my pitch bailey and eve
TRANSCRIPT
Bailey & Eve Georgia cOX
proposal I planned to do a fashion magazine based around the word vintage; I decided to call my magazine Bailey and Eve as it links in with the vintage feel and is very catchy and also to target at teenage girls aging between 14-‐25. Front cover double PAGE
I planned to feature one page with a close up of a model on and the other was going to feature a fun element with four Polaroid pictures pinned to the page by paper clips. I believed this element will appeal to the target audience, as it’s fun, creaFve and vibrant instead of being plain and dull which I think will aGract more teenagers.
On my front cover I planned to feature pastel colours such as blues, greens, pinks, yellow and purples etc. Also I planned to use a an Italic Title “Bailey & Eve”, eye catching Cover lines and lastly one dominant image of a female model. I believed these above will appeal to my target audience as the colours are quite pure and also the young model has been featured so it’s relatable to the audience.
I planned to adverFse products like nail vanishes, converse, hair products and accessories etc. By featuring adverFsements like this I believe I feel I will certainly be appealing to teenagers, as this age group tend to like and wear these above, and also I may include vouchers and offers as this will aGract teenagers and the product they want to purchase will be cheaper.
Advertisement
Budget
production plan with a launch date
target audience Within the collage below I have gathered a variety of images, which I believe my target audience would wear, interests/hobbies, music they would listen to and lastly generally things that they would be interested in.
• Wear jeans, novelty t-‐shirts, Converse Boots, Dresses and jumpers from brands such as New look because the clothing is quite cheap, stylish and affordable.
• socializing with friends, shopping, Going out, PainFng nails, wearing makeup and going to parFes.
• Katy Perry, Miley Cyrus, Bruno Mars, liGle mix, Rhianna and Beyoncé, I believe my audience would listen to celebriFes like this because pop genre.
Front cover Within my proposal I planned to use one model, but then later on I changed my mind and I felt it would work beGer with 2 and appeal more to the audience ... • Used the font raleway and moon flower throughout to
aGract females as the fonts portray a sense of relaxed and calmness .
• Cover line “Vintage explosion” highlighFng stories and fits to the genre of the magazine.
• I added a Polaroid picture to add interest to teenage
trends.
• Used pastel Yellows, Blues and reds colour as I wanted to be unique within my magazine and reflect the theme of vintage in a modern way instead of going down the pink/purple root.
• Used a Flower background I created using a threshold filter and bright solid colour in photoshop.
Double page spread