my simple approach to startup marketing
TRANSCRIPT
Daddy…
what do
you do?
Jason Dea Turning ideas into revenue
What exactly do you do?
Simple Marketing Framework
Market
Knowledge
Business
Strategy Tactics Content
Optimization
& Market
Learning
Segments
Market
Needs
Key Points of
Value
Competitive
Analysis
Business
Model
Sales Process
& Strategy
Market
Strategy
Partner
Strategy
Outbound
Lead Gen
Inbound
Lead Gen
Retention &
Engagement
Visibility
Messaging
Marketing
Content
Customer
Content
Influencer
Outreach
Funnel
Optimization
Results
Tracking
Market
Learning
www.rocketwatcher.com
Where I focus?
Market
Knowledge
Business
Strategy Tactics Content
Optimization
& Market
Learning
Segments
Market
Needs
Key Points
of Value
Competitive
Analysis
Business
Model
Sales Process
& Strategy
Market
Strategy
Partner
Strategy
Outbound
Lead Gen
Inbound
Lead Gen
Retention &
Engagement
Visibility
Messaging
Marketing
Content
Customer
Content
Influencer
Outreach
Funnel
Optimization
Results
Tracking
Market
Learning
www.rocketwatcher.com
What does that mean?
Messaging
What is it?
Call it a spade
Is it for me?
Segmentation
Why buy it from you?
Value not features
Content
Evangelist
Competitive
This is what I do
I write the STORY
That fills THIS
Jason Dea [email protected] linkedin: http://ca.linkedin.com/in/jasondea
twitter: http://twitter.com/threadyblock blog: http://threadyblock.blogspot.com/