my effecto - #tiebootcamp batch 1 demo day pitch
Post on 20-Oct-2014
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This deck was presented by Werner Fernandes and Dhiraaj Choudhury at the #TiEbootcamp demo dayTRANSCRIPT
TiE-IQ BootcampTiE Mumbai initiative
Sponsored by Nexus Venture Partners
India QuotientPaytm
MYEFFECTO
Demo Day Pitch Deck
MYEFFECTOA widget for instant emotional feedback
#TiE Bootcamp
No Comments
#TiE Bootcamp
20% +Engagement
#TiE Bootcamp
APPALLING Reader Engagement
NO RESPONSE
from
99% of the audience
#TiE Bootcamp#TiE Bootcamp
Feedback mechanisms:
- Inadequate, Inappropriate
LIKES
#TiE Bootcamp
COMMENTSPublisher
Needs Moderation
Analysis Difficult
Reader
Inarticulate
Disinterested
Feedback mechanisms:
- Inadequate, Inappropriate
#TiE Bootcamp
Widget for
One-Click
Real Time
Feedback
ANY WEB POST
#TiE Bootcamp
Easy
Installation
User
Customized
#TiE Bootcamp
User Dashboard
#TiE Bootcamp
● Live on 900 + posts
● 900 + Feedback Clicks Recorded
● 300+ Daily Views
Average 20% + Engagement to Visitor ratio
on active blog posts
Encouraging Results of Trials (< 2 weeks)
#TiE Bootcamp
Large Publishers
Small Publishers
Individual Bloggers
The Grass is Greener … on Wordpress
60
million Total Market
100,000
Total Addressable
Market
(Till Dec 2014)
#TiE Bootcamp
‘Add MyEffecto to your site’ link
with every widget
SEO
In-marketplace promotion
(Wordpress)
Approach
web publishers, digital agencies
Forums - Online and Offline Like
Blogathon
International PR Network
Spreading the Word
#TiE Bootcamp
From Strength to Strength
Plugin Enchancement
Click, Share, Comment
Engagement Analytics
&
Reports
#TiE Bootcamp
Competing Offerings
#TiE Bootcamp
Dhiraaj Chowdhury
17 years experience in software development
Worked with Deloitte (USA)
Founder, Kuchnaya.com
Werner Fernandes PR & Marketing Communication Professional
Founder, P&W Consulting (PR)
Represented Capgemini, Red Hat, Cognos, Logitech, ATI Technolgies, Fujitsu,
Teradata, NASSCOM Foundation among many others.
Founders
#TiE Bootcamp
• We increase reader engagement
• Early results : 20% engagement v/s 1% earlier
• Immediate Revenue Generation Model
• Paid Subscription for Customizable widget and Engagement
Analytics (Freemium)
• Interesting Possibilites
The World is Our Oyster!
#TiE Bootcamp
Dhiraaj Chowdhury
Tel : +91. 9820170241
Werner Fernandes
Twitter : @wernerf
Tel : +91.9867555511
Ask us out here…
#TiE Bootcamp
“The plugin is awesome! The posts look better, the blog
now has an option for instant feedback from
readers, and I have received a lot of positive feedback
from friends and readers on the plugin.”
- Apoorva Singh, Fashion Blogger, fashioncandy.me
#TiE Bootcamp