my first yoga pitch deck

Confidential Document | Copyright©2012 My First Yoga, LLC.

Abbie SteinbacherCEO, Founder

[email protected]

March 2012 - INVESTMENT

Wednesday, March 21, 12

mailto:[email protected]

mailto:[email protected]

http://www.myfirstyoga.com




ProblemPreschoolers are becoming more unhealthy and inactive.



SolutionMyFirstYoga makes wellness FUN for preschoolers.



HowTransform the MyFirstYoga preschool curriculum into a scalable platform.




Increases educator’s competitiveness and achieves measurable results in self-regulation and learning

For EducatorsEngages through entertainment and fills natural need to be physically active, creating Healthy Active Learners

For PreschoolersEasy-to-use wellness products that meet lifestyle, taste, and budget

For Parents

The MyFirstYoga curriculum is actively being used with over 5000 kids monthly in the Boston Area.

Entertainment Education


Empowered

FocusedBalanced

Strong

Calm

Engaged

Flexible

PowerfulEntertained


MyFirstYoga Kids Are...


TeamAbbie Davies SteinbacherFounder and Chief Executive OfficerHarvard University, Psychology

Studied how exercise contributes to self-confidence

Division I Varsity Athlete & Captain, Harvard Swimming Team

Honored at White House as part of the Empact 100 top young entrepreneurs

Prior to MyFirstYoga, Abbie was an investment professional at Fidelity Capital Markets

Holds the following industry certifications: Registered Yoga Teacher (RYT)Registered Children's Yoga Teacher (RCYT) Certified Life is Good Playmaker

Member of Young Entrepreneurship Council (YEC)

Nationwide media attention as an expert in the field of kids yoga and fitness education (The New York Times, Businessweek, Parent Magazine, Parenting Magazine, The Boston Globe, NBC Nonstop, PBS.org)

Author of entrepreneurship articles for media outlets such as Forbes, US News and US News & World Report

Trevor Steinbacher Co-Founder | Creative DirectorUniversity of Maryland, UMBC Imaging and Digital ArtTrack record of identifying key uses for technology within the marketplace to create profitable mobile business solutions UX, iXD and Art Direction.

Prior related experience: Creative lead on Adidas miCoch mobile technology at ISBOAR North America and managed creative development for ISOBAR/Adidas global eCommerce.

15 years of advertising, interactive, social and digital experience (BSSP, Mullen, Isobar).

Client List Includes: Priceline, MINI Cooper, Columbia Sports, Adidas, Timberland, Mountain Dew, Reebok, Lending Tree, Virgin, Stanley Tools, Orvis, Arc’teryx, Underarmour, Disney.

Recognition: Webby-Mobile, Addy, MITX, Stevie Business Award, Flash Foward, Communication Arts, Print Magazine, HATCH and FWA.



http://PBS.org/

http://PBS.org/

Our VisionCharacter Based Preschool Wellness Brand


Dora the ExplorerSpanish For Kids = $11 Billion

MyFirstYogaWellness For Kids = $$$


Preschoolers connect with MyFirstYoga characters that are engaging, vibrant, and recognizable.


Second Generation

Third Generation

First Generation

® ®

® ®


Our PlanEngage preschoolers with the MyFirstYoga scalable platform to create brand allegiance.



Goal #1: SchoolsBring MyFirstYoga to preschoolers.




Aren’t Schools Full of Red Tape?Not Preschools. They are well funded, privately run and actively seeking 3rd party curriculum.


What We Are BuildingSubscription eLearning For Educators


Curriculum for Classes Teacher CertificationContinuing Education CreditsOnline CommunityVideo and Downloadable Classroom Tools


Who Are We Selling To


• Parents (Primary)• Independent Instructors• Kids Physical Therapist• Babysitters

Individual Group

• Preschools (Primary)• Corporations (Gyms)• Kids Organizations• Cruise Lines• Military Base Preschools

Influences Over 5+ End UsersInfluences 1+ End Users


Experience shows that educators approved preschool brands,

quickly become parent approved. Visa versa.



Goal #2: HomeBring MyFirstYoga to preschoolers.



What We Are BuildingMobile apps and eBooks for preschoolers


Animated PosesChoose Your Own Adventure StoriesCumulative SongsClassic FairytalesReactive Apparel


Who Are We Selling To


• Parents• Independent Instructors• Kids Physical Therapist• Babysitters

IndividualInfluences 1+ End Users



MyFirstYoga Model: Technology is what users engage with, but the brand is what will monazite the business.

Quality Content in a Scalable Platform

eLearningPaid Subscription Site

MobileApps

ePublicationitunes

Traditional MediaOnline/Retail

Critical Mass of End User (Preschooler: 3-5yo Boys/Girls)

Brand Monetize

ReactiveApparel™

®


Why This WorksMarket trends+ MyFirstYoga traction


MyFirstYoga books sell at retailers such as Whole Foods and sold 6,000 books in one year. 120x more than the average self published book.

35,000 downloads of the MyFirstYoga iPhone App. Reached Top 50 in iTunes Health-Fitness Ranking and featured in Parents Magazine.


Yoga Trends87% increase in yoga product spending over the last 5 years.


1,500,000+Kids Practicein America

BILLION 2011 US Yoga Services and Accessories

27$Yoga saw the LARGEST

PARTICIPATION increase of any

sport in 2011

(Sources:1. National Sporting Goods Association 2. 2010 US Census Report 3. Yoga Journal)


Preschool MobileDigital devices are becoming more prevalent in the lives of preschoolers.

Confidential Document | Copyright©2012 My First Yoga, LLC. (Sources:1. TechCrunch 2. PlayScience, Mobile Playgrounds 3. Research2Guidance, Common Sense Media)

Kids Ages 3-5 have access

Tablet30%

Mobile Kids Apps79%52%Kids Ages 3-5 have access

Parents that Download



BRAND ANDCHARACTERS

CURRICULUMCREATION

OUTREACH ENRICHMENTPROGRAMMINGSTUDIO

OPENS IN 2006

BOOKS

MOBILE

ePLATFORM+FUTURE

DIRECTION

•Newton, MA Location•40K Funding F&F•3 Instructors•100 Families Impacted

eBooks Mobile ApparelSocial eLearning

•Business Evolution•Story Based Kids Class•Outreach Program Tested•100,000 YouTube Views

•Shifted from Studio to Outreach Model•Staff of 8 Instructors•Reach 5000 Kids/Month•Clients: Bright Horizons, Boston RedSoxNew England Aquarium, LifeIsGood, Mass General Hospital, Boston Children's Museum

• •Unify Teaching Materials•New Brand Identity•Branded Materials and Emails•Deeper Connection With Clients•Bentley Masters Thesis

Past. Present. Future.

•Flashcard kids yoga app•First kids yoga app to market•35,000 downloads•Reached Top #50 in Health-Fitness Apps for iPhone

•Test Product Viability•6,000 Books Sold•Parent Tested Parent Approved Award•Retail Outlets: Whole Foods, Amazon, Barnes&Nobles, National Children's Museums

2011Abbie SteinbacherHonored at the White House

Characters


The MyFirstYoga Sandbox




Little Einsteins

Dora the Explorer

LeapFrog

YogaKids

ItsyBity Yoga

Angle Bear Yoga

Wailana

Preschool Learning Brands

KidsYoga

Brands

MyFirstYoga stands out from competitors:No leading preschool brands focus on wellness

No kids yoga brands focus on technology and brand accessibility

Market PlaceCompetitors Educational Kids

PerspectiveWellness

Focus GamingOnline SocialTools

Characters MobileProducts


Where do we start?Targeting 25-44 year old affluent, educated and active moms. Initial focus in two major metropolitans to maintain lean operations and position for success


California

Massachusetts

State Counties #Children Market ValueMarin, San Meteo, Santa Clara

Middlesex, Norfolk, Nantucket

171,000

115,000

$8.6 Million

$3.4 Million

Total 286,000 $12 Million

(Sources:12010 US Census Report)


RoadmapTest. Iterate. Improve.


• Character Refinement• Animation Testing• Mobile App / iBook Development• eLearning Content Creation

Month 1• Mobile Launch• eLearning Beta Test• Product Updates• Pilot Test

Month 3• Website/eLearning Foundation• Content/Product Integration• eLearning Alpha Test• User Testing

Month 2


My First® Brands


Preschool Yoga

MFY V.3MFY V.2

Kids Wellness Wellness for All

Plenty of room to grow into national and international markets.

( My First Chef, My First Karate, My First Fitness )

MFY V.1


AskMyFirstYoga is seeking a seed round of $50K to infuse into the proof of concept to bridge to a Series-A3 MonthsHuman Capital $15KCharacters Refinement $15KAnimated Flash Card App/iBook $8.5KWebsite & eLearning Foundation $6.2KeLearning Content $2.7KeLearning Product & Content Integration $1KeLearning Product Testing $1.5K



Thank You


www.myfirstyoga.com






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