The Power of audioBoo

Rob Dyson, PR & digital media, Whizz-Kidz & CharityComms

PhilosophyAudioBoo as a social voice.

“Twitter does text really well but the idea of an answerphone message for the world to hear and respond to is still our goal.

“Going forward, that voice may be heard by one person, a group of friends or everyone who wants to.”

 Pic: http://www.flickr.com/photos/piterart/

Recording a Boo

• Via iphone / android app.

• With mic plugged into usb.

• Upload a sound file from computer.

Pic: http://www.flickr.com/photos/ourmaninside/ [Documentally]

Benefits of audio-blogging

• Fast to produce.• No editing.• Subscription via RSS feed or iTunes• Versatility: can be created while driving (or doing

anything!) – much like talking on the phone• Link to Twitter / Facebook / embed player in blogs

and websites.• Rich area for creativity – not a lot of orgs

harnessing audio-blogging yet.

What can we use it for?Depends on your imagination!

• Comment and opinion – ‘spoken’ articles.

• Citizen journalism – live witness from events, fundraisers, projects, demonstrations.

• Ambience – taking a neutral position, and just capture sound without comment.

Pic: http://www.flickr.com/photos/leoville/

Setting up

• Add your picture, basic info and a website url.

• Include searchable tags in each boo (and add a location)

• Push it out: you can set to autopublish Boos to Twitter, Facebook, posterous, tumblr or friendfeed https://audioboo.fm/account/sites

Detail & website

Share the Boo,& grab the code to embed on a blog

Relevant pic

Where in the

world?

Title & tags

Campaigning

Giving voice to charitiesRadio 4 Appeal

Embed a Boo in blogs / websites

Doing it well: top uses of audioboo

As you might expect Stephen Fry,

but also photographer

& self-styled tech journalist;

Documentally.

Further listening

Thisamericanlife.org

BBC Radio 4’s ‘Thinking Allowed’‘You and Yours’ & ‘The Archers’??

It’s about storytelling.

Thanks for listening

Twitter: @robmdyson

Robdysonpr.wordpress.com

http://audioboo.fm/RobDyson