WELCOME

GRAND PALACE

HOTEL

SLOGAN: THE MORE WE SERVE, THE BETTER YOU GET.

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Presentation Outline

I. Goals and Objectives

1.1 Location and Labors

II. HRM plan for Grand Palace hotel

III. Business Plan

3.1 Target Market

3.2 Financial Sources

3.3 Equipment and supply resources

IV. Opportunities and Competitions

V. Risks and Solutions

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1.1 Location and Map 3

OBJECTIVES MISSION

State-of-the-Art Living.

Rapid Advanced Technology.

Employee Satisfaction

Higher Customer Satisfaction.

4I. Goals and Objectives

• Creating more than 1,000 Jobs

• 2-3 Branches by 5 Years.

• Increase 35% Profit by 2nd Year.

• Develop our human resources

through training Making use of

customers feedback.

• Ensuring maintenance of hotel

standards

II. HRM Plan For Grand Palace HOTEL

Senior Manager (HRM)

Assistant Manager (HRM) [2]

Managing Director

Officer Recruiter [3]

System Coordinator [2]

Auditor

Internal Auditor [1]

Audit Assistants [3]

Assistant Officer & Super visor

Management HRM Plan

Hotel Keeping & Other HRM Plan

Executive Supervisor

Hotel Boy [10] Laundry Boy[3]

Floor Supervisor [2]

Chef

Assistants Chef [5]

Cleaner [12] Waiter [2]

Assistants

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III. Business Plan

MARKET STRATEGIC

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3.1 Target Market

Tourist (Gender, Sex)

Family (With Children)

Single Parents (50-60 Years)

Students (20-30 Years)

Ordinary Customers. (Simple person)

Cultural Tourist.

Adventure Tourist.

Religious Tourist.

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Types of room cont’Partner & Single

Room

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Types of Bathroom 9

IV. Strategy For Our Competitors

• Ensuring Higher level of Service to Create Brand loyalty.

• Better Promotion Activities.

• Fair and Responsible Price.

• Building better relationship with customers.

• Providing best Quality Service.

• Maintaining corporate social responsibilities.

• Porter’s Five Forces Refer To Business

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• Seeking competitors strengths and weaknesses.

• Create opportunity cost to build good relationship with our CS.

• Create value for guests that competitors find difficult to imitate.

• Sustain value for guests that competitors find difficult to imitate.

• Create a unique positioning strategy for the hotel.

• Change the existing positioning strategy of the hotel to improve

its appeal to guests. Manage the hotel’s offerings, as demand

for these changes over time

V. Types of Risk

Categorizes 6 types of risks in the hotel:

Operational – Internal Business Processes.

Financial - Accounting risk.

Forensic Risk - Identity Theft and

Computer fraud.

Strategic Risk - External Forces:

competitors, suppliers, customers, agents,

advisers.

Knowledge risk - Crime Doesn’t Pay-

employees.

Compliance Risk - Internal Audit.

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Solutions to the Risk 13

• Strengths: characteristics of the

business, or project team that give it an

advantage over others.

• Weaknesses (or Limitations): are

characteristics that place the team at a

disadvantage relative to others.

• Opportunities: external chances to

improve performance (e.g. make greater

profits) in the environment.

• Threats: external elements in the

environment that could cause trouble for

the business or project”.

Appendix

Website:

Mr. Google.com (Pictures, information …. Etc. )

Slideshare.net

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