my product is walkers crisps
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My product is Walkers crisps
Walkers is just one crisp company in a massive worldwide snack industry. Walkers crisps are made with the best British potato's you can find, therefore Walkers crisps are also made and sold in Britain. Walkers have a few main competitors out there but one main rival company is KP snacks that make crisps such as McCoy's and space raiders.
History of the company
• HISTORY- Long, long ago (well, the 1880’s) in a Midlands town not so far away (Leicester!), a butcher named Henry Walker opened a new butcher’s shop and for a while things went well... But by 1945 meat was so scarce that Henry branched out and began cooking slices of potato. They sold well and in 1954 the first flavoured crisps were created, Cheese and Onion was born! Henry Walker became Walkers and by the 1980’s.
S.W.O.T Analysis
• Strengths- You can purchase different varieties such as walkers light or baked which has been proved to be healthier than normal walkers. There are a varieties of flavours such as cheese and onion and ready salted so there are flavours for every one. The packaging is recyclable.
• Weakness- Some golden wonder packets of crisps contain less calories, some brands of crisps contain less fat.
S.W.O.T Analysis part 2
• Opportunities- Walkers haven't advertise a new flavour of Walker's crisps in a while so they can use this opportunity to bring out a new flavour that no one has used and advertise it on t.v. The new flavour as i said could be an usual flavour that no one had used yet so it cold be an opportunity to gain more sales on the whole Walkers franchise.
• Threats- Some brands of crisps are lower in calories and fat than walkers. Some brand are bringing out new flavours that walkers don't have.
Walkers competitors • Walkers competitors- Golden Wonder- Founded in
Stoneyburn in 1947 by the Scottish bakery owner William Alexander, the company was named after the Golden Wonder potato. The company was acquired by UK-based Dalgety plc in 1987. Its notable brands have included "Jungle Fresh" peanuts and Pot Noodle, which ceased to carry Golden Wonder branding after the brand (but not the manufacturing business itself) was sold to Unilever. In July 1995 Best Foods paid Dalgety plc about $280 million for its Golden Wonder Pot Noodle instant hot snacks manufacturing business. In 2006, the company was bought by Tayto.
Walkers main competitor • KP snacks- KP Snacks is a British producer of branded
and own-label maize and potato based snacks, "Choc Dips" and nuts. The KP originally stood for Kenyon Produce. The company is based in Rotherham, South Yorkshire, England. The company was founded in 1853 as Kenyon & Son as a producer of confectionery, jam and pickles.
• By 1891 the company had become Kenyon & Son and Craven Limited. The company switched to producing roasted and salted hazelnuts in 1948, expanding to peanuts later. These were originally produced for sale in cinemas. In 1952 the company introduced Hercules Nuts and in 1953 the No.1 KP Nuts peanut brand.
KP snacks products• The company became part of United Biscuits
(UB) in 1968. The KP Snacks subsidiary produces a range of packet snack brands including Hula Hoops, Meanies, Skips, McCoys, Frisps, Mini Cheddars, Brannigan's, Royster's, Nik Naks, Space Raiders and Phileas Fogg.
Walker’s flavours and vary of crisps
• RANGE OF WALKER CRISPS- there are different varies of walkers crisps this includes, walkers crisps, walkers light, walkers max, walkers baked, and walkers extra crunchy
• FLAVOURS- cheese and onion, ready salted, salt +vinegar, prawn cocktail, roast chicken, smokey bacon, bbq rib and Worcester sauce
Walker’s products
• Benefits- You can purchase different varieties such as walkers light or baked which has been proved to be healthier than normal walkers. There are a varieties of flavours such as cheese and onion and ready salted so there are flavours for every one. The packaging is recyclable.
• Weaknesses- some other products of crisps and snacks are lowing in salt and fat.
Walker’s products slide 2
• Features- ready salted- only 0.2 grams of sodium per pack, which is equivalent to only o.5grams of fat. Certain allergens have been removed for various different flavours.
• U.S.P- What is walkers unique selling point? It has unique colours as well as a unique logo. It is a brand of crisps with the most variety of flavours. Many varieties of the actual crisps such as walkers crisps, walkers light, walkers max, walkers baked, and walkers extra crunchy.
Taste test!
9
AD 1
http://www.youtube.com/watch?v=qKbjMXHMsQcThis ad was made in the 80’s and contains beef and onion flavour- first add for beef and onionUses Gary to promote the product- gives the AD a football feel.Audience any one is either interested in football, Gary Lineker fan or even a Walkers fan.
AD 2
• http://www.youtube.com/watch?v=dUn6OaKWiBk
• The use of Lionel Richie-debut and Gary• New type of Walker’s crisp and flavour
cheddar and sour cream…..• Audience- again anyone. However, people
who know Lionel Richie may enjoy this AD more…
My Proposal
• My main idea for my Walkers advert is to use a stills camera to take photos and create a animation advert.
• I will use various different flavours of Walkers to show the wide variety of Walkers products.
• My idea was to use the crisps from the packets to spell out the word Walkers. Then add in a actor eating some of the crisps.
• The end of the add will contain a slogan and possibly some sort of graphic.
My Proposal Slide 2
Target audience- I believe that this style of advert will attract children, teenagers and possibly adults to be drawn to the product and make them want to purchase it.
Thank you every one for listening!• Please give me any sort of comment or
feedback!