MY ARTIST EMILY HIGGS

ABOUT Important factors to consider How I might represent this

I want my artist to be influential Have her pictured wearing the latest fashion. Looking stylish.

Her fans are of high importance to her. She regularly talks about her fans in interviews and is frequently pictured with them.

Passionate about her music Have a background article on my artist talking about what got her into music, how much it means to her.

Came from humble beginnings. Was raised in a low income household, managed to work her way up to where she is today.

Is very down to earth and relatable. She isn’t constantly in the spotlight, doing controversial things like other artists do in order to get coverage in magazines and on the to. She also came from a working class family, and doesn’t flaunt her wealth.

• I WOULD LIKE MY ARTIST TO BE SIMILAR DISCLOSURE; THE DUO IS RELATABLE, DOWN TO EARTH AND CREATES MUSIC VERY SIMILAR TO THE DESIRED MUSIC GENRE OF MY MUSIC MAGAZINE. I WOULD ALSO LIKE MY ARTIST TO BE ALIKE TAYLOR SWIFT IN THE RESPECT THAT THEY WILL HAVE A CLOSE RELATIONSHIP WITH THEIR FANS AND ARE RENOWNED FOR BEING IN WITH THE LATEST FASHION AND TRENDS.

• SHE WILL BE A FEMALE DJ, CREATING HOUSE AND GARAGE MUSIC. AT THE MOMENT THERE IS A MASSIVE GAP IN THE MARKET FOR FEMALE DJ’S AND SO MY ARTIST WILL BE VERY CURRENT AND BRING SOMETHING DIFFERENT TO THE MUSIC INDUSTRY, APPEALING TO A LARGE UNISEX AUDIENCE. HAVING A FEMALE DJ WILL ALSO ALLOW WOMEN TO FEEL AS THOUGH THEY CAN BETTER RELATE TO THE ARTIST, THROUGH MEANS SUCH AS FASHION AND LIFESTYLE.

PROFILE

• This is my artist Ave - E. The Latin word Ave was used by the Romans and translates literally to hail. My artists name is a play on words of hail E, with E being the first letter to my artists actual name, Emily.• She is an 18 year old house and garage DJ. Ave - E was Largely influenced by her older brother who also has great interest in mixing and creating deep house tracks . They began mixing together from a very young age, Ave-E being only 8 when she created her first garage track. After uploading numerous mixes and original tracks to YouTube, Ave-E found success from her hit single ‘Enrapture’ which featured vocals of her brother Chris carns. She was approached by the worldwide renowned record label ‘TOXIC’ and from there her career flourished, headlining at festivals across the world, playing at some of the most prestigious clubs worldwide and releasing top hit singles and an album.

FASHION• Ave-E is known worldwide for her effortless yet very

fashionable style. She is always on trend and often influences the outbreak of new styles. She says that she likes to keep her image refined yet also likes to add something quirky to give her a distinctive look. She often does this by focusing on items of clothing which make her stand out in club environments, and react to the ultraviolet lighting.

• Her outfits and overall looks are largely thought out by herself and she regularly says that she wants to be perceived as an everyday person and so sticks to relatively normal clothing. She only ever wears clothing given by famous brands at awards events.

• She also likes to do her own makeup and hair, saying its something she loves doing and a way of expressing herself. She says it also gives her a sense of normality in her life, as its something she would always do herself before she became famous. Pictured on the right is a photo of her look before her Halloween event in Ibiza.

HOW IS THIS FUNDED?

• AVE-E IS COMPLETELY FUNDED BY HER LABEL ‘TOXIC’ AND SHE IS OFTEN SPONSORED BY BRANDS TO WEAR THEIR CLOTHING OR PROMOTE THEIR GOODS AT EVENTS. THE SALES FROM HER TOURS, GIGS IN CLUBS AND SINGLES ALSO GENERATES A GREAT AMOUNT OF REVENUE. ADDITIONALLY SHE HAS MERCHANDISE WHICH IS SOLD VIA HER WEBSITE WORLDWIDE AND OFTEN FEATURES EXCLUSIVE ITEMS WHICH SHE HAS PERSONALLY DESIGNED.

FANS• AVE-E’S FANS ARE OF GREAT IMPORTANCE TO HER, SHE IS WELL KNOWN

FOR THE CONNECTIONS SHE MAKES AND TIME SHE SPENDS WITH THEM. SHE ONCE SPENT 10 HOURS STRAIGHT SIGNING FANS COPIES OF HER NEWEST SINGLE, DESPITE BEING SCHEDULED TO ONLY SPEND THREE HOURS, BUT REALISING SHE WOULD HAVE BE MISSING THOUSANDS OF FANS WHO HAD WAITED HOURS TO SEE HER, SO SHE DECIDED TO STAY AND PERSONALLY SEE AS MANY FANS AS POSSIBLE. HER FAN BASE ‘THE E’S’ LOVE AVE-E FOR HER RELATABILITY AND THE FACT THAT SHE CAME FROM SUCH HUMBLE BEGINNINGS. THEY HAVE CREATED NUMEROUS PAGES DEDICATED TO HER WHERE FANS FROM ACROSS THE WORLD CAN MEET AND SHARE THEIR LOVE FOR THE ARTIST.

VIEWS

• AVE-E IS PASSIONATE ABOUT GIVING TO CHARITY, HALF OF THE SALES FROM HER MOST RECENT TOUR WERE DISTRIBUTED EVENLY ACROSS A NUMBER OF HER FAVOURITE CHARITIES.

• SHE WANTS TO SHOW PEOPLE THAT NO MATTER HOW BIG YOUR DREAM IS, IF YOU WANT IT ENOUGH YOU WILL ACHIEVE IT AND THAT IT DOESN’T MATTER WHERE YOU COME FROM, YOU ARE STILL ABLE TO MAKE THOSE DREAMS A REALITY.

QUOTES

• ‘IF YOU CAN’T QUITE REACH YOUR DREAM REACH A LITTLE HIGHER’• ‘IF SOMEONE TELLS YOU THAT YOU CAN’T DO SOMETHING, SHOW THEM YOU CAN.’• ‘I WANT TO SHOW PEOPLE THAT NO MATTER WHERE YOU STARTED OR WHERE YOU COME

FROM YOU CAN ACHIEVE.’• ‘BE YOU ALWAYS.’• ‘I DON’T SEE MYSELF AS A STAR, I’M JUST AN AVERAGE 18 YEAR OLD FROM HITCHIN

PRIVILEGED ENOUGH TO BE DOING SOMETHING I LOVE.’• ‘IF I SAY YOU SEEM REALLY PRETTY, I’M NOT TALKING ABOUT HOW YOU LOOK, I’M

TALKING ABOUT YOUR VIBE, YOUR VIBE IS WHAT’S PRETTY. YOUR VIBE IS WHAT MATTERS.’