advertisingmarket is a formidablegrowth engine as it satisfiesthe array of ‘branding’issues faced by advertisers.The new Sofialys ‘billboard’type mobile video ads will beavailable in two differentformats: the pre-roll (intro)and the post-roll (end). Thissolution is compatible withall OS, applications (iPhone,Android, iPad, Blackberry,Nokia and badaapplications) and webapps/mobile websites.

TransactionprocessingThe Traxcom AccessGuardproduct suite from NewNetenables mobile carriers,payment processors andacquirers, and financialapplication providers toexpand traditional paymenttransaction services intothe mobile universe anddeliver new innovativeservices on smartphonesand Bluetooth enableddevices, and withsmartphone applicationssuch as Smart Checks, e-Wallet, Smart Cash andmobile money transfers.

Automatedmileage trackingThe Abukai Expensesservice has a new featurewhich enables users withAndroid, Blackberry oriPhone mobile devices toenter their mileageexpenses directly into theirexpense reports simply bytaking a picture of abusiness trip itinerary or ahandwritten note thatcontains the date, locationand total number of milesassociated with the trip.


By Ian Volans

Noodle, a cloud-basedcollege notes appdeveloped by a team of five

students from the University ofCalifornia, Berkeley, won thefinals of the inaugural UniversityMobile Challenge which wereheld at the GSMA Mobile WorldCongress on Monday.Organised by Berkeley Mobile

International Collaborative(BMIC), a non-profit organisationdedicated to creating strategicrelationships between mobilecompanies and universities, theUniversity Mobile Challenge wasconceived to help universitystudents in engineering andbusiness gain real-worldentrepreneurial experience. Teams from 40 universities across

North America, Europe and Asiaworked like start-ups to identifyand develop an application, createa business plan and establish arevenue model. Eleven finalists

were invited to Barcelona to pitchtheir ideas to a panel of sponsorcompany experts and VCs. Founding sponsors for the 2011

University Mobile Challengeincluded the GSMA, NavTeq,Nokia, Standard Chartered Bank,and Sprint. The sponsors assistedteams in identifying possible mobileapplications, although it was up toeach team to select an application itthought would receive funding andsupport from investors. Thewinning Berkeley students wereTaylor Griffin, Karthik Lakshmanan,Apoorva Sachdev, Aaditya Sriramand Jade Trinh. For the 2012 challenge, BMIC

plans to have more than 1,000students from 75 universitiesparticipating at the local campuslevel. Through annual expansionof the University MobileChallenge the intention is to helpcollege entrepreneurshipprogrammes and their graduatesmeet the demand for innovativemobile technology.

Berkeley winsfirst UniversityMobile Challenge

By Ian Channing

Contributing in excess of £60billion a year to the nationaleconomy, the UK telecoms

sector includes a number of worldleading companies such as ARM,whose technology is used in 95percent of the world’s mobilephones, as well as Ubiquisys andPicochip who are in the top threeglobal femtocell manufacturers.The UK mobile and telecoms

community receives strong supportfrom UK Trade & Investment(UKTI) which helps around 25,000firms annually and generatesaround £5 billion in profits. Giventhe importance of the MobileWorld Congress it is hardlysurprising that UKTI is sponsoringa strong UK presence in Barcelona.Amongst the companies exhibitingin the UK Pavilion are 3D Solar UK,Antix, ClearCaller, Deltenna,InputDynamics, Movirtu, PrivatePlanet and Revector.3D Solar UK has developed an

original approach to interactingwith music on mobile phones,music players and computers. Witha simple shake or tap, an interactivemusic track can be changed inalmost limitless fashion so younever need listen to a song thesame way twice. Antix Game Player (AGP) is a

media player for high performancegames that consumers can play,copy across their various devicesand then share with their friendsand family either over the networkor off-network in close proximity.Third party casual, advanced casualand premium games are distributedin a device-independent formatsimilar in concept to MP3 or PDF. ClearCaller is showing C-

CallerID which is designed toimprove the usability of mobilephones and devices for the visuallyimpaired. C-CallerID technologygenerates an image constructed ofone or two letters from the mobilephone contact list. This is then usedas a CallerID image to clearly

indicate who is making anincoming call, even on the smallestsized mobile phone screen.Deltenna’s WiBE proves that the

3G broadband network is a viablealternative to the use of satellitevans for live remote broadcasts. TheWiBE also utilises four directionalantennas and signal isolationalgorithms to enhance the fastestsignal in range. InputDynamics plans to provide

every mobile phone withtouchscreen and touchpanelscapability – by using the sound oftapping on the screen and thephone’s casing to enable differentfunctions on the mobile. Thisapproach extends input functionalityto the entire handset, not just thescreen area. A tap anywhere on thephone can be used to open afunction or enable a feature. Movirtu’s ManyME allows

mobile service providers to createnew services for everyone withmultiple SIMs and mobile deviceswho seek a single identity undertheir own control.Private Planet is debuting Personal

Cloud Computers, a new way forconsumers to interact with theirdigital lives across multiple devicesand operating platforms. WithPrivate Planet, mobile operators areable to create and host a digital lifespace for subscribers with a brandedpersonal cloud platform and mobiledevice software that gives consumersreal-time control and transfer ofmedia from device to device.Mobile networks are losing

revenues worth at least US$150million annually from the illegaltermination of minutes, alsoknown as ‘GSM Gateway’ or ‘SIMbox’ fraud, according to UK mobileanti-fraud specialist, Revector. Thecompany has identified illegal SIMbox termination in more than 50countries during the last two years.Revector offers mobile networkoperators a quick and cost-effectiveway to identify SIM box fraud sothat they can suspend fraudulentSIM cards in a matter of minutes.

UK telecoms sectorsparkles at MWC

By Richard Handford

Mobile operators DeutscheTelekom, Orange,Telecom Italia, Telefonica

and Vodafone intend to launchcommercial Rich CommunicationSuite (RCS) services across severalEuropean markets later this yearwith additional operatorsfollowing in 2012.The launch will be based on a

new version of RCS, which iscalled RCS-e, and will enableusers to benefit from services in“a simple and more intuitiveway”, says the GSMA. The ideais that mobile customers can useinstant messaging (IM), livevideo sharing and file transferacross any device on anynetwork operator.

This new version is based on aspecification put forward by Bharti,Deutsche Telekom, Orange,Orascom Telecom, SK Telecom,Telecom Italia, Telefónica, Telenorand Vodafone. RCS-e, which hasalready undergone trials, is a subsetof the current RCS 2.0 standardwith enhancements.The participating operators will also

work with handset vendors so thatRCS-based services are integratedinto the address book of devices, soavoiding customers having todownload any additional software orreconfigure their handsets.Separately, vendor Genaker has

been selected by Wataniya, theKuwaiti operator, for a commercialRCS deployment. The same vendorhas previously participated in trials ofRCS in Spain, Ireland and Canada.

Leading operatorsplan new RCS launch

By Steve Costello

Qtel has announced analliance with Skype, whichwill see the VoIP service

provider promoted by Qtel’s wi-tribe mobile broadband unit inJordan and the Philippines.

To start the partnership, wi-tribe willdistribute Skype credit vouchers forcustomers in the two countries. Thesewill enable customers to make freecalls to landlines and mobiles usingSkype over the wi-tribe network.Wi-tribe was created in 2007 in

partnership with US WiMAXservice provider Clearwire. Inaddition to Jordan and thePhilippines operates in Pakistan.In an interview with Show Daily

earlier this week, Nasser Marafih,Group CEO of Qtel, said that “thefuture of wireless broadband,whether 3G or WiMax, is evolvingtowards LTE.”

Qtel andSkypepartner

Tweet@ShowDaily NEWS

D3 PAGE 13_DAY3 15/02/2011 18:04


Any number,anywhereLleida.net is offering virtualnumbers for SMS services sothat companies can reachnew clients abroad inindustries such as banking,security or tourism. Theservice will initially beavailable for the US, UK,France and Spain. Localnumbering will be availableon line, and the customer willbe able to choose one amonga wide range of numbers inthose countries.

NetworktroubleshootingThe new strategicpartnership betweenCommProve and 2operate isestablished to meet operatordemand for processenhancement and automationto keep network quality high.The combination of the levelof detail in real time fromCommProve's networkmonitoring solution and theautomated reasoningcapabilities of 2operate'sauto-diagnosis solutionenables operators totroubleshoot networks faster,more accurately, and at lesscost.

Peer-to-peersolutionFlashLinq from Qualcommenables devices to discovereach other automatically andcontinuously, and tocommunicate, peer-to-peer,at broadband speeds withoutthe need for intermediaryinfrastructure. Designed tocomplement traditionalcellular-based services andserve as a scalable platformfor new types ofapplications, the newtechnology is being trialledby SK Telecom.

Integratinglocation-awareadsTelmap is to integratelocation-aware mobile adsinto its location-basedservices via NavteqLocationPoint. Theagreement promises toconnect advertisers withmillions of mobile users ofTelmap services with NavteqLocationPoint hyperlocalmobile ads and special offers.Consumers using the TelmapMobile Location Companionreceive location- and context-aware banner ads and specialoffers and can view brandedpoints-of-interest on themap.


By Ian Channing

Continuous Computing’sTrillium wireless base stationsoftware has been given the

seal of approval by ten of theindustry’s top silicon suppliers,including Qualcomm and TexasInstruments. Other well-known vendors

adopting Trillium include Broadcom,Cavium Networks, DesignArtNetworks, Freescale Semiconductor,Mindspeed Technologies, NetLogicMicrosystems, Octasic and Picochip.Through their partnership withContinuous Computing thesesilicon vendors can enable bothnetwork equipment suppliers anddevice manufacturers to capitalizeon the rapidly growing demand for

base station products across the 3Gand LTE markets. Such a critical mass of companies

gathering around one commonTrillium software solutionrepresents an important shift ininfrastructure development in thewireless industry. Previouslynetwork equipment vendors had topurchase silicon, develop their ownsoftware and then performintegration and testing themselves –a painstaking, laborious and time-consuming process. With pre-integrated Trillium softwareavailable across such a broad rangeof microprocessor choices, networkequipment vendors can now choosethe silicon that best suits theirrequirements and focus internalresources on value-add application

development and differentiation.“With residential 3G femtocells

increasingly part of mobileoperators’ network deploymentoptions, the next phase in small celltechnology evolution is extensioninto enterprises, public accesslocations, and to emerging 4G-LTEnetworks,” said Gabriel Brown,senior analyst with research andconsulting firm Heavy Reading. “Itis vital that the industry continuesto work to flatten the cost structureassociated with productdevelopment to meet this goal;there’s a clear opportunity forsilicon and software vendors toproduce better integratedcomponents and subsystems.”Amongst the products being

brought to market incorporatingthe Trillium software is Qualcomm’sFemtocell Station Modem (FSM)solution for 3G wireless small cellproducts and Texas Instruments isintegrating Trillium into its 3G andLTE base station products.

Industry recognition for Trillium software

By Ian Channing

In 2010, smartphone take-upaccelerated in both the US andEurope, according to comScore’s

2010 Mobile Year in Review,published at Mobile WorldCongress. In the US, ownershipgrew by 10 percent to reach 27percent of mobile subscribers,while Europe also saw 10 percentgrowth, ending up ahead with 31percent penetration.The rise in smartphone ownership

is reflected in the increase in mobileweb browsing, with 36 percent ofmobile Americans and 29 percent ofEuropeans accessing the mobile webin December 2010. Access throughan application reached 34 percent ofAmericans and 28 percent of

Europeans. Across regions, mobilebrowsing and application usage isgrowing in the range of 7-9percentage points per year.The number of mobile users that

accessed a social networking site atleast once per month via theirmobile device increased by 56percent to nearly 58 million users inthe US during 2010, while evenstronger growth occurred in Europe,where there was a 75 percentincrease in the number of users to42 million in December 2010.More than 75 percent of mobile

subscribers in Japan are connectedmedia users (used their browser,accessed applications or downloadedcontent) far surpassing the US andEuropean countries in this regard.Japan also saw nearly 10 percent of its

mobile audience make a purchase withtheir mobile wallet in December 2010. Looking ahead to 2011, comScore

says it expects the interest in mobilemedia to continue with at least halfof all mobile users having access tomobile media, driven by theincreased adoption of smartphones.The review concludes by saying that

the way audiences consume media isdrastically changing and so too mustmarketing strategies. Identifying thesynergies that exist between the touchpoints – traditional PC Internet, mobilemedia (via app and browser), tablets,and so on – and understanding howconsumers use these devices to fulfildifferent needs and convenience levelswill be critically important. Notechnology exists in isolation; this istrue now more than ever before.

Strong smartphone growth reported in 2010

Afghanistan winsGSMA GovernmentLeadership Award2011

The Islamic Republic of Afghanistan has beenannounced as the winner of the Government LeadershipAward for 2011. The award was presented to HisExcellency Amirzai Sangin, Afghanistan’s Minister ofCommunications & IT, by Tom Phillips, chiefgovernment & regulatory affairs officer of the GSMA,during the Government Mobile Forum in Barcelona onTuesday 15th February. The award recognises theimmense achievements made by the Afghangovernment in its commitment to the widespreadexpansion of mobile communications.

Tweet@ShowDaily

j CEOs call for investment-ledregulation – Cont. from P1Vodafone’s CEO also referred to

“misguided attempts” to tax themobile sector in some markets,and singled out India’s regulator,describing its attempts to rechargeold 2G spectrum as “erratic”. Colao’s call for an industrial

policy approach, where regulationis driven by long-term strategicthinking on how to attractinvestment and growth, wasechoed by Randall Stephenson,AT&T’s CEO. “Regulators shouldstay out of the way and let peoplecompete,” he said. “If there is apredictable and light-touchregulatory environment,investment will pour in.”Stephenson also appealed for

greater cooperation on spectrumharmonisation between nationalregulators to make sure LTEdevices are interoperable, notingthe scarce availability of 700MHz(where the US is pushing hardeston LTE) in Europe and Asia. “Ifwe as an industry really want togrow the [revenue] pie, thenseamless interoperabilitybetween devices is critical,especially over 4G networks,”said AT&T’s CEO. “The operators,eco-system providers – but mostimportantly the regulators – haveto be mindful of this.” Cesar Alierta, Telefonica’s CEO,

said he couldn’t understand whythe telco sector – in competitivemarkets – needed to be regulatedat all, which drew some laughterfrom MWC delegates. Moreseriously, Alierta questioned thefairness of mobile operatorsshouldering nearly all thenetwork investment to deliverever-growing mobile datavolumes, while content andservice providers hardlycontributed at all to networkcosts. “Regulatory asymmetries ofthis sort slow down investmentgrowth,” said Alierta. “We neednew business models.”But there was also some praise

for regulators at the keynotesession. Daniel Hajj, AmericaMovil’s CEO, noted thatregulators in Latin America wereshowing greater understanding ofmobile operators’ business needs.“They are trying to give morespectrum, adopt a light approach,and be more transparent, which isnecessary to increase investment.”Vodafone’s Colao also spoke

approvingly of Europe’s lighttouch regulatory approach to netneutrality, which focuses onmaking sure that each part of theInternet value chain iscompetitive rather thanimposing specific regulation.“We welcome the attention thathas been made in Europe toavoiding dominance in the valuechain, including investigationinto Google search, but it’simportant to get answers quicklywhen investigations are made.”

D3 PAGE 14_DAY3 15/02/2011 18:05

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MWC11 Daily DAY3_DAY3 10/02/2011 10:50

This change has been coming for some time. High-speed data networks and theincreasing proliferation of smart devices signalled that the industry was undergoing atransformation, the repercussions of which are being felt around the world. The statistics alone are staggering. Research company Nielsen has forecast that there will

be more smartphones than feature phones in the U.S. market by the end of 2011, while in EUmarkets, Smartphones have already achieved 32 percent (Italy), 28.3 percent (Spain) and 22.9percent (the UK) market shares. According to Ericsson statistics, global measured mobiledata traffic stood at nearly 225,000 terabytes per month as of the second quarter of 2010.For companies that have begun the process of transforming themselves, there is the

chance to ride an incredible wave of opportunity. Those companies that insist on standingstill are more likely to be drowned. If GSM was the first revolution in mobile telephony with its emphasis on voice

communications, then mobile Internet is the second revolution, creating a world in whichinternet accessibility anywhere, anytime, and from many devices has become theexpectation among users around the world.Just to look at one example: the popularity of social media like Facebook and Twitter has been

driven in part by easier accessibility to mobile Internet. Today, nearly 200 million people playgames on Facebook – more than on the Xbox 360, PlayStation 3, and Wii combined – and theSmartphone is the preferred point of access. To navigate this new reality, operators need to buildtheir existing services and negotiate new relationships in order to thrive in this new environment.

CHALLENGES OF A CHANGING INDUSTRY The first challenge for mobile operators is to be prepared to manage a massive increase indata traffic. The growth of data primarily comes from three different sources: acceleratingsmart phone usage, increasing penetration of mobile broadband, and emerging mobile datain adjacent services. All three will place new strains on existing bandwidth. So the opportunity for mobile operators is to be more innovative in the efficient

management of data traffic growth, rather than simply keep absorbing the costs ofinvesting in new networks and additional spectrum to keep pace. To achieve more efficient use of capital and return-on-investment, operators should

consider sharing networks to reduce infrastructure costs, off-loading traffic tocomplementary networks like Wi-Fi, and exploring differentiated offerings to manage andenhance the quality of service to customers.

THE NEW REALITY Beyond the traffic challenges, operators also need to rethink their vision and position withinthe Internet ecosystem. In the traditional value chain, operators played a central role byowning the customer relationship and supplying voice and content to customers.The new reality is a layer of service enablers who now have direct contact with customers.

They are developing intimate knowledge of customers’ needs, and are in an ideal positionto use this knowledge and to interact with other suppliers to develop relevant customerservices and products.

These players who were not traditionally in the telecoms value chain – content players,access players, device players, and application players – are increasingly establishing theirpresence, and presenting real challenges for mobile operators: how do they maintain theirownership of the customer? How do they build revenue streams and extract value throughpricing and partnerships? Mobile operators need to develop strategies to leverage their platforms to enable a range

of innovative, revenue-generating services. In short, operators must focus on a ‘smart-pipe’approach, combining the access and enabler roles to keep themselves at the heart of thenew mobile internet ecosystem, offering customers mobile connectivity and an establishedpayment platform to support a range of content, from games and video to search contentand applications.The Qtel Group is working with global partners and players to develop and offer a wide

range of services, including social networking, mobile education, mobile entertainment,and mobile money. Our strategy is built upon open innovation and collaborations with anumber of leading organizations,At the heart of all this, is the customer. Staying in contact with our customers,

understanding their needs better than any competitor, remains key to success in everymarket. While much has changed, and the industry has transformed, this market realityremains the same.

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How to Thrive in the NewMobile Era – The Operator’s Perspective Advances in technology and a huge lifestyle shift have combined to change themobile Internet world for everyone. In an increasingly customer-centric market,where people can choose and design the applications that fuel theirimaginations, operators and developers are being forced to rethink how theysupport customers today. Once a profitable extension of the voice market, thesigns are there that mobile Internet will be the core business of the future.

STAYING IN CONTACTWITH OUR CUSTOMERS,UNDERSTANDING THEIRNEEDS BETTER THAN ANYCOMPETITOR, REMAINSKEY TO SUCCESS IN EVERYMARKET. WHILE MUCHHAS CHANGED, AND THEINDUSTRY HASTRANSFORMED, THISMARKET REALITYREMAINS THE SAME.

MWC11 Daily DAY3_DAY3 10/02/2011 10:50

OUR INNOVATIONS NURTURE OUR GROWTH.

With firm roots as the leading communications provider in Qatar, we are a fast growing, international, integrated communications group with presence in 17 countries and a customer base of more than 68 million. With a proven growth strategy targeting the MENA region and South-East Asia, the Qtel Group continues to chart new territories in consumer wireless, consumer broadband and corporate managed services, addressing a market of more than 660 million people.

- Mobile Music | - Mobile Social Networking | - Mobile Money

Our vision is to be among the world’s top 20 telecommunications companies by 2020.

Algeria - Nedjma I Cambodia - Mfone I Indonesia - Indosat I Iraq - Asiacell I Jordan - wi-tribe I Kuwait - Wataniya - Laos - Lao Telecom I Maldives - Wataniya I Oman - Nawras I Palestine - Wataniya I Pakistan - wi-tribe I Philippines - Liberty - Qatar - Qtel I Saudi Arabia - Bravo I Singapore - Starhub I Tunisia - Tunisiana I UAE - Navlink

Join us at Qtel Pavilion (Z3.4)

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MWC11 Daily DAY3_DAY3 06/02/2011 19:53

Visit us on main streetAV61

MWC11 Daily DAY3_DAY3 06/02/2011 19:53

Making EnterprisesMORE Mobile A view from the center of the wireless ecosystem

As Operators upgrade their networks, thenumber of smartphones and tablets explodeand a growing array of devices operate oncompeting operating systems and networktechnologies, customers face a dizzyingarray of ways to connect. As the marketevolves, Manufacturers, Operators, Retailersand Enterprises will see unprecedentedopportunity, and face new challenges at theentry level of the wireless ecosystem.Traditional boundaries that once

separated leisure and work activities arehistory. Innovation has traditionally movedfrom the enterprise to the consumer. Thisconcept is now being flipped on its head.Wireless devices we used to think of asconsumer electronics gadgets have becomemobile extensions of the office’s IToperation. Cloud computing and virtualization are top

priorities this year for IT departmentsconstrained by flat budgets, a Gartner surveyof more than 2,000 CIOs across 50 countriesfound. Smartphones, many of them thepersonal property of employees, arebecoming part of the IT mix, whether bydesign or happenstance.From our unique vantage point as one of

the industry-leading global servicesproviders in the wireless ecosystem, weobserve how the many trends in mobile telecommunications interact. Out of thatexperience, we help our partners in the wireless industry anticipate what is coming andadjust their strategies to capitalize on new opportunities. In this fast-changing environment,we all are increasingly challenged as to how best to serve customers. At Brightstar, our response is a focus on MORE – Manufacturers, Operators, Retailers

and Enterprise, which describes our commitment to help all players in the wirelessecosystem discover innovative solutions that meet the market’s ever-changing needs. With the proliferation of new mobile devices and products entering the market, such as

tablets, e-readers and Smart TV’s to name a few, Brightstar works with Manufacturers toaccess the appropriate distribution channels to accelerate new products into the hands ofcustomers.For Operators, Brightstar has created a suite of proprietary solutions that help customers

maximize all areas of their supply chains from device ranging, to product lifecyclemanagement, to supply chain optimization which turns their supply chains into acompetitive advantage.

For Retailers we leverage our wireless expertise to drive velocity at the point of sale bymanaging the retail environment through end-to-end category management,merchandising programs, point of sale material, sales training and other services whichhelps them cope with tech savvy customers who take their smartphones into stores and usethem to do product and price comparisons of the merchandise on the shelves. We expect that wireless technology will play an ever greater role in enterprise IT, and

Brightstar works closely with Value-Added Resellers to build customized, centralizedplatforms that enable Enterprises to manage all facets of wireless device activation,software and service. Using a proprietary solution, Brightstar enables VARs to sell rateplans, wireless devices and software to their customers as easily as they have previouslysold a printer cartridge or server or a software license.In Brightstar’s 13 years, we have been at the center of this incredible transformation in

the world of telecommunications. By providing innovative solutions to our Manufacturer,Operator, Retailer and Enterprise customers, we enable the industry to move forward at thespeed of change.

LTE, new tablets, more apps, andsmarter electronics: What does itmean to the mobile ecosystem?


To get the latest Brightstar news at Mobile World Congress, follow us on Twitter at www.Twitter.com/Brightstar or visit our YouTube page at www.youtube.com/brightstarcorp

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MWC11 Daily DAY3_DAY3 06/02/2011 19:53

MOBILE VIDEO | BYTEMOBILE

Smart Capacity forMobile Video in theYottabyte Era

Adrian Hall, Chief Operating Officer, Bytemobile

DON’T LET VIDEO STALL YOURNETWORKBytemobile’s Mobile Minute Metrics reportsover the last five quarters show that videobecame the dominant form of mobile data trafficin 2010 – accounting for an average of 40 percent of the total volume in wireless networksworldwide. With the rise of full-length andstudio-quality videos and live streaming ofmultimedia content on mobile devices – as wellas the emergence of personal two-way videocommunications, or “video chat” – Bytemobileexpects mobile data traffic to spike to an all-timehigh in 2011, causing tremendous capacity strainon already challenged network resources.

A new generation of high-end, touch-

screen smartphones is driving the

acceleration of mobile video. Today

smartphone traffic consumes approximately

50 per cent of existing network capacity.

Bytemobile anticipates the followingdevelopments in the coming year:• Video-based content will account for over

60 per cent of network traffic – up from 40per cent in 2010 – and two-way video chatwill dominate network capacity

• 10 per cent of subscribers will generate 90per cent of total network traffic

• Pressure on capacity will continue toincrease with LTE and other 4G networkroll-outs, due to subscriber consumption ofall available bandwidth

The growth of video traffic is rapidlyoutpacing that of overall data traffic. Unless

operators are able to intelligently manage

network capacity through data reduction

and related technologies, the explosion of

multimedia content will continue to erode

their monetization of data services.

Last month, The New York Times reportedthat people watched 60 billion videos onYouTube each month — or 730 billion videosthroughout the year. The average Internetuser watched 186 videos each month. Thesame week that the article appeared, YouTubeannounced that 200 million videos per dayare being played on mobile devices – up 300per cent from January 2010.

Video stalling due to network

congestion is becoming a non-stop

condition, eliminating the concept of the

“busy hour” and severely impacting

customer satisfaction and churn.

A SMALL INCREASE IN VIDEORESOLUTION RESULTS IN ASIGNIFICANT INCREASE IN DATATRAFFICIncreased demand on capacity requiresgreater control of networks and the ability tomeasure the quality of subscribers’ mobilevideo experience. Operators need to monitordata rates, resolution and stalling in order toensure service quality and consistency, reducechurn, and plan tiered services for differentsubscriber profiles.

Operators will continue to implementvarious data offload and small celltechnologies to meet escalating demand. Theywill also deploy “Smart Capacity” solutions intheir networks to better utilize existingcapacity and increase customer satisfaction.

DOWNLOAD VOLUMES REDUCED BY40-60 PER CENTSmart Capacity at the core of networks enablesoperators to control and reduce the totalamount of multimedia traffic on the network,thereby improving the user experience duringperiods of congestion and increasing networkefficiencies. By dynamically controllingnetwork capacity utilization, operators candeliver the best possible user experience undernetwork conditions and congestion patterns atany point in time.

Live customer deployments have shown thatSmart Capacity solutions can reduce networkdownload volumes by 40-60 per cent –decreasing the cost of content delivery whileimproving the overall economics of mobile videoand other data services offered by operators.

A Smart Capacity platform is designed tohelp operators reduce network costs – capexand opex – by improving utilization ofexisting network capacity. It is also designedto help them increase revenue by servingmore content to more subscribers anddelivering a better user experience to reduce

churn. Yield management and content policyenforcement capabilities enable operators toplan and implement tiered service plans formonetizing traffic by subscriber usage.

SMART CAPACITY AT THE CORE OF 3GAND 4G NETWORKSEven with the migration from 3G to 4Gnetworks – or RAN and backhaul upgrades to3G networks – demand on capacity formultimedia traffic will continue to increase.Taking advantage of new content, applicationsand devices, subscribers will consume allavailable bandwidth and still expect the samequality of service that came with their originalservice plans – if not better. One U.S. operatoris currently processing an average of 7GB persubscriber per month. Another operator in theScandinavian countries is moving 17GB persubscriber per month. This trend will continue

as live streaming video broadcasts and video-on-demand go mainstream.

Smart Capacity has the potential to changethe operational paradigm for mobilenetworks as traffic volumes continue toaccelerate. Carriers will be able to deliver thehighest-quality video and web content nowand keep pace with exponential increases indemand – driven by progressively richer andmore complex applications, as well as rapidlygrowing consumer adoption. This will helpoperators not only maximize the return ontheir infrastructure investment, but alsocapitalize on revenue opportunities thatrequire delivery of the most sophisticatedcontent with a leading-edge user experience.

In the not so distant future, terabyte willbecome part of people’s everyday vocabulary– and yottabyte a standard metric for baselinenetwork capacity.


Source: Bytemobile Mobile Minute Metrics

MWC11 Daily DAY3_DAY3 06/02/2011 19:53

MWC11 Daily DAY3_DAY3 06/02/2011 19:53

1 0 09:41


Telkom returns to SouthAfrica’s mobile marketfacing challenges ahead

By Matt Ablott, Senior Editorial Analyst, Wireless Intelligencewww.wirelessintelligence.com

As the incumbent (and market-leading)fixed-line player, Telkom's early effortsin mobile are set to focus on bundling

8ta with its existing fixed-line, broadband anddata services. At the end of its latest financialyear (31 March 2010), Telkom had 4.3 millionfixed-line customers, though this was adecline of 4 percent year-on-year as the firmfelt the effects of fixed-to-mobile substitutionand heightened competition from the likes ofNeotel (an alternative fixed-line player). Totalfixed-line voice traffic fell by 7.2 percent over

the year as a consequence, thoughweaknesses in fixed-line were slightly offsetby rises in broadband customers and datarevenue. Telkom has also operated aWCDMA-based fixed-wireless service called'mobi' since 2008, which had 16,300customers by end-March. At a group level,Telkom was also affected by problems at itsinternational operations (notably MultiLinksin Nigeria), which led to it reporting a 15.2percent drop in EBITDA for the year toZAR9.8 billion (US$1.4 billion) on revenuesof ZAR37 billion, up just 0.7 percent.

Despite these challenges, Telkom hasmanaged to put aside ZAR6 billion (US$880million) to invest in its new mobile networkover the next five years - some of this raisedvia financing and leasing agreements withnetwork suppliers. It plans to build-out anetwork that will comprise 2,000 basestations within the first year. The networkboasts 40 percent population coverage atlaunch, with the remainder covered via a five-year roaming agreement with MTN. It hasstated that the all-IP based transmission andbackhaul network will be 'LTE-ready' forwhen the time comes.

Telkom has stated it has no desire to sparka price war in the South African mobilemarket and its first prepaid tariffs will notradically disrupt the market: calling to fixed-lines is up to 40 percent cheaper than on rivalnetworks (the company claims), but calls toother networks work out slightly higher insome cases. It has, however, wisely scrappedpeak and off-peak periods in a bid to presenta simple flat-rate prepay offering, whichshould appeal to the low end of the market.Unlike most start-ups, Telkom has the

advantage of an established brand and anexisting billing relationship with millions ofcustomers but it must be wary that its newmobile offerings do not quicken the pace ofits fixed-line customer losses. Movingforward, building a state-of-the-art networkfrom scratch will mean Telkom will be wellplaced to support next-generation mobiledata services, though this will be dependenton which high-profile smartphones it canbring to its network. But in a market that isshowing signs of maturity, the operator'starget of capturing a 15 percent share of themarket does appear overly ambitious.

Telkom's entry into the mobile marketmeans that South Africa now has four mobileoperators competing in a market that isalready showing signs of maturity. Accordingto Wireless Intelligence data, mobilepenetration remains above 90 percent, but theSouth African market has contracted over thelast 12 months, slipping below the 50 millionconnections mark in 2010. This was due in partto new regulations introduced in July 2009requiring compulsory SIM card registration forall new and existing subscribers.

These trends are most evident at market-leader Vodacom, which - according to ourestimates - saw its connections base fall by 8percent year-on-year in Q3 2010 as it continuedwith a strategy focused on value rather thanmarket share. At the end of Vodacom's last fiscalyear (31 March 2010), the operator reported anannual 14.5 percent rise in South AfricanEBITDA to ZAR18.6 billion on revenues up 5.7

percent to ZAR50.4 billion - despite reporting a5 percent decline in customer numbers.However, Vodacom managed to grow its morelucrative contract customer base year-on-year,which led to double-digit growth insmartphone penetration and mobile datausage. It now claims a mobile data revenueshare of 58 percent. Vodacom's subscriberdecline has seen second-placed MTN increaseits market share by around 5 percent year-on-year to an estimated 37 percent in Q3 – nodoubt also helped by MTN's high-profilesponsorship of the 2010 FIFA World Cup held inSouth Africa during the summer of 2010.

Meanwhile, third-placed Cell C finallyannounced in Q3 the rollout of its first 3Gnetworks in a bid to keep pace with its twolarger rivals. The operator is jumping straightto 21Mb/s HSPA+ using 900MHz spectrum,and has switched on the network in severalmajor metro areas, including in PortElizabeth, Bloemfontein, East London andCape Town. The operator expected to cover 34percent of the South African population withHSPA+ by the end of 2010 and is aiming for67 percent population coverage by mid-2011.

All three incumbent mobile operators havebeen hit by moves by the regulator (ICASA)to reduce mobile termination rates, reducingthem from a high of ZAR1.25 (peak rate) inNovember 2009 to ZAR0.40 within two years.Although a mobile start-up, Telkom Mobile isdeemed a significant market player becauseof its fixed-line sister business and is expectedto be ordered to comply with the regulations.

South African fixed-line operator Telkom returned to the country's mobilemarket towards the end of last year amid signs that subscriber growth in thesector could be slowing. Telkom has unveiled a new mobile brand called '8ta'offering "prepaid voice and data products from launch" as well as postpaidproducts. Telkom has been looking to launch its own mobile service sincedivesting its 50 percent stake in South Africa's number one mobile player,Vodacom, over two years ago. It has set an ambitious target of capturing asmuch as 15 percent of South Africa’s mobile market within five years.

ANALYSIS | SOUTH AFRICA

ABOUT WIRELESS INTELLIGENCE

Wireless Intelligence is thedefinitive source of mobileoperator data, analysis andforecasts, delivering the mostaccurate and complete set ofindustry metrics available. Reliedon by a customer base of over700 of the world's mobileoperators, device vendors,equipment manufacturers andleading financial and consultancyfirms, the data set is the mostscrutinised in the industry. Withover 5 million individual datapoints – updated daily – theservice provides coverage of theperformance of all 940 operatorsand 640 MVNOs across 2,200networks, 55 groups and 225countries worldwide. For furtherinformation please [email protected]

South Africa Mobile Connections Q3 2010

Source: Wireless Intelligence

ConnectionsYoY

Growth %MarketShare %

Net Adds 2G % 3G %

Vodacom 22,726,000 -19 48 -435,000 81 19

MTN 17,567,868 7 37 465,868 84 16

Cell C 7,133,081 4 15 67,515 100 0

TOTAL 47,426,949 -8 100 98,383 85 15

MWC11 Daily DAY3_DAY3 06/02/2011 19:53

NEC took care of the clouds for Telefonica by combining telecoms and computing solutions

NEC provides unique and innovative cloud solutions worldwide by combining cutting-edge IT and networking

technologies and applications. Our team in Madrid helped Spanish telecom giant Telefonica to adapt, thrive and

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MOBILE CLOUD SERVICES | MAVENIR SYSTEMS

The Emergence of Mobile CloudServices

Shubh Agarwal, VP, Marketing , Mavenir Systems

THE CLOUDCloud computing or “The Cloud” is Internet-based computing, whereby shared serversprovide resources, software, and data tocomputers and other devices on demand.Cloud computing is a natural evolution of thewidespread adoption of virtualization,service-oriented architecture and utilitycomputing.

Regardless of the hype, enterprises andconsumer companies are taking advantage ofthe cloud to develop and deploy applications,content, commerce and social networks, andfor good reason . . . the cloud provides amyriad of benefits:1)Global reach: IP takes advantage of the

collective network power andpervasiveness of the Internet

2)Device independence: Any web-enableddevice can access the cloud

3)Scale: Supports growth driven by even themost dramatic adoption increases

4)Reduced cost & lower technical barriers:

Technical requirements and costs ofdeveloping and deploying applications andservices have never been lower

WHAT’S MISSING? A CLOUD FORREAL-TIME SERVICES.Today’s cloud-based applications and servicesare primarily non-real-time services wherefast response or high performance may bedesired or preferred but do not operate withstrict constraints on response time. Mostbrowser-based applications or dedicatedapplications on smartphones share theseattributes.

Real-time systems, such as voice, text,instant messaging and video communicationapplications, have strict constraints onresponse times. They must function withinthese tight constraints regardless ofavailability or system load. To support today’scommunication applications and the nextgeneration of real-time communicationservices, the cloud must be extended todeliver Mobile Cloud Services.

Here’s why:

1)Rich services: Enabling “rich”communications such as instant messaging,video sharing and other applications takeadvantage of user “presence”

2)Flexibility: “On-the-fly” provisioning ofnew services and additional storage

3)Simplified service delivery: Self-serviceportals with access to pre-packagedautomation, single delivery and installation

4)Cost effectiveness: Paying only for whatis used, with little or no upfront cost

5)Universal access: Users can access theirpersonal information from multipledevices or locations

6)Back-up: If a device is broken or stolen,data in the cloud is not compromised

Applying cloud principles to real-time mobilecommunications offers the promise of greaterefficiency, flexibility and simplified servicedelivery. Moreover, mobile operators that

embrace Mobile Cloud Services will deliver

new services, establish new business models,

generate new revenues streams and manage

the costs of their legacy services. But how?

Here’s how:

Deploy new communication services

Rather than being relegated to the provider of“dumb” bandwidth, mobile networkoperators can develop and deliver newservices that leverage the latest accessprotocols and smart devices.

For example, operators can launch 4G/LTEservices that take advantage of 4G capabilitiessuch as single number and multi-devicedelivery using the same universal mobilenumber; or (my personal favorite) a mobilevideo conference call, where the bridgeconnects / calls all the participants. With thisservice, users no longer try to simultaneouslyremember a 10 digit number, then a 6-10digit access code, all while driving, wearingBluetooth, of course.

Create a platform for new application

development and revenue models

Operators can open up applicationprogramming interfaces (APIs) and allow 3rdparty developers to create new applicationsand new user experiences. Analogous to whatApple is providing with its iOS and Google isdoing with Android, the benefit to 3rd partydevelopers is not only the technology itselfbut also access to customers via the operator’snetwork. Operators benefit through newgrowth and revenue opportunities, and beingprogressive and relevant.

Examples might include:• Interactivity: Gaming providers create a

group experience by including voice and/orchat as part of game

• Multi-platform: Allowing gamers to playthe same game on multiple devices (e.g.iPad or low-end PC)

• Enterprise mobility: Allowing corporateusers to access company data, share files,and collaborate on projects via theirsmartphones.

Deliver legacy applications on lower-cost

infrastructure

Operator challenges are not limited tofinding ways to develop, deploy and supportthe latest mobile applications – they are alsoexpected to continue to reliably deliverolder applications and services, withdownward pricing pressure. With MobileCloud Services, operators can deliverservices to 2G and 3G mobile devices, whileeliminating the costs associated withmaintaining older infrastructure.

Furthermore, Mobile Cloud Services such asIP Multimedia Subsystem (IMS) CentralizedServices offer a lower cost evolution path toreplace legacy mobile switches with an IPcloud-based voice core network.

WHO WILL BENEFIT FROM MOBILECLOUD SERVICES?Mobile cloud computing creates exciting newopportunities for mobile network operators;basically any forward-looking 3G or 4G operatorcan benefit from Mobile Cloud Services.

New services, business models and

revenue

Mobile Cloud Services provides operatorswith a set of real -time network capabilities,such as voice and video calling, presence, IPmessaging. These can be used to packageand deliver services directly to their end user;and can be opened up to partners to helpthem build the next generation ofapplications and customer experiences thatleverage the operators’ network.

Lower the costs of legacy apps

Reliably deliver services to 2G and 3G mobiledevices, while eliminating the costs associatedwith maintaining older infrastructure.

By embracing Mobile Cloud Services,operators can transform their core networkto develop, deploy and monetize new mobileservices; manage capacity and allocatebandwidth dynamically across services, asneeded; and reduce the costs associated withdelivering and supporting pre-existing,legacy applications.

OPERATORS THAT EMBRACE MOBILE CLOUD SERVICESWILL DELIVER NEW SERVICES, ESTABLISH NEWBUSINESS MODELS, GENERATE NEW REVENUE STREAMSAND MANAGE THE COSTS OF THEIR LEGACY SERVICES


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MWC11 Daily DAY3_DAY3 06/02/2011 19:54

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rich communication services – to any enabled device, anywhere in the world, across 3G and 4G networks.

Mobile Cloud Services also provides a platform for new application development and content delivery by

opening up APIs for new players offering personalized user experiences. And, operators can deliver new services

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MWC11 Daily DAY3_DAY3 06/02/2011 19:55

TICKET MACHINE

AEROPORT SHUTTLE

PRIVATE SHUTTLEHOTEL SHUTTLE

THEAVENUE

HALL

3COURTYARD

(HALL 7)

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Hall 1.0Ground FloorBar and RestaurantsCloakroomExhibitionInformation DesksToiletsLevel 1Hospitality Suites

Hall 2.0Ground FloorAccommodation Services provided byBar and Restaurants CloakroomsExhibitionInformation DesksNetworking LoungeRegistrationToiletsVAT Refund/Tax MezzanineMeeting Rooms A,B,C & DLevel 1ExhibitionMedia Centre

Hall 3.0/CourtyardATM/Cash MachineBar and RestaurantsExhibitionFirst Aid

Hall 4.0Bar and RestaurantsBusiness Centre (Level 8) provided byCloakroom (Level 0)Hospitality SuitesHourly Meeting Rooms (Level 8)Information Desk (Level 2)ToiletsVIP Networking Lounge (Level 0)

Hall 5.0Level 0Cloakroom Information DeskSpeaker Preparation Room Speaker Testing Room Auditorium 2 (Conference Room)- App Planet Forum (Monday)- Band App Audition (Monday) - BMIC University Mobile Challenge Award presentation (Monday) - Mobile Advertising: Integrating Mobile into a Broader AdvertisingCampaign (Tuesday)- Mobile Advertising: How Effective is Multimedia Mobile Advertising? (Tuesday)- Mobile Advertising: Delivering Personalised Advertising and ProtectingPrivacy (Wednesday)- Mobile Advertising: How to Make In-App Advertising Work (Wednesday)- Network Technology Evolution (Thursday)Level 1Congress Restaurant 1Congress Restaurant 2 Information DeskLevel 2Shuttle & Venue Booking provided byRooms 1 & 2GSMA Meeting RoomsRoom 3 (Conference Room)- WAC Press Conference (Open to Press only)- Mobile Enterprise (Tuesday)- Consumers in the Cloud (Tuesday)- mPublishing: Bringing a New Dimension to Print - (Wednesday)- Mobile TV: Moving from Last-Resort to Must-See TV (Wednesday)Level 3Auditorium 1 (Conference Room)- MWL Keynote featuring Microsoft (Monday)- MWL Keynote featuring Twitter (Monday)- Keynote 1 - View from the Top (Tuesday)- Keynote 2 - The Power of Applications (Tuesday)- GSMA Global Mobile Awards Ceremony (Tuesday)- Mobile World Live Keynote featuring Google (Tuesday)- Keynote 3 – The Evolution of the Mobile Internet (Wednesday)- Keynote 4 - Connecting the Dots – Consumer Electronics (Wednesday)- Strategies for Growth - Mergers & Acquisitions (Wednesday)- Strategies for Growth: Mobile Internet in a World of Innovation, Investment &Return (Wednesday)

Room 5 (Conference Room)- Business Services Symposium (Monday)- Social Networking: Social Goes Mobile (Tuesday)- Augmented Reality: Is Reality Ready to be Augmented? (Tuesday)- Mobile Innovation: A Vision of 2020 (Wednesday)- Strategies for Wholesale: The New Face of the MVNO Business Model(Wednesday)- Embedded (Thursday)Room 6 (Conference Room)- mHealth (Monday)- Network Breaking Point Part 1 and 2 (Tuesday)- Regional Focus: Spotlight on the U.S.A. (Wednesday)- Mobile Devices: It's What's Inside That Counts (Wednesday)Mobile Money (Thursday)

Room 31 GSMA Meeting RoomRoom 32 MWL Interview Room

Hall 6.0CloakroomExhibitionHospitality Suites

Zone 4ExhibitionVIP Pick-Up & Drop-Off Point

Zone 5Exhibition

App Planet (Hall 7.0)Application Developer Conferences App LoungeBar and RestaurantsCloakroomDamm BarExhibitionFirst AidHospitality SuitesInformation Desk Prayer RoomToiletsGSMA SeminarsRich Communication Suite, MondayGSMA Spam Reporting Service, Monday and TuesdayMobile Advertising (MMM/MAM), Monday and ThursdayMobile Broadband - an update on HSPA+ and LTE, Monday GSMA OneAPI, Tuesday Embedded Mobile Seminar, Tuesday Mobile Health Cocktail Reception, Tuesday Mobile Energy Efficiency and Green Power for Mobile, Wednesday MMU Working Group, Wednesday

Hall 8.0Bar and RestaurantsCloakroomDamm BarExhibitionGSMA PavilionGSMA Sales OfficeHospitality SuitesInformation DeskToilets

National Palace/MNACCongress Party & Awards CelebrationLeadership SummitMobile Venture Forum

AvenueATM/Cash MachineExhibitionFast Track /AccessLost & FoundMetro Ticket MachinesPolice StationsRestaurant Booking Service provided by

Plaza EspañaAirport ShuttleMetro StationTaxi Station

Avenida Rius I Taulet (between upper and lower village)Hotel Shuttle BusesPrivate Shuttle BusesTaxi Station

Zone 3, Zone 6Exhibition

TOILETS

CLOAKROOMS

POLICE STATION

LOST & FOUND

FIRST AID CENTRE

TAXI RANK

VIP PICK UP &DROP OFF POINT

INFORMATION DESKS

METRO

FREE WIFI HOTSPOTS

CAFÉS & RESTAURANTS

METRO TICKET MACHINE

TICKET MACHINE

RESTAURANT BOOKING SERVICE

SHUTTLE BUS

EXHIBITOR SERVICE DESKSE

ATM MACHINE

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All information correct as of February 3, 2011

VILLAGE MAP

EXHIBITION OPENING TIMESHall 1.0, Hall 2 (2.0, 2.1), Hall 6.0, App Planet (Hall 7.0) andHall 8.0Monday 14 February ..................................................09:00 – 19:00Tuesday 15 February ..................................................09:00 – 19:00Wednesday 16 February ............................................09:00 – 19:00Thursday 17 February ................................................09:00 – 16:00

OUTDOOR EXHIBITION AND HOSPITALITY SUITE AREAS

Hall 1.1, Hall 3.0 (3.0 Courtyard, 3.1 Gallery), Hall 4 (4.0, 4.1, 4.2,4.3, 4.4, 4.5, 4.6, 4.7, 4.8), Hall 6.0, Hall 8.0, App Planet (Hall 7.0),Avenue, Zone 3 (Z3), Zone 4 (Z4), Zone 5 (Z5), Zone 6 (Z6)Monday 14 February ..................................................07:30 – 22:00Tuesday 15 February ..................................................07:30 – 22:00Wednesday 16 February ............................................07:30 – 22:00Thursday 17 February ................................................07:30 – 16:00

REGISTRATION OPENING TIMESSaturday 12 February ................................................09:00 – 18:00Sunday 13 February ..................................................09:00 – 20:00Monday 14 February ..................................................07:00 – 20:00Tuesday 15 February ..................................................07:30 – 19:00Wednesday 16 February ............................................07:30 – 19:00Thursday 17 February ................................................07:30 – 16:00

Opening Times

VISIT US IN HALL 6


MWC11 Daily DAY3_DAY3 06/02/2011 19:55


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ACCESS TO

HALL 1 | FLOORPLANS


MWC11 Daily DAY3_DAY3 06/02/2011 19:55

Keynote 3: The Evolution of the MobileInternet 09:00 – 10:30 • Auditorium 1

The mobile Internet continues to grow at a staggering rate, and isset to overtake fixed line Internet use within the next few years.Boosted by faster mobile networks and increasingly sophisticatedsmartphones and connected devices, the mobile Internet is evolvingtowards a network of unprecedented reach and complexity, withimplications for all within the ecosystem.

How will the various players adapt their operating models to reflect thisparadigm shift, and their business models to drive monetisation? As thescope of the mobile Internet expands, which adjacent industries willbenefit and flourish in this new landscape? Finally, in the face ofgrowing concern from the public and governments alike over privacyand security, how can industry players work together to proactivelyaddress the issues that exist today and prepare for the future?

In this keynote, executives from some of the most innovativecompanies in the field will present their insights into these industry-shaping topics and share their vision for the future of the mobileInternet.

KEYNOTE SPEAKERS:

Moderator: David Rowan, Editor, Wired UK

John ChambersChairman & CEOCisco

Paul OtelliniPresident & CEOIntel Corp.

Masayoshi SonChairman & CEOSoftbank

Carol BartzCEOYahoo!

Keynote 4: Connecting the Dots: A 360 DegreeView on Consumer Electronics11:00 – 12:30 • Auditorium 1

As Consumer Electronics (CE) devices throughout the home andworkplace become enabled with wireless connectivity, a newfrontier for mobile is unveiling. Exciting times are undoubtedlyahead for the CE industry, but the question remains: how canmobile operators and CE manufacturers best work together todeliver on the promise of a market where devices can be connectedvirtually anywhere in the world? What does it take to develop atruly compelling connected lifestyle device, from business model toactual service delivery?

Perhaps lying at the heart of the business challenge for CE is theconsumer experience. The ideal scenario is an unrivalled out-of-the-box user experience but the reality is a complex mesh of billing,security and network implications. Keeping consumers inspired andengaged through intuitive products while managing millions, evenbillions, of connected devices, each with their own uniquerequirements, is a very real challenge, but not insurmountable.

In this session, the companies leading the move to a trulyconnected world will discuss the critical issues that need to beaddressed for this market to reach its true potential.

KEYNOTE SPEAKERS:

Moderator: Ben Wood, Research Director, CCS Insight

Stephen ElopPresident & CEONokia

Ryuji YamadaPresident & CEONTT DOCOMO

Dr Paul JacobsChairman & CEOQualcomm

Jim BalsillieCo-CEORIM

Mobile Advertising: Delivering PersonalisedAdvertising and Protecting Privacy14:00 – 15:30 • Auditorium 2

Because the mobile medium is able to reach consumers whereverthey are, it could be used to deliver relevant and personalisedadvertising, but only if consumers can be confident that their privacyisn’t being compromised. There is a growing consensus that the bestway to address privacy concerns is to give consumers completecontrol over the times and organisations able to access their personalinformation. Some experts believe that consumers should be giventhe opportunity to create multiple profiles that they can switch onand off as appropriate, ensuring that adverting linked to personalinterests, for example, appear only when the person isn’t at work.

This session will explore ways to give consumers control over their ownpersonal information and how it is used by advertising brokers. Canand should mobile subscribers have personal data accounts, similar topersonal bank accounts, that enables them to share selectedinformation with selected recipients? And, if so, which entities aretrusted enough to run these personal data accounts for individuals andwhat would be the underlying business model?

mPublishing: Bringing a New Dimension to Print 14:00 – 15:30 • Room 3

The launch of the iPad and the following influx of media tabletshave cast new light on the digital print industry and the growingmobile publishing segment. Over 90 minutes this session will focuson the mPublishing opportunity for operators and contentpublishers - looking at business models, content form factorsincluding applications, the impact of advertising and new areas oftechnological innovation including augmented publishing.

Mobile Innovation: A Vision of 202014:00 – 15:30 • Room 5

Back by popular demand, this visionary session will once againprovide an insight into the mobile society and what it will provide inthe future.

Over 90 minutes this demo-rich session will highlight the trends setto transform the way we will communicate in 2020, coveringaugmented reality, 3D, devices, display technologies, and more.

Strategies for Growth: Mergers &Acquisitions14:00 – 15:30 • Auditorium 1

As the telecoms industry continues to prove its leading role in the forefrontof the new economic paradigm where people and businesses areeverywhere and always online, it also evolves into a dynamic whirlwind ofconsolidation and growth. Key players are avidly looking for ways toincrease their presence and leverage their assets in a battle to betterpositioning themselves when competitive advantage is achieved only bythose who are able to match capital with ingenuity.

This session will provide different points of view of recent M&A activitiesin the IT/telecoms marketplace, while analysing the key success factors,common pitfalls and best practices.

Conference Sessions

DAY 3 Wednesday, 16 February 2011

PROGRAMME



MWC11 Daily DAY3_DAY3 06/02/2011 19:55

PROGRAMME

Regional Focus Session: Spotlight on theU.S.A.14:00 – 15:30 • Room 6

The U.S. mobile market is renowned for its extreme competivenessin pricing and as a test bed for hot new devices. Despite anapproaching penetration rate of 100%, recent analysis reveals thatthe fourth quarter of 2009 saw 5.9 million net new subscriberssigned up for wireless services - the highest number of new addsmade during a three-month period in three years. Despite the strainon networks, the battle for subscribers among carriers continuesthrough a huge launch of new devices designed for a nationhooked on smart gadgets. But is the model sustainable in a worldof declining voice revenues and increased data load?

In a country where mobile operators depend on mobile dataservices and smart pricing to drive the communication market, whatopportunities exist for remaining companies feeling the squeezefrom device exclusivity? What’s the impact of unlimited offeringsother companies can offer in the prepaid segment?

By bringing together leading mobile innovators from across theUnited States, this session will look at the importance of contentline-up, pricing, quality of service and customer care, whileidentifying the factors that will lead to success in the future.

Mobile Advertising: How to Make In-App Advertising Work16:00 – 17:30 • Auditorium 2

There appears to be significant resistance to in-app advertisingamong affluent consumers. Almost half of iPhone users, 40% ofBlackberry users and 29% of Android users in the U.S. say theydon’t want to view advertising inside apps, according to an August2010 survey by Nielsen. While immersed in what they are doing,app users clearly don’t want to be diverted or distracted byadvertising. Can the mobile ecosystem overcome this resistance bydeveloping in-app advertising that is highly relevant, entertainingand works well within the context of the app being used?

This session will explore how advertisers can get their messageacross and even initiate a sale without disrupting the in-appexperience. It will also consider how to make best use of thefeatures and functionality of each of the major app platforms andrelated advertising brokers, while also discovering whether theseplatforms offer advertisers enough flexibility and scope for creativity.

Mobile TV: Moving from Last-Resort toMust-See TV16:00 – 17:30 • Room 3

The mobile TV opportunity is rising up once more. Now thatnetworks are super fast and handsets are super powerful, is themobile TV proposition be more attractive than in the past? Can wemove to becoming a must-see medium from a last-resort one?

During this session speakers representing all of the players in themobile TV space will discuss formats, revenues and media as welook at the potential for Mobile TV in 2011.

Strategies for Growth: Mobile Internet in aWorld of Innovation, Investment & Return16:00 – 17:30 • Auditorium 1

This session will feature venture capital focused panels discussionsabout investment opportunities in the telecom and Internet spaces,discussing how to identify and fund high-growth ventures, as wellas the flow of capital between internet companies and operators.

Strategies for Wholesale: The New Face of the MVNO Business Model16:00 – 17:30 • Room 5

In an attempt to overcome churn and drive profitability, MobileVirtual Network Operators (MVNOs) are moving away from the no-frills proposition of SIM-based prepaid voice and SMS services.Many now offer a wider range of telecoms services including 3G-based content and data services, and are increasingly looking foropportunities to build profitability in their highly competitivemarkets.

The expansion of service offerings, though, brings new complexities toboth the customer and the wholesale provider relationship. In thissession speakers will share their vision on the future of the MVNObusiness models and look at the next phase of industry players toenter this space.

Mobile Devices: It’s What’s Inside that Counts16:00 – 17:30 • Room 6

Form factors will always be relevant when it comes to mobile devices.‘Look and feel’ still goes a long way in consumer preferences, so onecan rest assured that innovative handsets will keep coming for theforeseeable future.

But as mobile devices become the core of a fully mobile lifestyle,accessing nearly all relevant information within a couple of clicks ortaps, the real importance of these exciting pieces of equipment liesoutside our field of vision: its operating systems, processing abilitiesand storage capacity.

This session will discuss key trends for mobile devices from bothhardware and software perspectives. It will also examine howinnovative form factors such as tablets enable our handsets tobecome increasingly powerful ultra-personal computers.

Take part in the conference discussions by downloading the LiveTalkback voting application and make your voice heard at theevent. Look out for questions in the afternoon sessions, vote*,make your views known and affect the discussion on stage.Sessions using the application are marked on this agenda.

To download the app, go to http://m.livetalkback.com from yourmobile browser. You can either vote straight from there or, ifthere is an app available, you will be shown a link to click todownload the app.

If you have an iPhone or Nokia phone you can get the votingapplication directly from www.livetalkback.com and clicking onthe relevant link on the right hand side. Or search for LiveTalkback in the App Store or on Ovi. Blackberrys also have adedicated app which you can download fromhttp://m.livetalkback.com

*Live Talkback have worked hard to make the app use as little data as possible, so the

cost should be very low. For example, if your data plan costs $1 per megabyte then

Mobile {Dev}Sync

Location: ADC Auditorium 2Open by Invitation Only

A wireless life. In a mobile world. On an app planet. This is Mobile{Dev}Sync Universe.

On a live stage inside App Planet, Mobile {Dev}Sync will bringtogether the mobile application value chain. Carriers, devicemanufactures, app developers, service providers and brands cometo learn, connect, and share ideas.

Mobile {Dev}Sync focuses on the fast-paced growth andconvergence in the mobile industry. It will host developer programs,a networking reception, application demos and product launchannouncements from its stage in App Planet.

Windows PhoneThe Why and How's of Windows Phone 7Presented by Microsoft

09:00 – 18:00Location: ADC Auditorium 3Open by Invitation Only

Windows Phone 7 is a different kind of phone designed to bringtogether what you care about most - easier and faster.

Microsoft will conduct a whirlwind tour around the landscape ofthe Windows Phone platform. The daylong session will examine allaspects of development on the phone, including building apps andgames, marketplace monetization, tips and trick for certificationand an open panel discussion where developers can get answers totheir burning questions.

Developers will get in on the ground floor and see what makesWindows Phone 7 different!

Wednesday, 16 February

LTE Forum

09:00 – 16:15Location: ADC Auditorium 1Open to all Congress Attendees

Sessions will be presented by:

LTE Platinum Sponsor:

LTE Gold Sponsors:

Conference Sessions App Developer Conferences

Forum Series

DAY 3 Wednesday, 16 February 2011


MWC11 Daily DAY3_DAY3 06/02/2011 19:55

CLOAKROOMS

FREE WIFI HOTSPOT

MEZZANINE

INFORMATION DESK

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ACCESS TO

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I

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2.1D50

2.1C45

2.1D46

2.1A552.1A67

2.1D40

GSMA MEDIA CENTRE

2.1C38

2.1D262.1D30

2.1C26

2.1B272.1B292.1B33

2.1C28

2.1A16 2.1A12

2.1B142.1A15

2.1A562.1A722.1A74

2.1C27

2.1D28

2.1C292.1C31

2.1D32

2.1D34

2.1C33

2.1B75

2.1A102.1A58

2.1C61

2.1B25

2.1A73

2.1C32

2.1A29

2.1D48

2.1A30

2.1EZ8

2.1EZ7

2.1EZ9

2.1D60

2.1EZ5

2.1EZ1

2.1EZ2

2.1EZ3 2.1EZ17

2.1EZ18

2.1EZ14

2.1EZ15

2.1EZ16

2.1EZ13

2.1EZ10

2.1EZ12

2.1C30

2.1C49

2.1D52

2.1EZ6

2.1EZ4

2.1A28 2.1A272.1A65 2.1A64 2.1A63 2.1A62 2.1A61 2.1A60

2.1EZ19

Powered by Cisco

FLOORPLANS | HALL 2.0 & 2.1


MWC11 Daily DAY3_DAY3 06/02/2011 19:55

CY08 CY06

CY20CY18

CY07

CY03CY01

CY29

CY25

CY23CY17

CY22

CY02

CY13 CY15

CY19 CY21

CY09

RESTAURANT

Powered by Cisco

COURTYARD

3.1HS129

3.1HS125

3.1HS121

3.1HS115

3.1HS112

3.1HS114

3.1HS116

3.1HS126

3.1HS138

3.1HS137

3.1HS147 3.1HS153 3.1HS155 3.1HS157 3.1HS161 3.1HS165 3.1HS171 3.1HS175

3.1HS1763.1HS1743.1HS1703.1HS1663.1HS1623.1HS156

3.1HS101

3.1HS99

3.1HS97

3.1HS93

3.1HS91

3.1HS85

3.1HS83 3.1HS84

3.1HS86

3.1HS88

3.1HS90

3.1HS94

3.1HS96

3.1HS98

3.1HS100

3.1HS102

3.1HS70 3.1HS60 3.1HS56 3.1HS54 3.1HS52 3.1HS50 3.1HS48 3.1HS44 3.1HS40 3.1HS36 3.1HS30 3.1HS26 3.1HS24 3.1HS20 3.1HS16 3.1HS12 3.1HS10 3.1HS08 3.1HS06 3.1HS04

3.1HS033.1HS053.1HS093.1HS133.1HS173.1HS253.1HS313.1HS333.1HS353.1HS373.1HS473.1HS493.1HS533.1HS583.1HS613.1HS633.1HS71

3.1HS57

3.1HS01

3.1HS133

3.1HS34

3.1HS164

3.1HS72

3.1HS117

3.1HS65

3.1HS168

3.1HS118

3.1HS158

3.1HS130

3.1HS55

3.1HS43

3.1HS167

3.1HS42

3.1HS181

3.1HS182

3.1HS183

GALLERY

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO



ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

H

FREE WIFI HOTSPOT

ATM MACHINE

Powered by Cisco


HALL 2.0 & 2.1 | FLOORPLANS


MWC11 Daily DAY3_DAY3 06/02/2011 19:55

Cou

nter

Hourly Meeting Rooms

4.9MR7

4.9MR8

4.9MR3

4.9MR1

4.9MR4

Business Centre

4.9MR2

4.9MR5

4.9MR6

4.1HS43

4.1HS37

4.1HS234.1HS01

4.1HS30

4.1HS14

4.1HS02

4.2HS11

4.2HS25

4.2HS12

4.2HS36 4.2HS40

4.3HS01 4.3HS07 4.3HS13 4.3HS19

4.3HS124.3HS02 4.3HS10

4.3HS504.3HS40 4.3HS30

4.4HS05

4.4HS02

4.4HS194.4HS254.4HS31

4.4HS30 4.4HS14

4.4HS50

4.6HS01

4.6HS05

4.6HS07

4.6HS09

4.6HS11

4.6HS17 4.6HS21 4.6HS23 4.6HS63

4.6HS61

4.6HS574.6

HS274.6HS22

4.6HS62

4.6HS12

4.6HS08 4.6HS30

4.6HS31 4.6HS53

4.6HS494.6HS35

4.6HS37

4.6HS39

4.6HS324.6HS06

4.6HS04 4.6HS34

4.6HS02 4.6HS36

4.6HS38

4.6HS46

4.6HS50

4.6HS48

4.7HS01 4.7HS03 4.7HS05 4.7HS09 4.7HS13 4.7HS15 4.7HS19

4.7HS27

4.7HS22

4.7HS20

4.7HS18

4.7HS14

4.7HS12

4.7HS10

4.7HS06

4.7HS04

4.7HS50

4.7HS48

4.7HS46

4.7HS44

4.7HS42

4.7HS38

4.7HS36

4.7HS32

4.7HS29

4.7HS31

4.7HS334.7HS354.7HS394.7HS434.7

HS47

4.7HS57

4.7HS594.7

HS63

4.7HS6

0

4.7

HS56

4.5HS04

4.5HS02

4.5HS014.5HS114.5HS17

4.5HS23

4.5HS29

4.5HS16

4.1HS42

4.7HS5

8

4.6HS13

4.0HS02

4.4HS01

4.4HS03

4.0HS19

4.4HS04

VIP NetworkingLounge

4.0EMR08

4.0EMR07

4.0EMR01

4.0EMR02

4.0EMR03

4.0EMR04

4.0EMR05

4.0EMR06

4.7HS64

4.5HS44

4.6HS15

Hall 4.5 - 4.7

Hall 4.8

Hourly Meeting Rooms

Hall 4.2 - 4.4

Hall 4.0 - 4.1Powered by Cisco

Cloakroom

FLOORPLANS | HALL 4 & HALL 6


CLOAKROOMS

ACCESS TO

ACCESS TO

INFORMATION POINT

ACCESS TO

FREE WIFI HOTSPOT

Powered by Cisco

6E01

6C63 6C23

6E30

ACCESS TO

TOILETS

VISIT US IN HALL 6


MWC11 Daily DAY3_DAY3 06/02/2011 19:56


APP PLANET & HALL 8 | FLOORPLANS

8B197

8B192

8B177

8B178

8A171

8A170

8A166

8A159

8A152 8A132

8A147 8A1398A125

8B130

8B127

8C132

Damm Bar

SalaPrincipe

8A115

8A111

8B110

8B117

GSMAPAVILION

8B109

8C115

8B83

8B918B101

8A102

8B94

8A93

8A86 8A80

8A28

8B30

8A77

8B76

8C78

8B81

8B79

8A84

8C32

8C25

8A142

8C141 8C139

8B169

8C167

8A70 8A50

8A51

8B53

8C55

8C66

8B65

8C67

8C72

8B73

8B71

8B70

8A69

8B68

8A67

8C01

8B145

GSMA Sa

les O

ffice

(HALL 7)

CLOAKROOMS

H

INFORMATION POINT

ACCESS TO

FREE WIFI HOTSPOT

Powered by Cisco


Powered by Cisco

Powered by Cisco

Damm Bar

7C18

7D22

7D20

7C28

7C37

7C38

7D36

7E40

7E42 7E44 7E52

7D46

7E45 7E47

7D48

7D35

7D33 7D45 7D49

7C42 7C44

7E58 7E62

7D67

7C70

7D64

7D567D58 7D60

7E61 7E63

7C56

7D61

7C35

7B38

7B35

7A38

7B68

7A72

7B70

7C69

7D42 7D50

7C58

7GP12

7GP08

7GP06

7GP22

7GP04

7GP02

7GP26

7MM12

7MM10

7MM06

7MM20

7MM22

7MM04

7MM02

7EM12

7EM06

7EM20

7EM22

7EM21

7EM24

7EM04

7EM02

7EM26

7MH12

7MH10

7MH08

7MH20

7MH26

7MH04

7MH02

7GC5

7GC6

7GC7

7GC8

7GC9

7GC10

7GC4

7HS02

7HS04

7HS05

7HS08

7HS10

7HS07 7HS11 7HS15 7HS17

7EM157MM16 7EM147MM147GP16 7GP187GP147GC37GC2

7MH01

7MH247MM21

7MM01 7EM287GP01

7HS01

7HS20

7HS18

7HS14

7HS12

GSMA Seminar Theatre

APP DEVELOPER CONFERENCE 1

GSMA INITIATIVES



APP

Lou

nge

App Garage

7HS21

7HS19

7HS13

7A80

7B80

7C80

7A106

7A112

7A114

7B88

7B90

7C88

7C907C86

7A102

7B84

7C82

7A86 7A96

7B42

7B26

7C34

7B33

7B34

7B28

7C62

7B82 7B86

7D627E69

7E68

Damm Bar

7B102

7A105

7B104

7A107

7B108

7CZ11

7CZ10

7CZ9

7CZ6

7CZ7

7CZ5

7CZ4

7CZ1

7CZ2

7CZ3

7GC1

7MH28

7B83

7MH03 7MH05

7A84 7A1047A1007A987A947A92

7C85


INFORMATION POINT

ACCESS TO

CLOAKROOMS


MWC11 Daily DAY3_DAY3 06/02/2011 19:56

Z4.1 Z4.2

Paella Restaurant

VIP pick-upand drop-off

pointPowered by Cisco

Z3.4

Z3.16

Z5.1

Z5.1


FLOORPLANS | ZONE 3, ZONE 4 & ZONE 5


MWC11 Daily DAY3_DAY3 06/02/2011 19:56

Z6.1

Z6.6

AV44

AV01

AV02

AV03

AV04

AV05

AV06

AV40

AV38

AV37

AV36

AV33

AV27

AV26

AV78

REGISTRA

TION

AV80

AV81

AV84

AV85

AV86

AV88

AV90

AV91

AV97

AV98

AV99

AV100

AV101

AV105

AV24

AV21

AV17

AV15

AV13

AV12

AV11

AV10

AV08

AV07

AV64

AV65

AV67

AV68

AV70

AV72

AV73

AV61

AV60

AV58

AV57

AV53

AV51

AV103

AV19

AV30

AV31

AV89

AV22

AV23

AV16

AV82

AV09

AV75

AV69

AV03b

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

TOILETS


AVENUE

TOILETS

CLOAKROOMS


ZONE 6 & AVENUE | FLOORPLANS


MWC11 Daily DAY3_DAY3 06/02/2011 19:56

HALL 1.0

@-yet GmbH 1B134M Wireless 1F58Accanto Systems 1J37ADECEF 1F56Advanced Innovations Inc 1F17Agilent Technologies 1A46AIRCOM International 1B14Airspan Networks 1B56Airweb 1G32Aito Technologies 1F62Altobridge 1F17AMPHENOL ANTENNA SOLUTIONS 1D58Anite Finland Ltd 1J45Anite Telecoms Ltd 1D64ANRITSU 1B31Arantech 1F17Argela 1C13Aricent 1F38Arieso 1D57ARM Ltd 1C01Ascom Network Testing - TEMS Products 1C09Ascot International Srl 1A19Astellia 1B08AT4 wireless 1H29Atheros Communications, Inc. 1G39Automation Engineering Inc. 1J32Avanquest Software 1B59avinotec GmbH 1B13Axesstel, Inc. 1B64Bercut Ltd. 1A51Bluegiga Technologies Inc. 1F62BND CO., LTD. IF07Booz & Company 1F51Bridgewater Systems 1F47Bubble 1E63 Business Support Solutions 1E62Bytemobile, Inc. 1F05Cambridge Broadband Networks 1G26Cambridge Consultants 1E68 CBOSS 1D06CCI - Communication Components Inc. 1F63Ceragon 1D01CEVA, Inc. 1F33City of Cologne 1B13CM 1C67C-motech IF07Colibria AS 1A23COLOGNE BONN BUSINESS 1B13COMARCH 1F20CommProve Ltd 1H39COMPRION 1G38Comptel 1C06ComputaMaps 1C17Comviva Technologies Ltd. 1E01 Contela, Inc. IF07Continuous Computing 1F01Convergys 1G67Creanord Ltd 1E19 Creativity Software 1E61 CRUCIALTEC CO.,LTD IF07CSR 1E51 CTI Group 1E62 Cubic Telecom Ltd 1F17Cypress Semiconductor Corp. 1B12Deutsche Welle 1B01DIGITAL ARIA IF07Digital Reach Group Limited 1F17DigitalGlobe, Inc. 1A50Dolby Laboratories 1C43Düsseldorf,City of 1B13E-BLINK 1F59EDCH 1E52 Enterprise Ireland 1F17Entre Marketing Ltd 1E19Equiendo Ltd 1F17eSAY Mobile 1E62 European Communications Engineering 1E19 EVISTEL 1A11EyeSpyFX 1E63 F5 Networks 1H21Femto Forum 1G19Fjord 1E19 Foxda Technology (HK) Co.Ltd 1G61F-Secure 1E19 FTS 1F67FUJITSU SEMICONDUCTOR LIMITED 1F69Funambol 1J46Future Product Design 1E69 Globitel 1A59GoS Networks 1F17HTC 1D34iBasis 1E32 IBM Corporation 1C31Ibys Technologies S.A. 1G36IKT Norge 1C44, 1E44Imagination Technologies 1D45IMImobile 1B63, 1A62Infineon Technologies AG 1B22InfoGin 1G55Intamac 1F61InterDigital 1D07International Turnkey Systems Group (ITS) 1F60Intivation 1F53Intune Networks LTD 1E63 INVIGO 1E67 ip.access 1E02 Iptune Oy 1E19 IXIA 1C62Ixonos Plc 1E19 JDSU 1A03, 1A70Jinny Software 1E38 JOT Automation Ltd. 1E19 Keima Limited 1E57 Keynote SIGOS GmbH 1F70Kineto Wireless 1A45Kochar 1J33Korea Trade-Investment Promotion Agency (KOTRA) 1F07LANCOM Systems 1B01Lavandoo Mobile Solutions GmbH 1B13LogMeIn 1G31Lotus 1B56LSTech Co., Ltd. 1D69MACH 1H49match2blue holding GmbH 1B13

Mavenir Systems Inc. 1A55mBlox 1F43MCTEL 1G13MediaTek Inc. 1C58Menix Co.,Ltd 1D67METRO GROUP Future Store Initiative 1B01MFORMATION TECHNOLOGIES INC. 1A56Microsoft 1D19Mi-Pay 1E53 Mixem Solutions Ltd. 1E19 Mobile Communication Cluster e.V. 1B13MOBILE LEADER CO., LTD IF07Mobile Technology Convergence Center IF07MobileMonday Belfast 1E63 Mobilethink 1F68MOVIRTU 1E66 Movius 1F24N.A.T. GmbH 1B13NEOMTEL CO., LTD IF07net mobile AG 1B13NetScout Systems, Inc. 1G05NewBay 1F17NewNet Communication Technologies, LLC. 1G03Nexus Telecom AG 1J36Nokia, Qt Development Frameworks 1E44 Northern Ireland Mobile Excellence c/o Invest Northern Ireland 1E63 NRW.INTERNATIONAL GmbH 1B01, 1B13Nujira Ltd 1E56 Nvidia Ltd 1C34NXP Semiconductors 1F14NXP Software / LifeVibes 1A15OBIGO Inc 1E04 Ocosmos Co., Ltd 1G34 OLAWORKS, INC. IF07Opera Software 1C44Opticom GmbH 1B39P3 communications GmbH 1B70Picochip 1D56Portugal Telecom Inovação, SA 1H33PowerMe Mobile 1G69Project People Ltd 1J44Protei ltd. 1B49Psiloc 1E31 PT 1G15Qualigon GmbH 1B13RAD Data Communications 1D01RADCOM 1D01Redknee Solutions Inc. 1E37Revector 1E58 Rightware 1E19 Rohde & Schwarz 1D33Rovio Mobile Ltd. 1E19 RSUPPORT 1G45Sandvine 1J42Scottish Development International 1E64 Secusmart GmbH 1B13SHELL LINE CO., LTD. IF07Shhmooze Ltd 1E63 Silent Communication 1F02SLA Mobile 1E63 Socowave Limited 1F17Sol Electronics Limited 1E55 Solaris Mobile 1F17SPB Software 1A27Spirent Communications plc 1C14Star Arcade 1E19 Star Finanz-Software Entwicklung und Vertriebs GmbH 1B01Starhome GmbH 1E32 Summitek Instruments 1D70SwissQual AG 1A07Talk Irish Ltd 1E63 Tango Telecom 1F17Tecnotree Corporation 1C50Tekelec 1F44Tektronix Communications 1D59Telenity 1B51Telnic Limited 1D68Tensilica, Inc. 1F39The Now Factory 1F17Tieto Corporation 1F25TotalMobile 1E63 TouchType 1E65 Triasx Pty Ltd. 1D70TriQuint Semiconductor 1B55tyntec Ltd. 1E60UK Hospitality Area 1E70Ulticom, Inc. 1G48University of Ulster 1E63 Visa 1B19Volubill 1B18Waspit Limited 1E71Watchdata 1C05WeDo Technologies 1J31, 1J34WITHUS CO., LTD IF07Xceed Technologies, Inc. 1A40Xilinx 1E47 XPAL Power 1G59Zapa Technology Ltd. 1F17

HALL 1.1

Agilent Technologies 1.1HS24AIRCOM International 1.1HS70ArcSoft Inc 1.1HS25ARM Ltd 1.1HS57Bridgewater Systems 1.1HS30Continuous Computing 1.1HS28Cypress Semiconductor Corp. 1.1HS21DTS 1.1HS51Future Dial, Inc. 1.1HS32Informa Telecoms & Media 1.1HS40Meucci Solutions 1.1HS47Mintigo Ltd. 1.1HS52Mobixell Networks 1.1HS65Ocosmos Co., Ltd 1.1HS49 Opera Software 1.1HS35Orga Systems GmbH 1.1HS62Picochip 1.1HS20Solaris Mobile 1.1HS60Tango Telecom 1.1HS61TATA COMMUNICATIONS 1.1HS48Tektronix Communications 1.1HS36Traffix 1.1HS01UK Hospitality Area 1.1HS43Vantrix Corporation 1.1HS39

HALL 2

2001 Technology Incorporated 2G332j s.r.o 2C952N TELEKOMUNIKACE 2G1335.COM TECH-INFO CO.,LTD. 2A1203G Multimedia Ltd 2C063GSP 2H333GVision 2C123Roam 2F496WIND 2H108motions 2E47 A3&O 2C02ABIT Corporation 2C110Acapela Group 2E47 Ace Technologies Corp. 2F28AceAxis Ltd 2F08Acquire Asia Pacific 2C71ACT750 2E47 ActivNetworks 2E47 Adax Europe Ltd 2D51ADC is now Tyco Electronics 2B61ADEUZA 2F49Advantech Co. Ltd. 2G38Aerotel Medical Systems 2C12AFISEO SAS 2F49agenceNTIC Bourgogne 2E47 AGENCE REGIONALE DE DEVELOPPEMENT PARIS ILE-DE-FRANCE 2E47Agile Telecom Srl 2H69Airborne NV 2H33Airwide Solutions 2B38Aktavara AB 2F13Alberta Canada 2A108, 2A97Alcosystems 2F13Alepo 2H12All Jack Co Ltd 2G55Allot Communications 2B53ALSETT 2G51Altai Technologies Limited 2C96ALTEK Corp 2B120AltiGen Communications, Inc. 2B76Alvarion 2C25AM3D 2A05AMA/ Matthieu SAINT DENIS CONSULTING 2E47 AMD Telecom 2E07 Amos Spacecom 2B05ANADIGICS 2C19Analogix Semiconductor Inc. 2B97Anevia 2B102Animated Media Inc. 2A97Antica S.A. 2D05AnyDATA Corporation 2A78Apliman Technologies 2J25Appsteur 2E47 Aquafadas 2G51Argus Technologies (Australia) Pty Ltd 2D14AriadNEXT 2F49ARKAMYS 2E47 Arkivator AB 2F13Arpuplus 2H62Artilium NV 2H33Ascent Telecom 2C54Aspiro 2A67Atchik-Realtime 2H15ATEME 2E47 ATLANTIS INTERNATIONAL S.L. 2F32AtlasCT 2C72ATOMIZ 2E47 Authente 2A67Avenir Telecom 2C47Avertim 2H33Avvasi Inc. 2A97AWEX REGION VALONA DE BELGICA 2H33AWIT INC 2C114AwoX 2G51Axell Wireless 2C26AzureWave Technologies Inc. 2C09B.A.S.E. TECHNOLOGIES 2H33Baseband Technologies Inc. 2A97beeweeb spa 2A17Belgium-Belgica 2H33Berlin-Brandenburg c/o Berlin Partner GmbH 2H04Betomorrow 2E47 BHE Bonn Hungary Electronics Ltd. 2C06Bipper Communication 2A67Bircom Telekomunikasyon ve Bilisim Hiz. San. ve Tic. A.S. 2A90Birdstep Technology AB 2F13Bit2go 2C12BLiNQ Networks Inc. 2A97BluePosition 2A05Bluwan UK 2F33BMx Computers NV 2H33BoomeRing Communication (2005) Ltd. 2C72Boost Communications 2H58Boost Your Startup 2E47 Bordeaux Chamber of Commerce and Industry 2E47 Bordeaux Games 2E47 BORDEAUX INVEST 2E47 BRETAGNE INTERNATIONAL 2F49BridgeWave Communications 2E46 Brodit AB 2B123BRUSSELS EXPORT 2H33Buzzinbees 2F49BYD Company Limited 2D88C&D Technologies (UK) Limited 2B89CADEGE Youtransactor 2E47 Call My Name (NTTM) 2J42Cap Digital 2E47 CASSIS INTERNATIONAL Europe 2F49castlabs GmbH 2H04 Caterpillar 2H47CAVITID INC. 2A108Cavium Networks, Inc. 2C05Ceedo Technologies 2C72CellGuide 2C12Cellint Traffic Solutions Ltd. 2C72CELLMAPS (POWERED BY AMERICAN ROAMER) 2C93CellMax Technologies 2D06Celltick 2C15Cellular Italia S.p.A. 2E21 Centile 2F49Cerillion Technologies Limited 2D65certgate GmbH 2C112CETECOM GmbH 2D77Chips&Media,Inc. 2F12

Chitwing Technology 2A113CHUGULU 2E47 Cinergy 2A125CINTEL 2F49Citendo 2H33Clarity Telecom 2F49Cloud9 Communications ltd 2G32 Codix 2G70COELMO S.R.L. 2C111Coiler Corporation 2A26Comarcom 2C12Comba Telecom Limited 2D28COMITE D EXPANSION ECONOMIQUE DU VAL D OISE 2E47 Commsquare 2H33Communology 2B68Computaris 2A60ConceptWave Software Inc. 2A97Conduit 2F29Consotel 2H34Cooler Master Europe B.V. 2A110CoolFlux DSP – NXP Semiconductors 2H33COOVZ.COM 2E47 Coral Telecom Ltd 2C54Coresonic AB 2F13CPC Co., Ltd. 2C94craze productions 2C12Creaceed 2H33CREOVA 2F49CRITICAL PATH 2D20CTDI GmbH 2B104cVidya Networks Ltd. 2J49Danish IT Industry Association 2A05DASUR 2C72Datalogics Inc. 2B122 Datatronics Telco 2A86DAXIUM 2F49DEFNE 2H42Delmec Engineering 2A125Deltanode Solutions AB 2H38Derdack GmbH 2D26DESAY A&V SCIENCE AND TECHNOLOGY CO., LTD. 2A103desix technology 2E47 DEV-HELP 2F49DGT 2C108DHATIM 2E47 Dialog Semiconductor Ltd 2B82Digital Receiver Technology 2B106DigitalWalli 2E47 DIGITATA LIMITED 2C105Digitrad 2E47 Ditech Networks 2C62diviosoft 2E47 Doro 2G01DragonWave Inc. 2A118DxO Labs 2E47 EBO-ENTERPRISES 2H33Echovox 2F49Ecocarrier Inc. 2A97EDB Ergo Group 2A67EKINOPS 2E47 Eltek Valere 2A67Emida 2J64Encap AS 2A67ENQIO 2H33Epitiro Limtied 2H40ERCO & GENER 2F49ERCOM 2D66ESCAUX 2H33ESKADENIA Software 2A62ETSI 2F41eubus GmbH 2D49EUPEN - KABELWERK EUPEN AG 2H33Euro Communication Equipment s.a.s 2G18EUROMEDITERRANEE 2F49Eurotech Communication Ltd 2C12Eurotek Italia 2B12EXFO 2B113Exir Telecom 2F02EXPORT DEVELOPMENT CANADA 2A107Fält Communications AB 2F13Feedbox 2C72FibroLAN 2B05FIME 2F49Fixmo 2A97FKtel group 2F49FLANDERS INVESTMENT & TRADE 2H33Flash Networks 2B75FlexGroups 2A102FlexiTon 2C06FLEXYCORE 2F49Focus Infocom 2C115Forsk 2H18Fraunhofer IIS 2E41 Fraunhofer Institut for Integrated Circuits IIS 2E41 Fraunhofer Institute for Computer Architecture and Software Technology, FIRST 2E41 Fraunhofer Institute for Integrated Circuits, IIS Integrated Digital Terminals Division 2E41 Fraunhofer Institute for Telecommunications Heinrich Hertz Institute 2E41 Fraunhofer-Gesellschaft 2E41 fSONA Networks Corp 2E15 Future Card 2A122Fuzhou Rockchip Electronics co. Ltd. 2J65GEAR4 2J09GEKA TELECOM 2F49GENBAND 2B90Genetel 2F49GEOIMAGE 2G51GestureTek, Inc 2A97GILLAM-FEi 2H33Global IP Solutions 2A14GLOBO Mobile S.A 2A07GoNet Systems 2B80Government of Canada 2A107Gowell Telecom Technology Ltd. 2J55GSMK CryptoPhone 2D59G-stat 2C12Guangdong Chutian Dragon Smart Card Company Limited 2B125HAIKU 2F49Hanvon Technology Co., Ltd 2J53Hanwang Technology Co. Ltd 2D62Hitachi, Ltd. 2A25HOBIM Cards & Services 2B73HSL (Hay Systems Ltd) 2D26

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

EXHIBITOR LISTING


Protection Revenue

C

MWC11 Daily DAY3_DAY3 06/02/2011 19:56

Trust in Your Network

Come and visit us in Hall 4, Level 6, Hospitality Suite 01. www.adaptivemobile.com

Insight Protection Revenue

ComprehensiveProven Network Protection

MWC11 Daily DAY3_DAY3 10/02/2011 10:50


Hungama Digital Media Entertainment Pvt. Ltd. 2J07iBeaken 2H33IKIVO AB 2F13imec 2H33implementa gmbh 2H34INDUSTRY CANADA 2A107I-New Communicative Solutions GmbH 2G60 Infobip 2B01Infonova 2B103Innovation Norway 2A67Insight SiP 2F49interact-iv.com 2E47 Interphase Corporation 2H57INTERSEC 2D15INTRACOM TELECOM 2C46IntSig Information Co., Ltd 2B100Invest in Bavaria 2G63Invest In France Agency 2G51INVEST LANGUEDOC-ROUSSILLON 2G51In-Webo Technologies 2E47 IPERCAST INTERNATIONAL 2F49IPgallery 2C72Ipix 2J58iQsim 2F49IRIS TELECOM 2B87Iskratel, d.o.o., Kranj 2B57ISM 2E47 ITM Einkaufs GmbH 2J31ITS Telecom 2C72ITware Ltd. 2C06IXI mobile 2C72JABLOCOM s.r.o. 2G69Jabra / GN Netcom 2E30 Jamo Solutions 2H33Jet Propulsion Laboratory 2C92John Wiley & Sons 2A100Juni 2B72Kaben Wireless Silicon Inc. 2A97KAPSYS 2F49KATHREIN-Werke KG 2B16King Slide Technology Co., Ltd. 2E35 KMW Inc. 2G11KNOCK TELECOM S.A. 2C37Kontron 2A28Kryos Velocity 2A97La French Mobile 2E47 Laser 2000 2H33LD Mobile 2F49Lemon Way 2F49LILLYBELLE 2E47 LIN.K nv 2H33Linkra S.r.l 2H02LitePoint Corporation 2E14 Lleida.net 2E40 Logia Group 2C75Longcheer Holdings Ltd 2E58 Longcheer Technology (Shanghai) Co., Ltd 2H13Lotus 2F07 LTU technologies 2E47 Luup Ltd. 2A67M.E. Media Market 2C72MailVision Ltd. 2B05Manaty 2E47 Marben Products 2D03Marlink S.A. 2H33MasterImage 3D 2B13MATERNA Information & Communications 2A27MATIMOP 2C72MATRIX COMSEC PVT LTD 2B111MAXCOMM CO., LTD. 2G34mCASH Norway 2A67MCE Systems 2C12Media Mobility 2F49MEDISCS 2G51Mentum 2G15Mer Telecom 2C72Meucci Solutions 2H33MHL 2B108Microelectronics Technology Inc. 2J18MIDI PYRENEES EXPANSION 2G51MILPIX SA 2E47 MIND CTI Ltd. 2C75Mindspeed Technologies 2H57Miyowa 2J41Mob4Hire Inc. 2A108Mobenga 2F13MobiApp ltd' 2C72Mobibase 2F49Mobilaris AB 2F13Mobile Arts 2F13Mobile Distillery 2F49mobile token 2H33MobileTag 2E47Mobiletech 2A67MobiLuck 2E47 MobiNear 2E47 MobiNetS 2J60Mobiquant Technologies 2G51MobiWeb Ltd. 2A16MOBPARTNER 2F49MOBYLLA 2H33MOIMSTONE CO LTD 2D01Mondial Telecom SA 2H33MoobiFUN 2G51Mootwin 2G51Moovade 2H33Movenda 2B06Movidius 2C107Mr Handsfree / TE-Group NV 2J15MTI Wireless Edge Ltd. 2B118mufin GmbH 2H04 Multi Communication 2H33MULTICELL 2F49myFC AB 2F13Myphone SP z.o.o. 2G16Nanjing Wanlida Technology Co., Ltd 2D02Napatech 2G28Nash Technologies 2G63 NCC 2F49NEIIO 2G51Nemotek Technologie 2B112Neomades 2E47 neosesame 2F49NeoSOFT Technologies 2C54Neptuno - NAAP 2H60

NET CHECK GmbH 2F69NetComm Limited 2B119New rFid Concept 2E47 Newfield Wireless 2A66Newport Media Inc. 2E33 Newscape Technology 2F49NOMADESK 2H33NOMADIC SOLUTIONS 2E47 Nomor Research GmbH 2G63nToklo 2C101NTX Research 2F49Ocean Observations 2F13Octasic Inc. 2H71Onda Communication S.P.A. 2B17One Smart Star 2C72OnMobile Global Ltd. 2C67Ontario Ministry of Economic Development and Trade 2A97op5 AB 2F13Opal Manufacturing Ltd. 2J64Open Cloud Ltd 2C88OptiCaller Software AB 2F13Optiway Ltd. 2C72OriginGPS Ltd. 2B05Orkio Belgium bvba 2J54OROLIA SPECTRACOM 2E47 P2i 2E66 PAGE UP 2E47 Panorama Antennas Ltd 2B98Paris Region Economic Development Agency 2E47 PARTELEC 2E47PeopleLogic Corporation 2A97PETER-SERVICE 2A06Phonaris 2C75Phone from the supermarket BV - John's Phone 2B95Phonitive 2G51Pic2world 2B05PLANET NETWORK INTERNATIONAL 2E47 PlayAdz 2F49Pleex / Maeglin Software 2G51POINTGREEN BUSINESS 2E47 Polaris Networks Inc. 2J04Pole Star 2G51Polystar 2E18 Pomeranian Science and Technology Park 2A112Power.org 2J56PRAGMA 2F49Pravala Inc. 2A97Praxedo 2E47 Prayaag Technologies 2C54PRIM'VISION 2F49Prisma Engineering srl 2F01Procera Networks 2A86 PROVENCE PROMOTION 2F49Pure Agency 2E47 Pyro Networks 2C28Qingdao Haier Telecom Co.,ltd. 2J11Qosmos 2A70Qosmotec Software Solutions GmbH 2D49Qowisio 2F49QuadManage 2C72Quality Technology Industrial Co., Ltd. 2J51Radionor Commuications AS 2A67Radwin 2C12RCS Rampal Cellular Stockmarket Ltd. 2C12Realtime Systems Ltd 2C54RealVNC 2J69RESI Group - ITALIA-MOBILE 2F14RESI Group 2F14REVE Systems 2A111Reverb Networks Inc. 2A10RF MORECOM COREA 2B124RF WINDOW.CO.,LTD 2A31RGB Networks 2B101RG Systemes 2G51Rohde & Schwarz Topex 2A58RoutoMessaging 2A82RTx Technology Co., Ltd. 2B26Ruckus Wireless, Inc. 2F37Runcom Technologies 2C72RYMSA 2G20Saguna Networks 2C12Sanjole, Inc. 2J46Santok Enterprises Ltd 2C31SAP 2D82SCIENCE REVOLUTION 2E47 SCIMOB 2G51Screenovate technologies Ltd. 2C12SCS Cluster 2F49SDMO INDUSTRIES 2E17 SeaWell Networks Inc. 2A97Sequans Communications 2A116ServersCheck 2H33Servision Ltd. 2B05SETELIA SAS 2F49Shanghai BroadMobi Communication Technology Co Ltd 2J61Shanghai SimCom Ltd 2H19Shenzhen Huaptec Co.,Ltd 2J59Shenzhen Konka Telecommunications Technology Co., Ltd. 2F27Shenzhen Simtech Technology Co. 2C100Shenzhen Telacom Science & Technology Co Ltd 2J63Shyam 2B33SIAE MICROELETTRONICA 2D54Siklu Communication Ltd 2C75Silicon Image 2B108, 2B109, 2B110SimService A/S 2A05SIRADEL SAS 2F49SISTEER 2E47 SITQ Systems GmbH 2H04 Sivers IMA AB 2F13Skiller Games 2C12SKYFIBER 2B92Smart Wireless Pvt. Ltd. 2J70SMARTCOM 2E47 Smarterphone AS 2A67Smith Micro Software Inc. 2A61SMSTRADE 2H61SNAPP 2E47 Sofialys 2G51SOFRECOM 2B69Softwave Wireless 2E47 Sonus Networks 2C13SOX 2J27Spatial View Inc 2A97SPINNER GmbH 2C81SPIRIT 2H11

SPMT 2B110StarDust 2F49StarVedia Technology Inc 2G36STM Group 2H36Streambow 2H70Streamezzo 2C37StreamWIDE 2H64Sud de France Export 2G51SUEN bvba 2H33SUPERTOOTH - ECE SAS 2G18SUPRANETCOM 2F49Sweden at the Mobile World Congress 2F13Sweden Mobile Association (SMA) 2F13Sybase 365 2A15Symena 2C103Synapse Mobile Networks 2F13Synchronica plc 2A35SYNCHROTEAM 2E47 Systematic Paris region 2E47 Tagattitude 2E47 TalkPool 2F13TAT (The Astonishing Tribe) 2F18TATA ELXSI 2C106TD Industry Alliance 2A73TEAM COTE D AZUR 2F49Tech 21 Sensor GmbH 2H04 Techfaith 2D74TechInsights 2B93TechnoSpin 2C72Tech-Vision Investment Consultancy (Shenzhen) Ltd 2J57Telco Systems 2B70, 2C72Telcordia 2B25TeleBilling A/S 2A05Telecom equipment & Services Export Promotion Council 2C54Tejas Networks Ltd. 2C54TelecomCity 2F13Telefleet, a Market-IP Solution 2H33TeleMessage 2C12 Telena 2B121Telepin Software 2A97Telequid 2F49Teletech International 2E47 Teligent Telecom 2F13Tellabs 2A47Tellmewhere 2E47 Telmar Network Technology 2G08The Israel Export & International 2B05, 2C75, Cooperation Institute 2C12, 2C72Think&Go NFC 2F49TIBCO Software 2D40TIC-mobile GmbH 2H04 TikiLabs 2E47 Todacell 2B05TRAGAMOVIL 2J12Trango Systems 2A126TRANSATEL 2E47 TRANSFERTO 2F49Triplay 2C12Trusted Logic 2H01TUBS GmbH, TU Service GmbH 2H04 Turkcell Technology Research & Development Inc. 2B73Tvinci Ltd. 2C75TWINLINX 2F49TXO Systems Limited (formerly Transmission Only Ltd) 2B116Ubidyne 2C98Ubifrance 2F49, 2E47, 2G51UBIKOD 2F49Umeox Mobile Limited 2B29UTEL 2E47 VASCO DATA SECURITY 2H33Vedicis 2C102VIACCESS 2B69Vidamo Group 2A67Vidiator 2D04ViewSonic Europe 2G32Visicom Company 2D29Vision Objects 2E47 Vision Smarts 2H33Vizrt 2H58VMware 2H53VNL 2B47Voiceserve ltd 2J21Vopium A/S 2A05Voxbone SA 2E38 Voxpilot 2F49VSS Monitoring, Inc. 2B115 Vtion Information Technology(FuJian) Co.,Ltd. 2A101VTT Technical Research Centre of Finland 2G12WaveIP Ltd. 2B05Waze 2C12Webwag 2E47 W-HA 2B69Widmee 2E47 Wi-Ex 2J29Wind River 2C04WIRELESS LINKS 2C72WIT Software 2C63Wmode 2A97Wopata 2E47 WORLDCALL 2H33YuHua TelTech (Shanghai) Co., LTD 2A92Zenkko 2F49ZEN Mobile 2C54Zinwave Ltd 2G39, 2B09

HALL 2.1

Almalence Incorporated 2.1D70appMobi 2.1D50 ArtizaNetworks, Inc. 2.1C26arvato services 2.1C28Asentria Corporation 2.1EZ15Bayer MaterialScience AG 2.1EZ5Beafon Mobile GmbH 2.1A60 Berkeley Varitronics Systems 2.1A58Best Csell Inc. 2.1EZ19 Celcite 2.1C38CompeGPS Team S.L 2.1EZ4 Compsoft plc 2.1A74Connected Creativity at MIPTV / ReedMidem 2.1C49ControlCircle 2.1A73Crystal Reality LLC 2.1C29DATANIL Software 2.1A67DO IT IN BCN 2.1D62Eastcompeace Smart Card Co.,Ltd. 2.1D34

ECCO Outsourcing 2.1A67Egypt Network Company 2.1A67EMSS Consulting 2.1EZ13Endstream Communications 2.1A56Epicom Corporation 2.1EZ18EVP International, JSC 2.1B25Exalt Communications, Inc. 2.1C45FeedHenry Ltd 2.1EZ14FONEXION SPAIN S.A. 2.1C59Giza Systems 2.1A67GMV 2.1A16Human Factors International 2.1EZ7Innovative Nano Systems 2.1C27Institute of Cellular Communication (ICC) 2.1C61InvenSense, Inc. 2.1C50JUST5 (Orbita Telecom) 2.1B33KEBTechnology Co., Ltd 2.1A65 Linktop Technology Co. Ltd. 2.1A30madvertise Mobile Advertising GmbH 2.1D46MarkAny, Inc. 2.1EZ12Mastone Communication & Electrical Development Co., Ltd 2.1A29Megapay 2.1D68MEIKUAN, S.A. 2.1EZ17 Mellmo 2.1D28MicroStrategy 2.1C73 Ministry of Communications and 2.1A55,Information Technology, Egypt 2.1A67Mobiclip, Inc. 2.1D56MobileAccess 2.1C33modomodo 2.1D32MTS MITAS Telecom Systems Inc. 2.1A10National Telecommunication Regulatory Authority, Egypt ( NTRA ) 2.1A55Navitel s.r.o 2.1A12Neugent Technologies, Inc. for andy 2.1C32Nexon Technology Co., Ltd. 2.1EZ16NICE Systems 2.1B70novero GmbH 2.1B77Opencode Systems 2.1B51openTrends Solucions i Sistemes S.L 2.1EZ9 Pass Solutions 2.1EZ6PEARSON 2.1D58Polycom Inc 2.1D26Questex Asia Limited 2.1D60QuickLogic Corp. 2.1EZ1Rhomobile 2.1A62 Rx Networks Inc 2.1C30Sensirion AG 2.1C69Shenzhen Soaye Communication Technology Co., Ltd 2.1A61 Shenzhen Wave Telecommunications Technologies Co.,Ltd 2.1A72Smart AdServer 2.1B69Smart Villages Company 2.1A67SPX Communication Technology 2.1D40Symantec Corporation 2.1A15SySDSoft 2.1A67Systemics-PAB Sp. z o.o. 2.1B75Taqua, LLC 2.1B27Teclo Networks 2.1D52Telecomax VAS 2.1A67TeleSemana 2.1D30Teletech Company 2.1A67TELNET Redes Inteligentes S.A. 2.1C57Tessera Technologies Inc. 2.1C56The Smiley Company 2.1A28Utiba Pte Ltd 2.1D48Yifang Digital (HongKong) Company Limited. 2.1EZ10Zenprise 2.1A27Zerista 2.1C31

Hall 3.0 Courtyard

abertis telecom CY22ACC1Ó CY03Accenture CY25ACCESS CO., LTD. CY23Acer Europe S.A. CY17AD Telecom CY03Adsmedia CY22adsmediatech CY03Aviat Networks CY08Azetti Networks CY22Barcelona Digital Technology Centre CY03Bharti Artel Ltd. CY02Brightstar Corporation CY01CPM TELECOM CY22Etisalat CY20EUROSTAR MEDIAGROUP CY22fonYou Telecom CY22Fujitsu Limited CY13Genaker CY22Gowex CY22GSMA Embedded Mobile House CY21IBM Corporation CY18Intel Corporation (Intel MeeGo Pavilion) CY09INVEST IN SPAIN CY22Juniper Networks CY06Kinetical Business, SL CY03Marvell Semiconductor, Inc. CY15Ministerio de Industria, turismo y Comercio CY22ORANGE CY07Red.es CY22Secretaría de Estado de Telecomunicaciones y para la Sociedad de la Información CY22Simfonics CY22Sironta CY03SITmobile CY03Solaiemes CY22Telenor Group CY19Unkasoft Advergaming CY22Visual Engineering CY03Vodafone CY29Wavecontrol CY03Zed CY22Zhilabs CY22


EXHIBITOR LISTING

MWC11 Daily DAY3_DAY3 10/02/2011 10:51

MWC11 Daily DAY3_DAY3 10/02/2011 10:52

Hall 3.1 Gallery

42 Telecom 3.1HS40Arbor Networks 3.1HS58Axel Technologies Oy 3.1HS157Business Logic Systems Ltd 3.1HS167Canonical Group Ltd 3.1HS31Celtro Ltd 3.1HS137Ceragon 3.1HS166Cloudmark 3.1HS133Cognovo 3.1HS30Communology 3.1HS112Comverging Technologies LLC 3.1HS174Deltenna 3.1HS48DesignArt Networks 3.1HS16DeviceAnywhere Ltd. 3.1HS164DIGITAL ARIA 3.1HS183DigitalRoute 3.1HS04DxO Labs 3.1HS116EMITAC MOBILE SOLUTIONS 3.1HS85Evolving Systems 3.1HS98ExB Communication Systems 3.1HS129Excelacom 3.1HS12EXPORT DEVELOPMENT CANADA 3.1HS93 FUJITSU SEMICONDUCTOR LIMITED 3.1HS175Fundamo 3.1HS52 Gameloft 3.1HS56, 3.1HS54GENBAND 3.1HS24Government of Canada 3.1HS60, 3.1HS117,

3.1HS91, 3.1HS93GSMA SRS 3.1HS182Hitachi, Ltd. 3.1HS126, 3.1HS130, 3.1HS138INQ Mobile 3.1HS55Lime Micro Systems 3.1HS86, 3.1HS50Lionbridge Technologies, Inc. 3.1HS43 MediaTek Inc. 3.1HS161Mobiclip, Inc. 3.1HS97Movidius 3.1HS57NewNet Communication Technologies, LLC. 3.1HS121NGMN Alliance 3.1HS125Nuance Communications 3.1HS47, 3.1HS49OneAccess Networks 3.1HS20Packet One Networks (Malaysia) Sdn Bhd 3.1HS34PMC-Sierra (Wintegra) 3.1HS100Power.org 3.1HS53Provigent 3.1HS09Rambus 3.1HS90Redknee Solutions Inc. 3.1HS165, 3.1HS171Renesas Electronics Europe GmbH 3.1HS13,

3.1HS17, 3.1HS25Sand 9 3.1HS170Santok Enterprises Ltd 3.1HS176SensorLogic 3.1HS42 Silicon Hive B.V. 3.1HS115Silicon Image 3.1HS99Smiths Interconnect Wireless Technology Group 3.1HS88Software Imaging Limited 3.1HS44Sonim Technologies 3.1HS102Sybase iAnywhere 3.1HS101Sycamore Networks, Inc. 3.1HS155TAOS Inc 3.1HS118TATA COMMUNICATIONS 3.1HS26Telegent Systems, Inc. 3.1HS61, 3.1HS63TeliaSonera AB 3.1HS33, 3.1HS35,

3.1HS36, 3.1HS37Tessera Technologies Inc. 3.1HS65, 3.1HS71,

3.1HS70, 3.1HS72, 3.1HS181 Tieto Corporation 3.1HS153, 3.1HS156, 3.1HS158TMNG Global 3.1HS94TruePosition Inc. 3.1HS114tyntec Ltd. 3.1HS03Velocent Systems, Inc. 3.1HS83, 3.1HS84Verizon Wireless 3.1HS06Vesta Corporation 3.1HS96Vidiator 3.1HS147Vlingo 3.1HS05Volantis Systems 3.1HS168Volubill 3.1HS162

Hall 4

4G Americas 4.7HS50AdaptiveMobile 4.6HS01Adobe Systems Incorporated 4.1HS37AEROFLEX 4.6HS48Airvana Limited 4.6HS22Altair Semiconductor 4.6HS63Amimon 4.1HS01Aplix Corporation 4.6HS02Aptina 4.5HS16Asocs 4.1HS01ASUS 4.3HS40Atmel Corp 4.5HS44 Audience 4.7HS31AuthenTec 4.7HS47Aylus Networks 4.6HS07B.I.S 4.1HS01Broadcom Corporation 4.1HS02BroadSoft Inc 4.6HS23Cambridge Broadband Networks 4.3HS30Cavium Networks, Inc. 4.7HS42, 4.7HS38Comability 4.1HS01Communitake 4.1HS01CounterPath Corporation 4.6HS21Cypress Semiconductor Corp. 4.5HS23D-Link Corporation 4.2HS40Dell Inc 4.4HS02Discretix Technologies Ltd 4.7HS22Divinet 4.1HS01Ecrio Inc. 4.2HS36Edelman 4.7HS56Elektrobit Wireless Communications 4.6HS34, 4.6HS36EMPIRIX INC. 4.5HS04Envivio Inc. 4.4HS04Equinix 4.7HS12Ethrix 4.1HS01Exent 4.1HS01GCT Semiconductor 4.5HS02Google Inc 4.3HS12, 4.4HS30, 4.4HS50GSMA PathFinder 4.6HS13HiCenter 4.1HS01HipLogic 4.6HS08Idomoo 4.1HS01IKIVO AB 4.6HS46

Infineon Technologies AG 4.3HS07, 4.3HS13Infineon Technologies AG 4.4HS25 InfoGin 4.1HS01Intrinsyc Software, Inc 4.7HS01Israel Mobile Association (IMA) 4.1HS01Javelin Semiconductor Inc 4.7HS33Jungo Ltd 4.4HS14Kyocera Communication Inc 4.7HS03Lexifone 4.1HS01MATRIXX Software 4.6HS11McAfee International Ltd 4.0EMR08MCE 4.1HS01Meet The Boss 4.6HS30Mesaplexx UK Ltd 4.0EMR07Messe Planning 4.7HS57Metratech 4.7HS06MFORMATION TECHNOLOGIES INC. 4.4HS31Micron Technology 4.6HS09Micropointing 4.1HS01MIPS TECHNOLOGIES, INC. 4.6HS57Mobile Tornado 4.1HS01Mobily 4.7HS14Monotype Imaging Ltd 4.7HS36Motricity 4.0EMR04Mtekvision Co Ltd 4.5HS01Nanoradio AB 4.7HS60NDS 4.4HS14Neomobile SpA 4.6HS49Netbiscuits GmbH 4.6HS37, 4.6HS35NetLogic Microsystems Inc 4.7HS58NTT Communications Corporation 4.6HS62NXP Semiconductors 4.7HS46OmniVision Technologies, Inc 4.7HS39Panasonic Mobile Communications 4.7HS19, 4.7HS29 Pontis 4.4HS01, 4.4HS03Quammy 4.1HS0RadiSys 4.2HS11Radware 4.1HS01RealNetworks, Inc. 4.0HS019Red Bend Software 4.3HS50Renesas Electronics Europe GmbH 4.5HS11RooX 4.5HS29Route 66 4.7HS04Samsung Semiconductor Europe GmbH 4.0HS02Scalado AB 4.6HS27, 4.6HS61Scaleform Corporation 4.7HS18 Shazam Entertainment Limited 4.2HS12Sierra Wireless 4.3HS02Snapkeys 4.1HS01Sonus Networks 4.2HS25SRS Labs 4.7HS10Stollmann E+V GmbH 4.7HS20Sybase 365 4.6HS38SYNAPTICS INC 4.6HS04Synopsys 4.6HS39TAT The Astonishing Tribe 4.7HS32Teletech 4.6HS31TomTom 4.3HS19TranSwitch Corporation 4.7HS27Ubiquisys 4.0EMR05, 4.0EMR06Vayosoft 4.1HS01Verizon Wireless 4.7HS09, 4.7HS13, 4.7HS15VisualOn Inc 4.6HS53Voxpilot 4.6HS32WeFi 4.1HS01Wind River 4.4HS19Wireless Intelligence 4.6HS05Wolfson Microelectronics 4.6HS50Yahoo! 4.3HS10, 4.4HS05Zenprise 4.6HS15

Hall 6

Alcatel-Lucent 6C23Ericsson 6E01, 6E30Sony Ericsson Mobile Communications AB 6E01, 6E30

App Planet

24/7 Entertainment 7HS137 layers 7EM15Adenyo 7HS20Adeya SA 7EM06Adfonic 7C90Aepona 7CZ7, 7HS12Agence France-Prese 7D64Air Liquide Hydrogen Energy 7GP22Alcatel-Lucent 7A96Alerant Inc. 7B80ALK Technologies - CoPilot Live 7C80Amarula Solutions BV 7EM21 Anomalous Networks 7A107Apadmi Ltd 7B33Axeda Corporation 7CZ9BACKELITE 7CZ10BCN TOUCH 7GC6Beabloo 7GC1BlackBerry 7B42Blogmusik - Deezer 7B83Business Support Solutions 7B33BuzzCity Pte Ltd 7E47 Catalyst Outsourcing Limited 7B33CELSYS, Inc. 7C44ClearCaller Ltd 7B33CommuniGate Systems 7E40 Compuware Corporation 7E62 Continua Health Alliance 7MH12CyberPlat OJSC 7MM12deCarta 7HS10Digimarc Corporation 7B70DVMH Communications S.A. de C.V. 7CZ3eBuddy 7C34eGain EMEA Headquarters 7D58eKassir 7MM06ELECTRIC MATERIAL, INC 7A98Electro Power Systems SpA 7GP12Endomondo 7E63 Enough Software 7D62Ephone International Pte Ltd 7MH26Exmart, Ltd 7E45 eyeOS 7GC9Fiabee 7GC3Fon 7A72Franklin Wireless Corrp. 7EM24Fundamo 7MM01GE Transportation 7GP16

GfK Retail and Technology 7E58 GlobalCollect, International Payment Service Provider 7MM14Google Inc 7HS07 GSMA App Garage 7APGHCL Technologies 7CZ6Healthcare Alert 7MH10HEART BIT Inc. 7A92Hewlett-Packard Company 7C37hSenid Mobile 7EM26Icar Vision Systems, S.L. 7GC10i-docs 7MM21I Health Lab Inc. 7MH03Immersion Corporation 7C56Ingenia Telecom 7B108INNOVA 7C62Intel Corporation 7B28, 7HS18Internetq 7B26ITINERARIUM 7GC5Itude Mobile BV 7MH08J1CK Mobile Systems 7A114JAGA Electronics 7C88Japan External 7A84, 7A88, Trade Organization 7A90, 7A104Jasper Wireless 7EM20, 7HS01, 7HS08Kapsch CarrierCom AG 7A80Kaspersky Lab 7B38Krusell International AB 7E68 Laipac Technology Inc. 7MH02Laszlo Systems 7CZ1LEVEL s.r.o. 7EM22M-Field Energy Ltd 7GP26mHealth Alliance 7MH04mHealth Company 7MH01Mireo d.d. 7D45mms mobile messaging solutions GmbH 7CZ4mobil data IT & Kommunikationslösungen GmbH 7D60Mobile Engine 7D50MobiSystems 7E61 MobiTV, Inc. 7HS14MoboTap Inc 7A105MobStudio (Mobilfon Ltd) 7D35Mocean Mobile 7B34MOMAC 7CZ5, 7HS17MoreMagic Solutions 7MM10MOVILWAY by Celistics 7B68Mozat Pte Ltd 7A86Mozido 7MM02MUBIQUO 7A102mxData 7E44 Navigon AG 7D36NAVTEQ 7D42NDRIVE NAVIGATION SYSTEMS, SA 7C70Nedstack fuel cell technology 7GP06net mobile AG 7B82, 7D33NetQin Mobile Inc. 7EM12NeuStar Inc 7CZ2Nimbuzz 7EM28, 7HS05Novatel Wireless Inc. 7C86, 7HS02, 7HS04NTT Solmare Corporation 7C44, 7HS15Omnifone 7C69Oonair 7C35, 7GC2ooVoo 7A38OpenMarket 7E42 Oracle 7C18OtterBox 7B90Palringo Ltd 7D22paythru 7MM16Perception Digital Limited 7MH28Perfecto Mobile 7D48Pontomobi 7A112PowerOasis Ltd 7GP02QIWI Ltd. 7EM04Qporama 7GC8Red Caret Ltd. 7CZ11RedFlow Limited 7GP14Rotana 7D67Saft Industrial Battery Group 7GP04SEAMLESS 7MM20Sennheiser Communications A/S 7D56Service2Media 7B35Shanghai HanXiang (CooTek) Information Technology Co., Ltd. 7B88SKYPE Communications sarl 7D49Sling Media 7E52 Smaato Inc. 7C38SolarWorld AG 7GP08Sonos 7HS11Spicysoft Corporation 7A94Spin3 7HS21ST-Ericsson 7E69STMicroelectronics 7A106Symmetricom, Inc. 7EM02Teambox Technologies SL 7GC4Telmap Ltd. 7C42, 7HS19The Bill & Melinda Gates Foundation - Grand Challenges Explorations 7MH20Thumbstar Games Limited 7B33TMNG Global 7GP18Toei Animation Co., Ltd. 7C28Trevisan Tecnologia 7B102UAB TeleSoftas 7B104UMIC Research Centre, RWTH Aachen University 7EM14Upstream Systems 7D61VALID 7B84V-DOCS Paperless Contracts 7GP01Velti 7C58VeriFone Systems, Inc. 7MM22Vringo 7D46Weathernews Inc. 7A100Wholesale Applications Community (WAC) Limtied 7C82WIN Information Technology Inc 7MM04Yospace 7D20Zyncro Tech 7GC7

Hall 8

Acision 8A93Actix Ltd 8C66Amdocs Management Limited 8B101AT&T 8A77CELLEBRITE 8B71Cisco 8A70emporia Telecom 8A139eSERVGLOBAL 8A69Gemalto SA 8A102Giesecke & Devrient 8B65

Golla 8A50Google Inc 8C25GSMA Pavilion 8C118Huawei Technologies Co., Ltd. 8A159InnoPath Software 8B70Intec 8A67Intel Corporation 8B192, 8B197LG Electronics Mobile Communications Company 8B178Maxim Integrated Products, Inc. 8B83Morpho, e-Documents Division 8B76Motorola Mobility 8A28, 8A51NAVTEQ 8B110NEC Corporation 8A125, 8C32Nokia Siemens Networks 8C01NTT DOCOMO,INC. 8B117OBERTHUR TECHNOLOGIES 8B68Optimi 8B81Orga Systems GmbH 8B130Powermat 8B127Powerwave Technologies, Inc. 8B109Qualcomm Inc. 8B53Sagemcom sas 8B73Samsung Electronics Co Ltd 8B169, 8B177SanDisk 8B91sicap 8B94SK Telecom 8A147SKYWORKS SOLUTIONS INC 8C132SVOX 8B79Symsoft 8C72Syniverse Technologies Inc 8A111Tecore Networks 8C78Teleca AB 8B79TeleCommunication Systems, Inc. 8C115Telefonica. S.A. 8A115Texas Instruments 8A84Verizon Wireless 8C55ZTE Corporation 8B145

ZONE 3

Deutsche Telekom AG Z3.16Qtel Group Z3.4

ZONE 4

HTC Z4.1ST-Ericsson Z4.2

ZONE 5

KNOCK TELECOM S.A. Z5.1 Ericsson Z5.2

ZONE 6

Huawei Technologies Co., Ltd. Z6.1, Z6.6

Avenue

Acme Packet AV38Airwide Solutions AV88ALCATEL Mobile Phones AV06, AV07, AV22, AV23, AV24ANADIGICS AV89Aricent AV73Arqiva AV82ATOS ORIGIN AV02BICS Belgacom International Carrier Services AV37BlueRun Ventures AV90Booz & Company AV105Brightpoint, Inc. AV60Ciena AV67, AV08Cisco AV51Convergys AV57Dialog Semiconductor Ltd AV98Dialogic AV103DivX (Sonic Solutions, RoxioNow) AV80ezetop Ltd. AV27Freescale Semiconductor AV17Giesecke & Devrient AV72Good Technology AV101Icera Inc AV65INQ Mobile AV04INSIDE Secure AV70IPWireless AV40LSI AV64Metaswitch Networks AV69, AV100Millennial Media AV90mimoOn GmbH AV99Mobiwire AV70, AV61Morpho, e-Documents Division AV68Motricity AV01Myriad Group AG AV91Nagravision - Kudelski Group AV33NeuStar Inc AV78NXP Semiconductors AV16NXP Software / LifeVibes AV15OBERTHUR TECHNOLOGIES AV53Openet AV84Openwave Systems Ltd AV97Oracle AV44PacketVideo Corporation AV05, AV30Parrot AV81Renesas Electronics Europe GmbH AV10RFMD AV58SEVEN Networks AV31Sierra Wireless AV36SurfKitchen Ltd AV19The Western Union Company AV75TriQuint Semiconductor AV86Ubiquisys AV85UK Trade & Investment AV26ViaSat, Inc. AV09Wipro Technologies AV21


EXHIBITOR LISTING


MWC11 Daily DAY3_DAY3 10/02/2011 10:52

MWC11 Daily DAY3_DAY3 10/02/2011 10:52

ANALYSIS | TOP TEN 2011 PREDICTIONS

What willhappen in 2011?

Matt Ablott, Senior Editorial Analyst, Wireless Intelligence

OPERATOR STRATEGIES

OPERATOR M&A TO GO LOCAL, NOT GLOBAL

As we entered 2011, and at the time ofpress, two of the biggest operatorM&A deals from last year –

VimpelCom/Orascom and Eitisalat/Zain –still hung in the balance and could yet cometo nothing. This reflects the fact that there arevery few genuine multinational deals left tomake on this scale that aren't fraught withproblems. Instead, expect operator M&Aactivity in 2011 to happen on a smaller scalewith operators spinning off or merging unitswith local rivals to keep competitive (ashappened with Orange and T-Mobile'sEverything Everywhere JV in the UK lastyear) or offloading minority stakes and 'non-core' assets (Vodafone is one internationalplayer we expect to trim some fat in 2011).Consolidation will therefore take place at anational level – with the overcrowded Indianmobile market certain to see some deals.While 'mega mergers' are unlikely, manylarge operator groups will continue to acquire

assets on a piecemeal basis, with the focusmainly on emerging markets; FranceTelecom, Qtel, MTN and China Mobile areamong the ones to watch in this regard. Inmature markets, we could also see somesignificant trading in spectrum as operatorsjostle to prepare for 4G. This will be evident inthe US where the T-Mobile USA andClearwire/Sprint issues still need to beresolved. (Matt Ablott)

OPERATOR GROUPS CHASE THEEMERGING FRONTIER

Recently emerging markets haveattracted a huge amount of attentionin both the telecom and the financial

worlds due to their high growth rates.However, in 2011 soaring asset prices in theadvanced emerging markets will see thoseoperator groups seeking growth outside oftheir existing mature markets having to lookfurther afield. This will be spurred on bycontinuing low growth in developedmarkets and an increased appetite for risk asthe global economy continues to recover.This will spark a flurry of deals in secondary

emerging markets and the frontier marketsbeyond. Clearly not all of these deals will bea success. As seasoned investors know,assets offering high growth come withhigher risks but also potentially hugerewards. In 2010 Bharti Airtel, a group thatknows a thing or two about emergingmarkets, pulled off a transformationalexpansion by acquiring most of Zain'sAfrican assets. Those operator groups thatare brave enough to follow in 2011 willdefine where they will stand amongst theleading global mobile super players in theyears to come. And who knows, they mayeven learn a few things that they can takeback to increase growth in their moremature markets. (Jon Groves)

MOBILE APPS

NEW BILLING MODELS TOTRANSFORM APPS MARKET

In 2010, the 'app' truly cemented itselfinto daily life, yet serious monetisationremained an elusive buzzword among

developers. 2011 will be the year that in-appadvertising takes off with a majority of paid-for apps migrating to a 'freemium' model -a free version supported by ads,complementing existing paid-for copies.With its recently upgraded developer tools,Apple's iAd platform will become easier touse but Apple will need to loosen the reinson both the creative and budget constraintsenforced on ad agencies in order to seefaster adoption. Google's AdMobacquisition will ensure it takes the lion'sshare of the market with popular developerssuch as Rovio already on board. That said,paid app distribution on Android Marketwill remain hindered by Google Checkoutand in particular the number of countries inwhich billing is supported. Some ofAndroid's most popular apps such as AngryBirds and Swype gained success throughthird-party distribution or operator-bundling. However, we expect theseshortcomings to be plugged by Amazon andits recently announced Appstore. Amazon’svast experience in selling digital goods, itsmore robust worldwide commerceagreements and optional-DRMrequirements (satisfying open sourcedevelopers) will see it overtake Google'snative store in popularity. (Will Croft)

DEVICES

THE YEAR THAT ANDROID LOSES ITSLUSTRE

Undoubtedly, 2010 was the year ofGoogle's Android platform. WithSamsung shifting ten million units of

its Galaxy S alone, and the platform working itsway through the portfolios of vendors includingHTC, LG Electronics, Motorola and SonyEricsson, Android has cemented its positionamong the tier-one suppliers, and it has alsogained the attention of ambitious upstarts suchas ZTE, and a number of regional focused playerstargeting China and India. But 2011 will see anumber of flies in the Android ointment. The useof the platform in low-cost devices with low-costhardware (both tablets and smartphones) willlead to a poor user experience for first time users.It will become apparent that the current versionof the OS is not well suited to tablets, despite itsuse in these products by a number of vendors.And manufacturers will struggle to differentiateproducts using the OS, leading to a number ofbespoke customisations that will lead tofragmentation for the app developer communityto address. (Steve Costello)

THE TABLET MARKET WILL HAVE ANAVERAGE YEAR

Tablet devices seem to have somethingof a polarising effect. Some observersseem to think they are the saviour of

mobile computing, while others are claimingthey will be something of a flash-in-the-pan.The truth is likely to be somewhere in between.For a market that hardly existed 12 months ago,there is little doubt that the success of the tabletin 2010, driven by Apple's iPad, was astounding.But it is also worth noting that previous attemptsat tablets have failed, and it is currently unclearhow big the market is beyond the earlyadopters. For a specific group of users, the tabletwill prove to be the perfect tool, mixingportability and computing power in an attractivepackage. However, as with the netbook thatpreceded it, many users will find that the tabletjust is not up to any "real" computing use. Andwith the rapid growth of smartphones, manyusers will find that this offers enough computingpower to keep in touch when on the move, butwith far more portability and in a more"personal" form factor. Tablets are a nicheproduct which vendors are attempting to take tothe mainstream. (Steve Costello)

The mobile industry faces a potentially pivotal year in 2011. The first majorcommercial LTE networks are being rolled out and smartphones are poisedto become a genuinely mass market proposition. This is set to be a catalystfor rapid development in areas such as mobile payments, mobile apps andother new next-generation services.

Operators, vendors, content players and regulators will all need to adapt tothis fast-changing environment. Wireless Intelligence and Mobile BusinessBriefing (www.mobilebusinessbriefing.com) will be tracking industrydevelopments as they happen throughout the year. In no particular order,here are our key predictions for how things will unfold in 2011 and the keythemes and trends to look out for.


Jon Groves, Analyst,Wireless Intelligence

Will Croft, Analyst,Wireless Intelligence

ABOUT WIRELESS INTELLIGENCE

Wireless Intelligence is the definitive source of mobile operator data,analysis and forecasts, delivering the most accurate and complete set ofindustry metrics available. Relied on by a customer base of over 700 ofthe world's mobile operators, device vendors, equipment manufacturersand leading financial and consultancy firms, the data set is the mostscrutinised in the industry. With over 5 million individual data points –updated daily – the service provides coverage of the performance of all940 operators and 640 MVNOs across 2,200 networks, 55 groups and 225countries worldwide. For further information please [email protected]

MWC11 Daily DAY3_DAY3 10/02/2011 10:53

TOP TEN 2011 PREDICTIONS| ANALYSIS Steve Costello,Analyst,Wireless Intelligence

NETWORKS & TECHNOLOGY

PRICING MODELS TO LIMIT THE PACEOF LTE ROLLOUT

2011 marks the beginning of LTErollouts worldwide and the start offurther technology migrations. Europe

will lead in terms of network deploymentswith 31 operators expected to commerciallylaunch LTE by year-end, compared to nine inAsia Pacific and six in North America. Allthree regions will account for just over 1million LTE connections each by the end ofthe year, comprising 95 percent of the globaltotal. Pioneering operators will test themarket with innovative LTE data offersbased on tiered pricing - TeliaSonera hasbeen testing LTE pricing segmentation since2009. Pricing will be a critical trend to watchin 2011 since it will indicate how operatorsdifferentiate their mobile broadband servicesand manage the migration from HSPA.Using tiered pricing, operators will initiallytarget high-value consumers with premiumLTE data offers thus limiting initial LTEadoption to early adopters and theenterprise segment with a view togenerating substantial revenues from dataroaming via HSPA/LTE USB dongles.Devices will add to the mix as we expect alltop handset vendors to have at least one LTEhandset ready in their portfolios by year-endwith the Android operating systemdominant. With regards to infrastructurevendors, we expect that Huawei will remainaggressive and secure additional LTEcontracts in Europe, facing strongcompetition from Ericsson. (Joss Gillet)

AFRICA TO SEE TOWERING GROWTH

The offloading of tower assets to third-party passive infrastructurecompanies to manage through

leasing deals is well established in marketssuch as India where it has been driven bylow ARPUs and fierce competition as ameans of improving profitability andextracting value. Africa has yet to seesubstantial tower leasing activity due tooperators' reluctance to share towers withrivals and risk losing their competitiveadvantage. However, last year witnessedseveral operators testing the waters bystriking deals with emerging African towercompanies such as Eaton, Helios, ihs andSWAP, along with established globalplayers including American Tower. 2011 willsee the floodgates open for tower deals inAfrica where the demand for new sitesremains high as extensive network rolloutsaim to satisfy increasing capacityrequirements, 3G network launches andrural expansion. The entry of Bharti Airtelinto Africa in 2010 will accelerate this trendas it looks to transfer its low cost model toits new markets. Rival operators will beforced to act in 2011 by competitivepressures to cut operating costs or riskbeing left with a higher cost base than theircompetitors. (Jon Groves)

NEW SERVICES

NFC WILL TAKE A GREAT LEAPFORWARD, BUT WILL CONTINUE TOFRUSTRATE

Mobile payment services have been"the next big thing" in the industryfor at least a decade, but recent

developments have raised hopes that 2011could finally be the year when m-payments gomainstream. This is due mainly to the raft ofbig industry vendors that have hinted atsupporting the NFC standard in future devices(notably Nokia, RIM and Apple) or have doneso already (Google’s new Nexus S). Operatorsare doing their bit too; three of the four largestUS operators have clubbed together to formthe NFC-based Isis venture, while Orange isplanning to rollout NFC on an unprecedentedscale in Europe later this year. The industry'sbacking of a single mobile payments standard(NFC) is encouraging, but it does notnecessarily mean that a cross-platformsolution will emerge. If the next version of theiPhone does embrace NFC, it’ll be a huge fillipfor the technology – and no doubt great forconsumers – but it is highly unlikely it’ll becompatible with the new NFC-enabled‘Gingerbread’ Android platform. And theecosystem will require substantial buy-in frommerchants and financial institutions to makeit all worthwhile. 2011 will see more

consumers than ever before use their phonesto make payments, but the holy grail of aubiquitous m-payments solution will remainelusive. (Matt Ablott)

MOBILE SOCIAL NETWORKING ANDLBS COME OF AGE

Embedding social- and location-awareness into apps is easier than ever,thanks to robust APIs from the likes of

Twitter, Gowalla and Facebook's ownFacebook Platform. 2010 saw runawaysuccesses in tying these services togetherwith consumer interests - such as the wildlypopular Instagram - adding socio-location tophotography and garnering a million users inten weeks (Twitter itself took two years toreach this milestone). Location-basedservices have long been a poster child of theindustry, but we finally expect local search togain significant traction in 2011, driven (ofcourse) by Google. Its success will arrive onthe back of mobile advertising, which -backed by users' social connections - willoffer the insight ad agencies have desired fordecades. Its influence will also migrate'social' from a bandwagon set oftechnologies to a natural feature for amajority of apps. Finally, and sadly,augmented reality will remain a niche appfocus, but as always, we expect a handful oftruly innovative uses to arise. (Will Croft)

REGULATION

REGULATORS TO RAMP UP EFFORTSAIMED AT INCREASING COMPETITION

As markets mature, regulators aroundthe globe will be watching competitionlevels closely in 2011. We anticipate

that regulatory initiatives will radicallytransform the mobile markets in at least fourAfrican markets this year: Cameroon, Sudan,Malawi and Zimbabwe. Such markets stillhave room for connections growth but areshowing increasing levels of marketconcentration which is limiting competition.We also predict that mobile numberportability (MNP) will affect mobile operatorgrowth in 13 countries around the globe,whilst compulsory SIM card registration willbe introduced in almost as many countries aslast year (six) - mainly in Africa. China is alsolooking to introduce MNP following therecent proposal for a large-scale SIM cardregistration programme. Such initiatives areexpected to boost competition in China -especially in the 3G segment - and breakChina Mobile's dominance. Furthermore, weanticipate that regulators in 13 markets willaward at least one new mobile licence permarket to spur competition. Similarly, marketdynamics will change in South Korea, Braziland Israel as regulators look to introduceMVNOs. (Joss Gillet)


Joss Gillet, Senior Analyst, Wireless Intelligence

2011MWC11 Daily DAY3_DAY3 10/02/2011 10:53

FEATURE | MOBILE LIFESTYLE

Not Just a Vision of the Future – the Mobile Lifestyle is Here Today

Michael O’Hara, Chief Marketing Officer for the GSMA

It’s clear that the most successful mobilelifestyle services not only address users’needs and desires, but also unite the best

aspects of the web and the mobile worlds tocreate compelling services that people will bewilling to pay for or will be highly attractive toadvertisers.

NFCJust a year ago we showcased a trial of NFCtechnology here at Mobile World Congressand the momentum that we’ve seen aroundNFC over the past year is nothing short ofstaggering. The market potential for mobilepayments is enormous – Frost & Sullivanexpects that the total payment value for NFCglobally to reach € 111.19 billion in 2015.However, NFC goes far beyond payments,and will put the mobile phone at the centre ofa wide range of innovative new services andapplications, such as mobile ticketing, mobilecouponing, exchanging information andcontent, control access to cars, homes, hotels,offices, car parks, and much more. We’ve seen a range of announcements on

NFC deployments from operators andretailers alike. For instance, Barclaycard andEverything Everywhere just announced thatthey will go live with the UK’s firstcommercial contactless mobile paymentservice by early summer. AT&T Mobility, T-Mobile USA and Verizon Wireless inNovember announced the formation of Isis, ajoint venture which stands to transform howpeople in the US shop, pay and save.McDonald’s is spending £1.5million installingcontactless readers in all 1,200 of its UKrestaurants by summer. And Orangecontinues its success in NFC, announcingthat it will deploy a new generation of SIMcards and handsets for mobile contactlessservices and also announcing its ambition to

equip at least 500,000 customers in Francewith compatible handsets by the end of 2011.Retailers in particular have been quick to

connect and see the marketing opportunitiesof mobile, such as loyalty cards on acustomer’s phone encouraging them torevisit, strengthening relationships withretailers while giving the store invaluableinformation about buying habits. Advertisingplays an important role in supportingtraditional media and for these audiencesmeasurement is commonplace. The GSMA’sMobile Media Metrics (MMM) defines acommon process and methodology formobile audience measurement allowingmedia owners, publishers, advertisers andagencies to better understand the nature ofmobile internet browsing.

RCSThe mobile handset is becoming increasinglypowerful and sophisticated, allowingindividuals to shape and present rich andpersonal identities online, and providingthem access to innovative services andapplications from a range of sources. Here atMobile World Congress, the GSMA isshowcasing another significant lifestyleservice – Rich Communication Suite (RCS),which offers users an innovative integrationof familiar multimedia services, such as videoand image transfer, with new embeddedfunctionality in the mobile device that willdeliver an effortless and seamless enrichmentto communications. RCS is supported byleading operators around the world, andstands to streamline and simplify the way inwhich users interact with and across theiruniverses of contacts. Equally significant for enriching the user

experience but mostly invisible to users isGSMA’s OneAPI - a vital enabler to

innovation and choice of new apps for users. Ithas been developed to offer an efficient, openAPI and cross-operator application reusefacility for some of the core Network EnablerAPIs such as providing location information,sending text messages and, importantly,managing payment options in any applicationsuch as paying to download the next level of agame or sending a real-time password. With GSMA’s OneAPI, it is now possible for

operators to agree on a common standard forNetwork Enablers and offer developers a toolkitand development environment that they arefamiliar with, and to build and safely test thesecore activities. Last year, GSMA’s OneAPI wassuccessfully piloted with operators and web-developers in Canada. This year, many of theWAC applications that will soon be on themarket should use GSMA OneAPI as part oftheir back-office functionality.

MOBILE PRIVACY PRINCIPLESWith the ‘always-on’, ‘Internet-enabled’, ‘socialnetwork-ready’, ‘location-aware’ and ‘ever-connected’ lifestyles that we lead, in additionto enabling innovative services, our industry isfocused on ensuring and respecting consumerprivacy. It is one of the most visible andpressing business and public policy issues ofthe information economy and is no less achallenge in the converged mobile ecosystem.

With this in mind, just last month theGSMA announced the publication of itsMobile Privacy Principles, which outline theway in which mobile consumers’ privacyshould be respected and protected. Theprinciples are the result of close collaborationby leading mobile operators and input fromother players in the wider mobile ecosystemand are designed to put choice and control onhow and when to be connected into theconsumer’s hands.As evidenced through the wide range of

initiatives underway in the mobile industry,the mobile lifestyle is not just a vision of thefuture – it’s here today. And we’re working toensure that the mobile lifestyle of today andtomorrow will be both rich and rewarding forconsumers and the mobile industry.

It’s not a stretch to say that, in the developed world, the way that wecommunicate, collaborate and manage our lives is utterly intertwined withmobile technology. The rise of the smartphone, along with the increasinglywidespread adoption of mobile broadband technology, is only acceleratingthis. Many millions of people are now using and are reliant on theinnovative mobile services that our industry is developing, whether it’s thetens of thousands of apps now available through myriad app stores, mobilemoney transactions enabled through NFC technology, or location-enhancedsocial networking, just to name a few.

WE’RE WORKING TOENSURE THAT THEMOBILE LIFESTYLE OFTODAY AND TOMORROWWILL BE BOTH RICH ANDREWARDING FORCONSUMERS AND THEMOBILE INDUSTRY


MWC11 Daily DAY3_DAY3 10/02/2011 10:53

Connect customers of every network with Next Generation Services and enjoy interconnect revenue growth using a simple, innovative new approach.

Communications services reach their full revenue potential when all customers are connected together. Yet providing Interconnect to other network operators across the globe has become a complex activity. The challenges of Number Portability and Next Generation Network services, if not managed correctly, can lead to additional interconnect costs for operators or loss of quality for the subscribers.

GSMA PathFinder Service, operated by Neustar, offers a global routing and addressing solution to help you optimise your evolving interconnect business. Via a simple, real-time lookup service you can detect the attributes and destination of any telephone number. Learn how to apply this solution to develop:

To learn more about PathFinder and NGN interconnect visit us at stand 7APG in App Planet.

To schedule a meeting during Mobile World Congress 2011, please contact Adrian Dodd at [email protected]

Enhance your Interconnect business

MWC11 Daily DAY3_DAY3 10/02/2011 10:53

EXHIBITOR NEWS

Evolving Systems announces thelaunch of its new Dynamic SIMAllocation (DSA) for LTE module,an upgrade of its existing solutionfor dynamically provisioningconnected devices that worksacross all generations – 2G, 3G and4G. DSA for LTE provides a future-proofed platform and delivers theoptimum user experience, whetherthe device is a feature phone,smartphone or tablet.

As next-generationmethodologies like Long-TermEvolution (LTE) come on stream,the solution answers operators’need to manage not just thetransition to LTE but also the co-existence of the technology withprevious generations and the needto provide continuity of serviceover increasingly long timeframes.

Meet Evolving Systems athospitality suite 98, hall 3.1 oremail [email protected]

HelpingOperators GetReady for LTE -Evolving SystemsLaunches Its DSAfor LTE Module

Jinny Software is running a live,hands-on demonstration of JinnyMobile Advertising for Ring-BackTones at Stand 1E38 in Hall 1.Visit the stand and Jinny willshow you how to add a ring-backtone and an advertisement to acalled number. You can do thisyourself with an easy-to-use andfeature-rich user interface and

then call the number to hear yourring-back tone campaign inaction.Jeff Owens, a founder of ground-breaking ring-back tone companyMuzicall, says, “Over the years Ihave looked at and worked withvirtually every vendor of RBTplatforms globally. What I likeabout Jinny is that they are very

innovative, they have anabsolutely full feature set, theplatform is very scalable and itcombines other value-addedservices on the same platform. Ithink that’s a winning formula.”

Learn more about howcompanies are boostingrevenues and promotingcustomer loyalty with mobileadvertising and ring-back tonesat the Jinny stand in Hall 1: 1E38.

Real-time Ring-Back Tone Demo

A new mobile broadbandresearch, commissioned byComptel Corporation, the leadingvendor of dynamic OperationsSupport System (OSS) software,has revealed that 62% of

consumers are now ready andwilling to pay for a higher qualityof experience (QoE). At the sametime, 61% percent of respondentsindicated that they wantedbespoke service and price plans

that are based on their individualbroadband consumption habits.This is a huge revenueopportunity for communicationservice providers (CSPs).

Comptel offers solutions that

help CSPs personalise thecustomer experience, includingpolicy and charging control(PCRF), dynamic SIMmanagement, and provisioning and activation.

For a copy of theresearch results,please visit Comptel(www.comptel.com) at booth#1C06.

Survey Finds Majority of Mobile Broadband Users Ready and Willing to Pay for a Higher Quality of Experience

Bytemobile’s UnisonTM SmartCapacity™ platform is backed byover a decade of productdevelopment and networkdeployment experience. TheUnison platform helps operatorsreduce network costs – capex andopex – by improving utilization ofexisting network capacity by 50%.Carriers can now apply:

• Streaming policy control for allaudio and video services -including encrypted streamingcontent - for reduced stallingand increased network efficiency

• High-Definition (HD)optimization for a qualitymobile HD video viewingexperience

• Video caching with adaptiveoptimization to balance networkperformance across viral andlong-tail video content,resulting in faster downloadtimes and significant bandwidthutilization improvements

Visit Bytemobile in Hall 1, [email protected]

Don’t LetVideoStall YourNetwork

Alepo’s flexible Online ChargingSystem, introduced today on theexhibition floor of Mobile WorldCongress, supports multiple 4Gtechnologies, including WiMAX andLTE, on a single charging & billingplatform, enabling operators tooverlay or fully transition to LTEwithout replacements. The

solution ensures that operatorsremain at the forefront of 4Gtechnologies while protecting theirinvestments in the core network.

Alepo’s 3GPP-compliant OCShandles the rating, charging, andbalance management of allservices in real time andcommunicates with policy controls

to ensure zero leakage of revenue.With an integrated offline chargingsystem and billing domain, theinnovative solution dismantles thetraditional vertical architecture,allowing for fully convergentprepaid / postpaid business plans.

Visit Alepo at Booth 2H12.

Alepo LaunchesFirst All 4GCharging Platform

Wi-Ex, a leading provider ofconsumer and commercialmobile signal boosters for thehome and office, is showcasingits zBoost European product lineincluding the zBoost-ONE UMTS3G Signal Booster and zBoost forhome and office. zBoost eliminates mobile phonenotspots by increasing the mobilesignal indoors and eliminatingdropped calls. With zBoost,users can take full advantage ofvoice, data and Internet serviceson their iPhone, Blackberry,DROID, smartphone and otherconnected devices including iPadand tablets including 3G high-speed data and video, instantmessaging, pictures and more athome and in the office.

Visit us at stand 2J29Or at www.Wi-Ex.com/MWC2011

zBoost Your MobilePhone Notspots


MWC11 Daily DAY3_DAY3 10/02/2011 10:53

EXHIBITOR NEWS

The RF323x power platformincludes a PowerStar® based,high-efficiency GPRS transmitmodule core with pin-compatibleoptions, to scale from GPRS toEDGE and from one to two bandsof WCDMA. The RF724x family ofWCDMA/HSPA+ power amplifierscompletes the platform byaddressing all major frequency

bands while delivering best-in-class current consumptionthrough the use of multi-biascontrol. RFMD’s portfolio ofpower platforms for entry-level3G aligns with all major chipsets,and meets varying requirementsfor 3G band count, power control,modulation, and scalability.Contact your RFMD salesrepresentative to learn more.

Visit www.rfmd.com for moreinformation. To request ameeting with RFMD at MWC,contact us [email protected].

Nokia Siemens Networks andPolystar have deepened theircooperation by adding Polystar’stest tool suite to the products inNokia Siemens Networksportfolio. Nokia SiemensNetworks can now provide theeasy-to-use tool Solver to alltheir customers and in doing soNokia Siemens Networksbroadens the solution offering toalso cover testing of load,function and feature in the lab.This was a natural step to take toextend the possibility for theCSPs to do conformance testingand secure the service quality fora better costumer experiencebefore going live with newproduct offerings.

Do you want to know more abouthow to optimise your testing?Come and visit us at stand 2E18or contact us [email protected]

NokiaSiemensNetworksand Polystarexpandsuccessfulcooperation

How do you spell mobile datatraffic relief? – 40G ATCA

Outsourcing open standard 40GATCA hardware is a key first stepfor TEMs to design new networkelements that can providecarriers much needed relief fromrising fixed and mobile datatraffic.

Kontron introduces theOM9141-40G and OM9141-10GOpen Modular Cores, new 40Gand 10G ATCA integrated 14-slotcore platforms with sophisticatedand faster bladed data transport,switching and systemmanagement hardware.

Imagine one platform to build

multiple equipmentconfigurations using CPU, NPU,DSP, storage and specialized 3rd-party ATCA-based line cards thatmeet the requirements for 3G/4G,LTE, WIMAX, GPON, Optical, QoS,and IPTV/Content Deliverynetwork elements. Contact: SvenFreudenfeld, Telecom BusinessDevelopment,[email protected];Mobile +1 514 515 4355.

Or, learn more right now @ KONTRON BOOTH 2A28, HALL 2.0.

MACH, the leading provider ofhub-based mobile communicationsolutions, recently announcedthat Microsoft has selected itsDirect Billing Gateway forWindows Phone 7 applicationsand content billing. The servicewill enable Windows Phone 7users across the world to buycontent from Microsoft’s Windows

Phone Marketplace with a simple1-click service, placing the fee forthe application on the user’sphone bill. Microsoft has alreadylaunched this service with Telstrain Australia.

“Working with MACH betterenables us to offer customers thebenefits of a convenient and easy-to-use mobile operator billing

option when purchasing theirfavourite content for WindowsPhone 7,” said Todd Brix, SeniorDirector, Windows PhoneMarketplace, Microsoft Corp.

Come and visit us at stand 1H49or contact us via:[email protected]

Microsoft Selects MACH for WindowsPhone 7 Applications and Content Billing

RFMD® Introduces PowerPlatform Targeting Entry-level 3G Handsets

Mobile media services andapplications are booming, but it’s acrowded market. So if you’relaunching into mobile services andapps you need to stand out. NXPSoftware has enabled distinctiveexperiences on hundreds ofmillions of handsets. Now it’soffering LifeVibes solutions forservice providers, as pre- or post-loads on smart phones or tablets.See how in Hall 1, A15

For instance, LifeVibesQuickPlayer is an ideal engine for

live and on-demand videoservices, fully customizable to yourlook and feel. It handles allpopular media file formats forpremium content, video loads fastand the quality is smooth andsharp. For the latest Androidplatforms, NXP Software enablessmooth integration of soundenhancements, ensuring the bestaudio experience around for video/ music services and apps.

NXP Software stand: Hall 1, A15.

Attention-grabbing services

Join the LifeVibesAndroid Academy @

Hall 1, A15

Voice on the Go, the leader inhands-free email and texting byvoice has selected SVOX’s automaticspeech recognition (ASR) and text-to-speech (TTS) technology toenable drivers to use their emailand SMS messages while driving –

100% hands-free and eyes-free, forsafety and ease of use on the go.

DriveCarefully is available todownload for free on Blackberryand Android smartphones.Subscribers are able to have theiremails and SMS messages readaloud as they arrive into thephone.

DriveCarefully Pro, to bereleased shortly, will allow usersto reply to email and textmessages as well as call backsenders by voice and will beavailable for BlackBerry, Android,iPhone, Samsung, Nokia andWindows 7 smartphones.

Meet SVOX in Hall 8, at stand8B79 (Teleca).

SVOX and Voiceon the Go improvedriver safety withDriveCarefully


MWC11 Daily DAY3_DAY3 10/02/2011 10:53

The official GSMA daily news service

100% FREE100% MOBILE100% ESSENTIALFor 100% market knowledge, register at:

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CONGRESS IN PICTURES


D3 PAGE 49_DAY3 15/02/2011 16:50

EDITOR: Justin Springham

DEPUTY EDITOR: Matt Ablott

CONTENT EDITOR: Steve Costello

REPORTERS: Ian Channing, Richard Handford, Vaughan O’Grady, Paul Rasmussen, Ian Volans, Ken Wieland

ALL ADVERTISING ENQUIRIES TO:[email protected]

All data sourced from Wireless Intelligence(www.wirelessintelligence.com). Whilst every care has been taken toensure that the data in this publication is accurate, WirelessIntelligence and GSM Media LLC cannot accept and hereby disclaimsany liability to any party to loss or damage caused by errors oremissions resulting from negligence, accident or any other cause.The data in this publication should not be relied upon as the solesource of reference in relation to the subject matter. Data from theWireless Intelligence database was extracted on 1 February 2011 andcontains estimates from the Wireless Intelligence analysts where nodata is published by the respective mobile network operators at thattime. The number of networks includes the number of operatornetworks live in the respective country at the end of Q4 2010 andexcludes any regional splits of countries (eg. India). All data copyright(c) GSM Media LLC and Wireless Intelligence 2011. WirelessIntelligence operates under an Independence Charter. For full details please seewww.wirelessintelligence.com/independence.aspx.

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MARKET INSIGHT | AMERICAS / USA / CANADAWireless Intelligence is the definitive source of mobile operator data, analysis and forecasts, delivering the most accurateand complete set of industry metrics available. Relied on by a customer base of over 700 of the world's mobile operators,device vendors, equipment manufacturers and leading financial and consultancy firms, the data set is the mostscrutinised in the industry. With over 5 million individual data points – updated daily – the service provides coverage of theperformance of all 940 operators and 640 MVNOs across 2,200 networks, 55 groups and 225 countries worldwide.For more information go to www.wirelessintelligence.com

Net Additions (4Q10)Connections (Millions)

1 USA 304,546,140

2 Brazil 206,344,064

3 Mexico 89,324,561

4 Argentina 52,812,610

5 Colombia 43,419,099

6 Venezuela 30,297,854

7 Canada 25,014,807

8 Peru 23,164,587

9 Chile 19,986,770

10 Ecuador 15,435,915

1 Brazil 11,759,322

2 USA 6,981,052

3 Mexico 1,166,288

4 Venezuela 1,145,787

5 Argentina 1,099,611

6 Colombia 929,116

7 Ecuador 712,073

8 Canada 700,338

9 Peru 699,887

10 Guatemala 349,333

Subscriber Connections (4Q10)

Q1

2006

Q2

2006

Q3

2006

Q4

2006

Q1

2007

Q2

2007

Q3

2007

Q4

2007

Q1

2008

Q2

2008

Q3

2008

Q1

2009

Q4

2008

Q2

2009

Q3

2009

Q4

2009

Q1

2010

Q2

2010

Q3

2010

Q4

2010

USA/Canada Americas

0

10

20

30

40

50

60

Q1

2006

Q2

2006

Q3

2006

Q4

2006

Q1

2007

Q2

2007

Q3

2007

Q4

2007

Q1

2008

Q2

2008

Q3

2008

Q1

2009

Q4

2008

Q2

2009

Q3

2009

Q4

2009

Q1

2010

Q2

2010

Q3

2010

Q4

2010

USA/Canada Americas

0%

20%

40%

60%

80%

100%

120%

Q1

2006

Q2

2006

Q3

2006

Q4

2006

Q1

2007

Q2

2007

Q3

2007

Q4

2007

Q1

2008

Q2

2008

Q3

2008

Q1

2009

Q4

2008

Q2

2009

Q3

2009

Q4

2009

Q1

2010

Q2

2010

Q3

2010

Q4

2010

0

100M

200M

300M

400M

500M

600M

USA/Canada Americas

ARPU (Blended, US$)Market Penetration

1

2

4

5

3

6

USA

SUBSCRIBER CONNECTIONS ............304,546,140YOY GROWTH ................................................7.58%MARKET PENETRATION............................101.69%

1

Brazil

SUBSCRIBER CONNECTIONS..........206,344,064YOY GROWTH ..........................................16.95%MARKET PENETRATION........................106.89%

2

Argentina

SUBSCRIBER CONNECTIONS............52,812,610YOY GROWTH ............................................9.06%MARKET PENETRATION........................133.29%

4

Colombia

SUBSCRIBER CONNECTIONS............43,419,099YOY GROWTH ............................................7.52%MARKET PENETRATION..........................88.69%

Venezuela

SUBSCRIBER CONNECTIONS............30,297,854YOY GROWTH ............................................2.27%MARKET PENETRATION........................104.65%

6

Mexico

SUBSCRIBER CONNECTIONS............89,324,561YOY GROWTH ............................................7.43%MARKET PENETRATION..........................78.83%

3

5

YoY Growth (4Q10)

1 Cuba 28.00%

2 Puerto Rico 24.64%

3 Panama 23.04%

4 Brazil 16.95%

5 Ecuador 14.11%

6 Chile 13.41%

7 Guatemala 12.40%

8 Peru 12.40%

9 Bolivia 11.91%

10 Montserrat 11.81%


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MWC11 Daily DAY3_DAY3 10/02/2011 11:51

Announcing:

VoLTE IOTA major LTE, EPC andIMS test event

Run by MultiService ForumIn conjunction with GSMA

The MultiService Forum and the GSMA are hosting a major interoperability event for LTE,

EPC and IMS interfaces in September 2011 and would like YOU to be involved. Whether you

manufacture handsets, network or test equipment, or you are a telecoms operator, you can

play a role in the event by helping with the defi nition of test scenarios relevant to the entire

industry, and their subsequent validation through practical lab-based testing.

Taking3GPP and GSMA defi nitions for LTE, EPC and IMS as its basis, the event will focus on

key network interfaces to accelerate interoperable deployment of LTE/EPC technology, covering

roaming, intersystem interworking and handover, leading to IMS-based VoLTE tests that

include roaming and mid-call handover.

The event will take place in September 2011, but the preparation starts now! Further

information is available at http://www.msforum.org/interoperability/VoLTE.shtml

From Theory To Reality – where an ecosystem begins.

TheorybecomesReality

MWC11 Daily DAY3_DAY3 10/02/2011 10:53

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MWC11 Daily DAY3_DAY3 10/02/2011 10:53