my 3 favourite iphone apps

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My 3 favourite iPhone Apps Elena Ibáñez MDMK2010 February’10

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Page 1: My 3 favourite iPhone Apps

My 3 favourite

iPhone Apps

Elena Ibáñez MDMK2010 February’10

Page 2: My 3 favourite iPhone Apps

What has an iPhone app got to have to be successful?

Elena Ibáñez MDMK2010 February’10

Does it solve an unique problem?

Does it serve a specific niche?

Does it make people laugh?

Is it improving other iPhone apps?

Is it highly interactive?

Page 3: My 3 favourite iPhone Apps

WhatsApp

Elena Ibáñez MDMK2010 February’10

Problem: sms’s cost

Niche: iPhone users

Improvement: push notifications

Interaction: total

DISTRIBUTION MODEL: free through the store

FEATURES: real time messaging with push notifications for free

WHY DID I CHOSE IT: it is a revolution within the free mobile communication and it creates a huge engagement among iPhone users

Click!

Page 4: My 3 favourite iPhone Apps

Flight Track

Elena Ibáñez MDMK2010 February’10

Problem: updates on flight information

Niche: travellers or travellers’ relatives

Improvement: complete information

Interaction: total

DISTRIBUTION MODEL: free in his basic model and a reasonable price in his pro model

FEATURES: real time information of all the flights in the world

WHY DID I CHOSE IT: it really adds a huge value since before this application it was very difficult to get this infoClick!

Page 5: My 3 favourite iPhone Apps

CoPilot Iberia

Elena Ibáñez MDMK2010 February’10

Problem: be constantly located

Niche: car drivers

Improvement: equal performance that a non mobile gps

Interaction: total

DISTRIBUTION MODEL: it costs money but much less that compared to a non mobile gps

FEATURES: the same as a conventional gps but linked with your mobile content (contacs…)

WHY DID I CHOSE IT: it is the first time that the gps goes with the user and not the user who has to go in his/her car to use the gps

Click!