my social media breakfast syracuse

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Dr. William J. Ward aka DR4WARD Social Media Professor BRIDGING THE DIGITAL SOCIAL SKILLS GAP SOCIAL MEDIA IN THE ENTERPRISE Thursday, May 16, 13

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My Social Media Breakfast Syracuse presentation BRIDGING THE DIGITAL SOCIAL SKILLS GAP SOCIAL MEDIA IN THE ENTERPRISE Digital literacy and social media etiquette are becoming critical skill sets for individuals and organizations. According to a Harvard Business Review Report, 79% of companies are either using or planning to use social media channels, but only 12% believe they are using them effectively. At the same time, 90% of professional communicators in another study reported that they have to figure things out on their own and receive no training. Join Dr. William J. Ward (a.k.a. DR4WARD), social media professor at Syracuse University’s S.I. Newhouse School of Public Communications, as he explores several strategies for how you can help yourself and your organizations to bridge the digital social skills gap and improve your internal/external communication and collaboration.

TRANSCRIPT

Page 1: My Social Media Breakfast Syracuse

Dr. William J. Ward aka DR4WARDSocial Media Professor

BRIDGING THE DIGITAL SOCIAL SKILLS GAP

SOCIAL MEDIA IN THE ENTERPRISE

Thursday, May 16, 13

Page 2: My Social Media Breakfast Syracuse

Our 15th Century counter parts experienced less data in their entire lifetime

than we do in a a single day.

Thursday, May 16, 13

Page 3: My Social Media Breakfast Syracuse

“Every day, we create 2.5 quintillion bytes of data -- so much so that

90% of the data in the world has been created in the last two years alone.” ~

IBM

How big is “Big Data” really?

Thursday, May 16, 13

Page 4: My Social Media Breakfast Syracuse

100,000 times as much ram as Apollo Guidance Computer

1000+ times faster than the computer used to land the orbiter on the moon

16 million colors vs calculator-like display of the AGC

Thursday, May 16, 13

Page 5: My Social Media Breakfast Syracuse

We now leave a trail of digital exhaust, a perpetual stream of text, location and other

data. ~ Human Face of Big Data

What is “Big Data?”

Thursday, May 16, 13

Page 6: My Social Media Breakfast Syracuse

How will wearable computers, devices and sensors activated by voice and gesture change what we do

and how we use social media?

Thursday, May 16, 13

Page 7: My Social Media Breakfast Syracuse

- Bernard Kiwia, Pedal Power Inventor in Arusha, Tanzania

Thursday, May 16, 13

Page 8: My Social Media Breakfast Syracuse

..5 billion people are going to join the 2B of us that are already on the Internet. ~ Eric Schmidt

Thursday, May 16, 13

Page 9: My Social Media Breakfast Syracuse

To Value

Noise

Thursday, May 16, 13

Page 10: My Social Media Breakfast Syracuse

52% of U.S. Companies Report Difficulty Filling Jobs

May 2011

What is the biggest challenge facing companies for filling these jobs?

Thursday, May 16, 13

Page 11: My Social Media Breakfast Syracuse

90% of employees say that they have to figure things out on their own.

March 2011

What is one of the biggest challenges facing organizations for utilizing social communication

and social collaboration?

Training

Thursday, May 16, 13

Page 12: My Social Media Breakfast Syracuse

Job postings requiring social media skills rose 87% from 2011 to 2012,

topping 13,000 in one month alone earlier in 2012

Fall 2012

Are digital and social media skills in demand?

Thursday, May 16, 13

Page 13: My Social Media Breakfast Syracuse

January 2013

50% of all new marketing hires will be technical

Thursday, May 16, 13

Page 14: My Social Media Breakfast Syracuse

What if Social Media is not in the job title?

November 2012

Survey of professional communicators:

65% of respondents do social media on top of their

other duties.

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Page 15: My Social Media Breakfast Syracuse

Social Media Is Just The Tip Of The Iceberg

Thursday, May 16, 13

Page 16: My Social Media Breakfast Syracuse

False Tweet from hacked @AP 's handle during market hours wiped out ~ $136 Billion from the S&P 500 in less than 1.5 minutes.

April 23, 2013

Thursday, May 16, 13

Page 17: My Social Media Breakfast Syracuse

Improved communication and collaboration from social media could add $1.3 trillion annually in value

to the economy and

raise knowledge worker productivity 20-25%.

2012 Study

How can social media improve our jobs and organizations?

Thursday, May 16, 13

Page 18: My Social Media Breakfast Syracuse

2012 Study

Where can social add value and increase productivity?

Thursday, May 16, 13

Page 19: My Social Media Breakfast Syracuse

Take the problem and information to where individuals

already are.Thursday, May 16, 13

Page 20: My Social Media Breakfast Syracuse

Digital and social media take what people are already doing and makes it

easier, faster, better.. and more fun.

Thursday, May 16, 13

Page 21: My Social Media Breakfast Syracuse

PastPresent

Passive Active

Topic

Business as UsualLocation & Time Specific

Topic

Social Business: Real-time, Anywhere

Data

Data

How do people connect and share within organizations?

Thursday, May 16, 13

Page 22: My Social Media Breakfast Syracuse

External or Internal Social Media? It’s all business

Marketing, PR,

Advertising

HumanResources

CustomerService

New ProductDevelopment

Sales

External B2B/B2C

Stakeholders

External - B2B/B2C

External B2B/B2C

Internal Communications

Stakeholders

External Recruiting

External Research

Social MediaStrategy

Improved CommunicationIncreased EfficiencyHigher Satisfaction

Cost Savings

Increase Customer Engagement / Feedback

Decrease Response TimeImprove Customer Satisfaction and

Retention Rates

Improve Problem Solving Decrease Response Time

Thought LeadershipDevelop Collaborations

Crowd Sourced InnovationReal-time Response

Reach Internal and External Audiences

Improve Target Marketing Increase Customer Engagement and

Loyalty Integrate External and Internal

Communications by breaking down silos

Thursday, May 16, 13

Page 23: My Social Media Breakfast Syracuse

What is MyWalmart.com•Online Community where associates connect, interact & engage•For Walmart Associates Only•Blend of social media and useful information and tools

Traffic Stats• 1.2 million registered users• 12.3 million page views in Feb. 2011• 85% of users return to site 3X or more per week• Mobile accounts for 50% of traffic

ROI? • Reduce Call Center Volume • Quicker Response

• Increase Employee Satisfaction

Human Resources

Thursday, May 16, 13

Page 24: My Social Media Breakfast Syracuse

•Ask ?’s•Exchange Information•Share Ideas and Tips with Others• Over 3,000 employees registered for Twelpforce and Twelpforce sent over 65,000 tweets• Since its launch in 2008, Best Buy Unboxed has facilitated over 500,000 conversations• Assisted millions of customers, read more than 900,000,000 messages

Customer Service

Thursday, May 16, 13

Page 25: My Social Media Breakfast Syracuse

New Product Development Innovation - Research Development - Engineering Science

GE Ecomagination - Looking for great ideas5,000 new business plans,

new partnerships, new business models

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Sales

to “get closer to our customers”.

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Social Business Enterprise Platforms

Paid Free

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Page 28: My Social Media Breakfast Syracuse

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Dr. William J. Ward aka DR4WARDSocial Media Professor

Thursday, May 16, 13