My Health Record Expansion ProgramState Peak Organisation Briefing

11 JULY 2018

Agenda

Agenda Item Speaker Time Allotment

Welcome to Country Uncle Ben 10.00 – 10:10

My Health Record Introduction Karen Gallagher 10:10 – 10:20

My Health Record, Consumer Story Sean Matthews 10:20 – 10:30

How will we communicate to all Australians Karen Gallagher 10:30 – 10:40

How to manage your record (using privacy controls) Karen Gallagher 10:40 – 10:50

How can people opt out if they choose? Karen Gallagher 10:50 – 11:00

Opportunity for Q & A All Speakers 11:00 – 11:30

Welcome to Country

Uncle Ben Taylor

My Health Record Introduction

Karen Gallagher – General Manager Implementation, My Health Record Expansion Program

This year every person with a Medicare or Veteran Affairs card will get a My Health Record, unless they tell us they don’t want one between 16 July and 15 October 2018.

What is My Health Record?

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It is a repository of documents and a summary of an individual’s key health information –it can be shared securely online between the individual and their healthcare providers

It is protected – by legislation and highest strength security mechanisms

It is accessible at all times – including at point of care

It is personally controlled – the individual has a say in what gets uploaded, what stays in their record and who can see their record

It is part of a national system – an individual’s My Health Record travels with them wherever they are and no matter which registered healthcare provider they are seeing

How does My Health Record work?

My Health Record, Consumer Story

Sean Matthews

How will we communicate to all Australians

Karen Gallagher – General Manager Implementation, My Health Record Expansion Program

Communicating the message to Australian consumers

Educating healthcare providers

Communicating through health

networks

Communicating outside of the health network

Five principles of reach for My Health Record

HEALTH COMMUNITY ADVOCACY DIGITAL ADVERTISING

& NEWS

Multiple opportunities to see across

the 3 month opt-out period

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How we are reaching health care providers

Education Peak body emails

Social forums Posters in hospitals InfluencersTrade media

GP & Pharmacypacks

Reaching consumers through health networks

Local health

associationsCollateral in GPs

and pharmacies Community

health events

Reaching consumers outside of health networks

Case studies and

local champions

National publicity

Local

events

Outdoor

advertising

Regional

newspaper

advertising

Libraries

Radio

advertising

Agreements are in place with National Consumer Peaks

We have 20 agreements in place to provide content and collateral

for distribution and other awareness raising activities:

Consumers Health Forum of Australia (CHF)

Carers Australia

Australian Council of Social Service (ACOSS)

Arthritis Australia

Asthma Australia

MS Australia

Public Health Association of Australia

Mental Health Australia

Federation of Ethnic Communities Council of Australia (FECCA)

National Rural Health Alliance

National Farmers’ Federation

Palliative Care Australia

Leading Aged Services Australia

National LGBTI Health Alliance

Playgroup Australia

Early Childhood Australia

Australian Sports Commission

Australian University Sports

We have informal agreements with the following

organisations:

COTA Australia

Dementia Australia

National Mental Health Commission

BeyondBlue

Australian Automobile Association

Primary Principals Association of Australia

Secondary Principals Association of Australia

Australian Health Promoting Universities Network

TAFE Directors Australia

Australian Men’s Shed Association

Returned Services League

Cancer Council

Diabetes Australia

Comms materials were distributed to Peaks week commencing 25th

June. Further opt-out specific collateral to be distributed prior to 16th

July.The materials will be distributed further to their member organisations and consumer members.Total reach >500 organisations!

15,000 health care locations

Brochures in Medicare letters out to 3,000,000 people

Medicare online

20 million copies of Chemist Warehouse & Terry White

pharmacy magazines

Private health member communication channels.

800,000 registered emails via APHRA or NASRHP

Where will you see My Health Record this

year?

Over 5.7 million Australians already have a My Health Record.

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Print, radio and outdoor,

Imparja TV including

Indigenous and ethnic radio

channels, ethnic print media,

editorial and news stories.

31 peak consumer bodies with hundreds of

members organisations nationally.

Medical Colleges & Associations.

100+ active consumer and clinical champions

Activity at over 2000 local events

3600 Australia Post outlets with total footfall

over 10 million.

DHS service centres, DHS website

1400 public, TAFE & University libraries

DHS mobile service centres for very remote

locations

MPs, mayors and local council activities

Facebook, Instagram, LinkedIn,

Twitter will reach of 5 million +

Myhealthrecord.gov.au, OAIC,

DHS websites.

DIG

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AD

VER

TISING

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Consumer information materials are being sent to:

General Practitioners

Pharmacies

Hospitals (public & private) Indigenous health services (ACCHO and

IHS)

PHNs Libraries

Trial area specific – General Practitioners, pharmacies and hospitals

Key Consumer Collateral

Tear-off notepad

Master poster (landscape and portrait)

Master DL brochure(Your health record in your hands)

Window decal Sticker roll Table tent cards

Security and Privacy factsheet(Keeping your My Health Record information safe)

Master factsheet(Your health record in your hands)

Brochure holder

Where will you see My Health Record in WA fromJuly to October?

PHN Community Engagement

Total Number of Activities Planned:

68 engagement activities

Total Estimated Reach:

70,135

0 5 10 15 20 25 30 35 40 45 50

Aboriginal and Torres Strait Islanders

Alcohol and Other Drugs

CALD

Carers

General Population

Mental Health

Older Australians

Parents and Children

Students

Women’s Health

PHN Activities per Target Audience:

Paid Advertising SummaryOUT OF HOME PRESS RADIO COMERCIALS TELEVISION HEALTH: TONIC

Metro andRegional

136 x Bus portrait sides (Metro and Mandurah)

90 x Digital / Static street furniture locations

Large format signage at Perth Airport and a range of Regional Locations including Kalgoorlie, Geraldton, Karratha, Moora, Albany, Bunbury, Kojonup, Mt Barker, Esperance, Carnarvon Airport, Neman Airport, Manjimup

The Sunday TimesThe Weekend WestThe West AustralianThe Kimberley EchoBroome AdvertiserNorth West TelegraphPilbara NewsMidwest Times

5 x Community News Group (23 publications) (www.communitynews.com.au)

LEBA Media Papers (Languages; Arabic, Chinese, Greek, Indian, Italian, Korean, Spanish, Vietnamese)

The SeniorKoori Mail

MIX 94.5, NOVA 93.7, ARN 96FM, 6PR

NIRS Radio

Indigenous LEBA Media:

6FX Wangki Radio, 6GME Radio Goolarri,

6GUM Gumala Radio, 6HCR Radio Mulba,

6PKM PAKAM, 6MKA Meeka FM, 6NGM,

6NME Noongar Radio, 6PAC Tjuma, 6PRK,

6RM Radio Mama, 6WR

LEBA Media (languages: Arabic, Indian,

Greek, Spanish, Latin, American,

Vietnamese, Italian, Chinese)

Regional Radio Networks:

Bunbury Triple M 96.3, Albany Triple M 78.3

Mandurah 6MM, Remote WA - Red FM

Carnarvon Hit 99.7, Kalgoorlie Hit 97.9

Esperance Hit 102.3

SBS Ethnic Radio – National

(Languages: Mandarin, Cantonese,

Vietnamese, Hindi, Punjabi, Arabic, Italian,

Greek, Spanish, Filipino, Korean)

650 x Imparja TV placements

144 x Tonic TVplacements

218 x Tonic Digital Pharmacy Panels

*Campaign will run from July to October, 2018

How to manage your record (using privacy controls)

Individuals control who has access to their My Health Record

Restrict access to specific documents in their My

Health Record by establishing a code (LDAC).

Any Organisation given the LDAC can access those

documents

Restrict access to their record by establishing a code

(RAC) that will mean only organisations given the code can access any part of their

My Health Record

Subscribe to SMS or email alerts that report in real time when a new health provider organisation accesses their

My Health Record

In an emergency, a clinician can exercise a ‘break glass’ facility – but instances are

monitored and logged.

View the access history - allinstances of access to My

Health Record are monitoredand logged

Individuals can:

Individuals can:

View their health summary (Shared Health Summary)

View clinical documents uploaded to their My Health Record

View their medications information

Manage access to their record by setting a Record Access Code (RAC)

Manage access to their clinical documents by setting a Limited Document Access Code

(LDAC)

View a list of those who have accessed their record

Set notification settings

Set Medicare information settings

Managing your My Health Record

Consumer notifications

Individuals can elect to be notified by SMS or email when:

• A healthcare provider opens their record for the first time

• A healthcare provider opens their My Health Record in an emergency

• A new Shared Health Summary is uploaded to their record

• A nominated representative opens the record

• Someone new is able to access the record

• Advance Care Planning document changes (added, removed, reinstated).

My Health Record security

Strong encryption

Firewalls

Secure login / authentication mechanisms

Audit logs

How can people opt-out if they choose?

If an individual does not want a My Health Record

Online Phone

Visiting www.myhealthrecord.gov.au

and navigating to the Opt-Out Portal.

Contacting the My Health Record system Contact

Centre.

Completing a form and returning it by mail to the

System Operator.

Mail

Dependent under the age of 18

• Parental authorised representative - If a child under the age of 18 is on the parent’s Medicare Card and the parent has parental responsibility for the child, they can opt them out.

If the child is not on their Medicare card, they will be required to provide other evidence of their parental responsibility, such as birth certificate, court order, parenting orders etc.

• Legal authorised representative – where there is no one with parental responsibility, a person with legal authority can opt out a dependent under 18. They need to provide evidence of their legal authority, for example court orders.

• Otherwise appropriate person – where there is no one with parental responsibility and no one with legal authority, a person who is considered to be an otherwise appropriate person can opt out an under 18 dependent. They will need to provide a statutory declaration similar to the above.

• An individual 14 years and over can choose to opt themselves out.

Questions and Answers