Thesis Defense Presentation

December 1, 2008David Onoue

Hi! My NameIs Stuart

Hi! My NameIs Sue

1st Date

I’m great at…

One-way conversation

• Himself

I’m great at…

One-way conversation

• Himself

• Benefits

I’m great at…

One-way conversation

• Himself

• Benefits

• “Sizzle”

And I can…

blah, blah, blah

Awkward Silence

Hi! My NameIs Seth

Hi! My NameIs Samantha

1st Date

So tell me aboutyourself?

Well…

Two-way conversation

So tell me aboutyourself?

Well…

• Finding out more

Two-way conversation

So tell me aboutyourself?

Well…

• Finding out more

• Finding a common interest

Two-way conversation

So tell me aboutyourself?

Well…

• Finding out more

• Finding a common interest

• Gaining TRUST!

Two-way conversation

I had a greattime!

Me too!!!

Dating More

“Consumers are like roaches...you spray them

and spray them and after a while it doesn’t work anymore. We develop

immunities.”-Naomi Klein

Clutter Crisis

With Even More Clutter

Conversation have become markets

Conversations Matter

Relationships

Consumer Experience

ON SUNDAYS THEY WORSHIP HARLEY,

GOD OF THE OPEN ROAD.

How do people develop relationships?

Do conversations really matter?

Method

Questions

• Approaching people

• Dating

• Conversations they’ve had

• Good and bad dates

• Favorite companies

Results

Conversations matters because...

that’s how people develop relationships

Social Penetration Theory

Sell the “sizzle” not the steak

WRONG!

Engage in conversations

Find a common ground

Offer something similar to who they are

•“To me they fit my personality”

•“I guess they have a lot of cool things and I want to be cool”

•“It kind of fits my lifestyle...”

Limitations

• Sample Group’s Ethnicities

• Amount

• Not all were in current relationships

Future Studies

• Study an organization like Harley-Davidson or Apple

• Look at dating behaviors

Thank You

Questions?