HopeMob 1

BUSINESS PLAN

December 5, 2011

Prepared by

Drew FannMatthew DolsonZachary FordJordan JonesRachel Phillips

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TABLE OF CONTENTS

Executive Summary 3

Mission, Vision, & Values 9

Overall Goals 10

Strategic Goals 11

Business Model 12

Management Structure & Job Descriptions 14

Marketing Plan 17

Financials 19

Sensitivity Analysis 24

SWOT 26

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EXECUTIVE SUMMARY

Opportunity:

At HopeMob, we believe every individual and organization should be fixated on progressing the collective human ideal of a more civil, compassionate, and well-functioning society. However, we believe this aim is futile if individuals do not have access to the immediate needs that will allow them to be engaged in that society. We have a unique opportunity to be the innovative link between those who have needs and those with resources.

The Concept:

Social and cultural innovation within society is significantly curtailed when individuals’ predominating focus is set on their pressing needs, rather than their opportunities. HopeMob’s vision is to assist those people in need by connecting them to those with corresponding resources through innovative technological means, such as Twitter, Facebook and HootSuite.

Management, Board of Directors, Advisory Board, and Other Partners:

Our management team combines the experiences of executives and an advisory board with extensive backgrounds in managing and developing successful NGO’s. HopeMob currently has one executive (Shaun King, Founder) and is in the process of identifying and hiring a second executive to ensure accountability. The main source of support staffing will be in the form of strategic volunteers, which will be involved in development, technical implementation and administration. The organization’s executive staff and operations will be headquartered in Los Angeles, California.

Strategic Advantages:

Brand Identity – Does not necessarily apply to HopeMob as of now, but for Shaun King who is known as the “Twitter Pastor”. With his name recognition and current following the branding of HopeMob will be expedited.

Focus on our Mission – While other organizations meet needs of individuals, they eventually lose sight of what their Mission and Vision are. Our company is structured and organized in such a way that the Mission will continually drive everything we do.

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Scope – While HopeMob is starting in Los Angeles, there is a national scope we desire to pursue. The more people become aware of HopeMob and are committed to its’ success, the easier it becomes to scale fast across the United States.

Strategic Partnerships – Our strategic relationships will provide us differentiation from competition and create an efficient avenue to link resources to needs. Our strategic relationships with ‘on the ground’ organizations such as Soup Kitchens, to Los Angeles churches, to the universities of UCLA and USC, will provide us differentiation and create an efficient avenue to link resources to needs.

Co-opetition:

Presently, there is only one other non-profit organization that is built on a similar mission as HopeMob and that is Beremedy. Beremedy is an Atlanta, Georgia based non-profit organization with a purpose and mission to connect those in need with those who can help through social media. Although Beremedy’s mission is almost identical, HopeMob does not consider Beremedy a competitor, rather HopeMob is a force multiplier in the fight to help those in need of tangible items attain them in an efficient and expeditious manner. In fact HopeMob hopes to partner with Beremedy in the future to link the East and West coasts of the United States.

Differentiation - However, there are a couple of items that do differentiate HopeMob from Beremedy. These include: (1) HopeMob Fund. This fund will be used to offset requested needs that are not responded too. (2) HopeMob plans to scale nationally very quickly unlike Beremedy who is still predominately localized within the greater Atlanta, Georgia area. (3) HopeMob takes pride in building lasting partnerships with both individuals and community organizations. Finally, (4) HopeMob takes a holistic approach i.e. one need at time, not just one thing. Specifically, until the need is met, HopeMob will not move past that initial request.

Sources of Revenue:

HopeMob will have an opening cash balance of $45,000. However, HopeMob’s sustaining cash flow is coming through two primary avenues, donations and grants.

Start-up cash:

HopeMob is fortunate to begin with an opening balance of $45,000 that stems from a $20,000 out-of-pocket donation from the founder, Shaun King, and a $25,000 donation from volunteers, friends, and family members. This opening cash will primarily serve to cover HopeMob’s operating costs until grants and additional donations are received.

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Donations:

Consistent donations are expected beginning month three (November 2012) from committed volunteers in addition to those raised through the speaking tour. 50% of the donations received will be allocated solely towards the HopeMob Fund, which 100% supports the mission. This share will be considered temporarily restricted and 75% of the fund will be distributed monthly to meet the needs of our customers. The remaining 50% not allocated to the HopeMob Fund will be considered general donations and can be utilized to cover the operating costs.

The start of donations is expected to coincide with HopeMob’s speaking tour taking place in month three. HopeMob plans to visit five churches in the Los Angeles area (Mosaic, Mt. Sinai Missionary Baptist Church, Vinyard Church Fellowship, Wilshire United Methodist, and Saddleback Church). These five churches represent a combined congregation of 28,500 people.

Grants:

As our 510(c)3 status is yet to be approved, HopeMob will not expect grant money until year two. We are applying for three grants for non-profits in LA with the expectation of receiving one that will aid in the coverage of our operating expenses.

Source: http://www.theahmansonfoundation.org/o (Expected year 2) Subject: Economically

disadvantaged, Human services Type of Support: General/operating support Amount: $19,800 Payable: Quarterly over one year

o Subject: Nonprofit management, Voluntarism promotion

Type of support: Computer technology Amount: $45,000 Payable: Quarterly over one year

o Subject: General support Type of support: Operating support Amount: $10,000 Payable: Quarterly over one year

Services Description:

Providing Tangible Items to those in need – HopeMob provides individuals with legitimate needs an avenue to receive those needs free of charge in a timely and efficient manner. HopeMob also seeks to support these individuals in a holistic manner, avoiding one-time handouts in favor of full-being support.

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Sponsorship and Advertising – Leverages the social media (Facebook, Twitter, and email), to gain advertisement, sponsorship and customers (users).

Intimate Knowledge of Resource Dispersion- At HopeMob, we believe that there are adequate resources available in the Los Angeles area and the nation as a whole to curb the needs gap. However, a lot of times these resources are misallocated. The giving avenue of Hopemob allows givers to have intimate knowledge of exactly where their donation is going.

Empowerment- HopeMob seeks more than merely a re-allocation of resources. We seek to empower those with abundance to recognize the power of sacrificial giving. We seek to empower those with a shortage to recognize that there is hope for a more luminous future and that this donation isn’t a hand-out, but a belief and investment in their tomorrow.

Market Overview:

Total Giving to Charitable Organizations (Within the U.S.): $290.89 billion in 2010.Donors - In 2010 80% of philanthropic donors were contributed by individuals and bequests, and the percentage rises to 87% when family foundation giving is included. Corporations comprise 5% of the donations and foundations represent 14%.

Reasons for Donating - Donors support charities they value and trust.

Contributions by Organization Type (in billions) - Religion- $100.63, Education- $41.67, Gifts to Foundations- $33, Human Services- $26.49, Public-Society Benefit- $24.24, Health- $22.83.

Non-Cash Contributions - $52.8 Billion in 2007.

Non Cash Contribution Categories - Corporate Stock- 44.9%, Clothing Donations- 14.4%, Land Donations- 7.7%.

Individual Non Cash Charitable Contributions - Annual gross incomes of $10 million or more: 33.3% of donations, Annual gross incomes between $200,000-$500,000: 12.5%.

Average Non Cash Donation Amount For All Taxpayers Claiming Donations and Deductions - slightly over $7,600.

Los Angeles Overview:- Population (2010): 9,818,605

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- Percent Below Poverty Line (2009): 16% (~1,570,977 citizens)- Percent Below 50% of the Poverty Line (2009): 8.7%

Percent of Male LA Residents Below Poverty Line:- 16-17 Years: 26.6%- 18-24 Years: 23.2%- 25-34 Years: 13.9%- 35-44 Years: 15.8%

Percent of Female LA Residents Below Poverty Line:- 16-17 Years: 26.6%- 18-24 Years: 26.5%- 25-34 Years: 20.6%- 35-44 Years: 19.6%

Percentage of LA Residents Below Poverty Line By Race:- White: 11.2%- Black: 24.6%- Hispanic: 25.7%- Indian: 22.5%

Marketing & Strategic Alliances

HopeMob’s marketing efforts will be focused on executing the company strategy of serving the community through partnerships and transparency. HopeMob will work closely with key organizations to ensure that its mission will be met and develop credibility. These alliances will also increase awareness of the HopeMob organization and its values. HopeMob expects the majority of its marketing to center around social media, via Facebook and Twitter, and its website. HopeMob will also issue a press release in order to promote itself and announce its organizational mission. Billboard advertising, word of mouth promotion, and monthly email newsletters will also be used, but HopeMob’s main focus is social media.

Financial Overview:

Cash Flows Analysis - In the first year, HopeMob relies on the its opening cash to remain cash flow positive. Without this start-up fund, even as donations begin to roll in, HopeMob would not be able to cover its expenses as half of total donations go directly to the mission and therefore cannot be used for operating costs. Cash Balance alone does not provide an accurate picture as it includes the restricted funds that can only be used to meet needs. To determine operating capacity, the most important factor is the Cumulative Unrestricted Cash, as that amount shows

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the total that HopeMob can put towards the everyday expenses of the organization to remain solvent.

Statement of Activities Analysis - Through HopeMob’s startup fund and generous donations, all expenses are covered in both years one and two. Total Expenses rise from year one to year two with additional fundraising expenses. To reflect the additional fundraising efforts, total revenue almost doubles to account for greater awareness and a more extensive network of donors. While total ending assets in year two are roughly $258,000, this includes the temporarily restricted donations, which HopeMob cannot use to cover operating expenses. When accounting for the restricted assets, by the end of year two, the total unrestricted balance is ~$31,500. While this will cover the expenses for the first quarter of year 3, without sustainable donations, HopeMob will run into significant cash flow problems.

HopeMob Fund Analysis - Through allocating 50% of all donations towards the HopeMob Fund, even after utilizing 75% of each month’s allocation, the HopeMob Fund grows from year one to year two and overall creates a cushion to cover unmet needs in the future. As the fund continues to grow, larger needs can be met, providing individuals with more expensive items that may be difficult to receive through volunteer donations alone.

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MISSION, VISION, & VALUES

Mission:

HopeMob is a unified movement dedicated to consistently linking unmet tangible needs to resources.

Vision:

HopeMob aims to eradicate the needs gap in target communities.

Values:

AccessibilityWe will be relentless in connecting unmet needs to resources, whatever the avenue.

Passionate GenerosityThe world has never been impacted in a positive way by people that were greedy. We believe people genuinely desire to impact their surroundings and align our movement with that.

TrustWe inherently believe in the integrity of individuals and their ability to follow through on their promises.

RespectWe will treat all persons with dignity, while capitalizing on the wealth of viewpoints that reside in our multi-faceted communities. We inherently believe that all contributions should be valued.

AdaptabilityWe have a keen eye toward bold creativity, continuous progress, and being ahead of the change curve.

CourageWe will foster organizational courage by continually naming and facing our current reality, living our values and vision, sustaining spirit and facing our fears. We will foster individual courage by supporting activity outside of usual bounds.

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OVERALL GOALS

1. Educate the public about what we do and why we do it.

2. Cultivate active friends and advocates – a support base in the community for HopeMob and for the people it serves

3. Raise money and equivalent resources in support of our Mission

4. Improve HopeMob’s image and public relations with surrounding communities

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STRATEGIC GOALS

1. Develop a positive image within the communities we serve

Social media

Public service announcements

Billboards

Surveys/feedback (Online, phone, comment boxes)

Build community partnerships

Having individuals join the HopeMob movement

Response time

2. To become a transparent Non-profit organization

Financial information posted on website (Quarterly donations, IS,

salaries, etc.)

Survey/feedback information made available

3. Obtain necessary resources to supplement individual needs

Donations for HopeMob fund

People are resources

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BUSINESS MODEL

1. Customer Segments

People with everyday needs willing to seek aid

2. Value Proposition

Building community partnerships to find needs of individuals

Providing resources to needs submitted

Intrinsic satisfaction to person giving resource (leveraged as most

important)

Tax right off to those donating both tangible and monetary resources

(Immediate printable documentation)

Ease of access to needs

National Scope of HopeMob

HopeMob fund (Running tally of total available funds for providing

resources)

3. Channels

Social Media (Facebook, Twitter, etc.)

Community Partnershipso Goodwill, Salvation Army, Local Soup Kitchens, and Thrift Stores

o The following churches: Mosaic LA, Mt. Sinai Missionary Baptist

Church, Vineyard Christian Fellowship – West Side, Wilshire

United Methodist Church, Young Nak Celebration Church, and

Saddlebacko The universities UCLA and USC

Website

HopeMob Distribution Networks

4. Customer Relationships

Those needing personal assistance

Communities

5. Revenue Stream

Donations

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Grants

Start-Up cash

Endowment

Foundations

6. Key Resources

Social Media/ Internet

Volunteer Base (Creativity, communication, follow-up, etc.)

7. Key Activities

Identify/ sifting through needs to decide which needs are most

imperative and marketable

Follow-up with those helped (Did it help, experience, etc.)

Formalize non-profit status

Getting the word out about HopeMob (Marketing our brand and design

differentiation)

Shipping

Pick-up and Delivery of tangible items

8. Key Partnerships

Community organizations (Churches, Ronald McDonald House, Fisher

House, rehab homes, shelters, community kitchens, etc.)

Modes of distributing items (from sender to receiver)

Co-opetition with Beremedy

Donationtown.org

9. Cost Structure

Key leadership costs (salary, administrative, etc.)

Application for 501c3 status

Website costs (domain, hosting, etc.)

Miscellaneous costs

MANAGEMENT STRUCTURE & JOB DESCRIPTIONS

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Job Descriptions

Job Title: Executive Director

Key Functions:

· To implement the strategic goals and objectives of the organization

· With the chair, enable the Board to fulfill its governance function

· To give direction and leadership toward the achievement of the organization's philosophy, mission, strategy, and its annual goals and objectives

Job Title: Assistant Director of Development

Key Functions:

Develop and execute annual fundraising plan

Manage the implementation of community partners and oversee the ongoing

relationship with these organizations

Secure financial support from individuals, foundations and corporations

Create and execute a strategy for the generation of a large sustained base of

individual donors

Job Title: Assistant Director of Finance

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Key Functions:

Oversee cash flow planning and ensure availability of funds as needed.

Oversee cash, investment, and asset management.

Oversee financing strategies and activities, as well as banking relationships.

Develop and utilize forward-looking, predictive models and activity-based

financial analyses to provide insight into the organization’s operations and business

plans.

Coordinate the development and monitoring of budgets.

Develop financial business plans and forecasts.

Coordinate audits and proper filing of tax returns.

Ensure legal and regulatory compliance regarding all financial functions.

Job Title: Assistant Director of Operations

Key Functions:

Oversee risk management and legal activities: letters of agreement, contracts,

leases, and other legal documents and agreements

Business insurance: procurement, monitoring and management

Information technology – working with the Coordinator of information

technology, ensure the ongoing maintenance and updating of information systems

and infrastructure, including hardware, software, and ASP applications

Organizational reporting and monitoring: provide guidance and leadership

through management of the HopeMob metrics and measurement reporting process

Recruitment, hiring, and compensation of the few paid staff members

Benefits administration and oversight

Professional training and development, including new employee orientation

Retention strategies

Regulatory oversight and legal compliance

Job Title: Assistant Director of PR & Community Affairs

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Key Functions:

Collaborate with the Executive Director to develop communications strategies

that will broaden programmatic reach and deepen impact

Develop and continuously refine HopeMob’s "core" messages to ensure

organizational consistency

Identify significant media and public policy issues that can be leveraged to

support HopeMob’s work, and create and implement plans to utilize them

Serve as executive editor for the organization's website

Oversee organizational response to inquiries about HopeMob

Job Title: Assistant Director of Volunteer Recruitment & Empowerment

Key Functions:

Creating and maintaining volunteer job descriptions and volunteer training

material.

Acting as the initial point of contact for potential new HopeMob volunteers and

scheduling appointments.

Be responsible for the recruitment and on-going training of all volunteers.

Interview and place volunteers for specific activities

Maintain volunteer records, database and statistics

Work with leadership staff to handle any volunteer concerns or issues

Provide ongoing communication, support, and guidance for volunteers

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MARKETING PLAN

HopeMob’s marketing strategy links its business goals with good citizenship. It enables itself to support members of the community with tangible needs.

1. Product

HopeMob offers an innovative service of being the touch point to connect individual or groups in need of tangible items with those who have the means to provide the requested items. In order to determine the true needs of our clients, we are continually researching the specific needs of each community within Los Angeles, California. By reviewing community data and talking with some of its members, HopeMob is determining what the community needs, what other options are available, and the best methods for meeting these identified needs.

2. Place

HopeMob is a local organization based out of Los Angeles; therefore our client base is dictated by the requesters’ zip code. HopeMob uses multiple distribution channels to distribute its items in the most efficient manner to its clients, including mail, truck and personal delivery. These methods ensure HopeMob is accessible to as many clients as possible, including those in good health, disabled, and physically handicapped.

3. Promotion

HopeMob’s promotion efforts center around social media. The majority of communication between HopeMob clients will take place via Facebook, Twitter, and HopeMob’s website. Through these social media venues, clients request certain tangible items, HomeMob further spreads their clients’ words, and volunteers respond if they have items they are willing to donate.

HopeMob will issue a press release and the CEO will conduct speeches at various venues within the community to promote itself and announce its organizational mission. Radio, print and other forms of advertising will also be used to spread HopeMob’s message and increase public awareness of the service it provides.

An email newsletter will be sent on a monthly basis to people who sign up to follow HopeMob and its vision to eliminate the needs gap in targeted communities

4. Price

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HopeMob is a non-profit organization of which pricing is not part of the strategy. HopeMob does not offer any discounts, allowance and/or incentives based on the price at which both the customer and producer can profit.

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FINANCIALSFinancials Breakdown Opening Cash Balance

o HopeMob is fortunate to begin with an opening balance of $45,000 that stems from a $20,000 out-of-pocket donation from the founder, Shaun King, and a $25,000 donation from volunteers, friends, and family members. This opening cash will primarily serve to cover HopeMob’s operating costs until grants and additional donations are received.

Cash Inflowo HopeMob’s cash is coming through two primary avenues, donations and

grants. Donations

Consistent donations are expected beginning month three (November 2012) from committed volunteers in addition to those raised through the Speaking Tour. 50% of the donations received will be allocated solely towards the HopeMob Fund, which 100% supports the mission. This share will be considered temporarily restricted and 75% of the fund will be distributed monthly to meet the needs of our customers. The remaining 50% not allocated to the HopeMob Fund will be considered general donations and can be utilized to cover the operating costs.

HopeMob founder, Shaun King, projects initial donations to be $13,500 per month with a 12% increase every third month as more individuals learn of HopeMob’s mission.

The start of donations is expected to coincide with HopeMob’s speaking tour taking place in month three. HopeMob plans to visit five churches in the Los Angeles area (Mosaic, Mt. Sinai Missionary Baptist Church, Vinyard Church Fellowship, Wilshire United Methodist, and Saddleback Church). These five churches represent a combined congregation of 28,500 people.

o Saddleback = 21,000 congregationo Mosaic = 5,500 congregationo Wilshire = 1,000 congregationo Mt. Sinai = 500 congregationo Vinyard Christian: 500 congregationSource: Contacted each church

Assuming 10% of the combined congregation donates $5.00, HopeMob stands to gain $14,250 in donations from the speaking tour.

Grants As our 510(c)3 status is yet to be approved, HopeMob will

not expect grant money until year two. We are applying for three grants for non-profits in LA with the expectation of

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receiving one that will aid in the coverage of our operating expenses.

Source: http://www.theahmansonfoundation.org/o (Expected year 2) Subject: Economically

disadvantaged, Human services Type of Support: General/operating support Amount: $19,800 Payable: Quarterly over one year

o Subject: Nonprofit management, Voluntarism promotion

Type of support: Computer technology Amount: $45,000 Payable: Quarterly over one year

o Subject: General support Type of support: Operating support Amount: $10,000 Payable: Quarterly over one year

Cash Outflowso HopeMob’s cash is dispersed through General and Administrative costs

and Fundraising expenses. G&A

HopeMob Fundo Donations will serve as the primary feeder for the

HopeMob Fund, which will be used to directly meet unmet needs. It is expected that initially up to 75% of the fund will be spent monthly. After year two, a smaller percentage of the fund will to be used monthly as more needs are able to be met through a stronger network of volunteers and willing individuals.

Legalo HopeMob will use CharityNetUSA’s service to apply

for 501(c)3 standing. Included in the one-time $1160 fee is the $495 base service fee, $220 to SDAT for filing corporate documents, $400 fee to the IRS, and a $45 California state fee.

Source: http://www.charitynetusa.com/price_comparison/501c3_price_comparison.php

Salarieso While HopeMob will utilize a committed network of

volunteers, we will have three salaried employees (one full-time, two part-time) in years one and two.

Founder Sean King Full-time

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Salary: $25,000 payable monthly Assistant Director

Part-time Salary: $15,000 payable quarterly

Website Developer Part-time Salary: $10,000 payable quarterly Role: The website developer will be

salaried to not only establish a company domain and website, but also to maintain and further develop the site. As HopeMob grows, this employee will be responsible for creating algorithms to aid in filtering needs and tracking the fulfillment of those needs. Ideally, this position will be replaced in the future once HopeMob has the infrastructure and funds to run more advanced management software.

Travel Expenseso Gas

The average price of gas in Los Angeles is $3.83 per gallon. It is an assumption that this price will only slightly fluctuate in year one.

As the average person drives 30 miles per day, that equates to 210 miles per week or 910 miles per month. With Shaun’s car that gets 24 miles per gallon, 38 gallons of gas will be needed per month, which calculates to $145.54.

In year two, it is predicted that gas prices will climb to $4.13 per gallon, which will increase our gas expenses to $156.94 per month (assuming Shaun drives the same automobile).

Sources: http://latimesblogs.latimes.com/money_co

/2011/11/gasoline-prices.html

http://www.green.autoblog.com/2010/06/08/ alg-predicts-gas-at-4-13-by-2013-

residual- values-for-compacts/

o EZ Transit Pass

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HopeMob will also take advantage of Los Angeles’ public transportation by purchasing an $84 “EZ Transit Pass” each month, which grants travel on metro buses and metro rails.

Source: http://www.metro.net/around/fares/ Internet and Phone

o Access to phone and internet is vital for HopeMob’s model. By bundling the two together, AllConnect will charge $50 monthly (plus a $7.50 base one time fee) for Shaun’s current address. It is assumed that this cost will remain consistent through year two as operations will remain based at Shaun’s residence.

Source: http://www.allconnect.com/shopping/serviceDetails. html?typeId=80003&stablePlanId=SBO-ATT-AD-DBL- 3M-CA-WEB

Fundraising Radio Ads

o HopeMob will sponsor four thirty second ads in years one and two on the popular LA radio station Jack 93.1FM, which plays a diverse mix of pop, rock, classics, and everything in between to reach a variety of listeners. Each ad will cost $1,075.

Sources: http://www.la4beginners.com/los-angeles- guides/radio-stations/ http://www.gaebler.com/Cost-of-Radio- Advertising-In-Los+Angeles---CA

Newspaper Adso Newspaper Ads will be run through the Los Angeles

Newspaper Group, which services seven newspapers in the LA area. HopeMob has budgeted for a 1-page ad to be run in the Sunday paper on the first Sunday of each quarter in year one at $707 per run (~$3,000 total).

o In year two, this will be expanded to every other month to ensure consistent awareness in the area.

Source: http://www.langnews.com/pdfs/LANG%20General%20Rates%202011.pdf

Internet Adso Fundraising via the internet will be managed

through Google AdWords at $82.50 per month to meet our $1,000 yearly budget. Through Google AdWords, HopeMob’s ad will appear next to search results when individuals search for keywords such

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as “hope”, “HopeMob”, “HopeMob Fund”, etc. This targeted selection will help an already interested audience learn more about HopeMob and about how they can further the mission.

o HopeMob’s AdWord budget will doublt to $165 per month as we expand our web services and extend our online network.

Source: Google AdWords Link Speaking Tour

o The $1,700 budget for the Speaking Tour will cover the associated costs such as flyers, notepads, posters, and banners that will further serve to promote the organization.

$765=20 24x24 colored banners $92=1,000 8.5x11 flyers $408=1,000 18x24 colored posters $435=200 x 50 sheets (8.5x11) notepadsSource: http://gotprint.net

o HopeMob aims to make the Speaking Tour an annual event, and will repeat visits to the same churches in year two. The expenses will remain the same as it will simply require reprinting the same materials as the year before, only with updated information.

SENSITIVITY ANALYSIS

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Variable Factors:o Total Donations

Best Case Scenario Ideally, the Speaking Tour will be more successful than

predicted and will result in higher donations during the month of the tour. As the combined church congregation total is 28,500, if 10% of the congregation donates $10, an additional $28,500 will be received.

Overall donations will also ideally start at $20,000 per month with a 15% increase every 3rd month as individuals learn of HopeMob’s mission.

As donations are a central aspect of HopeMob’s model, maximizing this facet will enable the organization to be significantly more successful at accomplishing its mission.

Worst Case Scenario In the worst case, HopeMob will only receive $5,700 from

the Speaking Tour, assuming 1% of the total congregation donates $5.

General donations will also be lower in the worst case scenario, starting only at $5,000 in month three with 5% increases quarterly.

If donations drop to this low level, HopeMob will be cash flow negative in the third quarter of year one. HopeMob will not be able to cover operating expenses with this level of donations.

o Grants Best Case Scenario

Ideally, HopeMob will receive two of the three grants applied for in year two, adding the $45,000 technology grant, which will be put towards additional software and management tools such as Blackbaud’s Raiser’s Edge. This grant would cover the $7,000 program, $5,000 installation, and $300 monthly maintenance fee for a minimum of five years. The software aids in cultivating relationships with donors, streamlining the donor management process, and data security. The software also creates summary reports for staff, donors, and board members. As HopeMob grows and receives additional donations through a more extensive network, this additional technology would aid in the overall operations of the non-profit.

Source: http://www.nptechnews.com/reviews/blackbaud-s-raiser-s-edge-fundraising-software.html

Worst Case Scenario

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HopeMob’s worst case scenario is that we will not receive any of the applied for grants. This would impair HopeMob’s ability to purchase new technologies and cover expenses.

The lack of grants is also a large contributing factor to the negative cash flows in both years. Without the additional grant money to cover operating expenses, HopeMob will be in the red.

o HopeMob Fund Best Case Scenario

As a reflection of higher donations in the best case scenario, 60% of total donations will be allocated directly towards the HopeMob Fund. However, as more resources are linked to needs through volunteers, only 50% of the fund will be used monthly.

Worst Case Scenario In the worst case, HopeMob will still allocate 50% of

donations towards the HopeMob Fund, but will be required to spend 100% of the fund to meet needs. This would be the case if resources are not provided to meet the requested needs.

SWOT

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Strengths Name recognition of Shaun King

Already 1,000+ committed members

Differentiation of business model

Weaknesses Difficult to hold people accountable,

ensuring that resource is delivered

Finding sources of revenue

Opportunities Spreading across the US, meeting needs one

at a time

Building sturdy partnerships that increase

awareness of HopeMob and its’ efforts

Partnerships raise the barriers of entry for

other start-ups

Threats Overall state of the US economy

People taking advantage of the system

Difficult to ensure person delivering

resource has moral intentions

Low barriers of entry for anyone wishing to

copy business model