my rsc presentation 2010 workshop0106(web)
TRANSCRIPT
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“How can MyRSC improve my RSC life?”
Mike BonneMember Networks Specialist
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MyRSC: What is it?
Mission Statement
To provide an “online tool” for networking and communicating within the chemical sciences
community across the globe
Audience
Individuals at all stages of a chemical science career (both industry and academia) who want
to make professional science connections
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MyRSC: Why the Interest?
• Largest websites in the world: – Facebook, 400m users– LinkedIn, 60m users
• User generated, content cheap
• Fastest growing marketing stream on the web
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MyRSC: What are it’s goals?
• To provide an online tool for communication:– With RSC functions - YOU – With the wider scientific community
• To bring the RSC membership in line with the new “e-first” strategy
• To Utilise the RSC’s only exclusively web 2.0 platform for science communication
...to add value
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MyRSC: Where are we now?
• Launched at IUPAC August 2009
• Currently more than 2,400 activated members
• Debugging & new functionality being added
UK users “Hit Map”
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MyRSC: International Scope
Over 8,000 visitors
Over 20,000 visits
From 99 different countries
A platform for international growth
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MyRSC: The Bottom Line
From RICS INOVEM
• Paper = £11,200• Admin = £309,400• Travel = £45,000
These saving are calculated on going E-first...
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INFORMATION SHARING
SERVICE PROVISION
MyRSC: What can it do?
6 key areas of functionality,2 distinct transformation processes
Calendar ProfilesGroupsFile
UploadForums Blogs
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MyRSC: What can it do?
• Profile: make your own professional page to tell people about your work
• Groups: join or set-up a ‘group’ to share ideas and information with like-minded people
• Blogs: if you are passionate about something, share your knowledge
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MyRSC: What can it do?
• Information Sharing: upload documents, presentations & media files to support your workflow
• Forums : Start discussions/facilitate discussions & capture the content
• Events: advertise & discover events whilst using MyRSC to support them
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MyRSC: A New Approach
Key Message:
Online networking is a new approach to your daily tasks, it is not more work!
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MyRSC: A New Approach
• Quick notes – post instead of email
• Attachments – upload them, don’t send them
• Bright Ideas – blog now, don’t wait for the right opportunity
• Web presence – get involved, don’t get left behind
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MyRSC: Case Study
• Customers?
• Actors?
• Owner(s)?
• Transformation process?
• Problems?
• Solution?
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MyRSC: Case Study
• How could MyRSC facilitate a specific area of chemical
science?
• How could it add value?
Electro-analytical Chemistry IG/Journal
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MyRSC: Case Study
Customers
Anybody with an interest in electro-analytical
chemistry
Electro-analytical Chemistry IG/Journal
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MyRSC: Case Study
Actors
People who actively exchange knowledge and need to network with this community
Electro-analytical Chemistry IG/Journal
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MyRSC: Case Study
OwnersThe journal board/interest
group committee
– anyone who actively contributes already on a
regular basis
Electro-analytical Chemistry IG/Journal
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MyRSC: Case Study
Transformation Process
Information Sharing
- But how will MyRSC facilitate this?
Electro-analytical Chemistry IG/Journal
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MyRSC: Case Study
MyRSC functions used?
• All of them!
• Some primarily, some secondarily
Electro-analytical Chemistry IG/Journal
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MyRSC: Case Study
PRIMARY• Groups (1º): a group mirrors the
collective interest as an entity on MyRSC– The group needs to exist in order
to network within it
• Forums (1º): for discussion about EAC– e.g. which is better for an ECE
mechanism, chronoamperometric measurements for simple cyclic voltammetry?
Electro-analytical Chemistry IG/Journal
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MyRSC: Case Study
SECONDARY• Profiles (2º): for the users
• File-Upload (2º): latest meeting notes, seminal papers
• Calendar (2º) – the latest events happening in EAC
• Blogs (2º) - get someone in the field to write a blog?
Electro-analytical Chemistry IG/Journal
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MyRSC: Case Study
Problems
• Uptake – how do we get people on?
• Usability – how do we manage issues with the platform?
• Competition – is anyone else going to beat us to it?
Electro-analytical Chemistry IG/Journal
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MyRSC: Case Study
Solutions
• Uptake – market it! Tell people it exist and make sure you use it
• Usability – If there needs to be more specific functionality, new designs can be created
• Competition – if this is done now, there isn’t any!
Electro-analytical Chemistry IG/Journal
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MyRSC: Uploading Your Workflow
• What is YOUR role?– Who do you
communicate with?– How do you
communicate?– What format is that
communication?– What is your return
on time invested for that communication?
MyRSC
Membership/ColleaguesStakeholders
Your Role
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MyRSC: Uploading Your Workflow
• What is MY role?
– Capture your requirements
– Provide a communication tool set
MyRSC
Membership/ColleaguesStakeholders
Your Role
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MyRSC: Uploading Your Workflow
Stage 1: Requirements
Stage 2: Create
Stage 3: Promote
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MyRSC: Uploading Your Workflow
Your RoleDetermine
Comms
Capture Req’mts
Identify Audience
Set up MyRSC Area
Set up LaunchCreate
e-MarketingEngage
Stakeholders
MyRSC
1
2
3
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MyRSC: Uploading Your Workflow
Stage 1 Your Roles – do you face outwards?
– Science Managers– Editors
– Sales Teams– Networks
– Governance– SMT
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PAGES
GROUPS
COMMISSIONED CONTENT
PORTALS
STAGE 2
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MyRSC: Uploading Your Workflow
Stage 3
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Find out more about MyRSC…
http://my.rsc.org/home
http://twitter.com/TeamMyRSC
Facebook – MyRSC Page