my story by herman mashaba. birthplace & upbringing
TRANSCRIPT
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My Story by Herman Mashaba
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Birthplace & Upbringing
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Exposure to Gambling at an Early Stage
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The Decision I Treasure: Stabilize My Life
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Beginning of Real Entrepreneurship
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My Partners: 1985
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Dark Days of Apartheid Black business prohibited in so-called “white” South Africa.
One state of emergency after another. (Police brutality)
Pass Laws (restricted movement of black people)
Political violence in Black Townships.
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• Good quality affordable products
• Partners with great passion for the business
• Hard-working partners who wanted to make money within the constraints of the law
• Marketing campaigns with social responsibility element
• White partner dealt with officialdom
Black Like Me = Powerful name from the beginning
Evocative
Instilled a sense of pride in the consumer
Untapped market
Consumers embraced the company as theirs
Service-driven entrepreneurial company
Partners with sound knowledge
Key Success Factors
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Conferred with an Honorary Doctorate in Business Administration by Central University of Technology, Free State on 12 March 2013
Dr Herman Mashaba
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•Financial Services
•Real Estate
•Private Security
•Technology
•Facilities Management
Private Equity Investor since 2002
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• An independent public benefit organisation founded in 1975 to promote and foster:
• An open Society
• The Rule of Law
• Personal Liberty
• Economic and press freedom
• Counter the steady increasing intervention in the economy by Government
Free Market Foundation (FMF)Who we are ?
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•Section 32 of the labour relations act
•Minister of labour MUST extend agreements to non
parties
•FMF wants this “MUST” to change to “MAY”
extend the agreements to non parties
Labour Law Challenge