my effecto - #tiebootcamp batch 1 demo day pitch

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This deck was presented by Werner Fernandes and Dhiraaj Choudhury at the #TiEbootcamp demo day

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Microsoft PowerPoint - MyEffecto.com [Compatibility Mode]

TiE-IQ BootcampTiE Mumbai initiative

Sponsored by Nexus Venture Partners

India QuotientPaytm

MYEFFECTO

Demo Day Pitch Deck

MYEFFECTOA widget for instant emotional feedback

#TiE Bootcamp

No Comments

#TiE Bootcamp

20% +Engagement

#TiE Bootcamp

APPALLING Reader Engagement

NO RESPONSEfrom

99% of the audience

#TiE Bootcamp#TiE Bootcamp

Feedback mechanisms:

- Inadequate, Inappropriate

LIKES

#TiE Bootcamp

COMMENTS Publisher

Needs Moderation

Analysis Difficult

Reader

Inarticulate

Disinterested

Feedback mechanisms:

- Inadequate, Inappropriate

#TiE Bootcamp

Widget for

One-Click

Real Time

Feedback

ANY WEB POST

#TiE Bootcamp

Easy

Installation

User

Customized

#TiE Bootcamp

User Dashboard

#TiE Bootcamp

Live on 900 + posts

900 + Feedback Clicks Recorded

300+ Daily Views

Average20% + Engagement to Visitor ratio on active blog posts

Encouraging Results of Trials (< 2 weeks)

#TiE Bootcamp

Large Publishers

Small Publishers

Individual Bloggers

The Grass is Greener on Wordpress

60 million Total Market

100,000Total Addressable

Market (Till Dec 2014)

#TiE Bootcamp

Add MyEffecto to your site link

with every widget

SEO

In-marketplace promotion

(Wordpress)

Approach

web publishers, digital agencies

Forums - Online and Offline Like

Blogathon

International PR Network

Spreading the Word

#TiE Bootcamp

From Strength to Strength

Plugin Enchancement

Click, Share, Comment

Engagement Analytics

&

Reports

#TiE Bootcamp

Competing Offerings

#TiE Bootcamp

Dhiraaj Chowdhury

17 years experience in software development

Worked with Deloitte (USA)

Founder, Kuchnaya.com

Werner Fernandes PR & Marketing Communication Professional

Founder, P&W Consulting (PR)

Represented Capgemini, Red Hat, Cognos, Logitech, ATI Technolgies, Fujitsu,

Teradata, NASSCOM Foundation among many others.

Founders

#TiE Bootcamp

We increase reader engagement

Early results : 20% engagement v/s 1% earlier

Immediate Revenue Generation Model Paid Subscription for Customizable widget and Engagement

Analytics (Freemium)

Interesting Possibilites

The World is Our Oyster!

#TiE Bootcamp

Dhiraaj Chowdhury

[email protected]

Tel : +91. 9820170241

Werner Fernandes

[email protected]

Twitter : @wernerf

Tel : +91.9867555511

Ask us out here

#TiE Bootcamp

The plugin is awesome! The posts look better, the blog

now has an option for instant feedback from

readers, and I have received a lot of positive feedback

from friends and readers on the plugin.

- Apoorva Singh, Fashion Blogger, fashioncandy.me

#TiE Bootcamp